New York, NY – January 14, 2026 — Highwire, a strategic advertising communications company, right now introduced it has acquired The Bliss Group, an insight-driven PR and advertising agency, to create the fashionable company associate designed to attach advertising and communications technique to enterprise outcomes on the scale and pace the trade calls for.
As two fast-growing market leaders, the mixed company presents purchasers a wiser, sooner, and extra built-in method to catalyzing affect to construct popularity, demand, and progress. Backed by senior expertise, an AI-forward know-how stack, and hard-earned trade affinity, Highwire helps market-shaping manufacturers lead with readability and confidence.
“Uniting Highwire and Bliss solutions the necessity for companions who can flip complexity into aggressive benefit, and innovation into measurable affect,” stated Michael O’Brien, CEO of Highwire. “Shoppers need sharper pondering, built-in execution, and companions who transfer as quick as their enterprise calls for. The mixed energy of our businesses will ship that in spades for present and future consumer companions.”
Bliss CEO Cortney Stapleton will step into the newly created function of Chief Technique and Enterprise Officer at Highwire. She is going to lead efficiency and go-to-market technique throughout Highwire’s sectors, with a transparent give attention to delivering high-impact consumer outcomes. She may even serve on Highwire’s Board of Administrators.
“Highwire and Bliss had been constructed on shared foundations of deep trade perception, trusted consumer partnerships, and a perception within the energy of storytelling to drive actual enterprise outcomes,” stated Cortney Stapleton. “By bringing our groups and capabilities collectively, we’re creating one thing larger and bolder: a platform the place our purchasers get extra worth, our individuals have extra alternatives, and our work delivers even better impression.”
Via Highwire Well being, Highwire and Bliss convey collectively their healthcare practices in addition to Bliss Bio Well being right into a single, built-in providing spanning shopper well being, digital well being, healthcare supply, life sciences, and medtech. Highwire Well being is designed for organizations working on the intersection of know-how, regulation, and affected person impression, the place readability, credibility, and precision are important. Michael Roth, managing associate of Bliss, will assume the function of Normal Counsel and Govt Chair of Highwire Well being.
The mixed agency consists of greater than 250 professionals throughout North America, with capabilities designed to help the total purchaser journey, together with:
- Technique, positioning, and model narrative improvement
- Built-in advertising, social media, demand technology, and full-funnel activation
- Strategic communications, media relations, and govt visibility
- Perception-led, AI-enabled intelligence and analytics
- Full-service inventive concepting and manufacturing
- Company popularity, disaster and points, and high-stakes communications help
This integration displays rising demand for companions that may join perception to motion and popularity to progress in an more and more fragmented surroundings. Highwire is designed for this second. One the place firms should talk with confidence, act with intent, and switch innovation into affect.
GP Bullhound acted as unique monetary advisor to Bliss.
About Highwire
Highwire is a strategic advertising communications company constructed to assist organizations lead by change. We work on the intersection of innovation and trade, bringing deep sector experience, fashionable capabilities, and senior-level judgment to form popularity, demand, and aggressive benefit. Our insight-led, AI-enabled method helps purchasers flip innovation into affect, and affect into measurable enterprise outcomes. Highwire secured a strategic funding from Shamrock Capital (“Shamrock”), the Los Angeles-based funding agency specializing in media, leisure, communications, and associated sectors in 2022.
For extra data, go to teamhighwire.com
