Microsoft Copilot reaches deep into the on a regular basis software program individuals already work in, which makes the websites it trusts value realizing.
Copilot is woven by Home windows, Edge, Bing, and Microsoft 365, and that attain is gigantic: Microsoft says the Copilot apps alone draw greater than 100 million month-to-month energetic customers, with over 800 million individuals touching Copilot-powered AI options throughout its merchandise. No matter Copilot cites, in different phrases, lands in entrance of an unlimited, work-focused viewers. With Microsoft now pushing purchasing and checkout straight into Copilot chats, the business slant of its sources issues greater than ever.
To see the place it pulls from, we tracked each area Copilot cited throughout a broad set of US queries, then ranked them by point out share — every area’s slice of all of the citations the highest sources collectively earn. The chief is www.amazon.com, capturing 14.6% of citations.
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We replace this text routinely each month utilizing Agent A, our search engine optimisation and advertising agent powered by Ahrefs knowledge.
Point out share = a website’s citations as a proportion of the summed citations of the highest sources. Knowledge by way of Ahrefs Model Radar · United States, all matters · June 2026.
| # | Web site | Point out share | vs final month | Pages cited | DR |
|---|---|---|---|---|---|
| 1 |  www.amazon.com |
14.6% | – | 369,843 | 96 |
| 2 | 10.2% | – | 241,365 | 92 | |
| 3 | 9.6% | – | 74,787 | 97 | |
| 4 | www.amazon.com |
4.9% | – | 75,708 | 95 |
| 5 | 3.5% | ▲ 1 | 95,706 | 99 | |
| 6 | 3.3% | ▼ 1 | 54,201 | 91 | |
| 7 | 3.0% | ▲ 3 | 39,038 | 51 | |
| 8 | 2.8% | ▼ 1 | 106,116 | 94 | |
| 9 | 2.8% | – | 13,273 | 94 | |
| 10 | 2.2% | ▼ 2 | 35,565 | 89 | |
| 11 | 2.2% | – | 18,846 | 86 | |
| 12 | 2.2% | ▲ 1 | 22,783 | 89 | |
| 13 | 1.9% | ▼ 1 | 39,101 | 90 | |
| 14 | 1.9% | – | 38,899 | 92 | |
| 15 | 1.8% | – | 24,030 | 68 | |
| 16 | 1.8% | ▲ 9 | 19,094 | 61 | |
| 17 | 1.7% | ▲ 1 | 11,162 | 91 | |
| 18 | 1.4% | ▲ 1 | 29,537 | 88 | |
| 19 | 1.4% | ▲ 4 | 12,036 | 38 | |
| 20 | 1.2% | – | 14,565 | 74 | |
| 21 | 1.2% | ▲ 5 | 5,636 | 92 | |
| 22 | 1.2% | ▲ 6 | 12,237 | 91 | |
| 23 | 1.2% | ▼ 7 | 22,529 | 85 | |
| 24 | 1.1% | ▲ 19 | 16,182 | 92 | |
| 25 | 1.1% | ▼ 8 | 22,338 | 93 | |
| 26 | 1.1% | ▼ 2 | 12,192 | 94 | |
| 27 | 0.9% | ▲ 2 | 12,950 | 53 | |
| 28 | 0.9% | ▲ 3 | 14,223 | 99 | |
| 29 | 0.9% | ▲ 19 | 16,847 | 84 | |
| 30 | 0.9% | ▼ 3 | 17,080 | 88 | |
| 31 | 0.9% | ▼ 10 | 15,427 | 86 | |
| 32 | 0.9% | NEW | 12,212 | 77 | |
| 33 | 0.8% | NEW | 1,900 | 92 | |
| 34 | 0.8% | ▲ 15 | 8,440 | 90 | |
| 35 | 0.8% | ▲ 6 | 3,250 | 92 | |
| 36 | 0.8% | NEW | 12,098 | 0 | |
| 37 | 0.8% | ▼ 2 | 5,359 | 81 | |
| 38 | 0.8% | NEW | 2,694 | 90 | |
| 39 | 0.8% | NEW | 9,817 | 92 | |
| 40 | 0.8% | NEW | 2,183 | 92 | |
| 41 | 0.8% | ▲ 1 | 6,695 | 82 | |
| 42 | 0.7% | NEW | 7,469 | 92 | |
| 43 | 0.7% | ▼ 3 | 12,440 | 86 | |
| 44 | 0.7% | ▲ 3 | 10,115 | 47 | |
| 45 | 0.7% | NEW | 4,351 | 83 | |
| 46 | 0.7% | ▼ 12 | 13,695 | 82 | |
| 47 | 0.7% | ▼ 25 | 11,399 | 93 | |
| 48 | 0.7% | ▼ 11 | 4,504 | 83 | |
| 49 | 0.7% | ▼ 13 | 10,872 | 83 | |
| 50 | 0.7% | NEW | 4,685 | 84 |
The numbers come from Ahrefs’ Model Radar, which tracks the responses AI platforms give to a big, search-backed set of actual consumer queries. For this text, we checked out each area Copilot cited throughout over 3 million US queries spanning all matters, then counted how usually every area appeared as a supply.
For every web site we report:
- Point out share — a website’s citations as a proportion of the summed citations of the highest 50 most-cited sources. It exhibits how a lot of Copilot’s “supply consideration” every web site captures.
- vs final month — how the area’s rank has moved because the earlier month-to-month snapshot (▲ climbed, ▼ fell, or NEW if it wasn’t in final month’s high 50).
- Pages cited — the variety of distinct pages on the area that Copilot cited, a measure of how broadly the positioning is referenced somewhat than how usually.
- DR (Area Ranking) — Ahrefs’ 0–100 measure of an internet site’s backlink-profile power, included for context on every supply’s total authority.
This text is generated and routinely saved updated each month by Agent A, our AI agent. Every month it pulls the most recent Model Radar knowledge, recalculates point out share and rank motion, and refreshes the chart and desk above — so the figures all the time mirror the newest snapshot.
To trace your model’s presence in Copilot, you’ll want to make use of Ahrefs’ Model Radar.
Measure your model’s visibility in Copilot, see the precise queries the place your model will get talked about (and those the place it doesn’t), the pages that point out your model, after which examine each metric along with your closest rivals:
