Nonprofit organizations face restricted employees and budgets, however they nonetheless must personalize donor communications at scale, phase audiences based mostly on giving habits, keep engagement between campaigns, and observe the total donor journey from first contact to recurring supporter. E mail advertising and marketing software program addresses these challenges by automating donor segmentation, personalizing communications with out handbook effort, monitoring engagement throughout the donor lifecycle, and centralizing donor knowledge in a single platform.
This text compares one of the best e-mail advertising and marketing instruments for nonprofit organizations in 2025. You will discover a comparability desk of high platforms, detailed function breakdowns for every instrument, steering on choosing the suitable software program on your group, step-by-step directions for creating efficient nonprofit e-mail campaigns, and solutions to continuously requested questions on nonprofit e-mail advertising and marketing. To deliver you this complete information, we used AI for analysis and drafting, and a HubSpot employees author reviewed and revised the article earlier than publication.
The median e-mail open price for nonprofits in 2024 was 53.21% — a lot greater than the median throughout all industries of 42.35% (knowledge from MailerLite).
Organizations like Higher Good Charities use HubSpot Advertising Hub to extend e-mail open charges and reduce bounce charges whereas scaling customized engagement to achieve supporters with tailor-made messages throughout channels.
Desk of Contents
What’s e-mail advertising and marketing for nonprofits?
E mail advertising and marketing for nonprofits is the follow of utilizing e-mail communications to construct relationships with donors, volunteers, and supporters whereas driving fundraising and mission engagement. Nonprofits use e-mail advertising and marketing to share influence tales, ship donation appeals, recruit volunteers, promote occasions, and keep ongoing supporter relationships. Efficient nonprofit e-mail advertising and marketing segments audiences based mostly on giving historical past and engagement ranges to ship customized messages that encourage motion and construct long-term loyalty. HubSpot Advertising Hub allows nonprofits to scale customized e-mail engagement and attain every supporter with the suitable message on the proper time.
Comparability Desk: E mail Advertising Software program for Nonprofits
|
E mail Advertising Instrument |
Greatest For |
Key Options |
Pricing |
|
HubSpot Advertising Hub |
Nonprofits needing CRM-integrated e-mail alongside their donor database |
Built-in CRM and e-mail instruments, workflow automation, third-party donation platform connections |
40% nonprofit low cost obtainable. Free plan obtainable. Paid plans begin at $15/mo/seat billed month-to-month for as much as 1,000 advertising and marketing contacts. |
|
Sender |
Funds-conscious nonprofits sending reasonable e-mail volumes month-to-month |
1,100+ e-mail templates, drag-and-drop e-mail editor, integrations |
Free plan. Paid plans begin at $10/mo billed month-to-month for as much as 12,000 emails per 30 days. |
|
Brevo (previously Sendinblue) |
Nonprofits with intensive contact lists sending periodic multi-channel campaigns |
Superior segmentation, multi-channel messaging, transactional e-mail included |
Free plan obtainable. Paid plans begin at $9/mo billed month-to-month for as much as 100,000 month-to-month e-mail sends. |
|
SendGrid |
Nonprofits prioritizing e-mail deliverability and inbox placement charges |
Deliverability optimization instruments, automation workflows, CRM and donation platform integrations |
Free trial for 60 days. Paid plans begin at $15/mo for as much as 300,000 emails per 30 days. |
Greatest E mail Advertising Software program for Nonprofits
The next platforms supply e-mail advertising and marketing options suited to nonprofit organizations. Every instrument consists of pricing particulars, key options related to donor communication and fundraising workflows, and differentiated strengths that will help you determine one of the best match on your group’s wants.
1. HubSpot Advertising Hub
Greatest For: Nonprofits needing CRM-integrated e-mail alongside their donor database
Key HubSpot Advertising Hub Options:
HubSpot Advertising Hub Pricing:
HubSpot provides a nonprofit low cost of 40% off its common pricing. HubSpot Advertising Hub is repeatedly priced as follows:
- Free plan obtainable for as much as two customers, no bank card required.
- Advertising Hub Starter: $15/mo/seat billed month-to-month for as much as 1,000 advertising and marketing contacts.
- Advertising Hub Skilled: $890/mo billed month-to-month. Consists of three core seats and as much as 2,000 advertising and marketing contacts.
