Frequently arising with contemporary, related content material concepts isn’t simple.
However you is likely to be overlooking one thing necessary: associated content material.
Associated content material contains matters that connect with your main content material themes. And it’s extra highly effective than you would possibly understand.
It helps you:
- Spot content material gaps earlier than opponents do
- Construct topical authority
- Create sensible inner linking alternatives
For instance, search Google for “web site:backlinko.com ‘backlinks’” and also you’ll see we now have this subject lined from each angle.
Together with a newbie’s information, link-building methods, and even a free backlink checker software.

On this information, I’ll train you the way to do the identical.
You’ll study seven confirmed methods to search out associated content material that draws your viewers and boosts your authority.
Plus, you’ll get a free content material planner to arrange your matters and plan your publishing schedule.
The right way to Use the Associated Content material Planner
Flip your associated content material analysis into an actionable technique.
Obtain our free Associated Content material Planner now to observe together with the steps beneath.
By the tip of this text, you’ll have a full checklist of high-impact associated matters. And all the information it is advisable create high-quality content material.

Right here’s the way to profit from the planner:
- Add matters as you uncover them: Jot down each promising concept so nothing will get misplaced
- Report key phrase knowledge: Use a key phrase analysis software to report search quantity, problem, and intent to make sensible prioritization selections
- Set precedence ranges: Rank matters based mostly on search potential, competitors, and viewers relevance
- Plan your content material method: Use the dropdown to mark every concept as “new,” “present,” or “replace,” so you realize precisely what motion to take
- Map linking alternatives: Notice which pages ought to connect with construct topical authority and content material clusters
- Monitor your progress: Verify off accomplished matters to watch your progress
Able to get began?
Let’s start with one of many quickest and best methods to search out new matters — autocomplete.
1. Autocomplete and Associated Searches
The simplest solution to discover associated content material?
Use the platforms the place your viewers already hangs out.
Engines like google and social platforms present you precisely what individuals need to learn about your subject.
And all you need to do is begin typing.
Enter a search time period, and also you’ll see urged completions based mostly on what that platform’s customers seek for.

These “autocomplete solutions” are a goldmine of content material concepts as a result of they characterize real demand.
However the place you search is determined by your online business.
For instance:
- Amazon: Product-related content material
- YouTube: Video content material concepts
- Reddit: Dialogue matters
- TikTok: Associated (and trending) content material angles
The very best half? It’s utterly free.
I’ll present you the way it works utilizing Google and Pinterest.
Google provides two methods to search out associated content material:
Begin with autocomplete. Kind in your seed subject (say, “gaming”) and let Google end the sentence.
For instance, if I sort “gaming,” Google suggests a wide range of associated queries:
- Gaming information
- Gaming monitor
- Gaming keyboard

Subsequent, scroll till you see the “Associated searches” part.
This may additionally be known as “Individuals additionally seek for” or “Individuals additionally Ask.”
Right here, you’ll discover much more associated matters to show into content material in your viewers.
Equivalent to “what’s the definition of gaming” and “what does it imply when somebody is gaming.”

Now, let’s see how this works on a social media search engine.
Pinterest autocomplete works nice for nearly any area of interest.
Plus, it typically surfaces completely different concepts than Google or different platforms.
Kind a subject within the search bar, and Pinterest will present you associated searches.
For instance, a seek for “gaming” brings up concepts like:
- Gaming setup
- Gaming wallpapers
- Gaming room concepts

Pinterest would possibly even counsel some widespread associated accounts in its autocomplete characteristic.
File this data away for later. It may be useful for figuring out visitor running a blog alternatives, professional quote contributions, and influencer collaborations.
2. Key phrase Analysis Instruments
Key phrase analysis instruments could be a nice supply of associated content material.
However don’t confuse associated content material with associated key phrases.
They’re related however completely different:
- Associated key phrases are phrases which can be carefully associated to your important key phrase (like “gaming headset” and “greatest gaming headset”)
- Associated content material covers adjoining matters your viewers cares about (like “ergonomic chairs” or “gaming glasses”) that increase your web site’s topical and general authority
For this instance, I’ll be utilizing Semrush’s Key phrase Magic Software.
Right here’s the way it works:
Enter your important subject (like “gaming”) into the search bar and click on “Search.”

