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6 Finest Cell Advertising and marketing Software program: My Evaluate for 2025

Admin by Admin
July 30, 2025
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Selecting cell advertising and marketing software program isn’t nearly discovering a device that works; it’s about discovering one which works for you. 

Whether or not you are driving re-engagement via in-app messaging, scaling SMS campaigns, or optimizing multichannel workflows, the correct platform can immediately impression your KPIs, resembling consumer retention, conversion charges, and lifelong worth.

However not each device matches each crew. Some platforms excel at push notifications however lack depth in personalization. Others supply sturdy segmentation however fall brief in multichannel orchestration or actionable reporting. That’s precisely why I evaluated the finest cell advertising and marketing software program in hands-on workflows. I in contrast their capabilities, evaluated their strengths and gaps, and analyzed G2 opinions to uncover how they carry out.

The consequence: a curated record of instruments that don’t simply examine bins, they clear up issues. Plus, G2’s AI Advertising and marketing Thoughts 2025 Report highlights why groups are turning to AI-powered options to automate repetitive duties, streamline multi-touch nurturing, and optimize engagement in actual time.

For those who’re prepared to decide on a cell advertising and marketing platform that matches your small business targets, let’s dive in.

6 finest cell advertising and marketing software program for 2025: My prime picks

Software program Finest for Standout function Pricing
Insider Omnichannel personalization and buyer journey orchestration  AI-powered segmentation, predictive intent, and real-time engagement throughout net, app, e-mail, and messaging Pricing on request; Free trial obtainable
Braze Cross-channel messaging and marketing campaign automation Dynamic segmentation, Canvas Move (drag-and-drop journey builder), and real-time behavioral triggers Pricing on request; Free trial obtainable
CleverTap Retention-focused cell advertising and marketing and lifecycle analytics Wealthy consumer analytics, cohort monitoring, and A/B testing built-in with messaging channels Pricing on request for superior plans; Free trial obtainable
Textedly Simple-to-use SMS advertising and marketing for rising groups Excessive-volume texting, key phrase opt-ins, and limitless customized contact teams Begins at $26/month for 600 texts; Tiered plans obtainable
Attentive SMS and cell messaging for e-commerce  Textual content-to-buy, personalised promotions, and deep Shopify integration Pricing on request; Free demo obtainable
AppsFlyer Cell attribution and marketing campaign efficiency analytics Granular attribution knowledge, fraud prevention, and sturdy companion integrations Free plan obtainable; Premium pricing on request

These cell advertising and marketing platforms are top-rated of their class, in keeping with G2 Grid Stories. I’ve added pricing particulars that will help you evaluate extra simply.

6 finest cell advertising and marketing software program I suggest

To me, cell advertising and marketing software program is the management heart for creating buyer moments that truly stick. It’s the place push, SMS, in-app messaging, and e-mail all come collectively — not as siloed blasts, however as coordinated conversations. The most effective platforms assist me ship the correct message to the correct consumer on the proper time with out guessing what would possibly work properly.

What separates nice cell advertising and marketing instruments from the remainder isn’t automation or marketing campaign quantity. It’s how shortly they assist me acknowledge when engagement is slipping, establish who’s falling off, and take motion to repair it. I don’t wish to juggle 5 instruments or rebuild segments manually. An important platform already is aware of my viewers, adapts to conduct in actual time, and makes it straightforward to reply with relevance.

As a result of on the finish of the day, that’s the entire level: connection. Whether or not I’m nudging a consumer again into the app or driving urgency throughout a promotion, I desire a system that makes it simpler to behave with context.

How did I discover and consider the very best cell advertising and marketing instruments?

I spent weeks evaluating cell advertising and marketing platforms, narrowing down the very best choices primarily based on options, ease of use, pricing, and actual consumer suggestions. I additionally used AI-driven analysis to research software program updates, purchaser preferences, and customary challenges to make sure these suggestions are as correct and useful as attainable.

 

In instances the place I couldn’t personally check a device as a consequence of restricted entry, I consulted an expert with hands-on expertise and validated their insights utilizing verified G2 Evaluations. The screenshots featured on this article could also be a mixture of these captured throughout testing and people obtained from the seller’s G2 web page.

 

Every device on this record is dependable, straightforward to make use of, and constructed to assist create personalised experiences, have interaction customers throughout channels, and drive significant motion, whether or not you are centered on in-app messaging, lifecycle campaigns, or B2C re-engagement. My analysis and evaluation are additionally primarily based on real-time purchaser sentiment and the proprietary G2 Scores awarded to every of those cell advertising and marketing options.

