10 Greatest AI Content material Advertising and marketing Instruments for 2026 (Tried & Examined)

Which AI content material advertising instruments are finest for content material creation, AI search optimization, and Search engine optimisation?

Listed here are 10 of them, which I’ve examined and benefited from:

Content material Creation

The very best AI content material creation instruments embrace the Semrush Content material Toolkit, ChatGPT, Grammarly, and Lumen5:

1. Semrush Content material Toolkit

• Greatest for: Organizations trying to publish search engine-optimized content material
• Free fundamental model obtainable: No
• Pricing: $60/month. Purchase an additional 10 Search engine optimisation-boosted articles for $30/month.
• Free trial interval: Seven days

The Semrush Content material Toolkit is a collection of instruments for locating article subjects, producing Search engine optimisation briefs and articles, and optimizing article content material for larger search rankings—all with the assistance of AI.

With its AI Article Generator instrument, I reduce down the time spent creating and publishing an 800-word article on “how to decide on avocados” from two hours to only 20 minutes.

Right here’s how I did it:

First, I entered my matter into the instrument. It offered prompt parameters for the viewers location, title, goal key phrases, phrase rely, and model voice.

I agreed with the recommendations, so I let the instrument proceed with them. And it took simply 42 seconds to supply an 833-word draft, full with a title and meta description.

From there, I reviewed the textual content, formatted it, and rewrote a few of it. I additionally checked its Search engine optimisation content material rating—which was “Good,” so I didn’t must make additional optimizations.

I then instantly revealed the article to WordPress utilizing Content material Toolkit’s WordPress integration.

Content material Toolkit supplies an Search engine optimisation booster function for optimizing articles for larger search rankings, however this function might decelerate companies that produce giant volumes of content material for a number of accounts.

Why? As a result of Search engine optimisation-boosted articles take longer to generate.

I created an Search engine optimisation-boosted article, with all different parameters being the identical as my preliminary take a look at. AI Article Generator took two minutes and 43 seconds to supply the brand new article—nearly 4X slower.

What I Like

The AI Article Generator instrument helped me rewrite the article’s authentic introduction—which I wasn’t keen on—in lower than 30 seconds.

I did this through the use of the AI chat function to request a brand new introduction paragraph:

The AI chatbot prompt a brand new introduction, which I appreciated. So, I changed the prevailing one with it.

2. ChatGPT

• Greatest for: Customers who need a general-purpose AI writing instrument
• Free fundamental model obtainable: Sure
• Pricing: Plus ($20/month), Professional ($200/month), Enterprise ($30/consumer/month), and Enterprise (customized pricing)
• Free trial interval: Not relevant

ChatGPT is an AI instrument that may assist define, write, evaluate, and enhance article drafts in a conversational setting.

By interacting with ChatGPT, I managed to get an overview for an article on “how to decide on avocados,” flip the define right into a full draft, after which revise the draft to my liking. All inside the instrument itself, and in below quarter-hour.

I began off by asking ChatGPT to organize the article define. Which it dutifully did.

The define seemed promising, so I had ChatGPT flip it right into a full draft.

The article was a superb begin, however I believed it wanted to assist readers determine their ideally suited avocado ripeness. ChatGPT had no drawback revising the article to match.

ChatGPT is a robust article writing instrument, and it’s a crowd favourite. In truth, 86% of entrepreneurs report that ChatGPT is the best AI advertising instrument they’ve used, in keeping with a survey by the Digital Advertising and marketing Institute.

That mentioned, organizations that need a one-stop writing and publishing instrument might not wish to use ChatGPT for advertising. As a result of ChatGPT doesn’t combine with widespread content material administration programs (CMSs) like WordPress out of the field.

After creating my article with ChatGPT, I needed to manually copy and paste the textual content to my CMS for publishing. The work wasn’t tough and didn’t take lengthy, however I discovered it tedious.

What I Like

ChatGPT helped improve my content material by offering proactive recommendations for enchancment.

After delivering the article I requested, ChatGPT requested if I needed to optimize it for search engine visitors by including key phrases and a meta description. I believed this was a good suggestion, so I went forward with the suggestion.

3. Grammarly

• Greatest for: Customers who wish to produce clear and error-free writing
• Free fundamental model obtainable: Sure
• Pricing: Professional ($30/member/month) and Enterprise (customized pricing)
• Free trial interval: Not relevant

Grammarly is an AI instrument that helps appropriate spelling, grammar, and punctuation errors and likewise suggests rewrites for readability and tone.

