Search Has Modified. And So Have We.

For years, Semrush has helped entrepreneurs win at search. At the moment, we’re increasing what meaning.

We’re introducing a model rewired for the brand new period of selling. 

Entrepreneurs Are Beneath Stress As a result of Rankings Alone Aren’t Sufficient 

Folks do not simply kind key phrases into Google anymore. They ask questions in AI instruments. They uncover manufacturers on TikTok and YouTube. They get solutions immediately from AI summaries.

Search hasn’t disappeared; it is expanded. AI-driven search is rising at 527% year-over-year. Manufacturers that present up constantly in all these locations are simpler to seek out, perceive, and belief. It’s a basic shift in how manufacturers compete. 

However many groups nonetheless lack a transparent view of what’s taking place. website positioning and AI visibility are sometimes managed individually. Information is scattered throughout instruments and groups. 

Semrush is the intelligence engine for bold entrepreneurs, displaying the place manufacturers seem, why efficiency differs throughout platforms, and what actions enhance visibility. 

That intelligence runs on actual information, at scale. 

Our platform is constructed on one of many trade’s richest datasets, with 27 billion key phrases, 43 trillion backlinks, 808 million area profiles, and 213+ million LLM prompts. Entrepreneurs use this information to know how their model visibility works.

Constructed for the Way forward for Advertising and marketing 

Over 17 years, Semrush has developed alongside each main shift in digital—from key phrase monitoring to social discovery to AI-driven search. As we developed, the way in which we described ourselves not mirrored what we had change into. website positioning continues to be our basis. However visibility right now goes far past conventional search rankings. 

The brand new Semrush model brings this story collectively. It aligns our product, platform, and communications round a single concept: serving to entrepreneurs be discovered all over the place search occurs.

Our model refresh offers us a clearer visible identification, a stronger voice, and a extra constant technique to inform our story. You’ll see it all over the place, from our brand to our language. 

Be Discovered In every single place Search Occurs

The objective is similar. The model now matches the ambition. 

As a result of we all know what it seems like when perception meets motion. 

Whenever you spot the chance earlier than your opponents do and see the outcomes comply with. 

That feeling drives every little thing we construct.

Semrush instruments don’t simply present you what’s taking place; they let you know what to do about it quick sufficient to present you an edge. 

We’re nonetheless centered on serving to entrepreneurs perceive and develop their model visibility—whether or not they’re working solo or main world groups.

Search will maintain evolving. That features rising areas like agentic search optimization; guaranteeing AI brokers doing the looking out can discover and work together with a model’s content material. And we’ll maintain evolving.

Wherever entrepreneurs want to point out up, Semrush will assist them get there.