Get AI to Advocate Your Merchandise

ChatGPT recommends merchandise — full with photographs, pricing, and buy hyperlinks — to its 700 million weekly customers.

And now clients can full purchases with out leaving the chat.

BIG deal.

However will ChatGPT suggest your merchandise?

That’s not automated. And you may’t pay for placement.

What you are able to do is optimize your website so ChatGPT understands what you promote, trusts your model, and surfaces your merchandise when consumers search. This information exhibits you the way.

You’ll be taught the eight-step framework for getting featured in ChatGPT Purchasing.

I additionally spoke with Leigh McKenzie, Backlinko’s Head of Progress and founding father of the ecommerce model UnderFit, to get his insights on what’s truly working.

First, let’s have a look at how ChatGPT decides which merchandise make the minimize.

How ChatGPT Purchasing Works

ChatGPT Purchasing kicks in robotically for some buying intent prompts.

Whereas it doesn’t fireplace each time, I discovered it seems as a rule after testing 100+ prompts.

The important thing? Typing a immediate with clear shopping for intent.

Like “e-bikes that may deal with potholes.”

As a substitute of simply explaining issues or providing recommendation, ChatGPT Purchasing recommends particular merchandise.

This contains product photos, pricing, and hyperlinks to on-line shops and web sites the place customers could make a purchase order.

In case your retailer will get really helpful, numerous high-intent buyers will see your merchandise.

For instance, after I examined the e-bike question, ChatGPT gave me a short clarification of what options to prioritize.

However it additionally offered a visible product carousel with eight merchandise, every in its personal card with key particulars.

(It seems to be just like Google Purchasing adverts, besides you don’t need to pay for them.)

Clicking on any card opens a aspect panel with:

• Further product photographs
• A listing of shops, costs, and direct hyperlinks
• A brief “why you would possibly like this” abstract
• Sentiment pulled from opinions and boards

From there, customers merely click on “Go to” to succeed in the service provider’s product web page.

However this expertise is altering.

As of September 2025, OpenAI is rolling out On the spot Checkout — a characteristic that lets buyers purchase straight inside ChatGPT.

This can be a big shift.

ChatGPT is now not only a product discovery device. It’s a full buying vacation spot.

Proper now, On the spot Checkout is barely obtainable to Etsy sellers in america.

However OpenAI plans to develop this characteristic to Shopify retailers and different nations quickly.

Not on both platform?

They’re additionally accepting functions for retailers to construct their very own integrations. (Extra on this in Step #7.)

How ChatGPT Selects Merchandise to Advocate

A client describes what they’re in search of (“trainers with arch help below $150”), and ChatGPT’s AI goes to work.

It scans the net for essentially the most related merchandise primarily based on that request.

And weighs particulars like product names, descriptions, options, opinions, model authority, and different indicators to seek out the very best matches.

In case your product checks the correct bins — and the data in your website is evident and crawlable — it has an opportunity to be really helpful.

ChatGPT can also contemplate the consumer’s location and preferences when making suggestions.

In the end, all product suggestions should additionally move by way of OpenAI’s security programs.

This filters out low-quality, deceptive, or unsafe merchandise.

So, what does all of this imply for you?

ChatGPT Purchasing is evolving quick — and the manufacturers that sustain will win essentially the most visibility.

Right here’s how to make sure ChatGPT can perceive, belief, and suggest your merchandise.

1. Add Structured Schema Markup to Your Web site

ChatGPT wants structured knowledge to know what you promote.

Schema markup is code that labels key particulars in your product pages (and web site as a complete): title, worth, description, availability, opinions, and extra.

It turns uncooked HTML into knowledge AI instruments can parse immediately.

With out it, ChatGPT (and different AI programs) need to guess what’s in your web page.

With it, they see clear, structured data they’ll confidently embrace in product suggestions.

At a minimal, your product schema ought to embrace:

• Product: Title, description, model, picture, and identifiers (GTIN, SKU, MPN)
• Provide: Value, foreign money, availability, and URL
• Assessment: Particular person opinions with reviewer names and scores

It might look intimidating, however many content material administration programs — like WordPress, Shopify, and Wix — supply plugins or built-in instruments that generate the markup for you robotically.

