10 Content material Advertising Examples With Technique Breakdowns

Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and many others.).

On this submit, we’ll share a handful of profitable content material advertising and marketing examples you should use as frameworks. I’ll additionally talk about why they work and supply actionable suggestions that can assist you implement these frameworks in your content material advertising and marketing technique.

To make this information actionable for any enterprise, we’ll present you varied content material examples from totally different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).

Instance #1: UGC From Manus

You’ve most likely seen examples of UGC content material and advertisements for ecommerce corporations, however only a few B2B or SaaS companies have successfully leveraged UGC content material.

Manus is an exception. 

They’ve a handful of name ambassadors posting on LinkedIn about why the product is a greater various to different choices and even screenshots and movies of how the software works.

Right here’s an important instance the place an influencer explains resolve a particular ache level with the product:

Supply

Right here’s an important instance the place an influencer explains why it’s higher than different options:

Supply

If you wish to duplicate their success, have a look at your present checklist of consumers and spotlight those that occur to be influencers. 

If you happen to’re primarily utilizing Instagram, you should use a software like IGFollow to obtain the checklist of followers from the platform. Sadly, it doesn’t present you the follower rely, so that you’ll have to rent a VA to notate the follower rely for every of your followers. 

If your enterprise is B2B, use your CRM knowledge to seek out the LinkedIn profiles of all of your prospects after which attain out to these with essentially the most followers on LinkedIn.

Subsequent, attain out and ask these prospects to create content material for you.

For DTC merchandise, you possibly can ask the client to publish a submit discussing how they use the product to resolve a specific downside and the way it’s totally different from competing merchandise. 

For B2B merchandise, ask the client to share how they use the product to resolve a particular ache level (e.g., why are they paying for it?). You can even ask them to clarify why they selected your product over different choices.

Instance #2: Video Content material From Ahrefs 

Most software program corporations battle with video advertising and marketing for considered one of two causes: 

1. Poor views/engagement: Typically the content material doesn’t earn views as a result of the chosen matter isn’t effectively suited to video, or the subject was poorly framed for YouTube. 
2. Loads of views however no conversions: If you happen to submit an entertaining problem video, it would earn views, however these views could not convert. This downside typically happens as a result of the viewers the video attracts aren’t the precise viewers (e.g., they’re youngsters). Or it might be that the video merely doesn’t present the product’s worth.  

Ahrefs is an exception. They’ve mastered video content material as their movies examine the entire following containers:

1. Nicely framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or sport video) 
2. Attracts the perfect viewers: The video matters nonetheless appeal to their ideally suited viewers (web optimization professionals) 
3. Reveals the product as an answer: Whether or not it’s a tutorial or problem video, they at all times present resolve a particular downside utilizing Ahrefs. 

For instance, try the video “I Tried to Rank #1 on Google in 24 Hours.”    

You’ll see that it suits all three of the factors talked about above. 

If you happen to quick ahead to about 9:20, you’ll see that the presenter even mentions:

“So I wasted a bunch of time making an attempt to do that manually and fully forgot that there’s this report in Ahrefs referred to as “Additionally Speak About” which is displaying us matters that the highest 10 pages for running a blog suggestions are speaking about.”

Merely attracting the precise prospects to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.

I must also point out that not each video wants to suit a problem or “clickable” format. 

If you happen to kind by Ahrefs’ hottest movies, they dominate with tutorials. 

Ahrefs’ tutorial movies work as a result of:

1. They choose in style matters: Some matters require extra visible demonstration and are subsequently higher suited to video than others. Earlier than making a tutorial video, see if some other movies have excessive view counts for that matter. 
2. They ship the content material in easy language, with clear visible examples, and simple step-by-step actionable directions. It could appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it simple to know. 

Right here’s an important instance of considered one of their movies:

Instance #3: Video Content material From BPN

BPN is a complement firm based by YouTuber Nick Naked, they usually created a separate YouTube channel for the BPN model. They movie “day within the life” movies on this channel that includes totally different athletes. 

The movies have been massively profitable, with essentially the most profitable but producing over 800,000 views within the first 8 months. 

