search engine marketing reporting transforms uncooked information into actionable selections. It exhibits purchasers and groups precisely what’s working — and what isn’t.
However right here’s the painful fact:
You may waste hours every month gathering information from varied platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.
Then struggling to make it look presentable.
Oh, and that is for one web site. If you happen to’re managing many initiatives, reporting can get VERY tedious (and dear).
That’s why I’ve handpicked a listing of 4 devoted search engine marketing reporting instruments that:
- Save time by routinely collating information out of your favourite search engine marketing and analytics platforms
- Provide help to construct client-ready studies with out ranging from scratch each time
- Allow you to observe and visualize search engine marketing efficiency in a means that truly is smart for you
Right here’s a fast rundown of our favourite search engine marketing reporting instruments:
| Finest for | Pricing | |
|---|---|---|
| Google Looker Studio | Creating studies from 1,000+ sources like Google Sheets, Search Console, and different APIs | Free; Professional plan prices $9/month with a 30-day free trial |
| Semrush | search engine marketing professionals who need an all-in-one answer to trace, analyze, and report efficiency | Begins at $139.95/month; Backlinko-exclusive 14-day free trial out there |
| AgencyAnalytics | Freelancers and search engine marketing companies who wish to share real-time dashboards with purchasers | Begins at $79/month; 14-day free trial out there |
| DashThis | Creating customizable search engine marketing dashboards and serving to purchasers perceive what the information means with in-line notes | Begins at $49/month; 15-day free trial out there |
1. Google Looker Studio
Finest for creating studies from varied sources like Google Sheets, Search Console, and APIs
Pricing: Free; Professional plan prices $9 per 30 days with a 30-day free trial.
Google Looker Studio is a free instrument that helps you create search engine marketing dashboards which are visually interesting and customizable.
Right here’s what I like about Looker Studio:
Join All Your Knowledge Sources in One Dashboard
One of many largest benefits of Google Looker Studio is how seamlessly it connects with 1,000+ information sources.
This allows you to pull all of your search engine marketing, PPC, and advertising information into one clear, interactive dashboard.
Right here’s the way it works:
Join your Looker Studio account to Google’s native platforms, together with:
- Google Search Console to tug in key phrase rankings, impressions, clicks, and click-through price (CTR)
- YouTube Analytics in the event you’re reporting on YouTube search engine marketing
- BigQuery, Google Sheets, Google Cloud Storage in the event you’re managing massive datasets
- Google Advertisements if you wish to examine paid and natural efficiency metrics in a single place
These connectors are free to make use of and solely want a couple of clicks to arrange.
Past Google’s platforms, Looker Studio additionally integrates with 1,100+ third-party information sources by way of accomplice connectors.
For instance, you possibly can join your Looker Studio to:
- Semrush: Import key phrase rankings, area analytics, and backlink information
- Shopify: Mix ecommerce gross sales information with search engine marketing efficiency insights to see how natural visitors impacts your income
- Fb, Instagram, LinkedIn, and TikTok Advertisements: Mix all of your social media advert metrics with search engine marketing leads to one report
Report Quick with Templates or Construct Customized search engine marketing Dashboards
Looker Studio offers you the flexibleness to decide on the way you wish to arrange your search engine marketing studies. Whether or not that’s in a streamlined or extra hands-on means.
Right here’s how:
If you would like a fast begin, you should utilize pre-built templates from the gallery.
For instance, you could possibly select a Google Search Console efficiency template.
It visualizes impressions, clicks, CTR, and common place:
With this template, you merely want to attach your Search Console account, and also you’re good to go.
However in the event you want one thing extra tailor-made, you possibly can simply construct customized dashboards from scratch in three easy steps:
- Select precisely which metrics to point out
- Pull in a number of information sources (Google Analytics, Semrush, Shopify, and so on.)
- Design the format to suit your group’s or consumer’s wants
Professionals & Cons
| Professionals | Cons |
|---|---|
| Visualizes information with interactive charts, scorecards, and tables | It’s primarily a visualization instrument that depends totally on different information sources for its studies |
| Refreshes information in real-time — you possibly can arrange the report and neglect about it | |
| Choice to embed interactive studies in your web site |
2. Semrush
Finest for search engine marketing professionals who need an all-in-one answer to trace, analyze, and report search engine marketing efficiency in a single place
Pricing: Begins at $139.95 per 30 days; Backlinko-exclusive 14-day free trial out there
Semrush’s My Stories helps you to construct customizable search engine marketing studies. It’s designed that can assist you merge information from throughout Semrush’s varied instruments and current it in an easy-to-understand format.
