The advertising tech stack is all the time evolving. Advertising and marketing automation software program allows improved effectivity with numerous options, from buyer segmentation to marketing campaign administration.
What’s the advertising automation trade market dimension? What are the adoption charges of promoting automation, and what advantages does it carry to companies? Proceed studying as we’ll cowl solutions to those questions with these latest advertising automation statistics.
Right here’s what you’ll discover on this web page:
- Advertising and marketing Automation Business Income
- Main Gamers within the Advertising and marketing Automation Software program Business
- Advertising and marketing Automation Finances Modifications
- Prime Channels The place Advertising and marketing Automation is Used
- Prime Advantages of Advertising and marketing Automation
- Advertising and marketing Automation and Buyer Knowledge Platform Integration
Advertising and marketing Automation Business Statistics
In 2026, advertising automation is steadily rising, with spending reaching billions yearly.
This part presents key statistics to point out market automation revenues, prime gamers within the trade, and anticipated finances modifications on automation amongst entrepreneurs.
- Between 2026 and 2032, the worldwide advertising automation trade income is forecasted to develop by 62.4% from $8.44 billion to $21.7 billion – Statista
| 12 months | Advertising and marketing automation market income (worldwide) |
|---|---|
| 2021 | $4.79 billion |
| 2022 | $5.19 billion |
| 2023 | $5.86 billion |
| 2024 | $6.62 billion |
| 2025 | $7.47 billion |
| 2026 | $8.44 billion |
| 2027 | $9.53 billion |
| 2028 | $10.76 billion |
| 2029 | $12.14 billion |
| 2030 | $13.71 billion |
| 2031 | $17.2 billion |
| 2032 | $21.7 billion |
- Income of promoting automation resolution distributors is forecast to succeed in $6.6 billion in 2026 (up from $2.9 billion in 2020) – Frost & Sullivan
- Round 68% of surveyed entrepreneurs anticipate a rise of their finances for advertising automation for the upcoming 12 months – Ascend2
| Advertising and marketing Automation Finances | Share of entrepreneurs |
|---|---|
| Growing considerably | 14% |
| Growing reasonably | 54% |
| Staying the identical | 21% |
| Lowering reasonably | 9% |
| Lowering considerably | 2% |
- HubSpot dominates the advertising automation software program market, holding a market share of 29.58%. Different generally used advertising automation instruments embrace RD Station (9.25%), Welcome (7.38%), All In Advertising and marketing Cloud (6.87%), and Cheetah Digital (6.86%) – Datanyze
- As of March 2026, at the very least 454 firms present advertising automation software program options – G2
Advertising and marketing Automation Utilization and Efficiency Statistics
Advertising and marketing automation software program is broadly used as part of an efficient advertising tech stack.
This part highlights key insights into present adoption and deliberate utilization of promoting automation and its influence on serving to obtain enterprise targets.
- Electronic mail (58%), social media administration (49%), and content material administration (33%) are essentially the most reported areas for at the moment utilizing advertising automation – Ascend2
| Space | Advertising and marketing Automation Utilization |
|---|---|
| Electronic mail advertising | 58% |
| Social media administration | 49% |
| Content material administration | 33% |
| Paid adverts | 32% |
| SMS advertising | 30% |
| Marketing campaign monitoring | 28% |
| Touchdown pages | 27% |
| Reside chat | 24% |
| search engine optimisation efforts | 22% |
| Workflows/visualization | 20% |
| Account-based advertising | 20% |
| Gross sales funnel communications | 19% |
| Push notifications | 18% |
| Dynamic internet types | 18% |
| Lead scoring | 17% |
- 29% of surveyed entrepreneurs are planning to implement advertising automation for social media administration and paid adverts. One other 28% declare they are going to be including advertising automation to e-mail advertising applications – Ascend2
| Space | Deliberate Advertising and marketing Automation Utilization |
|---|---|
| Social media administration | 29% |
| Paid adverts | 29% |
| Electronic mail advertising | 28% |
| Touchdown pages | 21% |
| SMS advertising | 21% |
| Content material administration | 20% |
| Marketing campaign monitoring | 18% |
| Reside chat | 18% |
| Push notifications | 17% |
| Account-based advertising | 16% |
| Workflows/visualization | 16% |
