10 Greatest Search engine optimization Audit Instruments for 2026 (Examined)

Search engine optimization audit instruments spot issues you may repair to enhance your efficiency in engines like google and AI platforms. 

By the tip of this information, you may know which of the ten finest Search engine optimization audit instruments I examined is best for you based mostly on options, costs, and my experiences utilizing them.

Prime 10 Search engine optimization Audit Instruments 

Right here’s a snapshot of the very best Search engine optimization audit instruments, which I examined utilizing one industrial HVAC firm’s area every time potential:

Now, let’s check out every paid and free Search engine optimization audit instrument intimately.

1. Website Audit

Semrush’s Website Audit instrument crawls your web site to seek out technical Search engine optimization points, prioritizes these points, and offers actionable fixes.

I arrange the undertaking utilizing the default crawl settings and scheduled weekly audits to maintain monitoring website well being over time.

Website Audit scanned 100 pages and completed in about three minutes.

The “Overview” report offers a fast snapshot of your website’s general well being throughout each conventional and AI search.

It organizes points into three classes—errors, warnings, and notices—and reveals a transparent Website Well being rating you may monitor over time.

The Website Efficiency part helped me see web page velocity information for all 100 pages directly. As an alternative of testing URLs one after the other in Google’s PageSpeed Insights, I may immediately spot slower pages and prioritize fixes throughout the positioning.

I additionally discovered the “Crawled Pages” tab particularly helpful. The “Website Construction” view confirmed how simply crawlers may navigate the positioning’s hierarchy, making it easy to determine areas that may want stronger inside linking.

However the “Points” tab is the place I like to recommend you spend most of your time. It lists issues by sort and reveals the affected pages.

You may as well filter points particularly for “AI Search,” which highlights points that would have an effect on your AI search visibility. For instance, it confirmed there are a number of pages that required content material optimization for the web site I audited.

Website Audit additionally lets you:

• Export studies as PDFs
• Ship points as duties to Trello and different activity managers
• Schedule recurring audits

Pricing

You’ll be able to crawl as much as 100 pages per 30 days with a free Semrush account—no bank card required. A 14-day free trial is offered for individuals who wish to discover the complete function set.

Paid plans embody:

• Professional ($139.95/month)
• Guru ($249.95/month)
• Enterprise ($499.95/month)

2. On Web page Search engine optimization Checker

Semrush’s On Web page Search engine optimization Checker analyzes your pages in opposition to your Search engine optimization opponents and offers optimization concepts to spice up visibility.

I used the auto-import possibility, which pulled 50 pages from my website that had been already rating however simply exterior the highest 10. 

You may as well add URLs manually if you wish to deal with key pages like weblog posts or service pages that drive conversions.

The instrument took round three minutes to investigate all the pieces and surfaced 92 actionable concepts throughout technique, content material, backlinks, semantics, and SERP options.

What stands out most is the way it prioritizes every web page based mostly on potential visitors achieve and impression. That saves me from guessing about the place to begin.

I additionally like that I can drill down right into a single space. For instance, the “Semantic” part suggests associated phrases that my opponents are utilizing. Including these phrases may enhance topical depth and visibility in each conventional and AI search.

And I like that the “Prime 10 Benchmarking” tab reveals how my pages evaluate to the present high outcomes for issues like content material size, backlinks, and readability. And offers me fast clues about what opponents are doing higher.

Pricing

The free Semrush plan covers one marketing campaign with as much as 10 keyword-page pairs—no bank card required.

Paid plans embody: 

• Professional ($139.95/month)
• Guru ($249.95/month)
• Enterprise ($499.95/month)

3. Google Search Console

Google Search Console (GSC) helps you perceive how Google views and indexes your web site, so you may monitor efficiency, determine crawlability points, and spot pages that want consideration.

To make use of it, you first have to confirm website possession. It’d take a number of days after verification earlier than you’ll begin seeing information.

Since I couldn’t confirm my instance website for this assessment, I’m basing this part on how I frequently use GSC for initiatives.

One function I take advantage of most frequently is URL inspection. It rapidly reveals whether or not a web page is listed, when it was final crawled, and if a noindex directive is preserving it out of search outcomes. That’s normally the place I begin when a key web page all of the sudden sees a efficiency dip.

The “Web page indexing” report is one other go-to for me. It breaks down all of your URLs by indexing standing and reveals the explanation why some pages won’t seem in search. 

For instance, I usually discover “Crawled – presently not listed” URLs within the “Web page indexing” report. And that helps me prioritize pages that want swift consideration.

To troubleshoot website efficiency, I take advantage of the “Core Internet Vitals” studies (there’s one for desktop and one for cellular). It teams pages by how sturdy their metrics like Largest Contentful Paint (LCP) and Cumulative Structure Shift (CLS) are.

In some instances, the “Core Internet Vitals” studies make it simple to identify patterns—like all product pages having an unusually excessive LCP.

Additional studying: 15 Crawlability Issues & The right way to Repair Them

Pricing

Google Search Console is free.

4. Screaming Frog Search engine optimization Spider

Screaming Frog Search engine optimization Spider is a desktop crawler that finds technical Search engine optimization points and offers detailed studies. And it’s a great instrument for these with deep technical experience.

I downloaded the free model of Screaming Frog Search engine optimization Spider and crawled 500 URLs (the free restrict) on the check website. For me, this took 4 minutes. 

What stands out most about Screaming Frog is how a lot perception it packs right into a single view. The primary dashboard lists each URL alongside details about standing code, content material sort, meta description, and many others. So, it’s simple to identify sure points straight away.

The “Points” tab lists issues so as of severity. That’s the place I spent most of my time through the audit, because it helped me determine which fixes to deal with first.

The Screaming Frog crawl flagged lacking canonicals (HTML parts that point out the principle model of a web page), duplicate H1s, and placeholder textual content that wanted updating.

I additionally just like the “Inlinks” and “Outlinks” panels, which present each hyperlink to and from a specific web page together with anchor textual content, observe standing (which signifies how beneficial a hyperlink could also be), and hyperlink place.

Pricing

The free model crawls as much as 500 URLs and contains most core audit features. 

The paid plan is $279/12 months and removes crawl limits and provides superior options like saving and evaluating crawls, integrations with instruments like Google Analytics, and scheduled crawls.

5. SE Rating

SE Rating’s Web site Audit crawls your website to detect technical Search engine optimization points and offers a well being rating with category-based suggestions for enchancment.

I used the 14-day free trial to check Web site Audit, and the instrument scanned greater than 200 pages in below a minute. It gave my website a rating of 85, with near 1,000 points detected.

What I like about SE Rating is the way it quantifies progress. Every concern sort contributes to your whole Well being Rating, so you may immediately see how a lot your rating will enhance as soon as a repair is utilized. This makes it simple to prioritize adjustments that ship the most important payoff first.

For instance, in my check utilizing Web site Audit, fixing all meta tag points would have raised my rating by six factors.

The “Crawl Comparability” function was one other spotlight for me. It permits you to evaluate outcomes from two totally different audits to substantiate whether or not latest updates improved your rating or created new points. That is notably helpful for while you’re doing website upkeep.

SE Rating additionally contains different options widespread in paid Search engine optimization audit instruments, comparable to the power to set crawl limits, scan particular pages, and assessment inside linking.

Pricing

SE Rating is offered by means of a free 14-day trial with no bank card required.

Paid plans embody:

• Important ($65/month)
• Professional ($119/month)
• Enterprise ($259/month)

6. Morningscore

Morningscore crawls your website and gamifies the Search engine optimization audit course of by turning your outcomes into guided “missions” you may full step-by-step.

I began a 14-day free trial of Morningscore and ran a crawl on my check website. It took a couple of minute and categorized points into three essential tabs.

The “missions” system is the place Morningscore actually stands out. Primarily, the instrument units goal-based duties (like enhancing a goal key phrase’s rating to a sure place) to show your audit outcomes into smaller, extra actionable steps. 

And you’ll arrange your personal {custom} missions based mostly in your audit outcomes to deal with the particular pages or metrics you care about.

Morningscore additionally features a “Situation” meter that reveals how extreme a problem is and the way a lot it impacts your general rating. I like that visible readability for specializing in what issues most.

And for some fixes, Morningscore features a “Repair with AI” possibility. Within the picture beneath, this function lets you generate a greater meta description.

Pricing

Morningscore provides a free 14-day trial—no bank card required. 

Paid plans embody:

• Lite ($49/month)
• Enterprise ($69/month)
• Professional ($129/month)
• Premium ($259/month)

7. Search engine optimization Professional Extension

Search engine optimization Professional Extension is a free Chrome and Firefox extension that shows on-page Search engine optimization information while you activate it on any webpage.

I put in the Chrome model and examined it on a number of pages. It labored immediately—no login or setup required. And it organized information neatly into a number of tabs.

The “Overview” tab shows primary particulars concerning the title tag, meta description, canonical URL, and phrase depend.