The software will seemingly return hundreds of key phrase solutions.
Skip the shut matches (aka keep away from duplicate content material points).
Search for matters you haven’t lined prior to now as an alternative.
For instance, you probably have a gaming web site, you would possibly increase into platform-specific matters like “amazon prime gaming.”
Otherwise you would possibly overview “gaming earbuds” or “gaming microphones.”

View every time period’s key phrase metrics that can assist you prioritize which associated matters to focus on first.
- Search quantity: How many individuals seek for this subject every month.
- Search intent: What individuals truly need once they search (data, merchandise, comparisons, and so on.)
- Key phrase problem: How exhausting it is going to be to rank for this subject based mostly on competitors
Choose matters you possibly can truly rank for, not simply widespread ones.
Goal to strike a stability between first rate search quantity and low-to-moderate problem.
Subsequent, choose “Questions” on the menu.m

This reveals your viewers’s ache factors, motivations, and information gaps.
These matters are excellent for tutorial content material, how-to guides, and complete useful resource articles.
For gaming, you would possibly discover questions like:
- The right way to repair web lag whereas gaming
- The right way to customise gaming controller
- The right way to construct a gaming PC on a finances
- The right way to cut back eye pressure from gaming
Discover how the questions above span completely different facets of gaming? Like technical troubleshooting and well being considerations?
This is among the main advantages of associated content material — it allows you to create content material in your viewers’s whole journey.
Which can deliver in additional web site visitors and conversions. And assist set up you as an authoritative voice in your trade.
3. Synthetic Intelligence
Don’t have time for hours of brainstorming or analysis?
AI instruments like ChatGPT, Claude, and Gemini have gotten fairly good at discovering associated content material concepts.
They’re particularly useful for surfacing area of interest matters and surprising content material angles in seconds.
Right here’s a easy immediate to strive:
Get particular for the most effective outcomes.
For instance:
Once I examined this immediate with Claude, it returned some attention-grabbing associated matters.
Together with ones that had been rather more area of interest than what a number of the different instruments discovered.
Like “sport soundtrack evaluation” and “the evolution of open-world video games.”

Use follow-up prompts to dig deeper.
For instance:
- What are 10 controversial matters in [your niche] that generate sturdy opinions?
- What seasonal or trending matters ought to I cowl in [your industry] this 12 months?
- What newbie errors do individuals make in [your niche] that I may tackle?
Experiment with completely different prompts till you discover those that work greatest in your area of interest.
4. Specialised Content material Instruments
There are various content material instruments designed that can assist you cowl all facets of a distinct segment.
Together with Reply the Public, a search listening software.
Enter your subject and choose the specified platform: Google, Amazon, TikTok, Bing, YouTube, or Instagram.

Now, you’ll see a map of associated questions organized by query sort.
(Why, who, the place, can, are, how, and so on.)
The visible format makes it simple to identify query patterns and content material themes you haven’t lined.

For instance, these gaming questions could be simple to show into useful content material.
- Will gaming be within the Olympics?
- Which gaming app pays probably the most?
- Can gaming trigger carpal tunnel?
- Are gaming chairs good for workplace work?
Every of those represents a possible weblog put up, video, or social media sequence that would entice your target market.
Semrush’s Subject Analysis is one other useful software for comprehensively masking any area of interest.
Right here’s the way to use it:
Enter your subject and click on “Get content material concepts.”

The software will return tons of associated subtopics displayed as playing cards.
Click on any card to see questions individuals ask about that particular subject. Together with widespread headlines for inspiration.

For instance, I clicked on “gaming mouse” and located some attention-grabbing associated concepts.
Together with “how do you select a gaming mouse” and “what’s the greatest finances gaming mouse below $10?”

Subsequent, choose “Trending subtopics first” on the menu.
This can present you what’s at present widespread in your area of interest.

It’s also possible to type the subject playing cards by Quantity, Issue, and Subject Effectivity.
This helps you prioritize which matters to deal with first.

