Can It Rank? (+ Knowledgeable search engine optimisation Suggestions)

AI-generated content material can rank in Google when accomplished proper—if it is high-quality, authentic, and optimized with human enter.

You’ll know precisely what that entails by the top of this text.

However first, let’s break down what AI-generated content material is.

What Is AI-Generated Content material?

AI-generated content material refers to any textual content, picture, video, or audio work created by synthetic intelligence, sometimes utilizing a big language mannequin device (LLM) corresponding to ChatGPT, Claude, or Gemini.

These instruments use refined algorithms to generate human-like responses to AI prompts—directions entered into the LLM that specify what the output needs to be. 

For instance, while you enter a immediate requesting an article, the LLM depends on its coaching knowledge and presumably exterior sources to generate every phrase of that publish.

Entrepreneurs can use AI to generate every kind of content material, together with:

• Weblog publish drafts
• Meta descriptions (quick HTML summaries that may present in search outcomes)
• Title tags (HTML titles that may seem in search outcomes)
• Product descriptions
• Social media captions
• Electronic mail topic traces

Why use AI for content material era? Velocity and scale. 

In response to CoSchedule’s 2025 state of AI in advertising report, practically 85% of entrepreneurs report that AI has improved the velocity of delivering excessive‑high quality content material.

How Is AI-Generated Content material Created?

AI-generated content material is created when an LLM that’s educated on a big dataset (containing books, webpages, public code repositories, and so forth.) predicts what ought to come subsequent primarily based on the patterns it discovered.

Right here’s the way it works:

1. A person enters a immediate right into a chatbot like ChatGPT (e.g., “write an intro to an search engine optimisation weblog publish”)
2. The AI device processes the immediate and makes use of patterns it’s discovered from studying large quantities of content material to guess what ought to come subsequent
3. The AI device builds a draft by making educated guesses about what sounds pure and is sensible primarily based on every thing it has discovered

That’s why your immediate issues a lot.

A imprecise immediate will get a imprecise response. However while you give the AI clear path, it could produce one thing much more helpful proper from the beginning.

The extra particular you might be concerning the tone of voice you need, who the viewers is, what examples to incorporate, and which sources to reference, the higher the consequence will probably be.

Can AI-Generated Content material Rank in Google?

Sure, AI-generated content material can rank in Google search outcomes if it entails human oversight for optimizing, fact-checking, and enhancing.

What Google Says

Google’s official steering on AI-generated content material states that it doesn’t penalize AI-generated content material just because AI wrote it. 

As an alternative, it evaluates content material primarily based on how excessive in high quality and authentic it’s.

Nonetheless, Google’s programs are designed to demote content material that’s generated at scale to control search rankings 

The March 2024 core replace particularly addressed this situation by aiming to scale back the presence of low-quality, unoriginal content material throughout the net—and that features spammy AI-generated content material. Google estimates this was a forty five% discount by April of 2024.

What Different Knowledge Reveals

AI-generated content material can completely rank—it does on a regular basis.

An ongoing examine from Originality.ai reviews that just about 19% of content material rating in Google’s prime 20 outcomes is probably going AI-generated.

And our personal survey of greater than 700 entrepreneurs and enterprise homeowners reveals that 64% of respondents say their AI content material performs the identical or higher than content material that’s absolutely written by people. 

That mentioned, human involvement remains to be essential for accuracy, high quality, and alignment together with your model’s tone of voice.

How you can Create & Optimize AI-Generated Content material for search engine optimisation

Right here’s a easy, repeatable course of to scale high-quality written content material developed with each AI and people that’s more likely to rank:

Step 1: Discover a Particular, Related Matter

Earlier than you begin writing, you want a centered matter. The extra particular your angle, the simpler it’s to create content material that ranks and resonates together with your viewers.

You can begin through the use of an LLM like ChatGPT or Claude to brainstorm matter concepts. Simply immediate it with one thing like:

“Give me 10 article concepts primarily based on the subject ‘life teaching,’ specializing in areas that generate curiosity or spark debate.”

It is a fast approach to get matter concepts. But it surely has one large limitation: It doesn’t present which matters individuals are really looking for.

That’s the place Semrush’s Matter Finder device is available in.

Simply enter your broad matter (e.g., “life teaching”), and the device will generate an inventory of extra particular themes that individuals are actively looking for:

For every matter, the device offers you title concepts, extra key phrases to incorporate, an summary of the subject’s search intent (i.e., what customers try to realize when looking out), and extra. 