What makes the very best cell advertising and marketing platform: My standards

As a substitute of chasing lengthy function checklists, I centered on what issues in actual advertising and marketing workflows. From my analysis and conversations, these are the standards I stored coming again to:

  • Velocity to launch and optimize: Velocity is mission-critical. I regarded for platforms that make it quick to launch campaigns, check variations, and optimize efficiency with out requiring dev assist or infinite setup time. Whether or not you’re constructing a journey, sending a push notification, or tweaking an SMS sequence, the very best instruments cut back lag between perception and motion.
  • Segmentation and focusing on energy: The power to outline and attain the correct viewers got here up in practically each dialog. I prioritized platforms that assist behavior-based triggers, real-time segmentation, and dynamic personalization so that you’re not simply sending extra messages however smarter ones that truly convert.
  • Cross-channel coordination: Push, SMS, in-app, e-mail — it’s all related. However not each platform handles multichannel properly. I regarded for instruments that make it straightforward to coordinate messaging throughout channels, keep away from overlaps, and ship a constant expertise. Bonus factors in the event that they assist orchestration flows that reply to consumer actions in actual time.
  • Analytics and marketing campaign reporting: Advertising and marketing with out measurement is guesswork. I favored platforms that floor outcomes shortly, present which messages are driving outcomes, and allow you to slice knowledge by channel, viewers, or occasion. Granular supply metrics, income attribution, A/B check reporting, and conversion funnels have been all issues I regarded for.
  • Personalization at scale: Templated blasts don’t minimize it anymore. I regarded for platforms that allow you to insert dynamic content material, reference previous behaviors, and adapt messaging to totally different viewers segments with no need to hard-code logic. Some even use AI to optimize ship time or message variation primarily based on consumer conduct.
  • Scalability and efficiency: Some platforms are nice for startups, however begin to creak when message quantity spikes or audiences develop. I prioritized instruments constructed for scale: They’ll deal with thousands and thousands of messages, adapt to advanced logic, and preserve efficiency throughout campaigns with out dropping key alerts.
  • Usability for entrepreneurs: Not each crew has a devoted cell engineer. So I checked out how straightforward it’s for entrepreneurs and not using a technical background to construct journeys, alter flows, and monitor efficiency. Drag-and-drop builders, visible automation instruments, and clear UX have been large differentiators right here.

After evaluating 15+ platforms, I narrowed it all the way down to the 6 finest cell advertising and marketing instruments. Every one stands out for various causes, however all of them align with the wants of mobile-first advertising and marketing groups.

The record under accommodates real consumer opinions from the cell advertising and marketing software program class. To be included on this class, an answer should:

  • Allow the consumer to achieve shoppers via their cell units
  • Attain customers via net browsers, push notifications, and in-app or in-game adverts
  • Present templates or design platforms for cell advert campaigns
  • Observe interplay knowledge associated to every commercial
  • Be suitable with or supply proximity analytics software program that helps goal adverts

*This knowledge was pulled from G2 in 2025. Some opinions could have been edited for readability.  

1. Insider: Finest for omnichannel personalization and buyer journey orchestration 

After digging into Insider’s function set and studying via G2 opinions, the enchantment actually clicked for me. This isn’t only a device for sending SMS or emails — it’s a full-stack cell advertising and marketing platform constructed for segmentation, dynamic content material, geo-targeting, predictive viewers constructing, and coordinated campaigns throughout net, app, messaging, and extra. And in case you’re making an attempt to personalize at scale, it’s one of many strongest I’ve come throughout.

The segmentation engine stood out most to me. Entrepreneurs discuss how straightforward it’s to focus on audiences primarily based on conduct, geography, lifecycle stage, and previous interactions, then construct campaigns that mirror these particulars. I additionally noticed reward for AI-driven predictive segments, which assist entrepreneurs establish churn-prone customers or high-value audiences with out infinite guide setup.

Insider’s personalization and automation instruments got here up incessantly, too. Folks talked about utilizing dynamic content material blocks, interactive widgets, and suggestion engines to tailor experiences in actual time. The Net Suite performs an enormous position right here, serving to groups optimize web sites so the consumer expertise feels each dynamic and related. Past that, reviewers persistently appreciated journey automation, having the ability to coordinate campaigns throughout e-mail, SMS, push notifications, in-app messages, and net from a single place.

