7 Greatest Product Analytics Software program in 2025: My Assessment

B2B enterprise homeowners rely not simply on viewers insights, but additionally on the response of shoppers or different stakeholders who make the most of their merchandise to finish an motion.

Inside a B2B startup, it is the info that drives potential selections of builders, product managers, product specialists, and gross sales and advertising and marketing professionals.

As a part of the advertising and marketing staff of a budding B2B startup, I’ve been straight concerned in iterations of merchandise primarily based on real-time shopper insights, ROI, and consumer engagement. It wasn’t with out struggles. Some main hurdles I skilled have been groups’ siloed operations, the absence of product analytics, and restricted consumer journey visibility. 

That’s the reason I made a decision to judge one of the best product analytics instruments myself. These instruments offer you insights into how customers work together along with your product, exhibit optimistic or unfavourable sentiment, and supply belief indicators.

This record would offer you an entire analysis of one of the best product analytics instruments in 2025, as noticed by G2. These instruments supply a unified view of shopper journey, product utilization metrics, and real-time consumer expertise particulars to optimize your digital purposes.

7 greatest product analytics instruments I strongly suggest

Because the backend staff of a B2B product, your future scope of developmental modifications and product upgrades is determined by what your prospects consider you. When you is likely to be monitoring consumer engagement, buyer suggestions, or frequent occasions, your profit lies in monitoring real-time product ROI with superior dashboards and analytics, which is solved with a product analytics software.

Throughout my evaluation, I seen a transparent hole between the metrics that companies attempt to observe and the patron market metrics that really matter. You may have your sequence of launch approvals or go-to-market launches, however the core difficulty lies in understanding the fundamentals: how your utility actually works, and whether or not customers are really participating with it.

What makes a product analytics software price it: my opinion

Based on me, step one in selecting a product analytics software is to take care of the established order along with your practical departments — like product, growth, engineering, and gross sales — and put an exhaustive record of consumer responses or suggestions that you’ve got thus far.

Analyze the uncooked shopper information, section it primarily based on demographics, and spot patterns of often listed complaints or unfavourable responses that may assist you to enhance your iteration processes. Whereas product analytics instruments present an intensive report of real-time consumer interplay with the product, there are just a few different issues to bear in mind earlier than investing in a appropriate answer.

In case you are critical about scaling your product and do not need to danger your income, lose prospects, or make blind selections, listed below are six options you completely should demand from any product analytics software program you’re contemplating:

• Occasion-based consumer journey monitoring: I did not think about instruments that solely supply fundamental web page views in your product; reasonably, I prioritized those that observe each significant consumer motion, from button clicks to function utilization, throughout the whole buyer journey. With out this function, you will not perceive which a part of your utility is driving engagement or drop-offs. This stage of granularity means that you can transfer from guessing to understanding precisely what behaviours result in conversions, so you possibly can double down on what’s working and repair what’s not. 
• Cohort and segmentation evaluation: In case your analytics software cannot section your cohorts into significant classes, like energy customers, churn dangers, or first week drop-offs, you will not be capable of scale your corporation. I listed the options that provide superior segmentation, which helps you to personalize experiences and campaigns primarily based on actual consumer behaviour. This helps you goal the suitable customers with the suitable messages on the proper time, bettering each retention and income with much less advertising and marketing waste.
• Funnel visualization and drop-off evaluation: It’s essential see the place precisely your customers drop off in your key funnels, whether or not it’s between sign-up to activation or trial to paid. A software with out this functionality will depart you guessing what’s killing your conversion charges. That’s why I solely went for product analytics instruments that provide clear and actionable funnel breakdowns. With this readability, you possibly can prioritize fixes which have the largest income influence and switch leaks in your funnel into development alternatives.
• Retention and stickiness studies: One-time customers or churned prospects wouldn’t develop your base, however retained and sticky customers will. I made certain that the platform helps you measure not simply who comes as soon as, however who retains coming again and what behaviours correlate with long-term retention. It helps you shift from acquisition to constructing lasting consumer habits, which is the place sustainable development actually occurs.
• Actual-time insights and dashboards: I intention to focus on the significance of not taking your buyer information flippantly and regulating your pipeline conversions. On this sector, delayed information is wasted information. I appeared for real-time dashboards that replace dwell so you may make quick and knowledgeable selections with out ready on engineering or weekly studies. This empowers your groups to react within the second, turning insights into actions whereas they nonetheless matter, and never weeks later when the chance is gone.

