Ask the identical query in 11 AI engines like google, and also you’ll get 11 completely different solutions.
Generally wildly completely different.
Some engines concentrate on visuals and shoppable outcomes. Others go deep into analysis. Just a few simply attempt to get you a solution, quick.
Every platform prioritizes and presents it in another way.
And people variations matter.
Not only for customers, however for manufacturers making an attempt to get found in AI search.
So, I examined common and lesser-known AI engines on accuracy, depth, person expertise, and different components.
Solely 4 made the minimize.
On this information, you’ll study which AI engines like google got here out on prime, together with professionals, cons, and pricing. I’ll additionally share which engines didn’t make my record, and why.
Alongside the best way, you’ll get a couple of tips about utilizing these insights to enhance your AI visibility.
Begin with a fast overview of my findings under. Or leap straight to the #1 AI search engine on my record: ChatGPT.
What Are the Greatest AI Search Engines?
| Instrument | Greatest for | Professionals | Cons | Worth |
|---|---|---|---|---|
| ChatGPT | Complete analysis and shoppable product comparisons | Visible format with tables and pictures; remembers context throughout follow-ups; direct buy hyperlinks | Overwhelming outcomes for broad queries; accuracy points; overly agreeable | Free or $20+/month |
| Google AI Mode | Fast product searches with actual purchaser evaluations | Quick product outcomes with pricing and evaluations; integrates Google ecosystem | Obscure on informational queries; no comparability tables; unavailable in some areas | Free |
| Sigma Chat (Previously Bagoodex) | Analysis deep dives that construct on earlier questions | Sturdy conversational reminiscence; suggests follow-up questions; content material creation prompts | Weak product presentation; no pricing or purchase hyperlinks; poor visuals | Free or $10+/month |
| Microsoft Copilot | Quick solutions in clear, skimmable codecs | Clear categorization; quick responses; simple to skim | Floor-level depth; no product hyperlinks; weak for purchasing | Free |
How I Examined 11 AI Search Engines
To maintain issues constant, I ran the identical set of prompts throughout 11 AI search instruments.
This included large names like ChatGPT, AI Mode, and Perplexity.
And newer gamers like Arc, Andi, and Sigma Chat.
I targeted on one subject (trainers) and examined a spread of prompts throughout completely different search intents.
This confirmed how properly every engine dealt with the total buyer journey, from analysis to purchasing.
This included:
- “Greatest trainers”: Assesses top-level suggestions and the way every engine handles broad prompts
- “Greatest trainers for newbie marathon coaching”: Evaluates personalization and context dealing with because the immediate narrows
- “How lengthy do trainers final?”: Gauges accuracy on basic product data and sturdiness expectations
- “Of the trainers you’ve beneficial, which of them will final the longest?”: Assessments the accuracy of product particulars and the engine’s means to recollect particulars from earlier prompts
- “Can I put on any of those trainers beneficial for mountaineering?”: Assesses how every AI handles reasoning, real-world nuance, and potential security issues
I evaluated every device on 5 components:
- Accuracy: Did it perceive the intent and get the information proper?
- Depth: Did it add useful context or simply summarize current content material?
- Transparency: Did it credit score or hyperlink to its sources?
- Person expertise: Was the output quick, skimmable, and well-organized?
- Adaptability: Might it deal with follow-up questions naturally or refine imprecise prompts?
After testing all 11 AI engines like google, these 4 stood out as the very best for various causes.
1. ChatGPT
Greatest for complete analysis and shoppable product comparisons
ChatGPT got here out on prime general.
It delivered the very best steadiness of accuracy, group, and depth. Plus, it confirmed an “understanding” of search intent and included useful visuals.
What ChatGPT Does Effectively
ChatGPT gives detailed, well-formatted solutions.
That is true whether or not you’re evaluating merchandise, researching subjects, or in search of a step-by-step tutorial.
It additionally remembers context throughout follow-up questions.
I began with a broad immediate and added specifics because the dialog progressed. ChatGPT remembered key particulars with out making me repeat myself.
For purchasing queries, the visible presentation stood out.
After I looked for trainers, for instance, ChatGPT returned merchandise with pictures, costs, evaluations, and quick descriptions.
It additionally included hyperlinks to retailers and exterior articles. This made verifying product particulars and buying simple.
The abstract tables have been notably helpful.
After inquiring about shoe lifespan, ChatGPT delivered a clear comparability desk with merchandise and their anticipated mileage.
ChatGPT can also be evolving rapidly.
Options like Prompt Checkout (at present restricted to pick Etsy sellers in the USA) let customers full purchases instantly contained in the chat.
Nice for buyers — and even higher for the manufacturers featured in ChatGPT’s suggestions.
The place ChatGPT Falls Brief
After I examined ChatGPT, I acquired what most individuals need from AI search: solutions that really feel assured and full.
However not each response was excellent.
Broad prompts, resembling “Greatest trainers,” resulted in prolonged lists of manufacturers, product classes, and options.
The knowledge took actual effort to digest.
Particular prompts labored a lot better.
