15 Advertising Concepts for Your Small Companies (+ Free Guidelines)

Your small enterprise doesn’t want an enormous finances to get observed.

In 2025, the best advertising and marketing doesn’t come from costly advert campaigns or difficult funnels.

It comes from genuine content material that connects along with your viewers.

Take Edeles Candles, for instance.

This handmade candle model has almost 90K TikTok followers and 500K likes.

How did a small enterprise get this type of publicity?

By posting easy behind-the-scenes movies of candle-making.

No fancy manufacturing or large groups. Simply partaking content material that reaches 1000’s of potential clients each week.

@edeles.candles Demolding the Hourglass Candle. ✨ Higher late than by no means, blissful second Introduction. 🫣🕯️ #candleshop #edelescandles #naturaldecor #candlemaking #candlediy #homedecor #demolding #demoldingvideo #wax #candle #handmade #smallbusinessowner #candlelover #candlelight #asmr #candleideas #christmascandle #giftideas ♬ Originalton – EdelesCandles

And TikTok is only one path.

On this article, you’ll discover 15 advertising and marketing concepts for small companies that drive actual outcomes.

Every one is damaged down by effort, influence, and finances. So, you possibly can select those that suit your assets and objectives.

Bonus: Lots of the concepts are free or low-cost.

Let’s begin with one of many prime techniques for small companies — video.

1. Seize Consideration with Quick-Type Movies

Quick-form video is palms down the most effective advertising and marketing concept for small enterprise house owners in 2025.

Particularly if you wish to improve model consciousness.

Why?

As a result of platforms like TikTok, Instagram Reels, and YouTube Shorts are particularly designed to push your content material to individuals who don’t observe you.

This provides you an opportunity to get found even for those who don’t have an present viewers.

For instance, Toasted Mallow, a gourmand marshmallow store, acquired over 1 million views on TikTok.

They usually did it by sharing a no-frills take a look at how they make their treats:

@toastedmallow Cookie dough stuffed marshmallows!! #elfitup #pushin🅿️ #socialshopping #foodtiktok #music #dessert ♬ Misplaced – Frank Ocean

You may do one thing comparable, it doesn’t matter what you promote.

Assume fast suggestions, transformations, or behind-the-scenes peeks. The bottom line is posting content material that’s genuine and invaluable.

Undecided which platform to begin with? Go along with the one your viewers already makes use of essentially the most.

And don’t fear about fancy gear. Use your cellphone digicam and movie close to pure lighting for the most effective outcomes.

Add partaking captions, voiceovers, and sound results with instruments like CapCut.

It’s beginner-friendly and makes your movies look polished with out professional enhancing abilities.

2. Optimize Your Google Enterprise Profile

When you have a neighborhood enterprise, optimizing your Google Enterprise Profile (GBP) is without doubt one of the best (and most essential) methods to assist clients discover you.

It is because it might majorly enhance your visibility in Google Maps and native search outcomes.

Like when somebody varieties “automotive wash in jacksonville” and sees outstanding listings like this:

This type of publicity can result in extra foot visitors, cellphone calls, and bookings.

However provided that your profile is totally optimized.

Maintain your information correct and full. Embody enterprise hours, tackle, web site, and repair areas.

Add high-quality photographs which can be useful to clients and encourage confidence.

For instance, submit motion photographs and present the surface of your location so it’s straightforward to search out.

And don’t overlook evaluations.

Indicators like your common score, variety of evaluations, and the way latest they’re all have an effect on native search engine optimization and purchaser belief.

Make it a behavior to ask for evaluations after a constructive expertise, and reply to each one.

(Sure, even any damaging feedback you get, too.)

3. Create Useful Web site and Weblog Content material

Appeal to your superb buyer with content material in your web site and weblog that solutions customers’ questions.

This improves your probabilities of rating organically and capturing regular visitors.

Use instruments like Google Autocomplete, Semrush, or AnswerThePublic to uncover what your viewers is asking.

Then, create content material that solutions these questions.

(Whereas subtly introducing your services or products because the repair.)

Use AI writing instruments to hurry up content material creation.

ChatGPT, Gemini, Claude, and different instruments can generate briefs, outlines, and content material of all types.

Right here’s a pattern immediate to get began (the extra particulars, the higher):

Closely edit the draft for accuracy, model voice, and your experience.

Completed proper, a single weblog submit can grow to be your hardest-working salesperson.

For instance, Leigh McKenzie, Backlinko’s head of Development, makes use of content material to advertise his ecommerce model, Underfit.

Utilizing Semrush’s Key phrase Magic Device, Leigh identifies the search phrases individuals sort into Google to search out merchandise like his.