True to the intel above, product analytics instruments are additionally built-in with session replay software program, digital analytics software program, consumer analysis software program, and heatmap instruments to crack your purchaser indicators and seize that precise stage within the shopping for funnel that results in potential churn or drop-off.

Out of the 40+ product analytics instruments that I examined, I shortlisted the highest 7 that achieved the very best G2 scores and bigger reciprocation from the client market.

The record beneath incorporates real opinions from the product analytics software program class web page. To be included on this class, a software program should:

• Monitor consumer interactions with a digital product, together with visits, utilization, occasions, and interactions.
• Present segmentation by demographics, preferences, and even gadget sort.
• Determine behavioral patterns and funnels to grasp how prospects circulate via the product.
• Determine ache factors inside a product that will result in churn, or particular steps inside the buyer journey that want enchancment.
• Present dashboards and studies of visualized quantitative information.

*This information was pulled from G2 in 2025. Some opinions could have been edited for readability.  

Amplitude is a digital analytics product that gives customers with personalised insights about buyer experiences and interactions throughout totally different gadgets. It’s designed to enhance effectivity and productiveness and prioritize conversions.

After I began, it actually stood out to me how straightforward it was to stand up and operating. I devoted my time to studying extra in regards to the consumer expertise, like dragging occasions, constructing funnels, segmenting cohorts, and was just about self-sufficient by the top of it.

Not simply me, however even my advertising and marketing teammates discovered the UI to be extraordinarily user-friendly. There was no SQL or backend information wrangling. Simply clear, intuitive, level and click on analytics.

Amplitude thrives on event-based monitoring, which implies each consumer motion, whether or not it is clicking a button, watching a video, or abandoning a cart, will get logged as an occasion. What’s nice is how one can slice and cube this information nonetheless you need. I discovered the Cohorts function particularly sensible. It lets me group customers primarily based on behaviours like “customers who watched a product demo however did not join” and evaluate their engagement patterns in opposition to different teams. 

What I additionally liked about Amplitude is that it presents retention evaluation, which is a set of metrics that allow customers to grasp what makes a purchaser stick round or proceed their contract for the long run.

One other sturdy level? The dashboard and reporting system. It feels quick. I’ve not often confronted delays or annoying load instances, even when operating heavy queries on thousands and thousands of occasions. You may construct customized dashboards to trace all the things, from every day energetic customers to conversion charges.

Due to the mixing with the buyer information platform (CDP), it feels just like the insights by no means hit a lifeless finish. You may sync your findings with instruments like Braze or Mixpanel for follow-up campaigns.

However there are just a few areas of enchancment to think about. For starters, Amplitude’s pricing scales primarily based in your information quantity. So, in case your staff will get trigger-happy with occasion monitoring, you possibly can unexpectedly go over the funds. 

Additionally, whereas the dashboards are nice, they are a bit inflexible. You can not tweak chart views straight from the dashboard. You need to open every chart individually, make your modifications, after which save them. It’s a small trouble, however when you’re making an attempt to maneuver quick, it appears like a velocity bump.

What’s extra, Amplitude closely is determined by the standard of your occasion tagging plan. In case your implementation staff would not outline occasions clearly or in case you have inconsistent naming conventions (and, let’s face it, most of us do in some unspecified time in the future), your information shortly turns into messy and irritating to work with. Many instances, you may end up wishing for smarter methods to reorganize or rename occasions with out having to re-engineer your whole information pipeline.

Additionally, Amplitude is event-focused, and generally, I want it might do a greater job surfacing user-centric insights — issues that transcend counts and timelines. A stronger consumer lens would make the software much more holistic. 

In the case of premium options, I explored the Amplitude Progress and Enterprise plans, and the distinction is noticeable. The premium plan unlocks a number of new options, like Notebooks, Governance Controls, and Predictive Analytics (which makes use of machine studying to forecast consumer behaviour).