Click on “Begin writing” > “Create search engine optimisation content material temporary” subsequent to a title you prefer to generate an search engine optimisation article temporary you need to use in step three.

We’ll use the subject “what’s life teaching?” for example the method for the remainder of this text.

Step 2: Use AI to Analysis Your Matter

Earlier than you generate a single paragraph of publishable textual content, use AI to discover and perceive the subject like an professional.

Begin by uncovering:

• The core definition and philosophy behind the subject
• Key comparisons to associated or generally confused ideas
• Main colleges of thought, strategies, or approaches
• Current developments, developments, or rising views
• Widespread criticisms, misconceptions, or controversies
• Subtopics price exploring additional, corresponding to instruments, use circumstances, or supporting analysis

We would enter a immediate like this into ChatGPT if we’re centered on the subject “what’s life teaching”:

I am researching life teaching to jot down an article about it. Assist me perceive: 

1. The core definition and philosophy behind life teaching
2. The way it differs from remedy, mentoring, and consulting
3. The primary approaches or colleges of thought inside life teaching
4. What controversies or criticisms exist about life teaching
5. What particular subtopics I ought to discover additional (like certifications, methods, effectiveness analysis, and so forth.)

It’s additionally a good suggestion to Google the time period your self to see what content material is already performing properly. 

These insights will aid you write one thing attention-grabbing that’s more likely to resonate together with your viewers. Subsequent, let’s construct a top level view.

Step 3: Generate an Define with AI

When you’ve explored your matter and gathered helpful concepts, it’s time to translate that data right into a structured content material define with an AI device.

In the event you’re utilizing an LLM like ChatGPT or Claude, craft a immediate that features:

• The goal key phrase and/or title of the article
• Key questions or subtopics out of your analysis
• Any firsthand expertise or examples you intend to incorporate
• Particular angles or controversies to handle
• Current, related statistics and sources you need to cite
• The tone, viewers, and aim of the article

Right here’s an instance of a well-structured immediate for a top level view:

“Create a weblog publish define for the subject ‘what’s life teaching?’

The article ought to goal people who find themselves unfamiliar with the sphere and are contemplating hiring a coach. Embody sections that outline life teaching, evaluate it to remedy and mentoring, cowl the principle varieties of life teaching, discover frequent criticisms, and provides ideas for selecting a certified coach.

I additionally need to embody my private expertise working with a coach for burnout restoration. Ask me questions to assist share my expertise within the define.

Use solely credible sources from the final two years (2024–2025) to assist any statistics or claims. Prioritize authorities, training, and trade publications.”

You’ll get one thing that appears like this:

If you wish to velocity issues up and align with actual search knowledge, use Semrush’s search engine optimisation Transient Generator to get a instructed define that features:

• Info on competing content material
• A instructed title and meta description
• Semantically associated key phrases to incorporate
• A top level view with subheadings and key factors to cowl

When you’ve generated a top level view, evaluate and refine it to verify it’s logically structured and aligned together with your objectives. That is your likelihood so as to add any particular factors you need the article to cowl—like key stats, private examples, visuals, or calls to motion.

Step 4: Draft the Article with an AI Writing Software

In the event you’re utilizing an LLM, flip every part into a fast first draft. The bottom line is working one part at a time and offering sufficient context to information the AI’s output.

You possibly can start with a immediate like this, attaching your define as a PDF or pasting it instantly under the immediate:

“I’ve hooked up the define for an article titled ‘What Is Life Teaching?’

Write the introduction first. It ought to handle readers who’re curious however skeptical. The tone needs to be informative but pleasant and non-promotional.

Embody a current statistic from a reputable supply (from 2024 or 2025) about how many individuals have skilled a constructive life change after working with a life coach.”

In the event you’d relatively skip the guide, section-by-section prompting and get anSEO-ready draft quicker, proceed from the final step utilizing Semrush’s AI Article Generator.

When your temporary is prepared, ship it to the AI Article Generator to draft your first model. Simply click on “Generate search engine optimisation article.”

As you go, don’t be afraid to tweak the output in actual time. Particularly to include your personal experience, examples, or firsthand expertise. 

These human touches enhance the draft and decrease extra work in a while when it comes time to edit.

