Take a look at our complete search engine listing under.
We’ve divided them into fundamental classes and specified what every is greatest for.
And we’ve included month-to-month visitors (as estimated by Semrush’s Visitors Overview software primarily based on April 2025 knowledge) to every area that can assist you perceive how fashionable each choice is.
Conventional Search Engines
1. Google
World month-to-month visits: 92.7 billion
Greatest for: A complete and customized search expertise
Google stays the hottest search engine to this point. Doubtless resulting from its massive index of internet sites and the flexibility to supply related search outcomes shortly.
Certainly one of its strongest factors lies in having the ability to anticipate customers’ intent—its auto-complete function can usually decipher what you’re on the lookout for earlier than you end typing.
It gives helpful options like featured snippets and AI-generated summaries that assist customers get the knowledge they want as shortly as potential. And the introduction of AI Mode is making it extra interactive than ever.
Elevated promoting and monitoring lately have raised privateness considerations. However should you’re purchasing on-line or on the lookout for instructions, Google will often offer you what you want in seconds.
2. Bing
World month-to-month visits: 4.2 billion
Greatest for: Picture-based searches
Microsoft’s Bing gives sturdy visible search capabilities that make it simple to search out photos, preview movies, and browse merchandise.
It additionally contains seamless integrations with different Microsoft merchandise, comparable to Home windows and Edge. And distinctive options like factors that may be redeemed for rewards like present playing cards.
It’s value noting that Bing’s search outcomes sometimes include fewer advertisements than Google outcomes.
Additionally they really feel extra curated since Bing tends to prioritize informational sources (comparable to Wikipedia or official authorities websites) over extra business web sites.
3. Yahoo
World month-to-month visits: 2.5 billion
Greatest for: Informal search constructed right into a broader homepage expertise
Yahoo’s authentic search engine functioned as a manually curated listing of internet sites that customers may search via to search out what they wanted however now makes use of Bing’s index and algorithm to generate search outcomes.
The entire expertise is bundled into the Yahoo homepage, which options information, climate forecasts, an electronic mail service, and extra.
It gives dependable and related search outcomes for many queries.
However the platform isn’t centered on offering a sophisticated search expertise. Presently, there aren’t AI-powered solutions or superior filters that will assist with discovering extremely particular info.
AI Search Engines (Additionally Referred to as Reply Engines)
4. ChatGPT Search
World month-to-month visits: 4.5 billion
Greatest for: AI-generated solutions backed up with citations and sources
ChatGPT search gives conversational solutions, summarized info, and supply hyperlinks moderately than a listing of search outcomes.
You’ll be able to ask follow-up questions, which lets you refine even extremely particular search queries.
Whereas it’s nice for synthesizing info and studying about advanced matters, it’s not essentially designed to find contemporary content material like information articles.
5. Perplexity
World month-to-month visits: 125.4 million
Greatest for: Scientific analysis and fact-checking
Perplexity gives AI-generated solutions backed by credible sources by default. And gives inline citations, with every sentence being linked to a supply.
It’s nice for getting insights on technical and factual questions.
Perplexity’s Professional Search function helps you to ask multi-turn questions and get progressively extra refined solutions. It gives a minimalistic interface, with few to no advertisements or pointless muddle.
Whereas Perplexity doesn’t retain conversational historical past in the identical manner ChatGPT does, it nonetheless does an amazing job of surfacing credible info on a variety of matters.
Social Media Search Engines
6. YouTube
World month-to-month visits: 42.8 billion
Greatest for: How-to content material, evaluations, and video-based studying
Whereas YouTube isn’t a conventional search engine, it’s a preferred selection for individuals on the lookout for tutorials, product evaluations, leisure, and different sorts of video-based content material.
The platform does an amazing job of surfacing related and fascinating movies primarily based in your preferences and any search queries you enter.
Engagement metrics impression YouTube’s search outcomes, which suggests fashionable movies are sometimes prioritized over different (and probably extra related) content material.
There are additionally loads of advertisements and sponsored movies on the platform, particularly for business matters.
7. TikTok
World month-to-month visits: 1.9 billion
Greatest for: Chew-sized video content material and crowd-sourced suggestions
TikTok gives customers a option to seek for short-form movies on trending matters, product evaluations, native suggestions, and extra.