Like “what to put on underneath a costume shirt” and “forms of undershirts.”

Then, he creates content material that straight solutions these queries.

Like this weblog submit on what to put on underneath a costume shirt, which incorporates comparability tables and cloth suggestions.

It additionally subtly directs readers to Underfit’s merchandise with a banner that features belief alerts.

Language like “get your a reimbursement” provides prospects the arrogance to purchase.

4. Use SMS to Immediately Attain Clients

Wish to seize your clients’ consideration quick? Textual content them.

With open charges as excessive as 98%, SMS is without doubt one of the simplest methods to advertise affords or ship reminders.

It really works particularly effectively for service-based companies the place timing issues.

Like salons, eating places, clinics, health studios, and native outlets.

The bottom line is to maintain it quick, clear, and genuinely helpful. SMS isn’t the place for lengthy messages or exhausting sells.

Sensible methods to make use of SMS embrace:

• Flash gross sales or last-minute reductions
• Appointment reminders or confirmations
• Delivery updates or order standing
• VIP-only affords or restock alerts
• Occasion reminders or vacation hours

Take a look at what forms of messages drive essentially the most engagement.

And at all times ask for SMS opt-in at checkout and embrace a straightforward option to unsubscribe.

5. Encourage Clients to Share Their Expertise on Social Media

One of many best methods to construct belief? Ask your clients to share their expertise.

Referred to as user-generated content material (UGC), that is when clients organically share photographs, movies, or evaluations about your model.

This creates genuine, unpaid social proof that builds belief and boosts visibility.

Many individuals will likely be blissful to submit about your merchandise on-line — they might simply want somewhat nudge.

• Add a brief, pleasant request in your post-purchase e mail
• Supply a small incentive, like a reduction on their subsequent order
• Encourage clients to tag you on social with a branded hashtag
• Embody a evaluation immediate in your thank-you or packaging insert

For instance, let’s say you run a ceramic store. When somebody buys a hand-crafted mug out of your model, embrace a thanks card that claims:

This easy immediate can encourage unboxing movies, photographs, or quick video evaluations — all of that are nice for reshares.

When you begin receiving tags, repost buyer content material, and touch upon the posts. This helps you join along with your clients and additional your attain.

For instance, Sol, a seaside beanie bag firm, has a devoted “You” Spotlight on Instagram:

It options tagged Tales from actual clients utilizing their merchandise on the seaside.

This works as a social proof and a visible information for brand new patrons.

6. Accomplice with UGC Creators

Whereas UGC is created organically by clients, UGC creators are paid to make content material in your model.

The perfect half? They don’t include the influencer price ticket.

UGC creators produce content material (like unboxings, demos, or testimonials) that you simply personal and may use throughout your advertising and marketing channels.

This consists of advertisements, social media posts, or touchdown pages.

The profit? Content material that feels real whereas supplying you with full management over the place and the way it’s used.

Right here’s easy methods to get began:

1. Resolve what sort of content material you want — e.g., product demo, life-style use, evaluation, testimonial
2. Discover creators on platforms like Influee and Billo
3. Make clear deliverables and utilization rights
4. Put up in your socials or use in paid advertisements

For instance, HiZoo, a therapeutic massage system model, partnered with a UGC creator who filmed herself attempting their product for the primary time.

Within the video, she shares real reactions about how the product feels and works.

The content material looks like an actual buyer evaluation, not a sophisticated advert. Which inspires likes and feedback.

This provides the model a possibility to construct belief and credibility (and promote extra merchandise).

Use a device like Modash to search out creators who’ve already posted about comparable merchandise to yours — they’re extra prone to say sure and nail the tone you need.

7. Use AI Chatbots to Promote Your Enterprise 24/7

By no means miss a lead or lose a buyer to lengthy wait instances.

AI chatbots enable you ship on the spot, personalised help 24/7.

And happier clients = extra gross sales.

Whether or not in your web site or social media channels, chatbots be sure you’re at all times obtainable to reply questions, take away shopping for friction, and shut gross sales.

Chatbots can:

• Reply FAQs
• Take orders
• Ebook appointments
• Suggest merchandise
• Escalate customer support points

You’ll be able to even construct a bot that sounds similar to you.

Add your service descriptions, frequent responses, and FAQs to instruments like Tidio or Manychat.

This lets you create a chatbot that mimics your tone and experience.

For instance, Attendant, a UK espresso chain, is a superb instance of how companies of all sizes can use chatbots to scale back customer support inquiries.

Whereas bettering customer support on the similar time.