BPN is a superb of video content material advertising and marketing instance as a result of:

1. The movies observe a confirmed entertaining format (the “day within the life” format does effectively on YouTube).
2. The movies appeal to BPN’s target market (hybrid athletes).
3. The movies present the worth of the product. The athlete’s weight-reduction plan is a significant section that somebody watching a “day within the life” video needs to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Individuals watching this video most likely wish to be just like the athlete, so shopping for the complement is a no brainer. 

So even you probably have a DTC product, it is a nice system to create entertaining movies whereas additionally displaying how your product solves a ache level. 

Instance #4: Private Branding From Carry

Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry. 

In actual fact, he validated his startup concept with a single Tweet.

If you wish to construct a private model to generate leads in your firm, first choose your area of interest.

Ankur’s firm is within the private finance trade, so he often writes about private finance. He wasn’t a private finance professional when he first began writing about it, so he simply shared what he was studying.

Right here’s an instance of a private finance associated submit you may discover in his feed:

Nevertheless, to assist extra individuals discover his content material, he additionally wrote about broader entrepreneurship matters.

He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which may deepen your relationships with followers. 

If you happen to’re simply getting began, preserve the vast majority of your content material related to your area of interest. Nevertheless, nonetheless embrace some broader curiosity matters to generate consciousness and some private posts so that folks can get to know you.

Even in case you’re an worker at an organization, you possibly can nonetheless construct your individual private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.

Private branding could look like an unorthodox type of content material advertising and marketing, however it is going to allow you to construct deep relationships together with your viewers, which could be extra impactful than weblog content material from a faceless model.

Ankur’s firm, Carry, is proof of the ability of non-public branding.

As talked about in our advertising and marketing tendencies information, there are many AI instruments to present “how-to” recommendation. At the moment, individuals care extra about who the content material is coming from.

Instance #5: Podcast Content material From Hampton

Loads of corporations have podcasts, however only a few succeed. 

Hampton is an exception. It’s a group of excessive net-worth entrepreneurs, and the group members are the principle worth of the membership.

So slightly than merely speaking about “how-to” or pattern associated content material, they function the tales of their members. 

If listeners wish to join with the opposite members, it’s a no brainer to hitch Hampton.

The podcast can also be uniquely fascinating for a number of causes:

1. The persons are distinctive: Lots of the Hampton members are previously-unknown entrepreneurs which might be value eight, 9, and even ten figures. 
2. The angle is exclusive: Loads of enterprise podcasts talk about get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members resolve). This podcast discusses what these entrepreneurs do with their wealth.  
3. The private/transparency ingredient: As an alternative of discussing how-to matters you can search on ChatGPT, every episode shares an individual’s distinctive story (which has normally by no means been informed earlier than). They get very private and discuss how cash has impacted their lives, relationships, and psychological wellbeing.

For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unimaginable wealth by way of her enterprise and navigated a divorce.

Or this episode the place they mentioned the melancholy following a large sale:

So in case you’re fascinated by beginning a podcast in your model, ask your self these questions:

1. Who? If you happen to’re doing a visitor podcast, don’t simply interview the most well-liked trade consultants. Interview under-the-radar individuals with fascinating tales which have by no means been informed. You could find these individuals at trade occasions and thru your community. 
2. What’s the angle? Individuals wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining by way of compelling storytelling by asking friends private/deep questions and even delicate cash stats. 
3. How can we make it entertaining? Even when it’s a B2B podcast, individuals wish to be entertained or impressed. Sam does this by asking friends private/hardly ever mentioned questions. You can do that by asking individuals to be susceptible and share actual numbers and stats.
4. Will it convert? Your podcast ought to resolve a fraction of the ache level that your actual product solves. For instance, listening to at least one Hampton member’s story could be nice, however if you wish to join with them one-on-one and meet tons of of different comparable individuals, it’s a must to be part of. However in case you favored the podcast and need extra, it’s a no brainer to transform. 

Brief kind content material normally generates numerous engagement, however doesn’t essentially convert viewers into prospects. 

Nevertheless, founder Alex Lourdes has grown seven eating places by way of TikTok. 

She posts each day about her private life, and lots of movies present behind the scenes actions at her eating places.

