I Reviewed the ten Finest Free Survey Instruments of 2026

Understanding your viewers is extra vital than ever. From entrepreneurs crafting campaigns to product groups shaping roadmaps, actionable insights could make the distinction between guesswork and knowledgeable choices. But, I do know that not each staff has a funds for premium survey instruments.

Fortunately, I’ve discovered quite a lot of free survey instruments that supply highly effective options, similar to customizable templates, analytics dashboards, and real-time reporting, which might help you accumulate significant information with out incurring any prices.

And survey instruments aren’t only for companies. I’ve seen college students use them for analysis, content material creators collect viewers suggestions, and nonprofits measure their impression, all with these accessible options.

On this information, I’ll stroll you thru the very best free survey platforms, sharing actual person experiences, characteristic breakdowns, and sensible professionals and cons that can assist you decide the proper software to your wants.

The worldwide demand for survey instruments retains rising as companies rely extra on real-time insights to information choices. The marketplace for on-line survey software program was valued at $4.5 billion in 2025 and is projected to just about double by 2030.

Whether or not it’s understanding buyer sentiment, validating product concepts, or gathering worker suggestions, these instruments have change into important for groups throughout industries.

And from what I’ve seen, “greatest” doesn’t all the time imply “paid.” Some free survey platforms I’ve tried delivered spectacular performance — serving to me accumulate cleaner information, analyze responses sooner, and perceive my viewers with out stretching my funds.

The product listing beneath accommodates actual person evaluations from the very best free survey instruments class web page. It’s vital to notice that within the context of this listing, distributors providing a free trial are additionally thought of free.

To be included on this class, an answer should:

• Create and customise surveys
• Gather, analyze, and retailer survey information
• Simply share and distribute surveys

This information was pulled from G2 in 2025. Some evaluations could have been edited for readability and accuracy. 

Alchemer Survey affords superior survey instruments with intensive customization choices and highly effective information evaluation capabilities. It helps advanced survey designs and integrates with numerous third-party purposes, making it appropriate for individuals needing detailed and versatile survey options.

Professionals and cons of Alchemer Survey: My take

What G2 customers like about Alchemer Survey:

“Alchemer has a ton of functionalities and actions that let you tailor using the applying. They again up this extremely developed product with an easy-to-access person interface and superb customer support. Regardless of the time of day, I can all the time get an individual on the cellphone instantly. They do not cease till they’ve solved your challenge or have a full understanding of what could also be a bug within the system earlier than they allow you to go. No speeding you off the cellphone or minimizing the seriousness of your state of affairs. The survey utility itself is top-notch and makes my job as a program evaluator and training researcher just a bit bit simpler.”

– Alchemer Survey Assessment, Lisa W.

What G2 customers dislike about Alchemer Survey:

“It lacks the complete capacity to personalize and customise the looks of surveys. Surveys all are inclined to look the identical with little to no customization accessible.”

– Alchemer Survey Assessment, Katherine F.

Google Varieties, a part of Google Workspace, is a user-friendly type builder software for creating primary surveys and quizzes. Its power lies in its simplicity, fast setup, and seamless integration with different Google instruments. Very best for small groups and informal information assortment, Google Varieties affords real-time collaboration, automated information export to Google Sheets, and customizable templates. In line with G2 information, it ranks because the third best to make use of software.

Professionals and cons of Google Workspace: My take

What G2 customers like about Google Workspace:

“Google Varieties means that you can create questionnaires, surveys, and arranged varieties, which have been very useful to me. Sure/No radio buttons are a cherry on the cake. It’s additionally very straightforward to deal with and modify the varieties as required. Textual content fields and strictly numeric fields assist preserve the integrity of the varieties. Among the finest options is the flexibility to create multiple-choice questions inside these varieties.”

– Google Workspace Assessment, Prashant P.

What G2 customers dislike about Google Workspace:

“There ought to be extra design choices and templates accessible to make surveys extra interactive. Generally, the essential design results in low consumer participation, and the survey templates have to be extra interesting. Shoppers ought to really feel that their enter shall be heard.”

– Google Workspace Assessment, Animesh M.

Jotform is a web-based survey software that stands out for its user-friendly drag-and-drop interface and intensive listing of integrations. Past primary on-line varieties, Jotform supplies instruments for constructing surveys and gathering funds. With an unlimited template library and cell compatibility, Jotform is a flexible alternative for people and companies. In line with G2 Information, it’s utilized by 72% small companies. 