And integrations? Insider performs surprisingly properly right here. Its integration APIs and knowledge import/export instruments each maintain a 94% satisfaction score on G2, primarily based on 450+ opinions, exhibiting how dependable the platform is at connecting with different instruments and programs. Many entrepreneurs additionally appreciated the breadth of companion functions obtainable, making it simpler to suit Insider into present stacks with out heavy IT work.

insider

That stated, there’s nonetheless room for enchancment. A number of customers talked about that reporting and analytics may go deeper, particularly for surfacing granular or cross-regional efficiency insights. Whereas the present dashboards cowl most wants, superior groups generally need extra flexibility for slicing and exporting knowledge.

One other level was the preliminary studying curve. Insider packs quite a lot of performance, and for groups new to lifecycle advertising and marketing platforms, it may possibly really feel overwhelming at first. Nonetheless, reviewers famous that the documentation and assist crew assist bridge that hole throughout onboarding.

When you get previous these preliminary friction factors, the channel breadth and orchestration actually stand out. Groups reported measurable wins throughout e-mail, SMS, net, and push — not simply working campaigns in silos, however making channels work collectively seamlessly. And Insider’s buyer assist? It persistently earns appreciation for being strategic, proactive, and genuinely useful in setup and optimization.

If personalization at scale is your precedence, Insider is among the most feature-rich and forward-looking platforms I’ve examined. It’s not simply constructed for multichannel advertising and marketing; it’s constructed to make these channels work collectively in ways in which really drive retention and income.

What I like about Insider: 

  • Segmenting audiences feels easy. I stored seeing reward for the way straightforward Insider makes it to section customers primarily based on conduct, geography, or different attributes. 
  • Personalization really works throughout channels. I like that I can tailor messaging for various audiences with out rebuilding campaigns from scratch each time.

What G2 customers like about Insider: 

“The Insider crew and the real-time expertise personalization function, primarily primarily based on consumer conduct, are extraordinarily beneficial. The number of automation, segmentation, and A/B testing instruments permits for working with nice precision in CRM methods and digital efficiency. Moreover, the mixing with channels resembling e-mail, net push, and app is clean and really properly structured.”

 

– Insider Evaluate, Alexandro O.

What I dislike about Insider:
  • I observed that whereas Insider covers most reporting wants, superior analytics may go deeper, particularly in case you’re on the lookout for granular or cross-regional efficiency insights. Groups wanting extra flexibility in slicing or exporting knowledge would possibly discover the dashboards a bit limiting.
  • There’s additionally an preliminary studying curve. With so many options packed into one platform, it may possibly really feel overwhelming for groups new to lifecycle advertising and marketing instruments. That stated, the documentation and assist crew do assist bridge the hole throughout onboarding.
What G2 customers dislike about ZoomInfo Gross sales:

“Our tech stack precipitated extra points than anticipated when implementing Insider’s device. Consequently, the onboarding timeline was offered too optimistically. We should always have ready higher upfront to handle inner expectations extra successfully.”

– Insider Evaluate,  Marijn P. 

2. Braze: Finest for cross-channel messaging and marketing campaign automation

Braze is rated 4.5 out of 5 stars on G2, primarily based on 1,200+ opinions, and after testing it myself, I can see why it’s such a trusted title in cell advertising and marketing. It’s the platform that comes up when groups want severe cross-channel messaging energy, with a status for being each sturdy and scalable.

The platform is filled with superior performance, nevertheless it doesn’t really feel locked behind layers of complexity. What stood out most to me was the depth in segmentation, orchestration, and personalization. Sure, there’s a studying curve, however when you’re over that, the payoff is massive.

The Canvas journey builder was a private favourite. Reviewers rave about it! It’s a clear, visible drag-and-drop interface the place you may map onboarding flows, re-engagement campaigns, transactional messages — something, actually. Paired with Braze’s highly effective segmentation engine, you may construct nuanced viewers teams primarily based on conduct, occasions, and attributes, then have interaction customers throughout push, e-mail, in-app, and extra, multi functional circulate.

Personalization is one other standout. Braze makes use of Liquid templating to allow you to insert dynamic content material and tailor experiences in actual time. When you’re up to the mark, it’s extremely efficient, whether or not you are referencing previous behaviors in your messaging, adjusting ship occasions, or customizing content material primarily based on location or app exercise.

G2 customers additionally appreciated onboarding. Braze doesn’t simply hand over the keys and want you luck; they pair you with a buyer success supervisor, stroll you thru a structured setup, and assist information each technical and strategic implementation. That form of assist makes a distinction whenever you’re studying a platform this sturdy.

braze

That stated, Braze isn’t with out challenges. The documentation is thorough, nevertheless it assumes some technical know-how, particularly round Liquid scripting and API integrations. In case your crew is newer to buyer engagement platforms or gentle on technical sources, count on to spend a while ramping up.