I additionally observed minor inaccuracies in some situations, like once I requested about shoe lifespan.
After fact-checking the replies, some particulars didn’t match the producer’s specs.
For instance, ChatGPT stated the Brooks Ghost working shoe has a lifespan of 450 to 500 miles. However the precise vary is 300 to 500 miles.
This additionally highlights a bigger downside.
ChatGPT pulls info from a number of sources, resembling weblog posts and model websites.
But it surely additionally depends on boards like Quora and Reddit, the place customers share private experiences.
It then aggregates the knowledge into its responses. This may result in inaccurate and deceptive info.
ChatGPT additionally tends to be overly agreeable.
No matter you immediate, ChatGPT will lean towards flattery and settlement — even when it includes security.
For instance, once I requested, “Can I put on any of those trainers beneficial for mountaineering?”
ChatGPT’s response was:
Not the worst.
However not so good as different AI engines like google on this facet, like AI Mode, which was extra cautious.
AI Mode stated:
Total, ChatGPT is quick, detailed, and useful.
However it may be too beneficiant with info — and too well mannered to push again.
Pricing
ChatGPT gives three plans based mostly in your wants.
- Free: Restricted entry to some options
- Plus: $20/month
- Professional: $200/month for prolonged options
2. Google AI Mode
Greatest for fast product searches with actual purchaser evaluations
Google’s AI Mode is constructed for pace.
It pulls product listings, costs, and evaluations instantly into the search interface. This makes it ultimate for buyers who wish to rapidly examine merchandise earlier than buying.
What AI Mode Does Effectively
AI Mode shines when you’ve gotten clear shopping for intent.
It immediately surfaces product choices with pictures, costs, star rankings, and fast hyperlinks to retailers. And it’s all in a clear, scrollable format.
After I searched “finest trainers,” it confirmed a curated carousel of choices with worth comparisons throughout a number of websites.
I particularly appreciated the way it paired Google Critiques with its suggestions — a small element that makes decision-making quicker and builds belief.
For me, that labored completely.
Getting straight to the merchandise moved me quicker towards a call.
However some customers could desire extra background or context for researching and weighing choices. ChatGPT’s research-style solutions nonetheless win on this regard.
The place AI Mode Falls Brief
AI Mode will not be but out there in all international locations, though it’s rolling out rapidly.
And in contrast to ChatGPT, it didn’t present any comparability tables for any of my prompts. Simply merchandise and bullet factors.
This meant extra scrolling and clicking to search out and digest the knowledge.
This was evident once I requested which of the beneficial sneakers would final the longest.
AI Mode’s response was imprecise and unhelpful. It stated the Brooks Ghost shoe was “exceptionally long-lasting.”
It didn’t present any of the specifics that might make me wish to buy this shoe. Like mileage vary and the way it differed between the choices.
For those who’re early within the analysis section, AI Mode can really feel limiting.
But it surely delivers if you desire a shortlist of prime contenders.
Pricing
AI Mode is offered free of charge inside Google Search, relying in your area.
3. Sigma Chat (Previously Bagoodex)
Greatest for analysis deep dives that construct on earlier questions
Sigma Chat’s iterative search and in-depth replies are wonderful in case you like to analysis.
Ask a query, get a solution, then drill deeper into associated subjects — and it remembers the total thread.
What Sigma Chat Does Effectively
Sigma Chat stood out for its means to construct on earlier context.
After I requested follow-up questions, it remembered what I’d already searched and adjusted its solutions accordingly.
No have to repeat myself or reframe all the question.
For instance, after I requested which of the beneficial sneakers would final the longest, it particularly referenced “marathons.”
(Although I hadn’t talked about this criterion once more after the preliminary immediate.)
Sigma Chat’s follow-up solutions additionally stood out for his or her potential to help deep analysis.
As an alternative of ending with one reply, it nudged me towards associated questions I hadn’t thought-about:
- Newbie trainers becoming
- Marathon coaching schedule
- Foot pronation evaluation
Sigma Chat anticipates data gaps and identifies adjoining subjects value exploring.
This makes it notably useful for any type of analysis, whether or not you’re evaluating merchandise, constructing content material outlines, or researching niches.
One other attention-grabbing characteristic of this AI search engine?
It suggests prompts tailor-made to content material creation. That is particularly useful in case you’re utilizing it for advertising functions.
After offering search outcomes for the very best trainers for a marathon, it provided surprising choices like:
- “Write a weblog submit about this subject”
- “Create a picture on this subject”
I examined the weblog immediate, and it generated a fast draft titled “Marathon Coaching on a Funds: Selecting Sturdy Operating Footwear.”
It wasn’t one thing you’d publish as-is, nevertheless it was an honest start line.
For those who’re liable to author’s block or have to rapidly draft comparability content material round competitor merchandise, it’s a very useful characteristic.
From there, it steered further prompts like “Add a name to motion” and “Shorten for social media.”
This makes it simple for entrepreneurs to generate content material for a number of platforms directly.