Step 5: Implement search engine optimisation Finest Practices

As soon as your draft is full, fine-tune it utilizing search engine optimisation methods.

Assessment your article manually for:

• Key phrase use and semantic variations (guarantee the principle key phrase is used a number of instances, and embody associated key phrases)
• Clear, scannable headings (H1, H2, H3, and so forth.)
• Concise paragraphs and sentence constructions
• Logical move between sections
• Inside hyperlinks to associated content material

If you would like a neater method to do that, paste your article into Semrush’s Content material Optimizer device. (In the event you used the AI Article Generator, it’s going to routinely transfer your content material to the Content material Optimizer for enhancing.)

The Content material Optimizer device will examine for every thing listed above. Plus, it provides you with recommendation on what to enhance for a greater likelihood at rating on Google.

Step 6: Edit for High quality and Accuracy

Now for crucial step: Incorporate a devoted spherical of enhancing to get rid of imprecise filler, confirm details, cite authoritative sources, add extra firsthand expertise, and so forth.

Google’s search algorithm goals to prioritize content material that demonstrates Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T)—a framework human raters use to evaluate the standard of search outcomes:

• Expertise: The writer’s firsthand expertise with the subject
• Experience: The writer’s information and credentials pertaining to the subject
• Authoritativeness: The writer’s (or web site’s) credibility with the subject
• Trustworthiness: The diploma to which the content material is correct, clear, and updated

Right here’s strategy enhancing in a method that humanizes AI content material and makes it extra more likely to rank:

Begin by studying your complete article out loud to floor awkward or robotic phrasing, sentences that don’t make logical sense, and paragraphs that really feel imprecise, repetitive, or unhelpful.

Then, do a truth examine. Replace outdated statistics and take away generic or unsupported claims. Your aim is to interchange imprecise statements with particular, credible data.

For instance, as a substitute of generically saying that life teaching is rising in popularity, write:

“The curiosity in life teaching as a subject has step by step elevated over the past 5 years, in keeping with Google Developments knowledge gathered in 2025.”

Subsequent, layer in actual expertise.Even a brief anecdote, testimonial, or professional quote makes the content material really feel extra human and authentic. 

For instance:

“A shopper lately employed me as her life coach, and he or she was capable of overcome her nervousness round opening her laptop computer to work within the morning. She ended up talking with extra confidence and even obtained a promotion and a increase due to it.”

Additionally, again up your claims with authoritative sources. Persist with data revealed within the final yr or two from trusted publications (corresponding to .gov websites, .edu websites, or trade publications).

Additional studying: How you can Write an Article Audiences Wish to Learn (7 Steps)

Testing Pure AI-Generated Content material vs. Human-Assisted AI Content material

To showcase how completely different pure AI-generated content material is from AI-generated content material with human intervention, we ran an instance by way of Copyleaks—an AI detection and plagiarism checker device.

First, we entered a fundamental immediate into ChatGPT: 

“Write a paragraph about life teaching.”

Then we copied and pasted the unedited textual content into Copyleaks. 

The consequence? It got here up as 100% “Matched Textual content” and 100% “AI Content material.” That means the textual content is sort of definitely created with AI and both an actual match or an especially shut match for textual content discovered elsewhere on the net—not authentic.

So, we took the content material by way of the steps above and made modifications like: 

• Bringing the underside line up entrance to right away reply the query 
• Breaking apart the paragraphs into smaller chunks and shortening the sentences 
• Including statistics from high-authority sources to again up our claims

We additionally used Semrush’s search engine optimisation Writing Assistant device and clicked the “Simplify” and “Rephrase” buttons to rewrite a number of the paragraphs. 

The consequence?

After pasting the brand new textual content into Copyleaks, it got here again with no matched textual content however nonetheless a 100% rating indicating AI use. Which is attention-grabbing, as a result of a number of the textual content was purely written by a human.

The essential half is that it’s now seen as authentic content material.

Right here’s what this implies for you:

It’s essential to edit AI-generated content material your self relatively than copying and pasting precisely what comes out. As a result of it’d sound too little such as you and an excessive amount of like another person. 

Begin Producing AI Content material That Ranks

The decision is that this: AI may help you publish quicker, however rating in Google nonetheless takes a human contact. 

The best groups mix human enter with the appropriate instruments.

Semrush’s Content material Toolkit helps you do precisely that. Attempt it right now.