When Teal introduced me in, their bottom-of-funnel content material was barely shifting the needle. Weblog posts weren’t driving demos, and there was no clear understanding of how revealed content material impacted conversion.
The principle challenge I observed was a disconnect between groups holding vital info, making it troublesome to create a repeatable system for conversion.
In 90 days, we constructed an AI BoFu workflow that aligned content material with buyer ache and product worth, lifting conversions from 6.94% to 30%.
On this article, I’ll stroll you thru the framework for constructing your personal BoFu technique and driving extra conversions with AI.
However first, I have to state two vital issues…
