Design as a Downside-Fixing Software: Inside Victorine Snijders’ Artistic Journey

Hello everybody, what a pleasure to be a part of this neighborhood! I’m Victorine and I’m an unbiased Artwork Director and Senior UI Designer based mostly in Amsterdam.

I just lately began working independently, however earlier than that I spent a number of years designing digital merchandise inside software program corporations and, most just lately, at Monks (previously Media.Monks), the place I labored for 5 years. These experiences formed not solely how I design, but additionally why I design.

Over time, one concept has stayed constant: I’m most interested by design when it’s used as a instrument to unravel actual issues; social, cultural, or sensible.

Tasks I’m Pleased with

Through the years, I’ve had the chance to work on a variety of digital merchandise. From early ideas to totally realized platforms. I craft visible identities, interfaces, and design techniques that deliver on-line experiences to life.

Designing At Scale

Throughout my early days at Monks, I labored with purchasers comparable to BMW, Google, and Philips, and spent two years as a devoted designer for Nike—an expertise that deeply formed my method to digital design, significantly when working at scale.

Nike Play Lab

The objective was to translate Nike’s mission of encouraging energetic play, experimentation, and self-expression into an attractive on-line atmosphere. At its core, the challenge invited children to redefine sports activities in their very own approach shifting the main focus away from guidelines and competitors and again to what play is actually about: curiosity, motion, and pleasure.

Engaged on experiences like this strengthened what motivates me most: designing know-how that solves actual issues or helps reshape how we take into consideration them as a society. I’m impressed by tasks the place digital experiences don’t simply exist for aesthetics, however actively contribute to constructive change, utilizing know-how as a instrument to enhance, problem, and reimagine on a regular basis life.

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Nike Jordan

One other challenge on that subject that I’m happy with is District 23, a current challenge for Nike Jordan. Along with designer Victoire Douy, I labored on the artwork course and UI design for this internet expertise.

Throughout world occasions just like the Olympics, many locals, particularly minority communities, typically really feel disconnected from each the occasion and their very own metropolis. District 23 was Nike Jordan’s approach of giving again: activating an area in Paris’ 18th arrondissement that introduced collectively sport, tradition, artwork, and meals to help youth, have a good time native id, and reconnect the neighborhood through the Video games.

Engaged on District 23 strengthened my perception in design as a cultural connector. When accomplished thoughtfully, digital experiences might help manufacturers give again, strengthen communities, and create moments of real inclusion.

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Coming Full Circle

Trying again, the frequent thread in my work has been there from the very starting. My journey into design began on the College of Utilized Sciences in Amsterdam, the place lengthy working classes and conversations about what makes know-how significant formed each my abilities and my curiosity.

One challenge that stayed with me was a easy app that helped college students discover obtainable workspaces in overcrowded libraries. It wasn’t advanced, but it surely addressed a really actual downside. What fascinated me wasn’t the interface itself, however the psychology behind it: how individuals transfer via areas, the place friction arises, and what they want within the second they work together with a product. It was about stepping right into a consumer’s thoughts and shaping options that really feel apparent in hindsight. Not as a result of they’re easy, however as a result of they’re well-considered.

Tackling such a recognizable on a regular basis problem even earned the challenge a SpinAward for Younger Expertise, which was a beautiful validation of the influence of considerate design.

For me, design is at its finest when it quietly removes obstacles, helps individuals in what they wish to do, and respects their time and a focus. In different phrases, when it serves as a instrument to unravel on a regular basis issues. Particularly in a time the place know-how, and AI specifically, is changing into more and more highly effective, I imagine our duty as designers is to remain grounded in human conduct. The instruments could evolve shortly, however the necessity to perceive individuals, their frustrations, and their each day realities stays important.