- Advertising Hub Enterprise: $3,600/mo (annual billing solely). Consists of 5 core seats and as much as 10,000 advertising and marketing contacts
2. Sender
Greatest For: Funds-conscious nonprofits sending reasonable e-mail volumes month-to-month
Key Sender Options:
- 1,100+ e-mail templates – Reap the benefits of onboarding, instructional, and concentrating on templates to save lots of time in your emails.
- Drag-and-drop e-mail editor – Use the visible e-mail builder with pre-designed templates that require no coding information.
- Integrations – This instrument integrates with Pipedream, ZohoFlow, and Zapier, permitting you to increase the capabilities of your e-mail advertising and marketing.
Contact Sender to inquire about nonprofit reductions. Under is Sender’s pricing:
- Free plan. Consists of one seat for as much as 2,500 subscribers.
- Customary. $10/mo billed month-to-month for 3 role-based seats and as much as 12,000 emails per 30 days.
- Skilled. $20/mo billed month-to-month for 10 role-based seats and as much as 24,000 emails per 30 days.
- Enterprise. Contact for pricing. Consists of limitless emails.
3. Brevo (previously Sendinblue)
Greatest For: Nonprofits with intensive contact lists sending periodic multi-channel campaigns
Key Brevo Options:
- Superior segmentation – Group contacts by buy historical past, demographics, and subscriber exercise.
- Multi-channel messaging – Ship e-mail, SMS, and WhatsApp messages from one platform with a CRM.
- Transactional e-mail included – Advertising plans assist you to ship transactional emails, too.
Contact Brevo to inquire about nonprofit pricing. Under are Brevo’s pricing plans:
- Free plan. Consists of one consumer and as much as 300 e-mail sends per day per 30 days.
- Starter. $9/mo billed month-to-month for one consumer and as much as 100,000 month-to-month e-mail sends.
- Customary. $18/mo billed month-to-month for as much as three customers and as much as 1 million month-to-month e-mail sends.
- Skilled. $499/mo billed month-to-month for 10 customers and as much as 10 million month-to-month e-mail sends.
- Enterprise. Contact for pricing. Consists of limitless customers.
4. SendGrid
Greatest For: Nonprofits prioritizing e-mail deliverability and inbox placement charges
Key SendGrid Options:
- Deliverability optimization instruments – Constructed-in spam testing, e-mail rendering previews, and authentication protocols (SPF, DKIM) to enhance inbox placement charges.
- Automation workflows – Construct automated e-mail sequences, together with welcome collection and drip campaigns triggered when contacts be a part of lists or meet particular standards.
- CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor knowledge and set off automated e-mail responses based mostly on contribution exercise.
Contact SendGrid to inquire about nonprofit pricing. Under are SendGrid’s Advertising Campaigns pricing plans:
- Free trial for 60 days. Consists of as much as 100 contacts and as much as 100 emails per day.
- Primary. Begins at $15/mo for as much as 100,000 contacts and as much as 300,000 emails per 30 days.
- Superior. Begins at $60/mo for as much as 200,000 contacts and as much as 1 million emails per 30 days.
- Customized. Contact SendGrid for customized pricing.
Advantages of E mail Advertising Software program for Nonprofits
Automates Repetitive Donor Communications
E mail advertising and marketing software program automates welcome messages and re-engagement campaigns that will in any other case require handbook sending. Nonprofits with restricted employees can keep constant supporter communication with out dedicating hours to particular person e-mail sends.
Permits Viewers Segmentation With out Guide Record Administration
Utilizing software program, you possibly can group supporters based mostly on donation historical past, engagement degree, or customized standards. Organizations can ship focused appeals to main donors, first-time givers, or lapsed supporters with out manually sorting contact lists earlier than every marketing campaign.
Gives Marketing campaign Efficiency Information in One Location
Platforms observe open charges, click-through charges, and donation conversions for every e-mail despatched. Nonprofits can determine which topic strains, content material sorts, and ship occasions generate essentially the most engagement with out compiling knowledge from a number of sources.
Reduces Communication Prices In comparison with Direct Mail
E mail campaigns get rid of printing, postage, and success bills related to bodily mailings. Organizations sending month-to-month updates can attain hundreds of supporters for a fraction of unsolicited mail prices whereas sustaining common communication frequency.