Now, choose “Thoughts Map” on the menu to visualise and plan content material clusters.
It’s a simple solution to spot inner linking alternatives, too.

5. Google Search Console Knowledge
Generally, the most effective associated content material concepts are already hiding in your individual knowledge.
Google Search Console reveals the queries individuals use to search out your web site.
(Together with ones you’re not actively focusing on with content material.)
Right here’s the way to discover these queries:
Open Google Search Console and observe this path:
“Efficiency” > “Search Outcomes.”
Guarantee “Queries” is chosen on the menu and look via the outcomes.

Concentrate on these particular forms of queries:
- Phrases that get impressions and clicks, however you haven’t focused earlier than. These reveal associated viewers pursuits.
- Searches with low month-to-month impressions. These typically characterize rising matters or extremely particular wants that may develop over time.
- Query-based queries. Search for any new questions exhibiting up in your knowledge that you can reply with devoted content material.
It is a sensible method for a few causes.
For one, you would possibly uncover associated matters your viewers is already looking for.
Like “sport releases” and “indie video games.”
However it will probably additionally reveal useful enterprise alternatives.
For instance, if individuals search “gamertag generator,” you can create a free software to seize that visitors. (After which convert them with a lead magnet.)
This turns a easy associated question right into a income stream.
6. Competitor Evaluation
Your opponents have already performed the exhausting work of testing what associated content material performs in your area of interest.
Why not study from their successes?
When you can look via your opponents’ websites manually, Semrush’s Natural Analysis software automates the method.
Right here’s the way to use it.
Add the URL of certainly one of your opponents and click on “Search.”

Toggle to “Matters” on the menu. This can present you your opponents’ highest-performing matters.
Check out the checklist and see what associated matters you possibly can goal by yourself web site.
For instance, you would possibly uncover that “gaming information” and “sport launch calendars” are main visitors drivers for competing gaming websites.
In the event that they’re a direct competitor, it’s seemingly these matters would work nicely for you, too.

The objective isn’t to repeat what opponents are doing.
It’s to grasp what matters resonate together with your shared viewers. And discover associated content material gaps you possibly can fill together with your distinctive perspective and experience.
7. Boards and Area of interest Communities
Wish to know what your viewers actually cares about? Go proper to the supply.
They’re already discussing their largest challenges, pursuits, and questions in on-line communities.
You simply must know the place to look.
Begin by figuring out the place your viewers gathers on-line:
- Reddit: Subreddits in your area of interest and associated matters
- Fb teams: Trade-specific teams and curiosity communities
- Discord servers: Actual-time conversations in area of interest communities
- Trade boards: Established boards in your area
- Public Slack communities: Skilled teams and interest-based channels

Search for lively communities the place individuals have legit discussions about issues and pursuits.
Keep away from boards which can be overly promotional or stuffed with hyperlink spam.
When you’ve discovered the appropriate communities, don’t simply pop in as soon as. Turn into an everyday observer.
Spend time understanding the neighborhood dynamics and recurring themes.
As you undergo posts, take note of:
- Matters that generate probably the most engagement
- Questions that seem repeatedly
- Ache factors talked about in a number of threads
- Controversies that spark dialogue

For a gaming web site, you would possibly monitor communities like:
- Reddit’s r/gaming for common gaming discussions
- Reddit’s r/buildapc for hardware-related conversations
- Discord servers for real-time discussions about trending video games and participant preferences
For instance, if you happen to discover a number of threads about the identical subject, you’ve discovered an ideal associated content material alternative.
Discover Associated Content material That Maximizes Your Visibility
Masking a subject completely is now extra necessary than ever.
It’s all the time helped with website positioning and topical authority. However AI serps prioritize sources that display deep experience throughout associated matters.
Doubtlessly providing you with an enormous bump in visibility on conventional and LLM serps.
When you haven’t already, obtain our free Associated Content material Planner to maintain monitor of your concepts.
Then, flip the associated matters you discovered into complete content material clusters that work collectively to dominate your area of interest.
For step-by-step steering, learn our information to creating subject clusters that enhance your web site’s authority and ship a greater reader expertise.