SERP monitoring instruments present how your web site ranks for doubtlessly hundreds of key phrases throughout Google and different search engines like google.
And as Google AI Overviews and ChatGPT reshape search visibility, monitoring AI-driven outcomes is now as necessary as monitoring conventional rankings.
The fitting device helps you measure search engine optimisation efficiency, detect rating drops rapidly, and uncover new alternatives to develop visibility.
This information lists 16 of one of the best SERP monitoring instruments for 2026—each free and paid—that can assist you select the one that matches your targets and finances.
Let’s get began.
|
Instrument |
Finest for |
Pricing |
|
Semrush Place Monitoring |
Monitoring key phrase rankings throughout a number of search engines like google and AI instruments |
Included within the Semrush search engine optimisation Toolkit from $139.95 monthly |
|
SERP Hole Analyzer |
Discovering low-competition key phrases in weak SERPs |
$99 monthly |
|
Semrush Sensor |
Monitoring Google algorithm updates and SERP volatility |
Free |
|
Mangools SERPWatcher |
Working fast search engine optimisation well being checks |
From $19.43 monthly |
|
Map Rank Tracker |
Visualizing native rankings on Google Maps |
Included within the Semrush Native Toolkit from $30 monthly |
|
AccuRanker |
Actual-time rank monitoring for enterprises |
From $116 monthly for 1,000 key phrases |
|
SEOmonitor |
Forecasting search engine optimisation impression and creating consumer experiences |
From $116 monthly for 1,000 key phrases |
|
Superior Internet Rating |
Monitoring key phrase rankings throughout lesser-known search engines like google |
From $99 monthly for 7,000 key phrases |
|
Professional Rank Tracker |
Multi-engine monitoring with white-label reporting |
From $49 monthly for 500 key phrases |
|
Key phrase.com |
Inexpensive SERP monitoring with AI visibility insights |
From $3 monthly (50 key phrases); API-only from $46 monthly (5,000 key phrases); AI Visibility from $24.50 monthly (50 credit) |
|
SE Rating |
Monitoring efficiency throughout search engines like google and places |
From $52 monthly for 500 key phrases |
|
Google Search Console |
Viewing correct search efficiency knowledge from Google |
Free |
|
Wincher |
Monitoring key phrase efficiency in 180 international locations |
From $49 monthly for 500 key phrases |
|
SerpWatch |
Receiving automated alerts for rating modifications |
From $29 monthly for 7,500 key phrases |
|
Whatsmyserp |
Checking rankings by location with on-demand updates |
From $19.99 monthly for 200 key phrases |
|
SpySERP |
Evaluating SERPs aspect by aspect throughout units and places |
Free plan obtainable; Paid plans from $9 monthly |
1. Place Monitoring
Finest for: Monitoring key phrase rankings throughout a number of search engines like google and AI instruments
Semrush’s Place Monitoring device tracks key phrase rankings and SERP options throughout places, units, and search engines like google.
You possibly can monitor every day rating modifications, examine visibility with rivals, and group key phrases with tags.
Place Monitoring additionally reveals which SERP options your website seems in, reminiscent of featured snippets, AI Overviews, and native packs.
Arrange customized alerts to get notified when rankings rise or drop, so you’ll be able to reply rapidly.
To get began, open the device, enter your area, and click on “Arrange monitoring.”
Choose a search engine (or AI device), machine, and site. Click on “Proceed To Key phrases.”
Add key phrases and click on “Begin Monitoring.”
After setup, Place Monitoring generates a key phrase rating report. Go to the “Overview” tab and scroll to “Rankings Overview” to view all tracked key phrases and their present positions.
What I Like
Place Monitoring displays AI visibility inside ChatGPT.
In my check with 50 SaaS-related key phrases for Monday.com—like “undertaking administration platform for startups” and “greatest undertaking administration instruments”—setup took lower than 10 minutes.
The dashboard displayed ChatGPT search outcomes for all key phrases in a single place.
By including competitor domains, I might examine visibility aspect by aspect and even open ChatGPT responses straight from the report for fast validation.
Pricing
Place Monitoring is included within the Semrush search engine optimisation Toolkit.
Professional plans begin at $139.95 monthly (500 key phrases), Guru at $249.95 (1,500 key phrases), and Enterprise at $499.95 (5,000 key phrases).