Enterprise plans go even additional with customized role-based entry controls, information residency choices, and devoted help. Truthfully, if you’re operating analytics throughout a number of groups or areas, these premium layers are price it. However if you’re simply beginning out, the free plan is greater than sufficient.

Total, Amplitude presents an agile digital analytics platform to trace product utilization, consumer behaviour, buyer retention, and churn to find out subsequent steps of the gross sales funnel and push your advertising and marketing outreach to transform higher.

What I dislike about Amplitude:

• Though Amplitude segments your analytics in a user-friendly method, I believe it’s a little bit of a problem for newcomers, as it’s a bit difficult. 
• I noticed that Amplitude just isn’t all the time intuitive about how varied charts work. I typically seen customers falling again on segmentation and classes as a result of they do not perceive how the opposite varieties work.

What do G2 customers dislike about Amplitude:

“The inherent complexity of the reporting capabilities could show to be overwhelming at instances, that stated although, Amplitude has been making sturdy developments in organizing their reporting construction and offering a extra intuitive UI that permits the consumer to simply navigate thu pre-established reporting templates and nonetheless assist you to dig into the complicated studies if you would like/have to.”

– Amplitude Assessment, Max E. S.

LogRocket combines session replay, product analytics, and consumer behaviour in a single dashboard that can assist you with a clearer view of consumer interactions and capitalize on profitable conversions by modifying your new upgrades and releases.

What actually blew me away was how easy session replay feels inside LogRocket. You may sit again and actually watch how your customers navigate your web site or app, click on by click on or scroll by scroll.

I might additionally see JavaScript errors in actual time, examine community requests, and view console logs proper alongside consumer classes. This stage of developer tooling integration makes debugging much less cumbersome and extra helpful for shopper issues.

One in all my favourite options is error monitoring with stack traces. When a consumer hits a bug, they’ll rewind the session to see what precisely led as much as it, together with technical context. This has been a lifesaver when collaborating with my engineering staff. 

LogRocket would not simply cease at session replays both. It integrates neatly with Redux state administration, which is big if you’re coping with complicated React purposes like I do. Seeing state modifications body by body within the session playback provides a lot readability when tracing points which can be in any other case unattainable to breed.

I additionally appreciated the heatmaps and consumer circulate visualizations, which helped me perceive drop-off factors and excessive engagement zones on our pages. It’s satisfying to have each qualitative and quantitative information on one platform. 

LogRocket’s efficiency monitoring function? An enormous bonus! You get insights on web page load instances, sluggish API responses, and useful resource bottlenecks without having a separate efficiency monitoring suite.

That stated, not all the things is gold. Premium options like superior filtering, staff collaboration options, and long-term information retention are hidden behind a paywall. I seen that whereas the free model presents fundamental choices, premium options additionally unlock superior integrations with Jira, Slack, and Sentry, making it simpler to push buyer case information into varied workflows. 

One other factor that will get beneath my pores and skin a bit is that session recordings often fail to seize sure occasions, particularly on mobiles, on single-page purposes. It’s inconsistent sufficient to be annoying while you depend on it to catch all the things.

Whereas session replays are insightful, they don’t scale nicely. Watching lots of of classes to determine traits simply is not sensible with out leveraging the analytics dashboards, which are not as intuitive as I might like them to be.

The platform can generally really feel sluggish, particularly when loading giant classes or filtering via in depth logs. Plus, I want historic information retention have been accessible on low-tier plans. Proper now, it appears like a little bit of a paywall if you wish to entry older session information.  

One other small gripe is the shortage of offline or downloadable session information, which is tremendous useful for audit classes or sharing classes with individuals outdoors your platform.

Nonetheless, LogRocket displays occasion monitoring, web site monitoring, session replays, and different product analytics metrics to judge consumer engagement and interactions and reveal buyer traits and conversion prospects. 

What I dislike about LogRocket:

• Whereas the session replay software program makes you conscious of how customers work together, it takes a while to make the LogRocket classes dependable. 
• I noticed that some classes usually are not captured. The platform’s information could be complicated or overwhelming.

