Should you’re in search of a search engine to make use of as an alternative of Google, you’ve come to the fitting place.
By the top of this information, you’ll know one of the best various engines like google. And why every one is perhaps a greater match.
Let’s get began.
1. Bing
Bing is a good various if you would like a Google-like search expertise enhanced with AI-enabled outcomes powered by OpenAI.
Its standout function is Copilot—a conversational AI assistant constructed straight into the Bing interface.
You’ll typically see Copilot responses straight within the search outcomes, together with sources it referenced.
And you’ll go straight to Copilot solutions from the homepage. Or from the Copilot tab on the high of outcomes.
Should you open a devoted Copilot chat, you possibly can click on on follow-up prompts to discover the subject additional.
And there’s a small bonus to utilizing Bing: There’s a rewards program. Each question earns you factors you possibly can redeem for reward playing cards or donate to causes you care about.
Why I Suppose It’s a Nice Google Various
I like Bing’s Copilot function—it’s the primary purpose I take advantage of Bing.
After I examined Bing Copilot throughout 12 actual queries (together with “find out how to dispute a medical invoice,” “finest locations to go to in california,” and “find out how to clarify search engine marketing to a newbie”) the follow-up prompts constantly matched what data I needed to look into subsequent.
Like these follow-up prompts for “find out how to clarify web optimization to a newbie”:
It saved me time typing in further queries and felt nearer to a dialog than a search.
2. DuckDuckGo
DuckDuckGo is a dependable alternate search engine that doesn’t observe your searches, retailer your historical past, or personalize outcomes based mostly in your searching historical past.
You possibly can even swap your location manually to tailor to completely different areas.
DuckDuckGo pulls outcomes from its personal crawler (DuckDuckBot) and trusted sources like Bing and Wikipedia.
It additionally provides useful options like bangs (“!”)—shortcuts that permit customers search different websites (Reddit, Wikipedia, Amazon, GitHub) straight from the DuckDuckGo search bar.
In 2024, DuckDuckGo launched Duck.ai—a privacy-first AI chatbot that offers you entry to a number of AI fashions, together with GPT-4o mini, Claude 3 Haiku, and Llama 3.3 70B. And it anonymizes each question and shops latest chats solely in your gadget (not the cloud).
Why I Suppose It’s a Nice Google Various
I like that Duck.ai lets me select an AI mannequin earlier than beginning a chat with no need to check in.
As an example, I used Claude 3 Haiku to draft a e-newsletter privateness coverage. Then, I opened a brand new session with GPT-4o mini to rewrite it in a extra skilled tone.
Additionally, bangs are wildly underrated.
I searched “!amazon noise cancelling headphones” and went straight to Amazon’s outcomes web page.
It’s a simple option to rapidly go the place I wish to look.
3. Yahoo
Yahoo combines a conventional search engine with a full-featured content material hub.
Once you land on the homepage, it feels extra like a customized dashboard than a plain search bar.
You get a mixture of trending information, inventory tickers, climate updates, and leisure tales—all robotically curated.
And Yahoo provides devoted sections like:
- Yahoo Finance: For inventory monitoring, firm information, and market insights
- Yahoo Sports activities: For dwell scores, fantasy leagues, and participant updates
- Yahoo Life: For content material on wellness, life-style, and parenting
- Yahoo Mail: For sending and receiving emails
Search outcomes are powered by Bing, so that you get dependable solutions for on a regular basis queries.
It’s possible you’ll often see an AI-generated abstract, nevertheless it’s not the point of interest like it’s for Google.
Why I Suppose It’s a Nice Google Various
Yahoo stands out due to its homepage. It’s full of curated content material—information headlines, life-style tales, horoscopes, finance, climate, and even electronic mail entry.
What I like is that it lets me search whereas I’m studying the information.
I used to be studying an article on Yahoo about taking nutritional vitamins when one thing caught my consideration. With out leaving the web page, I used the search bar on the high to look it up.
And because the outcomes are powered by Bing, the standard is strong. Plus, the best way Yahoo lays out outcomes makes them simple to scan.
4. Wayback Machine
The Wayback Machine is exclusive in these search engine options to Google in that its function is to allow you to see how completely different web sites appeared prior to now.
It allows you to entry outdated and even deleted pages going all the best way again to 1996.
Simply enter a URL, and you may view previous variations.
For instance, right here’s what the Semrush homepage appeared like in 2014:
It additionally offers an ad-free expertise with no monitoring.
It’s a favourite amongst researchers, journalists, entrepreneurs, and anybody making an attempt to fact-check or get well misplaced content material.
Why I Suppose It’s a Nice Google Various
I like the Wayback Machine as a analysis software.