What I preferred most is that Search engine optimization Professional Extension reveals Core Internet Vitals information pulled from Google’s Chrome Person Expertise Report (CrUX).

The “Hyperlinks” tab reveals how every web page connects to others throughout the positioning, which is useful for recognizing pages you need to hyperlink to extra steadily.

I additionally just like the “Pictures” tab for seeing which photos are lacking alt textual content. Whereas many audit instruments supply this function, it’s good that Search engine optimization Professional Extension lets you rapidly do that for particular, high-priority pages.

Simply remember that Search engine optimization Professional Extension would require you to go to every web page manually to do a whole audit, which isn’t sensible for big web sites.

Pricing

The Search engine optimization Professional Extension is free.

8. Netpeak Spider

Netpeak Spider is a desktop crawler that provides you full management over how your website is audited, so you may deal with the technical checks that matter most.

I downloaded Netpeak Spider and began a free three-day trial.

Not like most Search engine optimization audit instruments, Netpeak Spider doesn’t robotically start out of your homepage. You add the precise URLs you wish to analyze. The versatile configuration means you may select which checks to run, deal with particular URL teams, or skip areas that don’t want assessment.

And it can save you the audit settings you specify in Netpeak Spider as templates, which makes follow-up audits on the identical website a lot quicker.

I selected 173 URLs from my check website’s sitemap. The scan took seconds and flagged points throughout all 173 pages.

The “URL Explorer” view inside Netpeak Spider listed each web page together with standing codes, concern counts, and response occasions. Which may help with rapidly recognizing errors. (Apparently, all URLs in my check confirmed a “403 Forbidden” error.)

Pricing

Netpeak Spider provides a three-day free trial, which requires a bank card. 

Paid plans embody:

• Month-to-month ($20/month)
• Yearly ($193/12 months)
• Lifetime ($496)

9. Conductor Monitoring

Conductor Monitoring (previously ContentKing) is a real-time Search engine optimization monitoring platform that retains watch over your website for adjustments and new issues, so that you don’t have to run handbook crawls.

I used a free trial of Conductor Monitoring to course of roughly 200 pages in a couple of minute. After that, the system monitored the positioning robotically within the background.

You’ll be able to arrange {custom} alerts for particular situations like when a hyperlink breaks. And when an alert is triggered, Conductor Monitoring sends notifications by way of e-mail, Slack, or Microsoft Groups. So, you may repair issues instantly.

I additionally like that every web page will get an “Significance” rating from 0 to 10 to price authority based mostly on elements like what number of inside hyperlinks level to it, how deep it sits inside your website, and the way usually its content material adjustments. It helps you determine an important pages to work on first.

Pricing

Conductor Monitoring provides a free trial. I obtained a seven-day trial with no bank card required. 

However there’s some conflicting details about the usual trial size—some sources point out longer trial durations and it’s not explicitly talked about on the Conductor web site.

Paid Conductor plans are custom-priced based mostly in your necessities.

10. Sitebulb

Sitebulb is a web site crawler (accessible in desktop and cloud variations) that audits websites for technical Search engine optimization points and organizes outcomes by severity and impression.

I downloaded the desktop model of Sitebulb and arrange my first undertaking utilizing the default configuration. This complete setup took about 5 minutes, and the crawl took one other two minutes.

When the outcomes loaded, Sitebulb displayed two totally different scores: the “Audit Rating” covers all points, whereas the “Search engine optimization Rating” focuses solely on Search engine optimization-related elements.

Every Search engine optimization space additionally has its personal rating in Sitebulb. So, I used to be capable of prioritize points in areas that scored lowest.

There are additionally “Hints” that specify the problems and learn how to repair them. 

I used “Audit Notes” whereas exploring studies so as to add brief feedback that seem immediately within the Audit Overview. It’s a straightforward technique to report what you modify and when immediately in Sitebulb. Or depart context for teammates engaged on the identical undertaking.

Pricing

Sitebulb provides a free 14-day trial for the desktop model, and no bank card is required.

Paid desktop plans embody:

• Lite ($18/month)
• Professional ($42/month)

There’s additionally a cloud model of Sitebulb accessible for customers who wish to run audits robotically or collaborate with a crew. Plans begin at $125/month.

Run Your First Search engine optimization Audit In the present day

Doing common Search engine optimization audits is essential for seeing the place you’re succeeding and the place it is advisable enhance.

The correct instrument for operating audits relies on your wants and your price range. So contemplate our evaluations above to tell your alternative.

Having bother deciding?

Join a free Semrush trial. It’ll offer you entry to Website Audit in addition to quite a few different instruments you should use to enhance your search visibility.