As soon as your markup is in place, check that it’s working accurately utilizing Google’s Wealthy Outcomes Check or Schema.org’s validator.

These instruments make it simple to test that your structured knowledge is legitimate, seen, and error-free.

2. Create and Preserve a Excessive-High quality Product Feed

A product feed is a structured file that packages up your product particulars and sends them to platforms like Google Service provider Heart, Shopify, and Etsy.

It contains particulars like titles, costs, availability, photos, hyperlinks, and extra.

ChatGPT could use knowledge from main platforms like Google to determine which merchandise to suggest.

For instance, in case your Google Purchasing feed is outdated, incomplete, or inaccurate, ChatGPT could return unhealthy details about your merchandise.

Or skip recommending them solely.

That’s why a high-quality, up-to-date product feed is important.

However conserving feeds correct is simpler mentioned than performed.

There are lots of transferring components, like website updates, refresh schedules, and third-party instruments.

And it solely takes one slip for mismatches to creep in.

Listed here are a couple of frequent product feed points — and easy methods to repair them:

Automation retains most updates in sync. And handbook checks earlier than main launches or gross sales assist catch something that will slip by way of.

Right here’s how Leigh maintains a stability of the 2 for his ecommerce retailer:

3. Make Positive AI Bots Can Learn Your Web site

If ChatGPT can’t learn your website, it may well’t suggest your merchandise.

Two easy technical points block many ecommerce websites from displaying up: hidden content material and restricted crawlers.

Examine for JavaScript

Many AI bots — together with ChatGPT — nonetheless wrestle with content material that solely hundreds through JavaScript.

If key particulars aren’t within the web page’s uncooked HTML, the bot would possibly by no means see them.

This contains your product descriptions, costs, and pictures.

Eek.

Right here’s easy methods to test if that’s occurring:

1. Pull up a product web page in your web site or on-line retailer
2. In Google Chrome, go to “Settings” > “Privateness and safety” > Web site Settings
3. Underneath “Content material,” click on “JavaScript” and toggle “Don’t enable websites to make use of JavaScript”
4. Reload the product web page you’re testing

In case your product particulars disappear, it means they’re solely loading by way of JavaScript.

To repair this, work with a developer to make sure all important data is in your website’s uncooked HTML.

Assess Your Robots.txt File

Your robots.txt file may also block AI crawlers.

This small file tells bots which components of your website they’ll (and might’t) crawl.

By default, most websites already enable all bots, together with ChatGPT’s crawler, OAI-SearchBot.

However it’s nonetheless value double-checking.

Right here’s how:

First, go to yourdomain.com/robots.txt. Then, search for a rule like this:

And this:

If it says “Disallow,” then ChatGPT is unable to crawl your website.

You (or your dev staff) can repair this problem by altering it to “enable.”

4. Write Product Copy That Matches Actual Purchaser Prompts

ChatGPT matches merchandise to prompts by language, not key phrases.

So, in case your product copy doesn’t sound like the way in which individuals discuss, it could not floor in buying outcomes.

The aim: write the way in which consumers phrase their prompts.

Discover the Language Your Patrons Use

You don’t need to guess how your clients discuss.

Use analysis instruments like:

• Google’s Folks Additionally Ask
• AnswerThePublic
• Key phrase instruments like Semrush, Ahrefs, and Moz

Search for modifiers that mimic actual queries — phrases like “greatest,” “for freshmen,” “eco-friendly,” or “kid-friendly.”

Instruments like Semrush’s AI web optimization Toolkit present you the precise prompts individuals kind into AI engines.

So, as an alternative of manually guessing or testing one after the other, you get a ready-made listing of conversational queries consumers already use.

When you perceive how your viewers speaks, weave the phrases naturally into your product titles and descriptions.

This can enhance the percentages of your merchandise displaying up in ChatGPT when buyers search.

Write Product Titles That Match Purchaser Intent

If you’re writing copy, pay particular consideration to your product titles.

They usually feed straight into the buying carousel.

And so they’re the very first thing buyers see earlier than deciding to click on.