A number of customers additionally talked about that whereas UI is feature-rich, it may not be beginner-friendly. There’s quite a lot of energy beneath the hood, and generally it feels such as you’re simply scratching the floor. Some reviewers wished for extra contextual ideas and guided walkthroughs to assist velocity up the educational course of.

Nonetheless, in case you’re on the lookout for a severe cell advertising and marketing platform with the pliability to scale throughout channels and groups, Braze delivers. It’s perfect for corporations working advanced buyer journeys, experimenting incessantly, and personalizing at scale. When you’re within the rhythm, the management and readability it offers you’re well worth the preliminary studying curve.

What I like about Braze:

  • I see G2 customers worth Canvas, Braze’s visible marketing campaign builder. It lets customers map out multi-step messaging flows throughout push, in-app, and e-mail, and see how the whole lot connects. For somebody managing advanced campaigns, that form of visibility is a game-changer.
  • Many entrepreneurs (myself included) recognize that Braze helps Liquid templating. It means I can personalize messages with consumer knowledge (names, final actions, or preferences), with no need heavy engineering assist.

What G2 customers like about Braze:

“Braze simply will get it. It’s tremendous straightforward to make use of and implement, brings all of your channels collectively, and allows you to construct good, personalised campaigns with out the tech headache. Good for busy groups who wish to transfer quick and make actual connections. There are tons of sources, and I additionally love the group function.”

 

– Braze Evaluate, Sanjana M.

What I dislike about Braze:
  • Some documentation assumes technical information. Whereas the docs are thorough, they usually count on you to already perceive ideas like API calls or Liquid syntax. For entrepreneurs and not using a technical background, this may make the educational course of slower.
What G2 customers dislike about Braze:

“There’s room for enchancment within the UX of a few of its options. For instance, heatmaps of your emails to see clicks are solely obtainable for desktop view, not cell view. Within the Canvas and Campaigns homepages, there are too many columns taking over area, and whenever you unselect some columns from view, there isn’t a strategy to save this as your default – it’s good to unselect these each time.

Braze has quite a lot of potential to enhance its reporting options, as these are missing and clunky.” 

– Braze Evaluate, Emma N. 

3. CleverTap: Finest for retention-focused cell advertising and marketing

CleverTap is a type of platforms that quietly powers a ton of retention and engagement methods, particularly for mobile-first groups. After digging via G2 opinions and actual consumer suggestions, it grew to become clear to me why it stands out. It’s ranked fifth best to make use of within the cell advertising and marketing software program class on G2, out of 100+ merchandise, which says quite a bit about how approachable it feels for groups centered on quick execution.

At its core, CleverTap is constructed for cell advertising and marketing groups that care deeply about consumer journeys, churn discount, and lifecycle automation. And from what I’ve seen, it excels at combining engagement, analytics, and messaging into one unified platform.

One of many first issues that stood out to me and to G2 reviewers is how structured and intuitive the segmentation and marketing campaign instruments really feel. CleverTap makes it straightforward to create personalised messages, whether or not it’s e-mail, push notifications, or in-app alerts, and tie them to real-time behavioral knowledge. Quite a lot of entrepreneurs described it as versatile and quick, particularly whenever you’re constructing segments on the fly or reacting to consumer drop-offs.

I additionally noticed repeated mentions of CleverTap being a real companion for development. G2 customers talked about decreasing churn, enhancing retention, and even monitoring app uninstall charges — one thing many platforms overlook. What I appreciated was how clearly CleverTap surfaces these insights and hyperlinks them to actions, like sending a re-engagement message or triggering an onboarding reminder.

On the inventive aspect, the drag-and-drop builder is a fan favourite, and I can see why. It’s not only for e-mail; it powers push and in-app campaigns, too. G2 reviewers persistently known as out how straightforward it was to construct polished campaigns with out leaning on a designer. Automation flows earned reward for being clear, customizable, and dependable as soon as they’re arrange.

clevertap

That stated, CleverTap isn’t with out trade-offs. The largest friction level I observed — each in my expertise and in G2 opinions — is pricing. A number of customers talked about that whereas they love the function set, the fee is usually a barrier for smaller or early-stage corporations, particularly in case you’re not working high-volume campaigns but.

I additionally encountered suggestions about usability. Despite the fact that CleverTap is ranked extremely for ease of use, some G2 reviewers famous that the platform’s breadth can really feel overwhelming at first. The documentation helps, however the studying curve is there, notably in case you’re managing each the analytics aspect and the marketing campaign logic with out prior expertise.