| search engine optimisation efforts | 15% |
| Dynamic internet types | 14% |
| Gross sales funnel communications | 13% |
| Lead scoring | 9% |
- Optimizing general technique and enhancing information high quality are prime objectives for enhancing advertising automation, in response to 37% and 34% of B2B and B2C entrepreneurs surveyed, respectively – Ascend2
| Major Purpose for Bettering Advertising and marketing Automation | Share of Entrepreneurs |
|---|---|
| Optimize general technique | 43% |
| Enhance information high quality | 37% |
| Determine very best prospects/prospects | 34% |
| Optimize messaging/campaigns | 31% |
| Enhance personalization | 30% |
| Lower prices/drive environment friendly progress | 21% |
| Lower automation throughout the client journey | 19% |
| Combine applied sciences/information | 15% |
| Enhance worker adoption/utilization | 13% |
- Round 41% of entrepreneurs report that their buyer journeys are “largely automated” or “totally automated” – Ascend2
| Extent of Advertising and marketing Automation throughout the Buyer Journey | Share of Entrepreneurs |
|---|---|
| Absolutely automated | 9% |
| Principally automated | 32% |
| Partially automated | 59% |
- 30% of surveyed entrepreneurs strongly agree with the assertion that their “advertising automation platform makes it simple to construct efficient buyer journeys” – Ascend2
| “Advertising and marketing Automation Platform Makes It Straightforward to Construct Efficient Buyer Journeys” | Share of Entrepreneurs |
|---|---|
| Strongly agree | 30% |
| Considerably agree | 59% |
| Considerably disagree | 10% |
| Strongly disagree | 1% |
- About 1 in 4 (26%) of entrepreneurs say their multi-channel advertising technique is totally or largely automated. One other 22% declare it’s not automated in any respect – Ascend2
| Extent of Multi-Channel Advertising and marketing Technique Automation | Share of Entrepreneurs |
|---|---|
| Absolutely | 5% |
| Principally | 21% |
| Partially | 29% |
| Little or no | 23% |
| In no way | 22% |
- Pricing is taken into account a key issue by 53% of entrepreneurs when deciding on a advertising automation software. Ease of use (54%) and customer support (27%) are considered the opposite prime components driving automation software buy – Ascend2
| Components Driving Advertising and marketing Automation Resolution Buy | Share of Entrepreneurs |
|---|---|
| Worth | 58% |
| Ease of use | 54% |
| Customer support | 27% |
| Customization choices | 24% |
| Integration capabilities | 22% |
| Breadth of options | 21% |
| Depth of options | 19% |
| Knowledge visualization/analytics | 13% |
| Streamlined onboarding/coaching | 11% |
| Knowledge consolidation capabilities | 10% |
- Solely 18% of B2B entrepreneurs state they use advertising automation that’s built-in with a buyer information platform (CDP). One other 42% say they use B2B advertising automation however don’t have CDP of their present tech stack. Different 40% have each B2B advertising automation and CDP, however they aren’t built-in – Adobe
Advertising and marketing Automation Advantages Statistics
Advertising and marketing groups can significantly enhance their effectiveness by the usage of automation software program, which gives an a variety of benefits, from enhancing buyer expertise to enabling higher use of promoting budgets.
- Bettering buyer expertise (43%), enabling higher use of working hours (38%), and higher resolution making (35%) are essentially the most generally reported benefits of utilizing advertising automation amongst surveyed entrepreneurs – Ascend2
| Benefit of Advertising and marketing Automation | Share of Entrepreneurs |
|---|---|
| Improves buyer expertise | 43% |
| Permits higher use of workers time | 38% |
| Higher information and decision-making | 35% |
| Improves lead era and nurturing | 34% |
| Permits higher use of the finances | 33% |
| Will increase personalization choices | 24% |
| Elevated capacity to measure necessary metrics/KPIs | 23% |
| Aligning advertising efforts to adjoining departments | 21% |
- Round 2 in 3 (66%) surveyed advertising professionals state that their present advertising automation is “considerably profitable” in serving to to attain advertising targets. One other 25% of respondents say it’s “very profitable”. Solely 9% of entrepreneurs report no success from their advertising automation efforts – Ascend2
Conclusion
We hope you loved this record of promoting automation statistics.
We incessantly replace this record of statistics. So be at liberty to verify this stats web page later for brand new insights.