Right here’s what I like about My Stories:
Mix A number of Semrush Instruments in One Report
Semrush’s My Stories instrument helps you to pull information from throughout the platform’s total search engine marketing toolkit and current it in a single, cohesive report.
You may embrace insights from instruments like:
- Place Monitoring to spotlight key phrase efficiency
- Web site Audit to showcase technical search engine marketing well being
- Backlink Audit for hyperlink profiles
This function is ideal if you wish to keep away from bouncing between separate dashboards. Or manually merging information sources.
With the whole lot in a single place, it’s additionally simpler to identify patterns and draw connections. Like how rating enhancements may correlate with new backlinks. Or how technical points may very well be holding your key phrase efficiency again.
Create search engine marketing Stories from 20+ Advertising Knowledge Sources
You may transcend simply Semrush information by connecting 20+ different advertising information sources to additional improve your studies.
These embrace Google Search Console, Google Analytics, Google Enterprise Profile, and extra.
For instance, you possibly can pull key phrase rankings and backlink information from Semrush. Then mix it with Google Search Console information to spotlight clicks and impressions.
Multi functional report:
This makes it simpler to current a holistic view of your search engine marketing efficiency. And present not solely the place you rank but in addition how these rankings translate into precise search visitors.
Save Time with Prepared-Made Templates
If you happen to’re quick on time and don’t wish to construct your search engine marketing studies from scratch, Semrush has you lined with ready-made templates:
These templates assist you rapidly generate studies for frequent search engine marketing duties.
For instance, you possibly can choose:
- Month-to-month search engine marketing Stories: Use these to replace purchasers about your search engine marketing efficiency
- Web site Audit: This provides you a fast overview of your area’s technical well being
- Backlink Audit: This allows you to analyze your web site’s backlink profile and spot new hyperlink alternatives
You should use your chosen template as is:
Or you possibly can customise it additional with the drag-and-drop instruments.
Shortly Construct search engine marketing Stories with Drag-and-Drop Widgets
Semrush’s drag-and-drop interface makes it straightforward to construct your personal customized studies or construct on templates.
Simply drag the information widgets you want from the left panel and drop them wherever you want them.
Let AI Summarize Your Report
One of many standout options of My Stories is the built-in AI Abstract instrument.
When you’ve constructed your search engine marketing report, you possibly can click on “Add AI Abstract,” and Semrush will routinely generate a transparent, concise overview of the important thing takeaways:
You may as well select whether or not you need the AI to generate a quick or detailed abstract, relying in your viewers:
Professionals & Cons
| Professionals | Cons |
|---|---|
| Simply schedule recurring studies and obtain them by way of e-mail | You may’t edit the AI-generated abstract |
| White label studies together with your brand and branding | |
| Share studies as a PDF or by way of dashboard hyperlink |
3. AgencyAnalytics
Finest for freelancers and search engine marketing companies to share real-time reporting dashboards with purchasers
Pricing: Begins at $79 per 30 days; 14-day free trial out there
AgencyAnalytics is a reporting platform constructed particularly for companies managing search engine marketing and digital advertising purchasers.
It helps you to create customizable search engine marketing studies by pulling information from 80+ instruments, together with:
- Google Search Console
- Google Analytics
- Semrush
- Moz
- Bing Webmaster Instruments
Right here’s what I like most about Company Analytics:
Select From 4 Report Beginning Factors
AgencyAnalytics offers you 4 methods to start out constructing a report:
- Clean report: Begin recent and create a totally custom-made search engine marketing report
- Sensible report: Auto-generate a report together with your linked integrations (like Semrush, Shopify, Google Search Console, and Salesforce)
- Template: Use a pre-made reporting template
- Clone current report: Copy any report you’ve already created
If you happen to handle a number of purchasers or create recurring search engine marketing studies, cloning an current report is a HUGE time-saver.
You may duplicate the format, information sources, and widgets from any earlier report. This fashion, you don’t have to start out from scratch each time.
And if velocity is your precedence, the Sensible Report choice offers you an awesome baseline. It pulls in information out of your linked instruments routinely.
However in the event you’re constructing one thing new or one-off, beginning with a clean report or a premade template nonetheless offers you all the flexibleness you want.
Monitor Your Shopper’s search engine marketing Objectives
AgencyAnalytics helps you to set and observe particular search engine marketing targets for every consumer. You may then maintain observe of the progress in your studies.
Whether or not it’s hitting a goal variety of natural periods, rating for precedence key phrases, or growing income, you possibly can outline it as a purpose.