What do G2 customers dislike about LogRocket:

“The primary difficulty now we have is that the info just isn’t archiving/being accessible after a month. This does harm us when we have to benchmark information and observe points. It will be useful if we might entry consumer classes even 6 months again. I additionally want there was some type of LogRocket academy hub or coaching accessible to customers as a substitute of only a library of documentation, which could be dense to learn via.”

– LogRocket Assessment, Ashley Okay.

Pendo gives real-time consumer insights and product utilization metrics to ship one of the best software program experiences and optimize the productiveness of your staff and purchasers. With Pendo’s in-app dashboard, you possibly can drive leads, enhance calling, generate surveys, and do much more to drive satisfaction.

The very first thing that struck me about Pendo was how straightforward it was to get began. Establishing in-app guides and walkthroughs felt nearly easy. I did not have to loop in engineering for each little replace, which made our onboarding course of a lot smoother. 

One in all my favourite issues about utilizing Pendo is granular buyer segmentation. I can filter all the way down to a single buyer account, pull their utilization information, and perceive precisely how they’re interacting with our product. Exporting this information is easy, and I really like the way it integrates with different instruments we use throughout our tech stack.

Pendo’s in-app messaging capabilities deserve a shout-out. Whether or not it is tooltips, walkthroughs, or quick-start guides, I can push content material straight into the product expertise. This has been tremendous efficient for rolling out new options or serving to customers get unstuck with out leaving the app. 

On the analytics facet, Pendo offers me visibility into consumer behaviour that I truthfully did not suppose was potential with out complicated BI instruments. I can see adoption traits, observe utilization patterns, and even acquire consumer suggestions, all inside one platform. It makes my job simpler and helps my staff make smarter selections.

Nevertheless, Pendo is not excellent. There have been instances when the suggestions dashboard did not load appropriately, forcing me to navigate via different menus simply to search out what I used to be on the lookout for. And whereas the product delivers a ton of worth, the price ticket could be fairly steep, particularly if you’re seeking to unlock its premium analytics and reporting options. 

A number of the most superior capabilities, like API entry and enterprise-level information visualizations, are gated behind high-tier plans, which could not be accessible for smaller groups.

I’ve additionally encountered just a few minor bugs right here and there, nothing that broke our workflows, however sufficient to note. Whereas Pendo is mostly straightforward to make use of, we did face some challenges when it comes to accessibility that required back-and-forth with their help staff. 

However, that being stated, Pendo offered buyer segmentation capabilities, in-app guides for consumer retention, and software program adoption information to enhance the client expertise in your prospects.

What I dislike about Pendo:

• Though Pendo can enormously enhance the end-user expertise primarily based on buyer responses, its export choices could be restricted, making it troublesome to retrieve survey responses in a format appropriate for detailed exterior evaluation.
• I seen that for some purpose, the preview generally would not replicate the modifications made to the storyboard.

What do G2 customers dislike about Pendo:

“It takes a little bit little bit of trial and error to make use of nicely. The information base is fairly good, however as with all instruments, it may be outdated.”

– Pendo Assessment, Trina S.

Glassbox is a buyer intelligence answer which consolidates survey responses, buyer suggestions and location-wise information into your product analytics window. It additionally gives information relating to drop offs, engagement and digital interactions for companies. 

I’ve been exploring Glassbox for some time, and truthfully, it has been a little bit of a recreation changer with regards to understanding buyer behaviour and consumer insights.

What I completely love about this software is the session replay performance. It is like having a front-row seat to each buyer journey on our web site. I can see precisely the place customers transfer their mouse, the place they click on, and even the place they get caught. This function has been invaluable for optimizing consumer expertise.

One other banger is the heatmaps. It permits me to visualize consumer engagement at scale. I can immediately spot which components on our pages appeal to probably the most consideration and which of them are being ignored. This has helped our design and product groups prioritize modifications that actually matter.

What I even admire extra is how straightforward it’s to navigate Glassbox. Whether or not I’m establishing filters to section classes by gadget sort, buyer journey stage, or geography, all the things feels intuitive. The capability to go looking and filter classes by consumer actions like “kind submissions” or “error messages” has saved me hours. I not must manually sift via countless information because the software brings probably the most related classes proper to my fingertips.