That stated, CleverTap holds a robust 4.6/5 score on G2, with excessive marks for personalization, automation, and analytics. It integrates with main cell and net frameworks, affords real-time knowledge monitoring, and helps multi-channel engagement throughout push, e-mail, in-app, and SMS. They provide personalised demos and structured onboarding, which many G2 customers stated helped them ramp up efficiently.

In case your crew is scaling quick and able to dive deep into lifecycle advertising and marketing, CleverTap has actual potential. I’d suggest it most to product entrepreneurs, development groups, and mobile-first companies that need deeper management over retention methods and buyer journeys. Simply be ready to put money into onboarding and price range accordingly in case you’re a smaller crew.

From what I’ve seen and what G2 reviewers persistently say, CleverTap is a robust platform that brings your engagement, segmentation, and behavioral knowledge beneath one roof, providing you with the instruments to behave sooner, personalize higher, and retain smarter.

What I like about CleverTap:

  • One of many issues I recognize most is how CleverTap helps monitor uninstall charges, perceive consumer drop-off factors, and act on that knowledge. It’s not only a messaging device, it really helps me maintain onto customers longer.
  • I actually worth that I don’t have to modify between platforms to know consumer conduct, construct campaigns, and monitor efficiency. CleverTap brings these items collectively, which makes my workflow a lot smoother.

What G2 customers like about CleverTap:

“What I like finest about CleverTap is the way it makes connecting with prospects really feel much less like a guessing sport and extra like a clean dialog. It’s tremendous good at understanding what customers need, sending the correct message on the proper time, and serving to companies develop with out all the trouble. Mainly, it’s like having a advertising and marketing genius in your crew who by no means sleeps.”

 

– CleverTap Evaluate, Achyuth F.

What I dislike about CleverTap:
  • The pricing feels out of attain for smaller companies. I got here throughout a number of feedback about how costly CleverTap is, particularly for startups or early-stage groups. It’s filled with options, however you’ll undoubtedly really feel the fee in case you’re not utilizing it at scale.
  • A number of famous that whereas the platform is very succesful, getting totally up to the mark takes time, particularly when managing each analytics and marketing campaign logic with out prior expertise.
What G2 customers dislike about CleverTap:

“When I attempt to ship notifications to customers, I often encounter an error known as ‘Chrome: failed.” This minor subject has value me beneficial time. Moreover, when trying to ship a notification focusing on a single consumer, I see a number of “Ship Push” choices within the desk, however solely considered one of them really works. This may be complicated and inefficient.”

– CleverTap Evaluate, Dennis J.  

4. Textedly: Finest for easy-to-use SMS advertising and marketing for rising groups

Textedly wasn’t the primary SMS advertising and marketing platform I explored, nevertheless it shocked me with how streamlined it makes day-to-day texting. In an area crowded with full-stack advertising and marketing suites, Textedly focuses on what many small and mid-sized groups really want: quick, no-fuss texting with out an enormous studying curve. And primarily based on the G2 opinions I learn, quite a lot of customers agree.

The convenience of sending bulk textual content messages and establishing auto-responses with key phrase triggers got here up many times in G2 suggestions. I noticed customers repeatedly reward how easy it was to configure one thing like “TEXT JOIN to 12345” and immediately add a contact to their record or set off an automatic follow-up. On G2, this Bulk SMS function holds a powerful 93% G2 Satisfaction Rating, primarily based on 492 opinions. It’s the form of small function that saves severe time whenever you’re managing outreach at scale.

Contact administration and message scheduling have been one other spotlight. Whether or not folks have been importing CSV recordsdata, segmenting lists, or establishing recurring campaigns, G2 reviewers talked about how clean the method felt. For busy groups working appointment reminders, flash gross sales, or occasion notifications, that form of velocity to launch actually issues. The Textual content Scheduler function is rated 90% by 463 reviewers, exhibiting how a lot customers worth the power to automate messages on particular dates and occasions.

I additionally observed G2 customers persistently name out Textedly’s two-way messaging. You’ll be able to handle buyer replies proper within the dashboard, which makes it straightforward to show a one-way textual content blast into an actual dialog. A number of service companies talked about how useful that is when answering buyer questions on the fly.

And one of many largest positives? The assist crew. Throughout dozens of G2 opinions, customers praised Textedly’s assist for being responsive, clear, and genuinely useful. Whether or not it was migrating from one other platform, troubleshooting deliverability points, or strolling via the 10DLC registration course of, the assist crew confirmed up as a key motive folks caught with Textedly.

textedly

That stated, no device is with out trade-offs. One of many downsides I noticed was how emojis and particular characters impression message counts. A number of G2 reviewers talked about that including a single emoji may cut up your textual content into a number of messages, consuming into your month-to-month plan sooner than anticipated. For groups who like including character to their texts, that’s one thing to look at.