The place Sigma Chat Falls Brief
Sigma Chat’s presentation nonetheless wants work.
After I searched “finest trainers,” it opened with generic photographs pulled from listicles.
This can be a wasted use of prime actual property — they might’ve proven actual merchandise or evaluations to offer extra worth.
There are additionally no pricing particulars, evaluations, or direct buying hyperlinks.
However Sigma Chat does cite its sources.
In truth, it cited the identical comparability article a number of instances. (Useful for that web site’s visitors, not so useful for somebody able to buy.)
Until Sigma Chat improves its business performance, it’s unlikely buyers will use it.
As an alternative, it’d carve out a distinct segment for itself as a deep analysis device.
Pricing
Sigma Chat gives a couple of plans with various entry and options:
- Free: Fundamental search and chat capabilities
- SigmaChat Plus: $10/month for elevated entry
- SigmaChat Professional: $75/month for limitless entry
4. Microsoft Copilot
Greatest for quick solutions in clear, skimmable codecs
Microsoft Copilot has the cleanest format of any AI search engine I examined.
It’s quick, structured, and arranged. Good for individuals who need distraction-free takeaways.
What Microsoft Copilot Does Effectively
Once you ask Copilot a query, it responds immediately with skimmable classes, bullet factors, and emojis.
For instance, once I searched “finest trainers,” it broke suggestions into useful classes:
- “Greatest general”
- “Greatest stability shoe”
- “Greatest day by day coach”
After I narrowed the question to “finest trainers for newbie marathon coaching,” Copilot additional refined the outcomes.
It added particulars about who every shoe was finest for, making the recommendation extra actionable — a pleasant contact for a device targeted on readability.
Even for informational queries like “can I put on these for mountaineering,” Copilot delivered a easy breakdown.
And added particular eventualities the place trainers would and wouldn’t be ultimate for mountaineering.
Once you need quick, direct solutions with out having to sift by way of a bunch of content material, Copilot is a superb choice.
The place Microsoft Copilot Falls Brief
Copilot’s polished format comes at a price: depth and shoppability.
Its responses are tidy however usually too surface-level — particularly for business searches like “finest trainers.”
After I examined this immediate, it didn’t hyperlink on to any product pages or present pricing.
So, I couldn’t simply comparability store, confirm info, or select a service provider and buy instantly.
As an alternative, it summarized content material from different “finest” listicles and linked these sources.
Like Sigma Chat, until Microsoft improves its shoppability, it’s unlikely customers will use it for this objective.
As an alternative, Copilot works higher as a light-weight analysis device — particularly if you need quick info with minimal studying.
Pricing
Microsoft Copilot is free to make use of.
AI Search Engines That Didn’t Make the Reduce (and Why)
All of those AI engines like google had their professionals and cons.
However general, they fell quick for various causes.
Claude
I actually appreciated Claude, however the output was similar to ChatGPT.
This isn’t an issue, however I didn’t wish to record instruments that have been related in performance.
I needed to offer solely the very best.
In comparison with ChatGPT, Claude lacked product hyperlinks and visuals:
The wall of textual content made the knowledge difficult to course of.
I did just like the categorization, however ChatGPT does this too — with tables which might be simpler to skim.
Perplexity
Like Claude, Perplexity got here considerably near ChatGPT in general efficiency.
When requested a immediate with shopping for intent, it offered a brief abstract together with product pictures, pricing, and star rankings.
No tables to assist me rapidly examine options and choices, although.
The abstract was additionally pretty generic.
And didn’t really feel all that tailor-made to my immediate, even once I used the extra particular “marathon” wording.
Courageous
Courageous, a privacy-focused AI search engine, felt an excessive amount of like conventional search.
It options lengthy lists of articles with none clear hierarchy or comparability options.
Whereas this is perhaps useful for searching hyperlinks, it doesn’t summarize a lot or make it easier to make fast choices.
Andi
Andi, a minimal AI search device, provided few outcomes, typically only one (e.g., a single Reddit thread).
It’s a bit just like the “I’m Feeling Fortunate” button on Google. Easy to make use of however extraordinarily limiting for in-depth analysis or purchasing.
Arc
Arc, a mobile- and browser-based AI search engine, requires a obtain to make use of.
That is inconvenient in comparison with browser-based AI search.
When so many different choices exist, it’s exhausting to justify utilizing this AI engine for that reason alone.
You
You is a strong AI search engine that has been round for a number of years.
But it surely was sluggish to reply and didn’t hyperlink to merchandise in business searches.
In the end, I discovered it much less helpful than the opposite AI instruments general.
What This Means for Your AI Search Visibility
After testing 11 AI engines like google, one factor grew to become clear.
Irrespective of how their formatting or preferences differ, the aim stays the identical: to serve clear, credible, and well-structured content material.
In case your pages do this — with complete protection, optimistic evaluations, and clear markup — you’ll be positioned to carry out properly throughout all AI engines like google and LLMs.
Need to make that occur?
Our generative engine optimization (GEO) information reveals how you can construction your web site, earn extra citations, and monitor your AI visibility.
