SparkToro helped me perceive that my excellent clients are ladies aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about model status and storytelling and love treating themselves to presents.
I can use this info for focusing on within the following methods:
Create content material for all times occasions:
Construct campaigns round occasions like weddings, anniversaries, and seasonal gifting. These moments usually align with increased buy intent.
Use channels the place your viewers is most energetic:
Pinterest was driving aspiration for one consumer, whereas Reddit surfaced in analysis queries. I used the information to create visible storytelling for Pinterest and extra sensible, trust-building content material to assist Reddit conversations.
Use habits cues to uncover long-tail demand:
Personas make clear which long-tail phrases result in buy intent. Somebody trying to find “ivory clutch bag for marriage ceremony” is way extra invaluable than somebody trying to find “clutch bag.” These cues drive subcategory creation, web page copy updates, and new content material alternatives.