The opposite friction level was 10DLC registration. Whereas that is an industry-wide course of, some G2 customers stated the steps could possibly be clearer, and so they leaned closely on the assist crew to get the whole lot sorted. I additionally got here throughout suggestions from groups migrating from older platforms. Whereas most individuals efficiently made the change, just a few felt the migration course of may have been smoother and extra hands-on.

Total, I’d suggest Textedly for small and mid-sized groups who wish to run SMS campaigns with out hiring an ops crew. It’s particularly helpful for companies centered on sending clear, on-brand messages moderately than constructing advanced buyer journeys.

Pricing begins round $26/month for smaller plans and scales primarily based on message quantity. There’s a free trial if you wish to take it for a spin earlier than committing.

What I like about Textedly:

  • The intuitive dashboard is wonderful. It permits customers to achieve members immediately via SMS campaigns, which is way more handy as we speak. I like the convenience of use when navigating via the dashboard. 
  • I noticed quite a lot of reward for the way shortly the assist crew jumps in to assist. Whether or not it’s establishing a marketing campaign or troubleshooting message supply, they don’t depart you hanging.

What G2 customers like about Textedly:

“I really like how straightforward it’s to compose and ship a message! There aren’t quite a lot of steps to take, and the issues you must full to ship a message are all on the identical display. Virtually regardless of which web page you are on, you all the time have your present message rely in view, so there isn’t any query about what’s obtainable to make use of. For those who want extra messages for the month, there is a clear space to improve or just purchase what you want in the interim. The platform is simple to navigate and practice another person to make use of. If there’s something we want assist with, there’s all the time a buyer assist bubble on the backside proper of the display to achieve out and ask questions.” 

 

– Textedly Evaluate, Daneisha S.

What I dislike about Textedly:
  • I noticed just a few G2 reviewers point out that including emojis unexpectedly will increase your message rely. For small companies, this may add up shortly, particularly when sending messages at scale, resulting in higher-than-expected prices.
  • The 10DLC registration course of additionally precipitated some friction. Whereas it’s an industry-wide requirement, just a few customers felt the steps lacked readability and wanted additional assist from the assist crew.
What G2 customers dislike about Textedly:

“The migration from Textingbase to Textedly and the shortage of documentation for finishing the migration course of, I used to be requested to finish by myself. Thank goodness the shopper assist crew was there to help and information me via the method. Completion of the 10DLC course of was painful and overly difficult. Bizarre system hiccups in a number of the processes (for ex bulk contact import).” 

– Textedly Evaluate, Ed H. 

5. Attentive: Finest for SMS and cell messaging for e-commerce

Attentive is among the first names I hear when folks discuss SMS and cell advertising and marketing for e-commerce. It’s a platform designed to drive conversions, develop subscriber lists, and assist manufacturers personal their cell relationship with prospects. 

And with a 4.7 out of 5 score on G2, primarily based on 600+ opinions, the outcomes communicate for themselves.

The very first thing I observed throughout opinions and in my very own testing is how shortly groups scale SMS with Attentive. G2 reviewers persistently talked about how briskly they launched campaigns, grew subscriber lists utilizing pop-ups, and turned SMS into considered one of their highest-performing channels. I additionally noticed quite a lot of love for the AI-powered content material solutions, which assist entrepreneurs craft higher messages with out having to begin from scratch each time.

Buyer assist was one other standout. I learn dozens of G2 opinions highlighting how proactive, responsive, and strategic their buyer success managers are. Whether or not throughout onboarding or when refining a marketing campaign technique, customers stated they by no means felt like they have been figuring issues out alone.

The platform additionally makes it straightforward to create on-brand signup items like pop-ups and banners, and to automate key flows resembling welcome collection and deserted cart reminders. A number of G2 customers talked about they have been capable of ditch third-party businesses or additional instruments as a result of Attentive lined the whole lot they wanted to run a full SMS program in-house.

Attentive

That stated, not the whole lot is seamless. Some of the widespread critiques in G2 opinions was that the admin dashboard isn’t totally optimized for cell. Customers talked about that launching or enhancing campaigns works finest on desktop, because the cell expertise can really feel a bit restricted as compared.

Pricing additionally got here up as some extent of friction, notably for smaller groups or manufacturers with seasonal dips in gross sales. A number of G2 reviewers talked about that the fee feels steep throughout slower months, and a few stated they dedicated to long-term contracts that felt bold at first however limiting afterward.