2. SERP Hole Analyzer
Finest for: Discovering low-competition key phrases
SERP Hole Analyzer identifies easy-to-rank-for key phrases by scanning hundreds of SERPs round a selected matter and flagging weak pages with alerts like gradual load occasions, skinny content material, low area authority, or outdated pages.
To SERP Hole Analyzer when creating new content material, enter your area and a seed matter associated to your product, service, or trade. The device scans SERPs and highlights key phrases the place weak content material ranks excessive.
For current pages, join Google Search Console (GSC) to import underperforming pages and get enchancment ideas.
The platform additionally contains AI writing instruments to generate search engine optimisation titles, outlines, briefs, or full content material drafts.
What I Like
The AI Search Grader quantifies your visibility throughout AI search platforms. For instance, Monday.com scored 96/100 in my check.
Having all visibility scores in a single dashboard makes it straightforward to measure the true impression of AI-driven efforts with out having to match knowledge from a number of instruments.
Pricing
No free plan obtainable.
SERP Hole Analyzer prices $99 monthly for 3 domains, 10 experiences, and 6 key phrase ideas per report).
A seven-day free trial is accessible, with in-app purchases for further options.
3. Semrush Sensor
Finest for: Monitoring Google algorithm updates and SERP volatility
Semrush Sensor tracks every day modifications in Google search outcomes to point out when volatility spikes, so you’ll be able to decide whether or not rating drops comes from a broad algorithm replace or a site-specific subject.
Semrush Sensor assigns a Sensor Rating from 0 to 10 that displays SERP volatility. A better rating means stronger fluctuations—usually an indication of a serious Google replace.
You possibly can monitor volatility throughout 25+ industries, together with finance, well being, and actual property.
Semrush Sensor additionally tracks how SERP options, reminiscent of AI Overviews, change over time. This helps you see when Google is testing or increasing AI-generated outcomes that would have an effect on your website’s visibility.
What I Like
When a number of purchasers skilled sudden rating drops in Q3 2022, Semrush Sensor confirmed a pointy spike within the every day rating.
That confirmed a broad Google replace and dominated out site-specific issues, which saved me hours of handbook troubleshooting.
Pricing
Free to make use of.
4. Mangools SERPWatcher
Finest for: Fast search engine optimisation well being checks
SERPWatcher is a light-weight device that tracks key phrase rankings with out knowledge overload.
You possibly can monitor rankings on desktop and cell, goal particular international locations or cities, and even join Google Enterprise Profile (GBP) to trace visibility in native packs.
A standout characteristic is the Efficiency Index (PI). This rating combines key phrase rankings and search quantity to measure general search engine optimisation well being. As an alternative of scanning lengthy lists of modifications, you see a fast snapshot exhibiting whether or not visibility is trending up or down.
It’s also possible to set customized alerts to get notified when rankings change in ways in which matter most in your model.
What I Like
SERPWatcher tracks Google map pack rankings straight. When monitoring a number of places, it’s straightforward to see the place visibility is dropping or or enhancing, so I can take rapid motion.
Pricing
No free plan obtainable.
Plans begin at $29.90 monthly for 200 key phrases.
Premium plans begin at $44.90 monthly (700 key phrases), and Company plans begin at $89.90 monthly (1,500 key phrases), with a 48-hour money-back assure.
5. Map Rank Tracker
Finest for: Visualizing native rankings on Google Maps
Map Rank Tracker reveals precisely the place your native enterprise ranks on Google Maps for chosen key phrases and is a part of the Semrush Native Toolkit.
To make use of Map Rank Tracker, enter your enterprise identify, place a grid over your goal space, and add the key phrases you need to monitor.
The device scans every grid level and shows your rating for that location. Outcomes seem as a color-coded heatmap, so you’ll be able to rapidly see areas of robust and weak visibility at a look.
You possibly can toggle between tracked key phrases on the prime of the display screen.
Every marketing campaign helps as much as 100 key phrases, with versatile scan intervals—every day, weekly, month-to-month, or handbook.
Key native search engine optimisation metrics embrace:
- Common rank: Common place throughout all pins
- Share of voice: Weighted visibility rating
- Rank distribution: Place breakdown (1-3, 4-10, and so forth.)
When you handle a number of places or a big service space, you should purchase further campaigns and credit to broaden monitoring.
What I Like
Map Rank Tracker pinpoints hyperlocal visibility drop-offs.
For instance, if I run a bakery in New York. I would rank #2 close to Road A however #6 close to Road B. The grid highlights this hole.