Professionals and cons of Jotform: My take

What G2 customers like about Jotform:

“What I like greatest about JotForm is its intuitive and user-friendly interface, which makes it extremely straightforward to create customized varieties for numerous functions. The intensive vary of type templates and customization choices permits for unparalleled flexibility in designing varieties to swimsuit particular wants. Integrating numerous third-party apps and platforms enhances productiveness and streamlines workflows. Total, JotForm’s strong options and ease make it a standout software for type creation and information assortment”

– Jotform Assessment, Edgars S.

What G2 customers dislike about Jotform:

“The free plan has a submission restrict. Customers unfamiliar with type creation could encounter a studying curve when utilizing extra superior options. Moreover, an web connection is required to create and submit varieties, which might be a limitation if that you must be offline. Customizing PDFs of type submissions is restricted on the free plan.”

– Jotform Assessment, Adam J.

Leapsome is a strong platform constructed for worker suggestions, engagement, and efficiency. It lets groups run pulse surveys, 360° evaluations, and efficiency evaluations — multi function place. Its intuitive interface and strong analytics make it best for corporations aiming to constantly monitor worker satisfaction, progress, and staff dynamics. In line with G2 Information, it ranks as the fifth easiest-to-use software program. 

Professionals and cons of Leapsome: My take

What G2 customers like about Leapsome:

“Leapsome has change into a vital software in our group for managing efficiency evaluations, steady suggestions, purpose monitoring, and worker growth. What I admire most is how seamlessly it brings transparency to the whole evaluate and suggestions course of. The interface is intuitive, fantastically designed, and makes it straightforward for each managers and workers to present structured, significant suggestions. The platform additionally allows ongoing growth conversations, which makes our 1:1s and evaluate cycles extra productive and aligned.”

– Leapsome Assessment, Phuc T.

What G2 customers dislike about Leapsome:

“I discover the present construction of efficiency cycles and the suggestions supplied throughout half-year and full-year evaluations to be considerably restricted. Introducing a social web page inside the platform may considerably increase person engagement by permitting for extra dynamic and interactive content material, similar to posts or dialogue threads.”

– Leapsome Assessment, Meet J.

Mailchimp survey instruments are a part of its complete advertising suite, permitting you to create and distribute surveys via e-mail campaigns. With built-in analytics, you possibly can monitor responses and combine suggestions into your advertising methods. This makes it a wonderful alternative in case you are trying to align buyer insights together with your advertising efforts.

Professionals and cons of Mailchimp: My take

What G2 customers like about Mailchimp All-in-One Advertising Platform:

“Mailchimp is certainly splendid by way of automating and optimizing e-mail advertising. It has an intuitive and user-friendly interface. It permits me to personalize the templates based mostly on the viewers’s habits and former interactions. Its analytics and reporting instruments enable me to trace numbers and make advertising choices based mostly on it.”

– Mailchimp All-in-One Advertising Platform Assessment, Siddhant G.

What G2 customers dislike about Mailchimp All-in-One Advertising Platform:

“Generally it is vitally gradual to load. Relating to the pricing construction, the prices can change into prohibitive, resulting in a possible draw back for budget-conscious customers or these with quickly increasing contact lists.”

– Mailchimp All-in-One Advertising Platform Assessment, Agata M.

Qualtrics CoreXM supplies in-depth buyer insights and worker expertise administration. It excels at creating skilled surveys, distributing them throughout a number of channels, and providing superior analytics. With a concentrate on data-driven insights and AI capabilities, Qualtrics caters to organizations in search of high-quality survey options.

Professionals and cons of Qualtrics CoreXM: My take

What G2 customers like about Qualtrics CoreXM:

“The most effective a part of Qualtrics is the variety of other ways surveys might be configured. There are a lot of various kinds of questions, a number of methods to create survey logic, and a extremely strong exterior REST API for constructing purposes on high of Qualtrics, in addition to an inner Javascript API so as to add performance to the platform.”

– Qualtrics CoreXM Assessment, Arijit S.

What G2 customers dislike about Qualtrics CoreXM:

“I do not like the brand new interface in Qualtrics. The up to date buttons are troublesome to seek out (e.g., analysis move and validation). Moreover, I hope that the wealthy content material field might be made simpler for individuals to make use of and customise. I additionally assume the survey customization might be improved.”