I’ve used each the usual and premium plans of Glassbox, and I need to say the soar to premium was nicely price it. The premium tier unlocked AI-powered analytics that offered predictive insights about consumer drop-offs and churn dangers. It additionally gave me entry to cross-channel session stitching, permitting me to see a unified view of a buyer’s journey throughout internet and cell apps, one thing that’s been essential for our omnichannel technique.

After all, GlassBox does have its justifiable share of limitations. One of many greatest challenges I confronted was the educational curve. Whereas the software is highly effective, it may possibly really feel overwhelming at first, particularly with out sufficient coaching. Many customers, together with myself, felt that there must be extra structured onboarding and coaching assets. I needed to spend fairly a while experimenting earlier than I felt assured in leveraging all of the options.

I additionally felt that report customization wants a little bit of enchancment. Though the analytics are wealthy, creating customized studies with hooked up session replays felt a bit clunky. I typically want there have been extra versatile reporting templates or drag-and-drop performance to simplify this course of.

I’ve seen that real-time session playback can lag, particularly when coping with high-traffic durations or classes with plenty of information factors. This generally disrupts the circulate of my evaluation, forcing me to refresh or look ahead to the session to load totally.

A number of customers additionally talked about a lack of proactive alerting options. Whereas Glassbox presents some alerts, they don’t seem to be all the time as context-aware or actionable as one may count on. I personally would like to see extra AI-driven alerts that inform me precisely what wants my rapid consideration, reasonably than simply flagging generic anomalies.

Lastly, whereas the premium options are unbelievable, they do come at the next worth level, which could not be justifiable for smaller groups or companies simply beginning out. The subscription tiers may gain advantage from extra versatile pricing or function bundling to make the superior capabilities accessible to a broader viewers.

All in all, GlassBox is a dependable and agile product analytics software that gives occasion monitoring, consumer engagement metrics, and session replay for cross-platform gadgets. It’s AI-powered reporting amenities analyze the best-performing elements of your digital utility and double down on what’s working.

What I dislike about GlassBox:

• Regardless that GlassBox gives clear insights on how your product seems to customers, the UI might have been a bit higher and extra participating.
• I seen that, presently, customers can solely look again on the final 30 days’ information. It makes historic information monitoring troublesome.

What do G2 customers dislike about GlassBox:

“Information accuracy is all the time the largest matter when discussing Glassbox. I do know that classes are sampled, however generally questions on reliability may happen, particularly when the delta between GA classes and glassbox classes turns into very excessive. Additionally, within the interplay maps part, generally the web page loaded has empty slots, and it’s kind of tougher to grasp what’s behind.”

– GlassBox Assessment, Antonio D. 

Fullstory is a behavioural analytics software that product or digital advertising and marketing groups can make the most of to perceive their buyer necessities and responses higher. From real-time product optimization highlights to personalization of shopper metrics, Fullstory faucets into actual world buyer information metrics to scale your lead era.

What actually impressed me was the session replay function. Think about with the ability to replay a consumer’s journey from begin to end. Each faucet, click on, and each rage click on (you understand, when customers furiously click on one thing anticipating it to work). Fullstory would not simply present you the replay; it tags these rage clicks, lifeless clicks, and error clicks so you possibly can repair what’s damaged earlier than it prices you your conversions.

I’ve used the deep funnel evaluation instruments to trace drop-offs in our checkout workflow, and with the ability to filter classes by these behaviours saved us hours of guesswork.

The occasion monitoring is subsequent stage. It captures each DOM occasion without having engineering to arrange guide monitoring factors. This implies if tomorrow I need to understand how many individuals click on a random button buried deep within the web site, Fullstory already has that information ready for me.

I additionally love their search and segmentation capabilities. If it’s worthwhile to pull up all classes the place somebody skilled a JavaScript error, Fullstory can do it.

If you wish to construct a section of customers who deserted their carts after coming into their transport information, Fullstory gives the area for it. The search syntax can get fairly granular, and whereas that takes a little bit of studying, when you get it, you are feeling unstoppable.

Now, talking of studying, I will not say it isn’t one thing to be conscious of. There’s a studying curve with the software. After I first jumped in, I used to be overwhelmed by the large quantity of knowledge accessible. However when you get the cling of it, it appears like unlocking cheat codes for consumer insights.