It ranks content material primarily based on just a few components, together with how nicely a video matches your search question, your exercise on the platform (e.g., movies watched, preferred, shared, or commented on), and issues like location and language.
It’s useful for exploratory searches, comparable to “issues to do in [city]” or “greatest books for [topic].”
Since many of the content material on TikTok is designed for leisure functions and fast engagement, it may be tougher to search out in-depth info on a subject.
Privateness-Centered Search Engines
8. DuckDuckGo
World month-to-month visits: 1.9 billion
Greatest for: A search expertise with no monitoring of any form
DuckDuckGo is a well-liked privacy-focused search engine that doesn’t retailer search historical past, observe customers, or supply any sort of customized outcomes primarily based on person conduct.
Its outcomes are gathered with its personal internet crawler in addition to from platforms like Bing.
Whereas DuckDuckGo doesn’t personalize search outcomes, it nonetheless gives handy options like instantaneous solutions, shortcuts, and maps. These make it simpler for customers to search out info with out violating their privateness.
This search engine is a superb selection for individuals on the lookout for a non-public search expertise with out having to make use of VPNs, proxies, or comparable applied sciences.
9. Ecosia
World month-to-month visits: 254 million
Greatest for: A feel-good search expertise that helps environmental causes
Ecosia is an eco-friendly search engine that makes use of the earnings from its search advertisements to plant bushes.
Thus far, the platform has helped plant greater than 230 million bushes around the globe.
It will get search outcomes and advertisements from Bing and Google. The supply used on your outcomes depends upon issues like your location and your cookie settings.
Whereas not as privacy-focused as DuckDuckGo, Ecosia nonetheless anonymizes person knowledge. It’s a sensible choice for many who need their every day searches to contribute to trigger.
10. Startpage
World month-to-month visits: 49.4 million
Greatest for: Getting Google’s search outcomes with out being tracked by Google
Startpage serves Google’s search outcomes however strips away identifiable info (IP addresses, person conduct, and search queries) to supply a non-public search expertise.
There’s additionally an choice to open outcomes utilizing a proxy server for elevated anonymity.
The dearth of customized search outcomes helps scale back algorithmic bias, making Startpage a sensible choice for goal analysis.
11. Courageous Search
World month-to-month visits: 367.2 million
Greatest for: A principally ad-free search expertise
Courageous Search gives a non-public and principally ad-free search expertise.
It doesn’t depend on Google or Bing—it makes use of its personal internet crawler and search index. This enables Courageous to supply search outcomes that aren’t influenced by mainstream tech algorithms to provide customers another view of the net.
The search engine helps you to use “Goggles”—customized filters customers can apply to tailor outcomes to their wants (e.g., to solely present outcomes from unbiased information sources).
Area-Particular Search Engines
12. Baidu
World month-to-month visits: 728.2 million
Greatest for: Chinese language-speaking customers excited about regionally optimized search outcomes
Baidu is the principle search engine in China. As a result of nation’s strict web laws, most Western search engines like google stay inaccessible and make Baidu the principle option to entry the net in China.
Baidu gives an ad-heavy search expertise with many sponsored outcomes. There’s additionally an enormous emphasis on in-house providers and platforms, comparable to Baike (the Chinese language various to Wikipedia) and Tieba (a preferred on-line discussion board).
It’s an indispensable search engine for native Chinese language searches. That stated, worldwide customers would possibly discover the search engine limiting resulting from censorship and language obstacles.
13. Shenma
World month-to-month visits (to the web site—not the cell app): 519,800
Greatest for: Chinese language customers on the lookout for a mobile-first search expertise
Shenma is a mobile-first search engine aimed on the Chinese language market.
The search outcomes are extremely business and aimed toward customers who need to make a purchase order. This shouldn’t be shocking, since Shenma is partially owned by Alibaba, the largest ecommerce firm in China.
Shenma is a superb choice for Chinese language customers trying to uncover merchandise, apps, and leisure content material.
14. Yandex
World month-to-month visits: 238.3 million
Greatest for: Russian customers on the lookout for native search outcomes
Yandex is the preferred search engine in Russia.
It gives real-time search strategies, fast solutions, and voice search. Yandex additionally contains different providers, together with electronic mail and maps.