The golden rule: Lead with what issues most to your viewers.

If belief drives choices — like in classes akin to laptops or smartphones — put your model entrance and middle.

If options, advantages, or use instances are extra necessary, concentrate on these as an alternative.

Use this easy components:

On Leigh’s website, for instance, his titles spotlight what consumers care about most: product advantages.

That’s why they’re structured as Profit (Invisible) + Product Sort (Undershirt).

However when model recognition is significant to belief, it is sensible to incorporate the model title.

Like this product title for a Sony residence theater:

Don’t fear about cramming each element into the title.

Most ecommerce platforms offer you a number of fields for product data. Use these strategically to sprinkle in conversational key phrases.

Make Product Descriptions Really feel Like Actual Solutions

Titles get individuals to click on. Descriptions get them to purchase.

That is the place you develop on options, advantages, and use instances — all in plain, pure language.

For instance, UnderFit’s product copy mirrors the phrases consumers use when looking for an undershirt.

• “Keep tucked”
• “All-day consolation”
• “Tender, breathable really feel”

These phrases aren’t filler — they’re search phrases.

Which suggests they’re possible the identical language individuals use when prompting ChatGPT.

5. Function Your Worth Proposition Prominently

Your product’s worth proposition must be clear and visual on the prime of your product web page.

This ensures ChatGPT instantly understands:

• What the product is
• Why it’s higher than the alternate options

However that’s not sufficient.

The remainder of your web page ought to help and reinforce that promise.

This provides ChatGPT an entire image of your product.

And helps it see your product as the very best match for the question.

This implies each part — options, advantages, opinions, specs — ought to again up your worth proposition with proof and element.

Huel’s Black Version product web page is a good instance of this in motion.

The worth proposition is true below the product title:

“Excessive Protein Full Meal.”

This immediately explains:

• What it’s (an entire meal)
• Why it issues (excessive protein)

The picture reinforces this by highlighting complementary copy:

“This can be a meal. Not a protein shake” and “40g protein per meal.”

The product description repeats the promise but once more: “40 grams of protein.”

However it additionally provides particulars like “27 important nutritional vitamins and minerals.”

This repetition is strictly what you need.

When you can (and may) use phrase selection, your web page ought to inform one clear story from prime to backside.

Clarify what the product is, why it’s worthwhile, and the way it delivers on that promise.

So, audit your website.

If copy and pictures don’t reinforce your core message, rework them till it does.

The extra constant and targeted your messaging is, the better it’s for ChatGPT to know (and suggest) your merchandise.

6. Construct Robust Authority Past Your Web site

ChatGPT doesn’t simply have a look at your product web page when deciding what to suggest.

It cross-checks authority indicators from throughout the net to determine whether or not your model (and your product) are reliable sufficient to suggest.

These indicators embrace:

• Evaluations and scores: Platforms like Amazon, Trustpilot, Google, Yelp, and area of interest retailers
• Neighborhood sentiment: Actual-world suggestions from Reddit, Quora, Fb teams, and area of interest boards
• Editorial protection: Authoritative websites like Wirecutter, TechRadar, present guides, and business blogs
• Awards and certifications: Revered organizations that function unbiased belief markers

One strategy to see which sources matter most on your model is to run a handbook test in ChatGPT.

Sort a buying immediate into the device, scroll to the reply, and click on “Sources.”

The hyperlinks you see there are the websites that ChatGPT used to drag its suggestions.

(And, by extension, the websites it trusts.)

For instance, after I requested for a “yoga mat with critical grip for warm yoga,” ChatGPT cited:

• Area of interest authority websites like EverydayYoga.com and BrettLarkin.com — smaller however extremely trusted within the yoga gear area
• Mainstream assessment retailers like New York Journal and Folks.com
• Neighborhood threads on Reddit, offering genuine, anecdotal opinions

Use the sources as your roadmap.

Goal them with outreach methods like skilled quotes, partnerships, and co-branded content material.

Can’t land mentions on the precise websites ChatGPT cited? Go after comparable ones with comparable authority.

And construct your presence on group platforms, too.