And Grammarly works quick. After I pasted an 800+ phrase piece into the instrument, it took lower than three seconds to detect points and suggest enhancements.

Grammarly color-codes the writing points it discovers. I discovered this handy for differentiating points regarding correctness, readability, engagement, and supply.

I might additionally click on any concern to view Grammarly’s suggestion for fixing it. If I agreed with the suggestion, I might simply implement it by clicking “Settle for.”

That mentioned, the reasons Grammarly supplies for its recommendations are typically generic. Customers much less proficient in English might have issue understanding how the reasons apply to the present scenario. And will find yourself making the identical writing errors sooner or later.

Right here’s an instance of what I imply:

Right here, Grammarly has accurately recognized that we will delete the phrase “up” from the phrase “can elevate up your culinary….” Nevertheless it supplies a generic rationalization of prepositions that isn’t tailor-made to the sentence.

I might have discovered the reason extra useful if it had been one thing like “The phrase ‘elevate’ already signifies an upward movement, and so including ‘up’ after ‘elevate’ is redundant.” 

What I Like

Grammarly helps me produce error-free writing no matter whether or not I’m writing in American or British English.

The instrument can examine for writing points in a number of English variants, together with American, British, and Canadian English. Making it the most effective AI content material writing instruments for writers who must continually change between completely different English variants.

4. Lumen5

• Greatest for: Entrepreneurs who wish to create movies with minimal manufacturing funding
• Free fundamental model obtainable: Sure
• Pricing: Fundamental ($29/month), Starter ($79/month), Professional ($199/month), Workforce (customized pricing)
• Free trial interval: Not relevant

Lumen5 is an AI video maker that turns textual content prompts, weblog content material, and uncooked media clips into polished, publish-ready movies.

Utilizing the choice to generate a video primarily based on a chat, I used to be in a position to create a 30-second video on selecting avocados in lower than a minute—full with textual content, pictures, and music. The identical video would have taken me no less than two hours to manually script, movie, and edit.

To create the video with Lumen5, I merely described what I needed the video to be about and the way lengthy it needs to be:

Lumen5 generated the video. I watched it, after which requested edits.

For instance, the preliminary video’s introduction appeared to point out a potato as a substitute of an avocado. I requested Lumen5 to appropriate the difficulty, and it generated the amended video in lower than 10 seconds.

I then made my very own edits to the video, like including media, icons, and voiceover, earlier than downloading it to be used.

Utilizing Lumen5’s Blueprint function, I skilled the instrument’s AI to create future movies in a mode just like the video I had simply created. That is useful for creating on-brand movies, however provided that you create Blueprints with movies made in Lumen5.

To create Blueprints from current media, you’d must manually add and use Lumen5 to create movies out of the media first. Organizations which have a big repository of reference media might discover this course of cumbersome.

What I Like

Lumen5 helps you generate movies from new weblog articles on autopilot.

You are able to do this by including your weblog’s RSS feed to the instrument. Then, as you publish new weblog articles, Lumen5 detects and creates movies for them. It additionally alerts you to the newly created movies through e-mail.

AI Search Optimization

The very best AI content material advertising instruments for enhancing AI search visibility embrace the Semrush AI Visibility Toolkit, Web site Audit, and OtterlyAI:

5. Semrush AI Visibility Toolkit

• Greatest for: Entrepreneurs who wish to observe AI visibility and sentiment
• Free fundamental model obtainable: No
• Pricing: $99/month
• Free trial interval: No

The Semrush AI Visibility Toolkit is a collection of instruments for monitoring your model’s AI visibility, evaluating this visibility towards opponents’, and researching prompts about subjects related to your model.

Utilizing the Visibility Overview report, I bought a chook’s-eye view of my web site’s AI visibility throughout platforms like ChatGPT and Google’s AI Overviews. I additionally discovered helpful insights like:

• The whole variety of prompts that resulted in mentions of my model
• The whole search quantity for subjects that AI instruments talked about my model for
• The URLs on my web site that AI instruments cited of their responses

The AI Visibility Toolkit additionally accommodates instruments for analyzing AI programs’ sentiment towards your model, your model’s share of voice throughout AI instruments, and extra.

What I Like

The AI Visibility Toolkit’s Model Efficiency report helped inform my subsequent steps for bettering AI visibility and sentiment.

Based mostly on the info, it generated strategic suggestions starting from making a centralized info library to increasing measurable sustainability reporting. And even labeled every concept primarily based on urgency to assist me determine which suggestion to behave on first.