I needed to see how ClickUp’s model messaging has developed because it was launched. And I needed to assessment their homepage initially of every 12 months from 2017 to 2025.
So, I plugged ClickUp’s homepage URL into the Wayback Machine.
Right here’s what their homepage appeared when it was launched:
And right here’s the newest one:
This may be helpful any time you wish to again up your findings with actual examples.
5. ChatGPT Search
ChatGPT search is OpenAI’s search expertise constructed into ChatGPT, and it blends the AI chatbot’s performance with real-time internet outcomes that will help you discover data rapidly and simply.
ChatGPT will typically pull from the net robotically when it is smart for the question. You may as well select to make use of the search operate immediately by clicking the “Instruments” drop-down and choosing “Search the net.”
As a substitute of exhibiting conventional search outcomes, ChatGPT search provides you AI-generated summaries with clickable sources to discover additional. These sources are pulled in actual time from throughout the net.
Why I Suppose It is a Nice Google Various
ChatGPT search usually surfaces sources that don’t seem in Google’s high outcomes—and that may be useful.
ChatGPT gave me a genuinely helpful reply after I searched “is there a distinction between lean advertising and marketing and agile advertising and marketing?”
It included a side-by-side desk and a transparent abstract. And even defined how each approaches can work collectively.
It cited a number of sources, together with some Reddit threads I didn’t see on Google.
With ChatGPT, I didn’t have to rephrase my search or click on by means of a number of tabs. The abstract was detailed, and the sources have been clearly listed to permit for quick fact-checking.
And though ChatGPT has begun putting paid adverts into sure responses, the adverts seem on the backside and are clearly labelled. This retains the deal with the response, somewhat than on paid placements.
6. Yandex
Yandex is among the finest alternate engines like google for customers who converse Cyrillic-based languages as a result of it understands native context that Google and Bing can miss.
It holds 2.45% of the worldwide search engine market share.
Just like Google, Yandex is a whole digital ecosystem.
You get Yandex Mail, Yandex Maps & Navigator, Yandex Translate, Yandex Taxi (a ride-hailing service), Yandex Market, Yandex Music, Yandex Eats, Yandex Disk (cloud storage), and even Alice—a Russian-language AI voice assistant.
You should utilize a single Yandex account to maneuver between these providers easily.
On the search facet, Yandex provides you nice filtering choices that allow you to:
- Filter outcomes by location to see content material from a selected space
- Choose a language, which is helpful if you would like Russian-only or English-only outcomes
- Alter date ranges to fetch outcomes from completely different time intervals
Why I Suppose It’s a Nice Google Various
I like Yandex’s “Doc language” filtering function. You possibly can set your most well-liked language proper from the search outcomes web page.
You are able to do this in Google as nicely, nevertheless it takes a bit extra work.
That is particularly useful for language learners.
So, if you wish to learn search leads to different languages to apply, Yandex makes that tremendous simple.
7. Courageous Search
Courageous Search is a privacy-first search engine that makes use of its personal crawler and index, which makes it one of many few true Google options.
It’s a part of the Courageous ecosystem, which features a cookieless browser, a built-in VPN, a crypto pockets, and an AI assistant referred to as Leo.
Whereas Courageous Search is free to make use of, it does present some search adverts by default. Should you want a very ad-free expertise, you possibly can improve to the premium plan to take away them solely.
Why I Suppose It’s a Nice Google Various
One function that basically stands out to me is Goggles.
Goggles allow you to change how search outcomes are ranked. I’ve used them to filter out huge information shops or to solely see outcomes from sources like Reddit and private blogs.
After I’m in search of opinions or first-hand expertise, I apply the Reddit Goggle. It cuts by means of all of the affiliate-heavy listicles to indicate me actual conversations.
You should utilize pre-built Goggles and even create your personal if you would like extra management.
8. Startpage
Startpage is a search engine various to Google that offers you a similar outcomes as Google—with out accumulating your IP handle, search historical past, or location.
You get a “Go to in Nameless View” hyperlink below every outcome, so you possibly can go to websites with out revealing who you’re. This prevents these web sites from monitoring you.
Startpage helps over 80 languages, making it choice for international customers who need Google-level relevance with not one of the monitoring.
Why I Suppose It’s a Nice Google Various
The “Go to in Nameless View” function is what units Startpage aside for me.
After I analysis instruments, I don’t wish to tip off each website I go to. As a result of I don’t all the time wish to be served retargeting adverts.
With Startpage, utilizing this function allows you to go to websites whereas masking your data. There’s a blue bar on the high that clearly reveals your session is being anonymized.