Lastly, a number of entrepreneurs flagged the attribution window settings as one thing to look at. By default, the attribution window is pretty lengthy, and except you alter it, you would possibly find yourself with inflated outcomes in comparison with platforms like Klaviyo. It’s a easy setting change, however one thing a number of G2 reviewers stated they wished that they had caught earlier.

Even with these watch-outs, Attentive holds sturdy. It’s one of many top-rated platforms on G2, and the variety of e-commerce manufacturers making SMS considered one of their most worthwhile channels says quite a bit. For those who’re severe about SMS and desire a platform that’s constructed particularly for e-commerce, Attentive is tough to beat.

I’d suggest it for DTC manufacturers, on-line retailers, and ecommerce entrepreneurs trying to scale SMS income with out stitching collectively a number of instruments. Simply go in with a transparent understanding of your contract phrases, and plan your spend round seasonal quantity shifts. For those who’re a marketer like me who values personalization, effectivity, and good instruments, Attentive is constructed to assist your SMS and e-mail channels thrive.

What I like about Attentive:

  • It’s nice for rising your SMS subscriber record. A number of entrepreneurs have talked about how efficient the signup items and pop-ups are at driving opt-ins. Record development is clearly one of many platform’s actual strengths.
  • I noticed dozens of G2 reviewers say that Attentive makes it easy to construct campaigns, launch pop-ups, and automate messages, and not using a steep studying curve.

What G2 customers like about Attentive:

“Attentive is essentially the most complete SMS platform I’ve come throughout. It is user-friendly, has tons of nice options and capabilities, is fairly priced, and the shopper assist you obtain is implausible. They’re all the time enhancing and making the platform higher, too, which is nice. Extremely suggest Attentive!”


– Attentive Evaluate, Roman B. 

What I dislike about Attentive:
  • I noticed a number of customers point out that Attentive’s pricing feels excessive in comparison with different SMS platforms, particularly in case your gross sales dip seasonally otherwise you’re simply getting began.
  • One other level that got here up was the attribution window settings. By default, it’s set a bit longer than some entrepreneurs count on, which may result in inflated outcomes in comparison with different platforms. It’s a straightforward repair as soon as you already know the place to regulate it, however a number of reviewers wished that they had caught it earlier.
What G2 customers dislike about Attentive:

“It’s a bit costly, and I really feel it particularly when gross sales are low/gradual. I am additionally in a 3-year contract, which was bold and good at first, however now that enterprise is gradual, I am nonetheless caught with my contract. Gross sales have been extraordinarily low for me general, which is mirrored in my net visitors, so for the final a number of months, I’ve despatched fewer campaigns to maintain my app prices down. My record hasn’t grown as a lot as I assumed it could both, however I am unsure why. Even earlier than gross sales slowed down.”

– Attentive Evaluate, Brianna D.

6. AppsFlyer: Finest for cell attribution and marketing campaign efficiency analytics

AppsFlyer is broadly adopted by cell entrepreneurs trying to measure, analyze, and optimize their app efficiency. It’s a preferred alternative throughout industries like gaming, e-commerce, and fintech, the place correct attribution and engagement knowledge are crucial for scaling consumer acquisition. AppsFlyer holds a powerful 85% G2 Satisfaction Rating for engagement monitoring primarily based on opinions, reflecting its reliability in measuring metrics like session size, retention, and exit monitoring.

One factor that stood out repeatedly in opinions was how clear and easy-to-view the info is. A number of customers talked about that AppsFlyer’s dashboards present a complete snapshot of campaigns, serving to groups shortly establish efficiency tendencies with out toggling between a number of instruments. For entrepreneurs managing multi-channel campaigns, this readability is an actual time-saver.

AppsFlyer

One other generally praised function is granular engagement measurement. Reviewers valued how the platform precisely captures the place and when customers drop off, which is essential for optimizing the app expertise. Metrics like retention charges and bounce monitoring have been highlighted as notably helpful for groups making an attempt to enhance lifecycle advertising and marketing efforts.

I additionally got here throughout optimistic mentions of AppsFlyer’s attribution monitoring. Customers appreciated having the ability to see precisely the place app downloads originated, whether or not from adverts, UTMs, or natural sources. This made it simpler to allocate budgets and double down on high-performing acquisition channels.

However there have been just a few recurring factors of suggestions to remember. Some reviewers felt the dashboard customization could possibly be extra versatile, particularly for groups that needed deeper segmentation or extra superior reporting. Others talked about that whereas the platform is highly effective, it may possibly really feel overwhelming at first and should require time to completely perceive its extra superior options.