– Qualtrics CoreXM Assessment, Yiqiu Y. 

QuestionPro is a good software for advanced surveys. It affords superior options like personalized thank-you pages, a number of distribution channels, integration with buyer relationship administration (CRM) methods, survey panel integration, and ISO-compliant surveys. Very best for large-scale information assortment and in-depth evaluation, QuestionPro caters to organizations with subtle analysis wants.

Professionals and cons of QuestionPro: My take

What G2 customers like about QuestionPro:

“With an unlimited array of templates, QuestionPro makes it straightforward to create surveys proper out of the gate. That is important for small workplace employees. From assembly satisfaction to polling, QuestionPro permits us to get instant suggestions from our graduates. The share outcomes hyperlink for survey responses is vital for sharing info with our Board, with easy-to-read graphs.”

– QuestionPro Assessment, Laura L.

What G2 customers dislike about QuestionPro:

“​​It may be a troublesome software to make use of for easy surveys. Easy reporting might be intimidating if you don’t want advanced evaluation.”

– QuestionPro Assessment, Paul C.

SurveyMonkey is a well-liked alternative for each newbies and skilled researchers in search of a stability of simplicity and options. It supplies a variety of query varieties, customization choices, and collaboration instruments. Whereas the free tier is helpful for primary surveys, SurveyMonkey’s paid plans unlock superior options for extra advanced survey creation.

Professionals and cons of SurveyMonkey: My take

What G2 customers like about SurveyMonkey:

“I like the best way that surveys can be utilized for a lot of completely different subjects, concepts, and enterprise fashions. I have been utilizing it for numerous corporations to additional their efforts and provides insights into their items and providers.”

– SurveyMonkey Assessment, Domingo M.

What G2 customers dislike about SurveyMonkey:

“Once I designed my survey, I did not notice some options required a subscription. I spent a whole lot of time creating it, after which I found that some very primary options wanted to be bought, so I had no alternative however to buy the subscription as a way to full my mission. A few years in the past, purchase of a subscription wasn’t even required to make a primary survey.”

– SurveyMonkey Assessment, Christy M.

SurveySparrow is one other free on-line survey software that blends conversational parts with conventional query codecs to create surveys. With options like web promoter rating (NPS), buyer satisfaction (CSAT), and worker evaluation templates, it helps companies collect actionable suggestions and enhance buyer and worker experiences.

Professionals and cons of SurveySparrow: My take

What G2 customers like about SurveySparrow:

“What I like greatest about SurveySparrow is how simply and rapidly you can also make a personalized survey that’s engaging and makes your target market wish to reply! Options like bulk questions, the right way to lay out the questions, and the right way to transfer them round are frequent to different survey purposes. Nonetheless, the services for making it look “enjoyable,” the services for including your individual background/emblem to make it look “yours” – they’re superior to what I’ve used earlier than. And their gross sales staff? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer personalized to you. As I mentioned: Wow!”

– SurveySparrow Assessment, Pat M.

What G2 customers dislike about SurveySparrow:

“The one draw back is the bounce in pricing to make use of choices which might be solely accessible on the Enterprise plan– particularly, the URL whitelabeling characteristic and Salesforce integrations.”

– SurveySparrow Assessment, Karmen W.

Zoho Survey, a part of the Zoho Suite, affords a user-friendly interface for creating detailed surveys. It supplies real-time reporting, customizable templates, and seamless integration with different Zoho merchandise. When you already use Zoho’s ecosystem, it may be a fantastic choice for effectively gathering and analyzing suggestions. In line with G2 Information, it’s utilized by 51% companies.

Professionals and cons of ZohoSurvey: My take

What G2 customers like about Zoho Survey:

“Essentially the most optimistic factor about Zoho is the pleasant pricing with out compromising on the options. Additionally, its person interface is clear and user-friendly.”

– Zoho Survey Assessment, Narendra R.

What G2 customers dislike about Zoho Survey:

“The one factor I really feel ought to be made straightforward is the onboarding course of. Zoho Surveys has a prolonged web site onboarding course of and instruments overview, which, in my view, is tiring. In flip, I’d counsel the staff make it shorter with a demo video, which might make a whole lot of sense.”

– Zoho Survey Assessment, Josh B.

Don’t cease at gathering responses. Uncover how the greatest advertising analytics software program might help you monitor traits, measure ROI, and optimize campaigns.

This text was initially revealed in 2024. It has been up to date with new info.