Merely select the metric you wish to observe and set your circumstances.
Let’s say your purpose is exceeding 100k periods per 30 days:
You simply drag and drop that purpose into your report to trace it alongside your search engine marketing efficiency:
And identical to that, you possibly can observe your purpose proper subsequent to your present efficiency.
Have Full Management of How Your Stories Look
AgencyAnalytics additionally helps you to regulate the scale and placement of every widget to suit your reporting model.
You may resize and rearrange your charts, tables, and graphs to suit your most popular model and showcase what’s most essential to your viewers.
This stage of granularity helps you to totally customise your search engine marketing studies to make them visually interesting and straightforward to grasp.
Give Purchasers Actual-Time Entry to search engine marketing Dashboards
AgencyAnalytics additionally helps you to create customized logins on your purchasers. This provides them real-time entry to their search engine marketing dashboards any time they want.
You may as well regulate permissions for every person individually to manage precisely what every consumer sees:
This provides purchasers a clear view of their efficiency. And it cuts down on back-and-forth reporting requests.
Professionals & Cons
| Professionals | Cons |
|---|---|
| Set and observe particular search engine marketing targets for purchasers | A little bit of a studying curve |
| Schedule studies and observe supply historical past | |
| Give purchasers real-time dashboard entry with customized permissions |
4. DashThis
Finest for creating customizable search engine marketing dashboards and serving to purchasers perceive what the information means
Pricing: Begins at $49 per 30 days; 15-day free trial out there
DashThis helps you to create search engine marketing studies quick, or totally customise them if you want extra management.
In different phrases: it’s appropriate for those who desire a streamlined answer OR a extremely tunable one.
You may as well pull information from 30+ instruments. These embrace the usuals like Google Analytics, Search Console, and Semrush. But additionally the likes of Google Advertisements, CallRail, and YouTube.
Right here’s what I like about DashThis:
Construct an search engine marketing Report Your Manner
DashThis offers you a number of widget sorts to construct precisely the type of search engine marketing report you need.
Whether or not you’d wish to craft a report rapidly or want full management, DashThis offers you this flexibility:
For instance:
You may drop in preset widgets that auto-populate frequent search engine marketing key efficiency indicators (KPIs):
However in the event you want one thing particular, you should utilize customized widgets to choose your graph kind, tweak the settings, and totally management how your information seems:
You may as well use static widgets so as to add context or construction to your report.
For instance, you possibly can:
- Add a customized header
- Write feedback
- Add a CSV so as to add extra information to your report
- Manually enter numbers
You may as well use widget bundles to rapidly add a bunch of associated widgets directly.
For instance, you possibly can add a bundle of 5 associated widgets that offer you an outline of your picture or natural search efficiency:
This makes it straightforward to rapidly arrange essential studies.
Depart Notes in Your search engine marketing Dashboards
DashThis helps you to add notes proper inside your dashboards. This fashion, you possibly can clarify what’s taking place with out sending a separate e-mail to your consumer:
You should use notes to:
- Name out key wins
- Make clear sudden visitors drops
- Information your consumer by the information
Feedback dwell proper subsequent to your charts. So purchasers can see your notes in context as they evaluation their efficiency:
Add Formatted Insights
On the finish of your report, you possibly can drop in a wealthy textual content remark block.
Right here, you possibly can write your personal notes, model the textual content, add photographs, and even construction sections with bullet factors:
It’s excellent for:
- Summarizing key takeaways
- Highlighting suggestions
- Making your report simpler for purchasers to behave on
Group Dashboards to Keep Organized
If you happen to handle plenty of search engine marketing dashboards, you possibly can arrange them into teams. These work like folders for simpler navigation.
For instance, you could possibly create a bunch for every consumer (e.g., “Shopper A — Month-to-month Stories”).
Or you could possibly create them for various report sorts. Like “Native search engine marketing” and “Ecommerce search engine marketing.”
Professionals & Cons
| Professionals | Cons |
|---|---|
| In-line notes and remark blocks so as to add insights and context for purchasers | Considerably outdated total design |
| White-label your studies | |
| Loads of flexibility |
Able to Select Your search engine marketing Reporting Instrument?
The perfect search engine marketing reporting instrument for you actually comes all the way down to how a lot flexibility you want, and the way rapidly you wish to get issues executed.
If you happen to’re comfy with a little bit of setup, Looker Studio offers you limitless customization.
However in the event you prioritize velocity and having the ability to work with only one instrument for a lot of key search engine marketing duties, Semrush’s My Stories is the higher choice.