Even so, AppsFlyer persistently earns excessive marks for its knowledge accuracy, marketing campaign insights, and breadth of measurement capabilities. For cell entrepreneurs who need dependable attribution and actionable analytics in a single place, it stays a top-tier alternative.

What I like about AppsFlyer:

  • AppsFlyer is a dependable, real-time attribution throughout all our advertising and marketing channels. It offers us a transparent, unified view of efficiency, serving to us make smarter selections and allocate price range extra successfully.
  • Seamless stats and evaluation on cell promoting monitoring. Appsflyer offers you quite a lot of knowledge to research your campaigns. The info is simple to know and obtainable in several codecs for consumption.

What G2 customers like about AppsFlyer:

“I have been utilizing Appsflyer for fairly a while now, and it has made my life simpler by offering fast evaluation and reporting. One other nice half about it’s that it permits integrations with all the key platforms like Meta, Google, and so on.”

 

– AppsFlyer Evaluate, Simran H. 

What I dislike about AppsFlyer:
  • There’s additionally an preliminary studying curve, because the platform packs quite a lot of highly effective attribution and engagement options. New customers might have time to completely perceive its superior capabilities.
  • I additionally got here throughout just a few feedback concerning the default dashboard feeling restricted. It lacks some polish and suppleness, and customization choices aren’t as sturdy as customers anticipated.
What G2 customers dislike about AppsFlyer:

“Information Downloading is a big subject; you may solely obtain knowledge for 90 days at a time. The assist crew retains including to at least one one other after we escalate points to them. Nonetheless, model integration takes quite a lot of time.”

– AppsFlyer Evaluate, Dixita P. 

Click to chat with G2s Monty-AI

Finest cell advertising and marketing software program: Regularly requested questions (FAQs)

Received extra questions? G2 has the solutions!

Q1. What’s the very best device for cell advertising and marketing in retail?

Attentive is a best choice for retail and e-commerce manufacturers. It affords personalised SMS campaigns, deep Shopify integration, and even text-to-buy performance, making it extremely efficient for driving conversions in retail environments.

Q2. What are the best-rated cell advertising and marketing service for small companies? 

Textedly is very rated amongst small companies for its simplicity, fast setup, and affordability. Its high-volume SMS assist, key phrase opt-ins, and limitless contact teams make it straightforward for lean groups to execute highly effective textual content campaigns and not using a steep studying curve.

Q3. What are the main apps for cell advertising and marketing automation?

Braze and Insider each lead in cell advertising and marketing automation. Braze shines with Canvas Move, a drag-and-drop journey builder that automates buyer engagement throughout cell, net, and messaging. Insider leverages AI-powered segmentation and predictive triggers for real-time engagement, making it a robust enterprise contender.

This autumn. Which cell advertising and marketing software program is most popular by ecommerce manufacturers?

Attentive is purpose-built for e-commerce manufacturers. Options like personalised product suggestions, SMS promos, and seamless Shopify sync make it a favourite for on-line shops trying to scale cell income.

Q5. What are some easy-to-use cell advertising and marketing apps for tech corporations? 

CleverTap is a good match for tech corporations centered on consumer retention and engagement. It combines consumer analytics, in-app messaging, and A/B testing in a single intuitive platform, serving to fast-moving product groups iterate shortly.

Q6. Reasonably priced cell advertising and marketing options for native companies?

Textedly is essentially the most budget-friendly possibility right here. With plans beginning at $26/month for 600 texts, it’s perfect for native companies who wish to keep related with prospects via SMS with out overspending.

Q7. Which cell advertising and marketing software program has the very best buyer assist?

Whereas all of the instruments supply buyer assist, Braze and Insider are incessantly praised by mid-market and enterprise groups for his or her devoted onboarding and resolution engineers. For smaller groups, Textedly is thought for responsive assist and simple setup, serving to non-technical customers succeed shortly.

Able to dial up your engagement?

After evaluating 15+ cell advertising and marketing platforms and digging into what actual customers on G2 needed to say, it’s clear there’s no one-size-fits-all resolution right here both. The most effective cell advertising and marketing software program is dependent upon what your crew’s making an attempt to unravel. Some instruments prioritize simplicity and velocity. Others go deeper on personalization, orchestration, or analytics, however take extra time to grasp.

What issues most is discovering a platform that helps you construct significant buyer moments with out slowing your crew down. If it helps you join sooner, section smarter, and drive measurable outcomes, it’s doing its job. This record is a place to begin. The correct choose? It’s the one that matches your crew’s measurement, channel combine, and development targets.

Need to take your cell technique one step additional? Try the finest location-based advertising and marketing software program to ship much more focused, real-time experiences.



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