Alex additionally makes use of TikTok to deal with frequent buyer complaints, introduce new flavors, and make different bulletins. 

In actual fact, you’ll hardly ever see a video the place her eating places aren’t in some way built-in into the content material.

Brief kind content material is usually shrugged off as a gimmicky advertising and marketing hack that drives vainness metrics, however not conversions. Nevertheless, through the TikTok ban, Alex revealed that it has been accountable for almost all of her development.

The important thing to creating brief kind content material drive conversions is making your services or products the principle focus of your content material. Listed here are a number of methods you are able to do this:

1. Share behind the scenes content material
2. Adapt in style/trending codecs to your merchandise/companies
3. Reply buyer questions

Instance #7: Weblog Content material From Shopify

web optimization site visitors continues to be worthwhile in 2025 as a result of, not like social media platforms, you possibly can goal a key phrase for a particular ache level your product/service solves. 

Subsequently, web optimization normally drives rather more certified site visitors as searchers are normally in-market and actively searching for your answer.

Whereas web optimization has modified with the evolution of AI, Shopify is a superb instance of a model that continues to dominate web optimization with its weblog content material. 

Right here are some things Shopify does very effectively that permits them to proceed to remain related within the search outcomes:

1. Topical authority: As an alternative of simply writing a weblog submit for one primary matter, Shopify has weblog posts on all subtopics associated to that topic. By completely masking your entire matter, search engines like google imagine that you’re the last word authority on the subject, serving to all associated content material rank increased.

Shopify additionally internally hyperlinks to the entire different associated posts on the backside of the web page in order that it’s simple for search engines like google and customers to seek out them.

1. Easy language: Shopify makes use of easy language to clarify every idea. Ideally, write on a fifth grade studying degree.

2. Distinctive examples: Shopify makes use of loads of examples to help and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers typically copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and offers readers distinctive worth.  

3. Embody FAQs: To maximise search quantity, they embrace a listing of FAQs on the backside of the web page. This helps Shopify additionally rank for “Individuals Additionally Requested” questions. 

So in case you’re writing a weblog submit, search the key phrase on Google, have a look at the “Individuals Additionally Requested” questions, after which embrace an FAQ part on the backside of the weblog submit. There are additionally instruments like Ahrefs that may present you a listing of those FAQs.

4. Clear format: Serps wish to give customers an important expertise. Shopify delivers a superb expertise as you may have a desk of contents within the sidebar, making it simple to leap to particular sections. The sentences are additionally brief and the subheaders make it simple to skim.

To dominate web optimization in 2025, you additionally want hyperlinks, as search engines like google choose your web site’s authority based on the variety of different high quality web sites linking to you. 

As a big model, Shopify has many hyperlinks from different top quality web sites.

You probably have a brand new web site or low authority, you possibly can earn hyperlinks organically by offering distinctive knowledge, aggregating fascinating statistics, and collaborating with different trade consultants.

Instance #8: Case Research From Equipment

Many case research don’t work as a result of they show a service or software works however don’t present actionable info to resolve their downside (apart from shopping for the software or service).

If there aren’t any motion gadgets (apart from shopping for the software), readers aren’t going to take the time to learn the case research. 

As an alternative, reframe your case research to deal with resolve a particular ache level after which weave in how your product helped them accomplish that aim.

Equipment is a good instance of a model that has mastered the case research.

It’s an electronic mail advertising and marketing platform for creators, and right here’s only one instance of a case research they wrote about how a YouTuber used lead magnets to construct his electronic mail checklist.

You possibly can see that this matter (constructing an electronic mail checklist) is a ache level that a lot of Equipment’s customers face and it’s an issue that Equipment solves. 

Additionally, the fantastic thing about case research is that that includes your individual prospects ensures you appeal to the eye of your ideally suited prospects.  

Even when readers don’t instantly join Equipment, it nonetheless supplies helpful, actionable info, leaving an important first impression of Equipment, making them extra more likely to come again (and ultimately convert).

As an alternative of making an attempt to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion gadgets of precisely how they solved a particular ache level utilizing your services or products.