6. Web site Audit

• Greatest for: Web site directors who wish to monitor for technical points affecting AI visibility
• Free fundamental model obtainable: Sure
• Pricing: Professional ($139.95/month), Guru ($249.95/month), Enterprise ($499.95/month)
• Free trial interval: Seven days

Web site Audit is a Semrush instrument that detects technical points hindering a web site’s visibility in AI instruments and engines like google, and supplies steerage on addressing these points. It’s included within the AI Visibility Toolkit however is value discussing by itself. 

I used Web site Audit to scan 1,000 pages of an ecommerce web site. And inside 12 minutes, I found seven points affecting the positioning’s AI visibility:

I might click on any concern to view the affected pages or hyperlinks. And likewise click on “Why and the way to repair it” to discover ways to resolve the difficulty.

I additionally arrange Web site Audit to routinely scan my web site and e-mail me its findings each week. In case new AI visibility points crop up sooner or later.

Trello is the one challenge administration platform Web site Audit can instantly ship detected points to. Organizations that handle internet improvement work with different platforms can join Web site Audit with their platform through Zapier.

What I Like

Aside from AI visibility points, Web site Audit helped me detect 42 different points probably affecting my web site’s search engine visibility—together with damaged hyperlinks, lacking alt textual content, and skinny content material.

7. OtterlyAI

• Greatest for: Entrepreneurs who wish to monitor AI visibility
• Free fundamental model obtainable: No
• Pricing: Lite ($29/month), Customary ($189/month), Premium ($489/month)
• Free trial interval: 15 days

OtterlyAI is a instrument that screens model visibility, together with mentions and URL citations, inside AI instruments like ChatGPT, Google’s AI Overviews, and Perplexity.

I used it to generate an in depth report of my model’s AI visibility towards my opponents’. To arrange the report, I offered details about my model, AI search prompts related to my model, and my opponents.

OtterlyAI then took about 12 minutes to generate a report containing insights like:

• Model protection over time: Every model’s AI visibility over a specified interval
• Model mentions: The variety of occasions every model appeared within the tracked AI search prompts
• Prime three cited URLs: The highest three URLs that AI instruments cited

I might then customise the report in methods like adjusting its date vary or customizing the AI instruments I needed to see information for.

OtterlyAI sends weekly emails of your model’s efficiency to your monitored prompts, so that you don’t must maintain checking again.

That mentioned, the instrument’s model report lacks data on the subjects that opponents get pleasure from excessive visibility for however your model doesn’t. Limiting the report’s usefulness for entrepreneurs trying to establish content material alternatives.

What I Like

OtterlyAI helped me give you AI search prompts I hadn’t considered earlier than.

After I entered my goal Search engine optimisation key phrases, language, and nation into the instrument’s “AI Key phrase Analysis” function, it generated AI search prompts and offered particulars on the prompts’ relevance and estimated month-to-month intent quantity.

I might then add my shortlisted AI search prompts to my model report for future monitoring.

Search engine optimisation

The very best AI content material advertising instruments for enhancing your rankings and prominence on search engine outcomes pages embrace the Key phrase Magic Device, Rating Raccoon, and Native Falcon:

8. Key phrase Magic Device

• Greatest for: SEOs who wish to discover high-value key phrases
• Free fundamental model obtainable: Sure
• Pricing: Professional ($139.95/month), Guru ($249.95/month), Enterprise ($499.95/month)
• Free trial interval: Seven days

Key phrase Magic Device is a key phrase analysis instrument for locating key phrases at scale, and it makes use of AI to supply customized insights on whether or not these key phrases are value pursuing.

With the Key phrase Magic Device, it took me simply 10 minutes to shortlist a listing of 10 high-potential key phrases to focus on if I had been a journey blogger.

Right here’s how I did it:

I entered the seed key phrase “journey” into the instrument and chosen the U.S. as my goal nation. I additionally entered my web site’s area to allow the instrument’s AI function for offering key phrase issue and potential visitors metrics customized to my area.

After that, the instrument generated a listing of key phrases primarily based on my seed key phrase in lower than 10 seconds.

I clicked the “Private KD%” drop-down menu and entered a customized Private Key phrase Problem (PKD%) rating vary of “0” to “29.” To filter for key phrases that my web site can rank within the prime 10 Google outcomes for comparatively simply.

I then clicked the “Pot. Visitors” (Potential Visitors) desk column. To type the key phrases from the best to the bottom quantity of potential visitors if I had been to publish high quality content material focusing on them.

Wanting on the high-potential-traffic, low-PKD% key phrases that had been now on the prime of the listing, I might simply choose my most well-liked key phrases to prioritize creating content material for.