Centralizes Donor Contact Information and E mail Historical past
E mail advertising and marketing platforms can retailer supporter contact data, communication preferences, and engagement historical past in a single system. Groups can entry full donor communication data with out looking via a number of spreadsheets or e-mail accounts.
5 Vital Options for Nonprofit E mail Advertising Software program
- Automated workflow capabilities. Nonprofits want software program that triggers e-mail sequences based mostly on donor actions like first-time donations, recurring present cancellations, or occasion registrations with out handbook intervention.
- Donor segmentation instruments. Platforms ought to phase contacts based mostly on giving historical past, engagement degree, volunteer standing, and customized fields to ship customized appeals to totally different supporter teams.
- Donation platform integrations. Your e-mail advertising and marketing software program ought to combine with fundraising instruments like Donately or Fundraise Up — and occasion platforms reminiscent of Eventbrite — so donor and attendee knowledge sync mechanically and set off well timed follow-up emails.
- Marketing campaign efficiency analytics. Nonprofits want entry to open charges, click-through charges, unsubscribe charges, and donation conversion monitoring to measure marketing campaign effectiveness and optimize future appeals.
- Contact administration and record constructing. Software program ought to retailer excessive volumes of contacts, import knowledge from spreadsheets, and supply signup varieties to develop e-mail lists with out technical limitations.
Easy methods to Select an E mail Advertising Instrument for Nonprofits (Step-by-Step)
Step 1: Map your donor communication workflows.
Doc your present e-mail sending patterns, together with donation acknowledgments, month-to-month newsletters, fundraising appeals, occasion invites, and volunteer recruitment messages. Determine which communications are one-time sends versus automated sequences triggered by supporter actions.
Step 2: Determine must-have options on your group.
Decide which options are important versus nice-to-have based mostly in your workflows. Nonprofits usually require automation capabilities, donor segmentation, donation platform integrations, and marketing campaign analytics at minimal. Organizations with technical employees could prioritize API entry whereas smaller groups want intuitive visible editors.
Step 3: Evaluate ease of use and staff capability.
Consider whether or not your staff has devoted advertising and marketing employees or depends on volunteers and part-time staff. Platforms with drag-and-drop editors, pre-built templates, and easy automation builders scale back the technical experience required. Check free trials to evaluate whether or not your staff can execute campaigns with out intensive coaching.
Step 4: Test pricing as your contact record grows.
Calculate prices based mostly in your present contact record measurement and projected progress over 12 to 24 months. Some platforms cost per contact whereas others cost per e-mail despatched. Consider nonprofit reductions. HubSpot provides 40% off for qualifying nonprofit organizations.
Step 5: Select a platform that connects e-mail with donor knowledge.
Choose software program that integrates along with your current donation platform and CRM to take care of unified supporter data. Higher Good Charities makes use of HubSpot Advertising Hub to extend e-mail open charges and reduce bounce charges whereas scaling customized engagement throughout its donor base.
Easy methods to Create E mail Advertising Campaigns for Nonprofits
Step 1: Write an attention grabbing topic line.
Topic strains could be difficult. You’re on the lookout for a brief phrase that communicates your intent whereas retaining your non-profit’s distinctive voice. An attention-grabbing topic line ought to embrace the next components.
- Urgency. You need recipients to really feel the urgency to each open emails out of your NPO and take motion.
- Specificity. When you’ve got an attention-grabbing statistic or knowledge level to share, be sure you put it within the topic line.
- Upcoming occasions. To extend engagement, your e-newsletter ought to let folks know what upcoming occasions they will attend or volunteer at.
- Title recognition. Pique your viewers’s curiosity by together with their identify within the topic line (when applicable).
- Relevancy. If present occasions or politics affect your nonprofit’s purpose(s), referencing these occasions could make your e-newsletter extra related and well timed.
Step 2: Give compelling updates.
A tremendous nonprofit e-newsletter ought to embrace the most recent and best out of your group. Inform your recipients of latest targets reached, heartwarming tales of these you assist, life updates of employees and volunteers, and anything of be aware.
Professional tip: To make your emails visually attention-grabbing, take footage throughout occasions to incorporate in your newsletters. With permission, embrace the names of the volunteers pictured and describe what actions occurred.
Step 3: Have an perspective of gratitude.