A powerful displaying on Reddit, Quora, and area of interest Fb teams can increase your model’s credibility.

7. Signal Up for ChatGPT On the spot Checkout

On the spot Checkout lets buyers go from product advice to buy with out ever leaving ChatGPT.

As soon as they discover one thing they like, they’ll verify particulars, pay, and place an order — all throughout the identical chat window.

(Hashtag thoughts blown)

On the spot Checkout presently helps single-item purchases within the U.S. on Etsy.

(However Shopify integration is coming quickly.)

For those who’re on both platform, you’re in luck. Eligibility is automated.

For everybody else?

You’ll want to use and combine with OpenAI’s Agentic Commerce Protocol (ACP).

Translation: Roll up your sleeves. There’s work to do.

Right here’s what you are able to do now.

Begin by filling out OpenAI’s service provider utility kind.

This lets OpenAI know you need in.

They’re onboarding retailers on a rolling foundation and can attain out if you’re accepted.

When you’re within the pipeline, you’ll have to:

• Present a structured product feed that meets OpenAI’s product feed specs. Leigh recommends beginning together with your present Google feed and updating it as wanted to fulfill OpenAI’s necessities.
• Allow ACP checkout. ACP lets ChatGPT place and full orders in your system. For those who’re on Stripe, setup will be so simple as one line of code. If not, you’ll be able to nonetheless combine utilizing Stripe’s Shared Fee Token API or the Delegated Funds Spec — no supplier swap required.
• Join your fee supplier. You’ll nonetheless course of transactions and stay the service provider of file.
• Move certification necessities. OpenAI requires sandbox testing and end-to-end checks earlier than you go dwell.

8. Monitor Your ChatGPT Visibility

It’s not sufficient to indicate up in ChatGPT Purchasing.

You additionally have to measure how effectively you’re performing.

Begin with monitoring visitors.

The best approach is thru OpenAI’s built-in UTM tag.

That is code that OpenAI robotically provides to all outbound hyperlinks. And appears like this:

Arrange a customized section in Google Analytics to trace and analyze ChatGPT visitors to your website.

As soon as that’s performed, search for patterns:

• Is ChatGPT visitors rising month over month — or slowing down?
• How does the conversion fee examine to different channels?
• Do guests stick round or bounce immediately?

However visitors solely tells you what occurs after individuals click on.

You additionally have to measure what occurs earlier than — particularly, which prompts floor your merchandise.

To do that, it helps to know the sorts of prompts buyers kind.

Most fall into 4 buckets.

• Value-based: “Finest pet food bowl below $20,” “luxurious ceramic canine bowl”
• Use-case: “Canine bowl for messy eaters,” “raised bowls for big breeds”
• Function-based: “Non-slip stainless-steel canine bowl,” “gradual feeder BPA-free”
• Drawback-solution: “Canine bowl that retains ants out,” “canine bowl that doesn’t slide on tile”

Consider these buckets as templates.

Check prompts in every class and ask your self:

• Does your product present up? If that’s the case, are the main points correct?
• If not, who does — and why? (Are their opinions more energizing, their authority stronger, or their copy nearer to purchaser language?)

Repeatedly run these checks to assemble extra knowledge.

You’ll be taught which prompts result in product mentions, how your LLM visibility adjustments, and the way consumers discuss your model.

Moderately automate this course of?

Instruments like Semrush’s AI web optimization Toolkit allow you to:

• Monitor which prompts floor your merchandise
• Monitor model sentiment
• Evaluate visibility in several platforms

Past ChatGPT Purchasing: Your AI Visibility Playbook

There isn’t a magic components for getting ChatGPT to suggest your merchandise.

However the manufacturers that persistently get really helpful all have three issues in frequent:

• A rock-solid technical basis
• Clear, buyer-focused product copy
• Robust belief indicators throughout the net

Get these proper, and also you’re not simply optimizing for ChatGPT Purchasing.

You’re setting your self as much as be found throughout EVERY AI platform on the market.

Wish to ensure your basis is bulletproof?

Learn web optimization vs. GEO, AEO, LLMO: What Entrepreneurs Must Know for an outline of an important visibility methods shaping AI search.