Embody screenshots, templates, and useful graphics to make it simple for readers to duplicate the end result (even when they don’t purchase your product).

As an alternative of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product. 

Instance #9: Webinars From Neil Patel 

Webinars are sometimes thought-about dated, however Neil Patel just lately revealed on a podcast that webinars nonetheless drive the vast majority of leads for his 9 determine advertising and marketing company. 

He’s run loads of A/B checks and shared that the important thing to webinar success is choosing the right matter. 

Particularly, choose a subject that’s most related to your ideally suited viewers – not essentially the subject that may generate essentially the most views.

For instance, a webinar titled “ do web optimization for a brand new web site” would generate numerous signups, however most individuals with new web sites don’t have the finances to rent a advertising and marketing company.

As an alternative, they aim rather more area of interest matters like:

• “ grow to be an AI-Prepared CMO”
• “ Maximize GA4”

These matters generated fewer signups however drove extra certified leads from Fortune 500 corporations.

In the course of the webinar, lay out the step-by-step playbook you utilize to resolve the issue in your prospects. 

Some individuals will implement it themselves, however many will merely rent your workforce to do it or buy your product to automate the method.  

You possibly can watch a replay of considered one of his webinars to see how he positions the content material.

Neil additionally makes use of Apollo to counterpoint the lead knowledge gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the workforce is there if they need assist. 

If you happen to’ve tried webinars prior to now and haven’t had a lot success, strive it once more.

If you happen to’re struggling to get signups, think about partnering with one other extra established trade professional or a parallel firm. 

These partnerships may also help you generate extra signups and attain a brand new viewers.

Instance #10: Free Assets From HubSpot

Templates, instruments, and knowledge may not look like a content material advertising and marketing instance, however they accomplish the identical aim as content material – they carry your ideally suited buyer to you.

Free assets are sometimes much more efficient than content material as a result of they’re much more useful to the consumer. 

Content material tells you what to do, however instruments and templates do the work for you.

Free assets additionally help you acquire the prospect’s emails in alternate for the useful resource.

HubSpot has mastered the artwork of providing free instruments for a number of causes.

First, they at all times hyperlink to related free assets of their weblog posts. So as a substitute of simply publishing the free software in your web site’s “assets” web page, establish all related weblog posts and add a CTA contained in the weblog submit to obtain the lead magnet.

For instance, on their newbie’s content material advertising and marketing information, they’ve a CTA within the nook pitching their free content material advertising and marketing workbook:

Additionally they embed free assets all through their weblog posts:

HubSpot additionally affords a wide range of lead magnets, together with:

• Instruments
• Templates
• Checklists 
• Ebooks
• Quizzes
• Surveys/Information research

If you happen to’re uncertain what sort of free useful resource to supply, a guidelines or template is the best strategy to get began.

Have a look at your present weblog posts and make a guidelines or template that turns the data within the weblog submit into motion gadgets.

For instance, you probably have a weblog submit titled “ begin an influencer advertising and marketing program,” embrace a guidelines that provides them step-by-step motion gadgets.

Begin with a aim to create one further free useful resource per thirty days.

Over time, you’ll construct a financial institution of free assets to attach every weblog submit to a related lead magnet. These assets will allow you to convert the next share of your site visitors into leads, which improve the general ROI of your content material advertising and marketing efforts with out rising the work required.

Need Extra Assist With Your Content material Advertising?

These are just some content material advertising and marketing examples that can assist you get began, nevertheless it’s good to produce other individuals to brainstorm with or run your concepts by. 

Whether or not you’re working in an organization or as a solopreneur, that isn’t at all times an possibility.

That’s why we created Copyblogger Academy. It’s a course and group of entrepreneurs leveling up their expertise. 

With 9 programs on content material advertising and marketing, web optimization, electronic mail advertising and marketing, private branding, and different vital expertise, it offers you the instruments it’s good to succeed. The group can also be there to help you, with accountability periods with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to submit your work and ask for suggestions within the chat. 

You possibly can check out Copyblogger Academy danger free immediately. If you happen to aren’t 100% happy, we’ll provide you with a full refund within the first 30 days. If you happen to take this primary motion step immediately, you’re future self will thanks!