Nothing, the {hardware} firm backed by Tiger International, is opening its first retail retailer in India, its largest market. The shop is positioned in Bengaluru, the place a big chunk of Nothing’s userbase in India is concentrated, the corporate stated.
The brand new, two-storied location will exhibit Nothing’s merchandise and different initiatives. Prospects may also be capable to purchase {hardware} merchandise and different merchandise from the shop and have choose gadgets custom-made.
“We needed to create a enjoyable house. It’s form of impressed by all of the components which can be associated to the model. For example, the manufacturing unit: for those who purchase a product, there’s like a manufacturing line the place the product comes out. We additionally present machines the place telephones undergo testing, like USB port testing or water resistance testing. So we simply needed to deliver that world collectively,” the corporate’s co-founder and CEO Carl Pei stated.
The shop will function merchandise from each Nothing and CMF, its funds model, which it spun off final 12 months. Notably, CMF is headquartered in India and has a three way partnership with native Indian ODM (unique design producer), Optiemus.
Pei talked about that each manufacturers are differentiated by way of the merchandise they provide, which fall in several worth ranges, in addition to the viewers they aim.
“Nothing is extra area of interest with a better worth. CMF is extra [targeted towards] mass. You realize it’s mass, but it surely’s not like simply off-the-shelf rebrand merchandise that normally what happens on this worth level. They’re additionally merchandise that we put a variety of care into,” he stated.
India has been Nothing’s strongest market, with over 2% market share in smartphones, analyst agency IDC informed TechCrunch final 12 months. It additionally famous that Nothing was the fastest-growing model within the nation in Q2 2025, with 85% development in shipments year-over-year.
Different {hardware} makers are constructing aspirational retail shops in India, too. Apple is about to open its sixth retailer within the nation this month, located in Borivali, Mumbai, as an illustration.
That is the primary Nothing retailer exterior of London, the place the corporate is headquartered. The startup stated that it plans to open two extra shops in Tokyo and New York, however didn’t present timelines for openings.
The corporate raised $200 million in Collection C funding at a $1.3 billion valuation final 12 months, led by Tiger International, together with buyers like GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. Nothing has raised $450 millon thus far.