One factor price mentioning is the interface. Whereas highly effective, it may possibly really feel a bit clunky at instances, particularly when managing notes or when making an attempt to leap again to a selected session.  I’ve personally struggled with looking out throughout a number of tasks or umbrellas, as they name it, which makes multi-domain administration a bit trickier than it needs to be. 

Truthfully, I want Fullstory had a Chrome extension that allowed customers to maintain a snapshot of their internet utilization insights and product analytics from a centralized browser..

One other factor that worries me is information retention limits. Fullstory shops information just for a sure time period except you pay extra for prolonged storage. This may be irritating when you’re making an attempt to match consumer behaviour over longer cycles.

Talking of pricing, this isn’t precisely a funds software. Relying on the subscription tier, from the free plan to their extra premium enterprise packages, you get entry to totally different ranges of session historical past, integration capabilities, and staff collaboration options.

I’ve labored with each the Enterprise and Enterprise tiers, and truthfully, the distinction in information retention and integration choices (like with Salesforce, Slack, and Jira) actually pays off when your staff is determined by cross-functional workflows.

Having stated that, there are some options that I completely love, like privateness and compliance. It presents instruments to mechanically masks private identifiable data (PII) to assist keep GDPR compliant, which supplies me peace of thoughts when coping with delicate buyer information. 

In brief, Fullstory is a dependable and agile behaviour analytics software that helps you hint dropoffs, observe occasions and classes, and double down on buyer satisfaction with superior monitoring.

What I dislike about Fullstory:

• Whereas Fullstory presents insights into each stage of the product funnel, it’s a bit troublesome for groups to stage up past the introductory stage.
• I noticed that there appears to be plenty of complexity in arranging workflows. Groups need to see an inventory of all current interactions and look at them.  

What do G2 customers dislike about Fullstory:

“The trail of making helpful metrics is a little bit complicated in order that for those who’re undecided what you are on the lookout for at first, it is arduous to inform for those who’re pulling in the suitable metrics.”

– Fullstory Assessment, Beth D.

PostHog is an engineering and product analytics software that helps groups seize buyer insights, construct higher software program lifecycles, seize occasions, and observe buyer engagement by way of shopper analytics.

After I first began exploring PostHog, I truthfully did not count on it to be this versatile. What blew me away proper off the bat was the way it bundles a number of important product operations right into a single unified platform.

From product analytics to session replays to function flags and information pipelines, it felt as if I had landed on a goldmine that did not require stitching collectively a bunch of various companies. The setup expertise was surprisingly easy. It may be built-in into the React utility in beneath 10 minutes, which is a dream in comparison with the opposite analytics instruments that take longer.

One function I genuinely liked, and may sound a bit geeky, is the session replay functionality. Watching actual consumer classes helped my staff spot buyer friction factors nearly immediately. You may minimize down on churn simply by seeing the place the customers get caught. It is like having a direct window into consumer behaviour, which is priceless for a product staff. I additionally discovered their display recording function to be equally spectacular and helpful.

Posthog’s detailed funnel and path analytics are worthwhile, too. You should utilize it extensively to trace consumer flows in our onboarding course of. The insights we received have been fairly superior, and even on the free model, it felt like PostHog provided insightful metrics, which often are accessed with enterprise plans.

I additionally favored how they help self-hosting, which supplies us extra management over our information, one thing that is more and more necessary in immediately’s privacy-conscious world.

 Nevertheless, there have been some downsides to the platform. The dashboard, whereas highly effective, can really feel a bit overwhelming, particularly for non-technical of us. I seen my much less savvy teammates struggling to determine what metrics to trace and the way to set issues up correctly. 

The UX felt a little bit clunky in locations, making the educational curve steeper than I might like. For example, while you add your Postgres database to the info pipeline, it could not instantly work out the way to make the most of that information. It took some trial and error, and truthfully, it felt as if it might have been a bit extra intuitive.

I additionally want there have been clearer steering on in-app verification to substantiate if we had configured issues appropriately. One other hole I seen was round OpenFeature help. There’s a point out of open-source integration, however I could not discover clear data on whether or not PostHog gives it or not.

