Microsoft Promoting has now rolled out the self-serve unfavorable key phrase lists. This launched a few days in the past and was introduced by Navah Hopkins, the Microsoft Advertisements Liaison.
Navah Hopkins wrote on LinkedIn, “Microsoft Promoting self-serve Destructive key phrase lists at the moment are reside!”
She defined the way it works:
Destructive key phrase lists can have as much as 5000 unfavorable key phrases. Destructive key phrase lists could be utilized on the marketing campaign or account degree. You have to so as to add the negatives to current lists or create new lists.
Here’s a screenshot of the characteristic inside the Microsoft Promoting platform:
“Destructive match sorts will behave the identical for PMax as they do for conventional Search campaigns,” Navah added.
Here’s a assist doc with extra particulars.
Discussion board dialogue at LinkedIn.