A competitor could have optimized content material for Road B. To shut the hole, I might publish a Google Enterprise Profile replace mentioning Road B and add a photograph tagged close by.
Pricing
Included within the Semrush Native Toolkit.
Plans begin at $30 monthly (375 Map Rank Tracker credit). The Professional plan prices $60 monthly (1,225 credit), with customized Enterprise plans obtainable.
6. AccuRanker
Finest for: Actual-time rank monitoring for enterprises
AccuRanker is an enterprise-grade rank monitoring platform designed for precision and scale. It supplies real-time key phrase updates, letting you monitor rating modifications every day or refresh knowledge each two hours.
You possibly can monitor rankings on desktop and cell, monitor on the nation or metropolis degree, and manage campaigns with rule-based tagging.
AccuRanker additionally contains pixel-level monitoring, so you’ll be able to see whether or not your outcomes seem above or beneath the fold.
And AccuRanker integrates with main reporting instruments like Google Search Console, GA4, and Looker Studio, which makes it a robust alternative for companies and enterprises managing search engine optimisation at scale.
What I Like
AccuRanker stands out with its AI-powered metrics.
For instance, when monitoring key phrases like “greatest undertaking administration instruments” or “greatest CRM for solopreneurs,” I can measure:
- AI share of voice: Measures how usually your website seems for a key phrase by combining search quantity and CTR estimates
- AI click-through-rate (CTR): Predicts click on probability based mostly on place, SERP options, and format—helpful when rankings look robust however site visitors lags
- AI search quantity: Combines knowledge from Key phrase Planner, Search Console, and Tendencies to provide a steady, sensible view of demand
Pricing
No free plan obtainable.
Paid plans begin at $116 monthly for 1,000 key phrases.
Pricing scales based mostly on key phrase quantity, with annual reductions and plans obtainable for as much as 1 million+ key phrases.
7. SEOmonitor
Finest for: Forecasting search engine optimisation impression and consumer reporting
SEOmonitor is constructed for companies that monitor rankings at scale and want clear consumer reporting.
It supplies every day rank monitoring throughout cell and desktop, with 100-position SERP protection for each key phrase.
SEOmonitor additionally tracks SERP options, keyword-level periods and conversions, and estimates what number of clicks go to natural outcomes based mostly on the SERP format.
A key characteristic is forecasting. SEOmonitor predicts the potential site visitors and conversions you possibly can achieve by enhancing key phrase rankings.
Key phrase-level forecasts present the worth every key phrase can generate over time, which helps companies set sensible search engine optimisation targets.
What I Like
SEOmonitor makes it straightforward to tie search engine optimisation efficiency on to income impression.
When planning long-term methods, I can establish which key phrases are price focusing on—not only for site visitors, but in addition for his or her conversion potential.
The forecasting mannequin helps me prioritize these key phrases and help the roadmap with measurable knowledge purchasers can perceive.
Pricing
No free plan obtainable.
Paid plans begin at €99 monthly for 1,000 key phrases, with non-obligatory add-ons.
8. Superior Internet Rating
Finest for: Monitoring key phrase rankings throughout lesser-known search engines like google
Superior Internet Rating goes past Google by monitoring key phrase rankings on greater than 4,000 search engines like google, together with YouTube and Amazon. It helps granular monitoring by location, machine, and language.
A standout characteristic is pixel monitoring, which reveals whether or not your web page seems above the fold or hidden below SERP options. This helps clarify rating drops and low click-through charges.
For reporting, Superior Internet Rating presents built-in templates for search engine optimisation efficiency experiences and customized choices for client-specific wants.
The platform additionally measures your website’s share of voice in natural search and benchmarks efficiency in opposition to rivals.
What I Like
Superior Internet Rating connects rankings to measurable enterprise outcomes.
Once I have to justify a key phrase set, the device’s site visitors and income projections make the worth clear.
It helps prioritize search engine optimisation efforts and demonstrates ROI with knowledge that goes past easy rank monitoring.
Pricing
No free plan obtainable.
Plans begin at $89 monthly for 7,000 key phrases.
The Company plan prices $179 monthly (14,500 key phrases), and Enterprise is $449 monthly (35,500 key phrases), with customized plans obtainable for larger volumes.
9. Professional Rank Tracker
Finest for: Multi-engine monitoring with white-label reporting
Professional Rank Tracker displays key phrase rankings throughout Google, Yahoo, Bing, YouTube, and Amazon as much as the one hundredth place.