In the case of pricing, PostHog does a fantastic job of scaling prices primarily based on utilization, which felt honest. Nevertheless, when you begin exploring premium options, like superior consumer cohorts, granular entry management, or greater session replay limits, you’ll probably want to maneuver to one in every of their paid plans.

PostHog presents a number of tiers, however like most SaaS merchandise, the small print round what’s included at every stage could possibly be a bit clearer. I’d suggest getting in contact with their gross sales staff for those who’re contemplating scaling past the free tier.

Total PostHog presents granular buyer insights, engineering help, and occasion monitoring to consolidate consumer actions into real-time product metrics and enhance your adoption seamlessly.

What I dislike about PostHog:

• Whereas PostHog presents a seamless consumer expertise and tracks analytics simply, the documentation is likely to be arduous to observe and outdated.
• I seen that among the most superior options have a little bit of a studying curve, particularly for people who find themselves new to information evaluation.

What do G2 customers dislike about PostHog:

“It may be a bit overwhelming at first as a result of it presents plenty of options, comparable to session replay and occasion flags. You’ll want a while to grasp how all the things works and what every function does.”

– PostHog Assessment, Muzammil Okay.

Userpilot is an all-in-one platform that gives session replays, engagement metrics, funnels, in-app surveys, and customer support to extend your product adoption. These metrics allow you to visualise your shopper workflows and construct higher shopper engagement and pipeline.

Userpilot positions itself as a no-code product adoption platform, and for probably the most half, it lives as much as that promise. 

What I instantly liked was how ridiculously quick I might arrange in-app experiences with out involving our dev staff. The circulate builder is intuitive — drag and drop easy. It’s straightforward to construct personalised onboarding workflows and gear suggestions in minutes.

One in all my favourite options is the useful resource heart, which acts as an in-app hub the place our customers can self-serve data, entry tutorials, and even chat with our help staff, all with out leaving the platform.

Userpilot additionally shines with regards to behavioral analytics and consumer insights. The viewers focusing on is laser-focused. I might set off experiences primarily based on consumer attributes, behaviour, or occasions tracked via the native integrations with instruments like Section, MixPanel, and Amplitude.

This made our engagement campaigns really feel tremendous contextual and well timed. Plus, their heatmaps and session replays gave me a crystal-clear image of how customers navigate our app, which made circulate optimization nearly easy.

Now, let’s talk about the cons. Userpilot’s circulate administration and useful resource heart scaling began to really feel a bit clunky because the setup grew. It is simple to handle when you’ve got a handful of experiences, however because the library expands, organizing and finding particular recordsdata turns into time-consuming.

Additionally, some customers on my staff seen a lag between expertise steps, which, though minor, can disrupt the fluidity of an onboarding journey.

As for the pricing, Userpilot isn’t precisely low cost. As soon as you progress previous their fundamental Starter plan, which is fairly restricted when it comes to function depth and month-to-month energetic consumer (MAU) limits, you shortly end up taking a look at their Progress and Enterprise plans.

These plans unlock premium options like superior segmentation, multi-language help, customized occasion monitoring, and devoted buyer success administration. Whereas these options are highly effective, the value soar feels steep, particularly for smaller groups or startups.

Total, consumer pilot is an important cog in your product analytics technique. It presents real-time engagement metrics, heatmaps, in-app service, and session replays to gauge your funnels and analyze drop-offs to enhance the top consumer expertise.

What I dislike about Userpilot:

• Whereas Userpilot gives analytics to create nice UX, some superior options (like event-based triggers) require a little bit of studying and experimentation.
• Whereas the platform is highly effective, analytics could possibly be a bit extra strong. The staff would have liked deeper insights into consumer interactions to refine the expertise.

What do G2 customers dislike about Userpilot:

“It isn’t a dislike, however implementing just a few sure features and roles nonetheless requires dev involvement, which could be difficult if you do not have the technical expertise or have devs simply accessible to help you. It is determined by your service/web site, so this may not apply to everybody.”

– Userpilot Assessment, Ivan S.

Take a look at my colleague’s current evaluation of electronic mail advertising and marketing instruments and real-time consumer opinions by G2 consultants to assist rating higher offers with electronic mail advertising and marketing campaigns in 2025.