The chatbot affords on the spot solutions to frequent buyer questions.

Like “are your cafes canine pleasant” and “when do you finish serving breakfast.”

It’s like cloning your finest customer support rep, minus the payroll.

8. Acquire Prospect Information with Lead Magnets

A lead magnet is a free useful resource you provide in trade for somebody’s e mail. Like a reduction, template, or e book.

When executed proper, it attracts high-intent leads who usually tend to purchase over time.

Right here’s easy methods to make it work:

• Remedy a particular drawback. Assume budgeting template, skincare quiz, or a free pattern tied to your product
• Make it a pure extension of your provide. Promote time-tracking software program? A “Weekly Productiveness Planner” is an ideal match. Run a meal prep enterprise? Supply a “3-Day Wholesome Consuming Kickstart.”
• Put it up for sale in every single place. Homepage banners, weblog posts, social captions, hyperlink in bio, and pop-ups. Point out your lead magnet in any social media movies you create — and don’t overlook so as to add a hyperlink to it within the caption or feedback.

For instance, Price range With Mel, a private finance blogger, affords a free budgeting template on her weblog.

Customers present a primary title and e mail tackle to entry the template.

Because the template was pre-filled with formulation that auto-calculate totals, the worth is immediately clear to the consumer.

All they must do is plug in numbers to immediately see the place their cash’s going.

It’s frictionless, useful, and straight tied to her paid affords.

9. Create an Electronic mail E-newsletter

A month-to-month or weekly e mail publication is without doubt one of the best methods to remain linked to your viewers.

Whether or not you could have an ecommerce enterprise or personal a boutique, your publication can grow to be a go-to useful resource that builds loyalty over time.

Share useful suggestions, seasonal choices, behind-the-scenes updates, and promote your services or products.

So, how do you get began?

Electronic mail advertising and marketing instruments like Equipment and Mailchimp provide customizable publication templates that make it straightforward to ship skilled newsletters.

(With out the necessity for design abilities.)

Set a recurring ship date (like each Tuesday) and keep on with it.

This manner, subscribers know what to anticipate.

Preserve your model voice when writing your publication. And contemplate including personalization to your technique as you get extra superior.

Pet complement model Adored Beast Apothecary’s publication is a superb instance of easy methods to combine training with refined promotion.

For instance, this problem opens with enjoyable, academic content material on canine habits.

This retains pet house owners engaged and builds belief. Even when they’re not prepared to purchase one thing instantly.

In addition they embrace hyperlinks to extra content material about frequent pet well being points.

By driving visitors again to their web site, they lengthen the client journey and improve the probabilities of a future sale.

And place themselves as a dependable knowledgeable.

The publication ends with a brief product part recommending related dietary supplements.

It’s a clean transition from training to resolution. (So it feels useful somewhat than pushy.)

10. Flip Evaluations and Testimonials into Visible Proof

Obtained blissful clients?

Flip their reward into visible content material that does the promoting for you.

Acquire evaluations from emails, DMs, social media feedback, or your Google Enterprise Profile.

Or ask a contented shopper to report a 30-second selfie-style video.

Then, share these testimonials in your social media accounts. Just like the proprietor of common TikTok account Future Media Advertising does.

To advertise her enterprise, she collects shopper evaluations and turns them into persuasive carousel posts.

She additionally shares quick testimonial movies.

Like this one from a happy shopper who left her a glowing evaluation about her companies.

@destinymediamarketing Thanks a lot Katie Grace Movies 🤍 #clienttestimonial #websitedevelopment #webdesign #websitedesign #videographer ♬ unique sound – Priscilla Advertising Specialist

11. Share Visible Content material on Pinterest

Pinterest is a hidden gem for producing sustained visitors to your small enterprise web site or on-line retailer.

A single, well-optimized Pin can proceed driving clicks and conversions for months (and even years).

Take Price range With Mel for example.

Considered one of her prime visitors sources is Pinterest.

So, how is she making this platform work for her?

By sharing easy but invaluable infographics that hyperlink to her weblog.

This helps funnel focused readers on to her content material.

Most significantly, her weblog has a lead magnet that turns guests into e mail subscribers.

This implies she’s not simply getting one-time guests — she’s constructing a listing of potential clients she will attain time and again.

Right here’s easy methods to replicate Mel’s success:

• Create invaluable Pins: Flip your finest suggestions, merchandise, or weblog posts into eye-catching visuals utilizing a template-friendly design device like Canva
• Set up strategically: Arrange boards by class (like “Budgeting Suggestions” or “Present Concepts”) to make your content material straightforward to search out
• Optimize for search: Embody related key phrases in your Pin titles and descriptions — individuals search Pinterest like Google
• Drive visitors: Hyperlink each Pin to a weblog submit, lead magnet, or product web page to transform browsers into clients

12. Amplify Your Attain by Boosting Your Social Posts

In case your social media submit already will get a good engagement — saves, likes, feedback — that’s your cue to spice up it.