It helps monitoring on desktop and cell and contains native rating protection throughout a number of international locations and languages.
Professional Rank Tracker routinely generates search engine optimisation efficiency experiences. You possibly can schedule experiences to ship by e mail every day, weekly, or month-to-month.
What I Like
Professional Rank Tracker presents versatile, client-friendly reporting.
For worldwide purchasers, I can share experiences of their most popular language, alter layouts to match their model. And ship them by e mail, stay hyperlink, or exports to Google Drive, Sheets, or Dropbox.
For extra independence, I may arrange a branded login or cell app so purchasers can view outcomes straight.
Pricing
No free plan obtainable.
Paid plans begin at $49 monthly for 500 key phrases.
Professional Rank Tracker additionally presents a seven-day free trial for 500 key phrases with all premium options.
10. Key phrase.com
Finest for: Inexpensive SERP monitoring with AI visibility options
Key phrase.com is an economical SERP monitoring device for each search engine optimisation companies and in-house groups that tracks Google key phrase rankings bi-hourly, every day (for paid customers), or weekly (totally free customers) throughout cell and desktop.
You possibly can filter outcomes by location all the way down to the zip code and generate white-label experiences in only a few clicks.
Key phrase.com additionally tracks AI visibility throughout ChatGPT, Perplexity, Gemini, and Google AI Overviews.
The AI Rank Tracker reveals the place your model seems in AI-generated responses, which pages are cited, what content material is referenced, and the way usually your model is talked about.
It’s also possible to monitor model sentiment, citations, and competitor visibility in AI platforms.
For conventional search engine optimisation, Key phrase.com helps on-demand refreshes, API entry, instantaneous alerts, and white-label reporting for client-ready displays.
What I Like
The free Spyglass device is a superb bonus. It simulates Google SERPs for any area or area (e.g., google.com.au or google.co.uk) and opens Google with these settings utilized—making it fast to preview localized search outcomes.
Pricing
A 14-day free trial is accessible.
Paid plans begin at $3 monthly (50 key phrases) for Google monitoring.
API-only plans begin at $46 monthly (5,000 key phrases), and the AI Visibility plan begins at $24.50 monthly (50 credit).
Enterprise plans can be found on request.
11. SE Rating
Finest for: Monitoring key phrase efficiency throughout a number of search engines like google and places
SE Rating tracks key phrase rankings throughout main search engines like google, together with Google, Bing, Yahoo, and YouTube. You possibly can filter knowledge by location, machine, language, and even zip code.
Key options embrace:
- Day by day rating updates with cached SERPs for pattern evaluation
- Competitor monitoring in your website plus as much as 20 rivals
- Help for 100 places per undertaking
- Integrations with Google Analytics and Google Search Console
You possibly can manage key phrases utilizing teams, tags, and notes, and monitor as much as 37 SERP options, together with AI Overviews.
For companies, SE Rating helps branded experiences, consumer entry management, and limitless tasks on higher-tier plans.
What I Like
SE Rating makes it straightforward to detect key phrase cannibalization points. It routinely flags when a number of pages compete for a similar key phrase, which helps stop inside overlap that may weaken rankings.
Pricing
No free plan obtainable.
Plans begin at $52 monthly (500 key phrases).
Professional prices $95.20 monthly (2,000 key phrases), and Enterprise is $207.20 monthly (5,000 key phrases), with add-ons and customized enterprise choices obtainable.
12. Google Search Console (GSC)
Finest for: Free and correct search efficiency knowledge from Google
Google Search Console is a free device from Google that reveals how your website performs in search and supplies knowledge on clicks, impressions, click-through-rate (CTR), and common place in your prime key phrases.
It’s also possible to view metrics by web page, nation, machine, and different filters.
Though GSC doesn’t supply pixel-level monitoring, competitor comparisons, or real-time updates, it delivers direct perception into how Google views your website, which makes it some of the dependable search engine optimisation knowledge sources.
What I Like
I exploit GSC to search out high-impression key phrases that aren’t driving sufficient clicks.
Go to “Search outcomes,” apply a question filter, and enter a model or class time period. Then type by impressions to establish queries with low CTR and optimize these pages for larger engagement.
Pricing
Free.
13. Wincher
Finest for: Monitoring key phrase rankings throughout 180 international locations
Wincher tracks key phrase rankings for desktop and cell throughout 180 international locations and permits you to monitor your website, monitor competitor domains, and obtain instantaneous alerts when rankings change.