Your trigger is close to and expensive to those that subscribe to your e-newsletter. Their time spent volunteering and cash donated ought to all the time be obtained with a spirit of gratitude.
Let e-mail recipients know the instant influence of their donations with attention-grabbing knowledge factors. For instance, “Your donation helped x variety of households” or “Your volunteer efforts fed x variety of kids.”
Professional tip: A few of your e-newsletter recipients can be extra concerned than others. Take into account opening the road of communication with these donors by sending a customized, non-automated e-mail that references their particular efforts to the trigger.
Step 4: Embrace a call-to-action.
A call-to-action (CTA) is an invite to your viewers to do one thing. In an e-mail or e-newsletter, your CTA must be a button that hyperlinks to the motion you need recipients to take subsequent.
Examples of CTAs on your nonprofit e-mail might be “Subscribe to the e-newsletter,” “Donate now,” “Refer a pal,” or extra. Don’t be afraid to get artistic along with your CTAs, and be sure you measure your conversion price.
Professional tip: There are many CTA instruments you need to use to make linking to the following step simpler. Discover frequent choices right here.
Continuously Requested Questions
What’s the greatest e-mail advertising and marketing instrument for nonprofits?
The very best e-mail advertising and marketing instrument could be considerably subjective, however right here’s an goal truth: HubSpot Advertising Hub works properly for nonprofits needing built-in CRM and e-mail instruments with fundraising platform connections. Sender fits budget-conscious organizations with its limitless triggers and automation steps on the free plan. SendGrid serves organizations prioritizing e-mail deliverability with built-in authentication instruments.
What options ought to I search for in e-mail advertising and marketing instruments for nonprofits?
Nonprofits ought to prioritize automation capabilities for donor nurturing sequences, segmentation instruments to focus on totally different supporter teams, donation platform integrations to sync contribution knowledge, mobile-responsive templates for emails that show appropriately on all gadgets, and marketing campaign analytics to trace open charges and donation conversions. Extra helpful options embrace signup varieties for record progress, drag-and-drop e-mail editors for groups with out coding expertise, and make contact with administration programs that deal with giant supporter databases.
Is HubSpot good for nonprofits?
HubSpot works properly for nonprofits needing built-in CRM and e-mail advertising and marketing instruments. HubSpot provides a 40% nonprofit low cost on Skilled and Enterprise plans and consists of options like workflow automation, contact segmentation, and integrations with donation platforms, together with GoFundMe Professional and Fundraise Up.
How a lot does e-mail advertising and marketing software program for nonprofits value?
E mail advertising and marketing software program prices fluctuate by platform and make contact with record measurement. Free plans exist for small nonprofits: HubSpot provides a free plan. Moreover, Sender has a free plan for two,500 subscribers max, Brevo supplies 300 emails each day, and SendGrid consists of 6,000 month-to-month emails. Paid plans usually vary from $9-$15 month-to-month for fundamental tiers. Many platforms supply nonprofit reductions, reminiscent of HubSpot, which supplies 40% off.
Meet HubSpot, the High E mail Advertising Selection for Nonprofits
HubSpot Advertising Hub supplies nonprofits with built-in instruments to scale donor engagement whereas sustaining customized communication throughout rising supporter bases.
Key options for nonprofit e-mail advertising and marketing:
- CRM-integrated e-mail campaigns – E mail instruments entry donor historical past, engagement knowledge, and customized properties saved in HubSpot’s CRM, eliminating the necessity to toggle between separate programs for contact knowledge and marketing campaign execution.
- Conduct-triggered automation workflows – Automated e-mail sequences set off based mostly on issues like contact properties and type submissions, permitting small groups to take care of constant supporter communication with out handbook sending.
- Fundraising platform integrations – Native connections with GoFundMe Professional and Fundraise Up enable you to energy your campaigns with donation knowledge.
British Crimson Cross Coaching boosted income 66% with Advertising Hub. Nonprofit FIRST used HubSpot to ship almost 5 million emails in a single yr whereas sustaining an open price above 38%.
Prepared to remodel your nonprofit e-mail advertising and marketing with HubSpot? Get began with HubSpot for Nonprofits at the moment and ask in regards to the 40% nonprofit low cost on Skilled and Enterprise plans.
Editor’s be aware: This submit was initially printed in February 2016 and has been up to date for comprehensiveness.