You are able to do this on Instagram, Fb, TikTok, and Pinterest.

LinkedIn additionally helps boosting, however solely from firm pages, not private profiles.

And even a small finances may help your top-performing posts attain extra individuals with out driving up prices.

This strategy is more practical than boosting random posts.

Why? Since you already know the content material resonates along with your viewers.

The right way to begin:

• Select a social media submit that’s performing effectively organically
• Set a day by day finances (even $5-$10 per day can work)
• Goal primarily based on location, curiosity, and habits
• Let the advert run for a couple of days earlier than making any tweaks

13. Create a Loyalty Program That Feels Private

Small, considerate touches can flip one-time patrons into loyal followers.

Begin with a easy reward system (digital or bodily) that feels enjoyable and straightforward to make use of.

Assume stamps, punch playing cards, or on-line progress trackers.

After 5 or 10 purchases, provide a reward that looks like a win: a free drink, a low-cost product (underneath $5), a bonus add-on, or early entry to one thing new.

The important thing? Make it really feel private and let clients see how shut they’re to incomes their reward.

Bonus factors for those who personalize it with their title, preferences, or buy historical past.

For instance, a toy retailer proprietor defined on Reddit how they created “on the spot repeat clients” with a playful loyalty program.

Youngsters earn pirate cash and vinyl stickers with every buy. After 5 cash, they commerce them in for a free toy.

It’s low-cost, nevertheless it works as a result of it feels private, rewarding, and enjoyable. (And the adults prefer it, too!)

14. Construct Belief and Authority on LinkedIn

LinkedIn is without doubt one of the finest locations to construct credibility and entice shoppers.

Particularly for those who promote companies, provide consulting, or work with different companies.

Why?

As a result of it places you in entrance of decision-makers actively in search of enterprise options.

However success on LinkedIn isn’t all about pitching your companies.

It’s about constantly sharing useful, real-world insights that present your stuff.

Over time, this positions you as a go-to knowledgeable.

And turns your content material right into a shopper acquisition device that works even once you’re not actively prospecting.

Right here’s easy methods to get began: Choose one to 2 matters you wish to be recognized for.

And submit at the very least as soon as per week.

Share industry-relevant tales, classes, enterprise updates, or suggestions.

Nonetheless don’t know what to submit?

Use ChatGPT or Claude to draft LinkedIn submit concepts out of your weblog content material.

Immediate it with the next:

However don’t simply submit your personal content material. Remark meaningfully on {industry} posts, too.

This showcases your experience and will get you observed by potential shoppers.

15. Co-Host Lives, Webinars, or Giveaways

Need quick attain with out paying for advertisements? Crew up with a creator or enterprise that shares your audience.

Co-hosting a stay, webinar, or giveaway helps you each get in entrance of latest, related followers.

To make it work:

• Select a associate in your area of interest or area people (however not a direct competitor)
• Carry one thing invaluable: a fast tutorial, product demo, Q&A, or prize
• Plan the next move: What ought to viewers do after? Observe you? Enroll? Declare a suggestion?

Put it up for sale forward of time on each profiles. Throughout the occasion, maintain it energetic, useful, and interactive. Reply questions and encourage participation for the most effective outcomes.

For instance, when you’ve got a B2B viewers, you can group up with an knowledgeable or firm in your area to host a brief, high-value webinar.

Like a 30-minute how-to or {industry} developments Q&A.

Have a B2C small enterprise? Co-host a giveaway with a like-minded model (or three).

To spice up attain, ask members to observe each accounts and tag a pal to enter.

Flip These Small Enterprise Advertising Concepts into Outcomes

You don’t want a giant group or a giant finances to make progress.

The best advertising and marketing plans begin with a couple of sensible techniques tailor-made to your viewers and objectives.

Choose three fast wins you possibly can knock out this week:

• Put up a behind-the-scenes Reel with trending audio
• Ask one blissful buyer for a evaluation or photograph
• Increase a weblog submit or product on Fb

Then, maintain the momentum going.

Acquire emails with a easy lead magnet or share useful suggestions in a month-to-month publication.

Small, constant actions like these construct belief and drive actual outcomes over time.

Subsequent, learn our small enterprise search engine optimization information to learn to construct authority and enhance your on-line visibility.