The platform supplies every day updates, site visitors estimates, historic traits, and good key phrase grouping to maintain tasks organized.
Wincher integrates with Google Looker Studio, WordPress, Wix, and different platforms, which lets you sync experiences simply.
It helps each handbook and automatic reporting for versatile consumer supply.
What I Like
Wincher makes SERP evaluation easy and actionable.
I can examine my pages in opposition to top-ranking outcomes for a key phrase and establish efficiency elements reminiscent of phrase rely, web page velocity, content material energy, and backlinks. This helps me design a transparent optimization technique.
Pricing
No free plan obtainable.
Plans begin at $41 monthly (500 key phrases).
Customary prices $74 monthly (1,000 key phrases), and Skilled prices $266 monthly (5,000 key phrases), with customized plans obtainable for greater than 50,000 key phrases.
14. SerpWatch
Finest for: Receiving automated alerts for key phrase rating modifications
SerpWatch tracks key phrase rankings throughout Google, Bing, Yandex, and YouTube, each globally and regionally.
It displays conventional rankings and SERP options reminiscent of featured snippets, Individuals Additionally Ask, and picture packs.
SerpWatch additionally tracks which SERP options your rivals earn, which helps you see the place visibility is gained or misplaced.
Day by day rating updates embrace screenshot verification, which reveals an precise SERP snapshot for each key phrase. This lets you confirm rankings with visible proof.
SerpWatch supplies proactive monitoring instruments. You possibly can create customized guidelines and obtain alerts through e mail, Slack, or different channels when rankings change.
And timeline notes allow you to log marketing campaign updates or web site edits, which helps you hint what induced a rating shift.
What I Like
SerpWatch integrates with Zapier for automation. For instance, a sudden rating drop can set off a process in your undertaking administration device and tag an search engine optimisation specialist to research affected pages routinely.
Pricing
No free plan obtainable.
Plans begin at $29 monthly (7,500 key phrases).
Progress prices $59 monthly (22,500 key phrase checks), and Premium is $199 monthly (75,000 key phrase checks), with a 14-day money-back assure.
15. Whatsmyserp
Finest for: Fast location-based rank checks with on-demand updates
Whatsmyserp is an easy rank monitoring device with every day rating updates and limitless on-demand checks.
It additionally features as a neighborhood SERP monitoring device by permitting you to trace rankings by location utilizing location-specific key phrases.
You possibly can arrange alerts to get notified of rating modifications for chosen key phrases.
What I Like
The Whatsmyserp Chrome extension hastens key phrase analysis.
Whereas testing, I might verify search quantity and CPC straight in Google outcomes—no have to open one other tab.
Pricing
No free plan obtainable.
Plans begin at $19.99 monthly (200 key phrases).
Premium prices $29.99 monthly (500 key phrases), and Skilled prices $59.99 monthly (1,000 key phrases).
Whatsmyserp presents a 30-day money-back assure.
16. SpySERP
Finest for: Evaluating SERPs aspect by aspect throughout units and places
SpySERP is a key phrase monitoring device that displays rankings in your web site and as much as 100 competitor domains.
Key options embrace:
- Benchmarking: Examine your efficiency straight in opposition to rivals
- Cannibalization management: Detect and stop a number of pages from focusing on the identical key phrase
- Automated key phrase grouping: Simplify key phrase group for bigger campaigns
What I Like
SpySERP makes side-by-side SERP comparisons fast and correct. For prime-value key phrases, you’ll be able to immediately spot rating variations between desktop and cell or throughout completely different places.
Pricing
A free plan is accessible for 5 key phrases.
Paid plans begin at $7.20 monthly (10,000 key phrase checks), with larger tiers providing extra checks.
An Enterprise plan can also be obtainable.
Keep on Prime of Your SERP Efficiency
Whether or not you are a solo marketer, company, or managing search engine optimisation at scale, there’s a SERP monitoring device that matches your targets and finances.
When you want a budget-friendly choice, select Key phrase.com.
Working a neighborhood enterprise? Attempt Map Rank Tracker or Mangools for location-based insights.
In search of superior reporting and automation? Wincher or SerpWatch are robust picks.
For all-in-one monitoring with AI visibility insights, use Semrush’s Place Monitoring throughout the Semrush search engine optimisation Toolkit.