Simply remember that Key phrase Magic Device can get key phrase information at solely the nation degree. As a workaround, add your metropolis to your seed key phrase, like “ ny metropolis.”

What I Like

The Key phrase Magic Device helped me perceive the kind of content material I ought to create for every goal key phrase to handle consumer wants.

To do that, I seemed on the key phrase listing’s “Intent” column, which signifies the consumer’s objective for the search.

If a key phrase had informational intent, for instance, this was my cue to create a content material useful resource offering readers with data on the subject. And never a gross sales touchdown web page to generate purchases—which is perhaps extra acceptable for key phrases with transactional intent.

9. Rating Raccoon

• Greatest for: Entrepreneurs trying to construct hyperlinks
• Free fundamental model obtainable: Sure
• Pricing: Professional ($25/month)
• Free trial interval: Seven days

Rating Raccoon is a instrument that gives a platform for websites’ directors to collaborate on exchanging backlinks, utilizing AI to match websites in the identical area of interest.

With the backlink change platform, I used to be in a position to community with web site directors from high-quality websites to discover hyperlink constructing alternatives. With no need to ship chilly emails.

I signed up for an account with my LinkedIn profile—it is a requirement to enhance accountability—and added the websites I needed to construct hyperlinks to.

Subsequent, the instrument’s AI-powered Sensible Filtering function really helpful related websites within the Rating Raccoon community to change hyperlinks with. Every web site itemizing indicated the positioning’s authoritativeness, month-to-month natural visitors, and niches, serving to me determine which web site to strategy for hyperlinks.

Then, after the Rating Raccoon workforce had accepted my websites, I used to be free to talk with my goal websites’ directors about swapping hyperlinks.

Rating Raccoon allows you to filter for websites solely by trade. Customers who wish to construct hyperlinks from websites becoming a extremely particular profile—like being from a sure trade and having a sure minimal quantity of month-to-month natural visitors, for instance—might discover shortlisting prospects tedious.

What I Like

The Rating Raccoon workforce gave me confidence that its community’s websites are authentic and reliable.

After I indicated my curiosity in constructing hyperlinks to Semrush’s web site, a workforce member reached out to confirm my relationship with Semrush earlier than approving my request.

10. Native Falcon

• Greatest for: Entrepreneurs who wish to enhance native search rankings
• Free fundamental model obtainable: No
• Pricing: Starter ($24.99/month), Fundamental ($49.99/month), Professional ($99.99/month), Premium ($199.99/month), Enterprise ($499/month to $4,999/month)
• Free trial interval: 100 free credit upon sign-up

Native Falcon is a instrument that tracks enterprise’s native rankings in Google Maps, Apple Maps, and AI instruments like ChatGPT, and supplies AI-powered suggestions for bettering these rankings.

The instrument makes it handy to grasp a web site’s native rankings in varied geographical areas at a look.

To do that for an area bakery’s web site, I arrange a brand new “Fast Scan” and chosen the extent of geographical protection I needed. I additionally entered the key phrase I needed to trace rankings for—“croissant”—and chosen Google Maps as my goal platform.

Native Falcon accomplished the scan and produced a visible illustration of the bakery’s native rankings on a map:

From the report, I discovered that the bakery ranks for “croissant” when searchers are lower than two miles away. However the bakery’s rankings drop considerably when searchers are greater than three miles away.

Native Falcon additionally provided AI-generated suggestions for bettering the bakery’s rankings. These included:

• Updating the bakery’s Google Enterprise Profile so as to add lacking data, like a cellphone quantity
• Bettering the bakery’s common star ranking
• Amassing evaluations on authoritative third-party evaluate websites like Yelp

Native Falcon’s Fast Scan report exhibits map information for just one key phrase at a time. This isn’t ideally suited for customers who wish to analyze their total native Search engine optimisation efficiency for a number of key phrases.

What I Like

Native Falcon’s Share of Native Voice metric helped me perceive a enterprise’s visibility within the Google 3 pack.

The instrument generated a proportion for this proprietary metric as a part of its Fast Scan. The upper the share, the higher.

Energy Up Your Advertising and marketing with AI Content material Advertising and marketing Instruments

Make a listing of the content material advertising duties you wish to energy up with AI. Then, shortlist the AI content material advertising instruments that meet your wants and finances.

If these instruments supply free plans and trials, use them to substantiate whether or not the instruments are best for you earlier than you decide to a paid plan.

For instance, you may strive lots of Semrush’s AI instruments while you join a free trial of Semrush One.