It seems like common searching however with a built-in privateness defend.
9. Perplexity
Perplexity is an AI-powered reply engine that makes use of real-time internet data to offer you concise responses with clickable sources included.
Like this:
You’ll discover a “Uncover” tab stuffed with well timed tales throughout classes like tech, science, finance, sports activities, and tradition.
Then there’s the “Areas” tab you need to use to add recordsdata, give Perplexity directions, and construct collaborative analysis hubs to work along with your group and maintain all of your analysis in a single place.
Perplexity has a free choice, however the Professional plan provides you extra complete solutions, entry to extra superior fashions (like GPT-4.1 and Claude 3.7 Sonnet), and many others.
Why I Suppose It is a Nice Google Various
Perplexity is admittedly useful for locating particular statistics.
I needed a stat on what number of Gen Zers use TikTok for product discovery.
I attempted Googling it first, however all I discovered have been weblog posts mentioning the identical numbers from years in the past.
So I entered this immediate into Perplexity:
“What proportion of Gen Z makes use of TikTok for product discovery in 2025? Supply it from a analysis examine or survey.”
It pulled stats straight from latest analysis.
That may save numerous time that will in any other case be spent scouring the net and manually extracting related stats.
10. AOL
AOL works primarily as a information and media platform with a search engine (powered by Bing) inbuilt.
The homepage is what makes AOL stand out. It’s full of information headlines, life-style tales, horoscopes, finance updates, and electronic mail entry.
Should you like searching curated content material when you search, it’ll match into your routine.
Simply be aware that there are extra adverts than some may want.
Why I Suppose It’s a Nice Google Various
What I like about AOL is that after I’m studying the information and one thing catches my consideration, I can seek for it immediately with out having to launch a separate tab (much like Yahoo).
I used to be just lately studying a information story on AOL’s homepage. I ran a search a few well being time period the article talked about proper within the built-in search operate.
It felt much less like switching duties and extra like persevering with the identical thought.
11. Baidu
Baidu is China’s main search engine. Its algorithm is constructed for Mandarin, so it understands its predominant customers’ grammar, tone, and slang much better than Google.
And Google Search is banned in China, so Baidu kind of owns the market.
You can begin with a daily search.
Then swap to an AI-powered view that makes use of DeepSeek’s fashions to summarize outcomes with a single click on.
Search outcomes additionally embody Baidu Baike, China’s model of Wikipedia.
One other power is Baidu Tieba, a Reddit-style discussion board that reveals what customers are literally saying. It’s helpful for product analysis and uncovering tendencies.
Bear in mind that Baidu search outcomes might be censored. And until you have got a Chinese language cellphone quantity, some options received’t work.
Why I Suppose It’s a Nice Google Various
I like that Baidu Tieba usually seems proper within the search outcomes.
Google options threads from Reddit or Quora. Which implies these conversations are typically extra reflective of Western tradition.
However if you wish to perceive what Chinese language customers really suppose and care about, Baidu provides you a extra direct window into that.
12. Naver
Naver is the main search engine in South Korea because of its tight reference to Korean platforms.
It powers a full suite of instruments: Naver Cafe (on-line neighborhood platform), Naver Weblog (private publishing), Naver Pay (digital pockets), and Naver Papago (a translation software)
Naver feels extra like a content material portal than a conventional search engine.
The homepage options information, trending matters, climate, purchasing offers, dwell sports activities scores, and fast hyperlinks to all its providers. It’s the place many South Koreans begin and finish their days.
Search outcomes are damaged into themed verticals—blogs, cafes (neighborhood posts), Data iN (Q&A), purchasing listings, educational outcomes, and extra.
You don’t get a single ranked listing like Google. You get a curated structure tailor-made to content material kind.
Why I Suppose It’s a Nice Google Various
Naver offers a layered expertise somewhat than a ranked listing.
After I searched “faculty skincare routines,” the primary outcome was a medical article explaining how routines ought to change based mostly on pores and skin kind, climate, and age.
Subsequent got here YouTube movies from influencers exhibiting their evening routines.
Then, I noticed product listings.
It felt much less like a search engine and extra like a curated assistant constructed round how folks really analysis and make choices.
Optimize Your Web site for All Search Engines
Every of the major search engines apart from Google talked about on this listing has its personal strengths.
And with so many choices on the market, chances are high your clients aren’t all utilizing Google.
Have you learnt which engines like google they like? Or the place they’re situated?
You should utilize the Semrush Site visitors & Market Toolkit to search out out.
It reveals you the place your viewers is predicated, site visitors tendencies by gadget, what websites (together with engines like google) they go to, and demographic particulars.
Strive it at present.