15. Naver
World month-to-month visits: 1.1 billion
Greatest for: Korean-speaking customers on the lookout for a information portal mixed with native search outcomes
Naver is a South Korean search engine that gives search outcomes mixed with content material from associated providers, comparable to Naver Weblog (user-generated blogs) and Information iN (a Q&A discussion board).
It prioritizes internally hosted content material (comparable to Naver and Information iN pages) to maintain customers on the platform.
This creates a singular expertise that’s nice for exploring Korean tradition and traits.
16. Seznam
World month-to-month visits: 246.1 million
Greatest for: Czech customers on the lookout for native information and search outcomes
Seznam is the search engine of selection for customers within the Czech Republic. And has its personal internet crawler and index.
It’s constructed to be used with the Czech language particularly, which helps it get a greater understanding of queries that include Czech idioms and cultural context.
Whereas it won’t have superior options (e.g., AI-powered overviews) just like the extra fashionable international search engines like google, it’s choice for Czech customers on the lookout for native information and solutions to native search queries.
Particularly because it integrates with different fashionable Czech platforms—for mapping, actual property, and information.
Paid Search Engines
17. Kagi
World month-to-month visits (web site visits—not search engine customers): 2.4 million
Greatest for: A extremely customizable, ad-free search expertise
Kagi is an ad-free search engine supported by paid person subscriptions.
Its search outcomes are derived from a mixture of a number of indexes, together with its personal indexes (comparable to Teclis), and the indexes of Google, Bing, and different platforms.
Kagi’s search outcomes additionally depend on API calls to platforms like WolframAlpha, Wikipedia, and others.
Kagi helps you to determine which web sites you’d wish to see in your search outcomes via the “Lenses” function. Which helps you to slender down your search to search out what you’re on the lookout for extra simply.
For instance, Kagi has a pre-built programming lens that solely shows outcomes from programming language web sites and boards.
Being a freemium search engine (with paid plans beginning at $5/month), Kagi is aimed toward energy customers (comparable to researchers and writers) who carry out in depth analysis and need to eradicate noise and clickbait.
Specialised Search Engines
18. The Wayback Machine
World month-to-month visits: 23 million
Greatest for: Trying up historic variations of webpages
The Wayback Machine offers customers a option to lookup web sites at particular factors in historical past. This may be helpful for monitoring web site adjustments or recovering misplaced content material.
Its interface is pretty fundamental. You simply kind in a URL and are then offered with a calendar of obtainable snapshots of that web site throughout completely different time limits.
From right here, you may click on on a date to be redirected to an archived model of that web site.
Whereas the Wayback Machine doesn’t have each web site that ever existed in its archive, it has a big database of internet sites you may lookup.
19. ResearchGate
World month-to-month visits: 92.9 million
Greatest for: Peer-reviewed scientific and tutorial analysis
ResearchGate is a search engine and social community for researchers. Scientists use the platform to share their work, ask questions, and add publications.
ResearchGate permits customers to seek for papers by writer, subject, journal, or establishment. And a whole lot of the papers can be found for obtain immediately from the platform.
It’s nice for locating latest research and staying updated on a selected area of analysis.
20. WolframAlpha
World month-to-month visits: 5.4 million
Greatest for: Information evaluation, math-based downside fixing, and factual solutions
WolframAlpha isn’t technically a search engine. (It calls itself a “computational data engine.”) However it will probably perform as one for fact-based queries.
As a substitute of retrieving search outcomes like a conventional search engine, it calculates solutions to your questions utilizing algorithms and an enormous database.
You should utilize it to unravel math issues, evaluate statistics, and carry out analyses.
Whereas it’s not notably helpful for open-ended queries, it does extraordinarily nicely in the case of questions that contain knowledge or computation.
It’s an amazing selection for analysts, engineers, scientists, and college students.
Optimize Your Web site for Search Engines
Google remains to be the preferred search engine on the earth. However AI search platforms like ChatGPT and Perplexity are gaining traction.
Which means companies trying to enhance visibility ought to make sure that their web sites are optimized for AI platforms as nicely.
That is the place the Semrush AI Toolkit will help. It analyzes your efficiency throughout AI platforms and gives insights that can assist you enhance your outcomes.
