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Acer CEO says PC costs may fall by 2027, accuses rivals of milking the RAM scarcity for revenue

Admin by Admin
September 22, 2026
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In short: CEOs of main reminiscence producers have made various predictions of how lengthy ongoing shortages will final, with Acer providing probably the most optimistic evaluation. Accusing different corporations of overshooting estimates to affect revenue margins, Acer’s CEO thinks the worst may cross by the tip of subsequent 12 months.

Acer CEO Jason Chen not too long ago informed DigiTimes that PC value hikes associated to RAM shortages would possibly start to reverse by late 2027. The assertion counters earlier claims from different reminiscence producer CEOs that the scenario would proceed till not less than 2030.

Since final 12 months, explosive demand from AI information middle building has swallowed up provide and quintupled DRAM costs, pushing {hardware} makers to boost costs throughout any gadget that leans on massive RAM swimming pools.

PCs, smartphones, graphics playing cards, and recreation consoles have all felt the hit, and the fallout has spilled over into demand for CPUs and motherboards too. One latest examine discovered that immediately’s reminiscence market, on a per-unit foundation, appears to be like rather a lot prefer it did almost twenty years in the past.

Estimates on how lengthy the scarcity and elevated pricing will final differ broadly. Earlier this 12 months, Micron CEO Sanjay Mehrotra predicted the scenario would proceed past 2027. Not lengthy after, SK Hynix CEO Kwak Noh-Jung mentioned shortages would peak in 2027 and provide would keep tight by way of 2030.

Adata chairman Chen Li-bai went additional nonetheless, forecasting elevated costs for an additional decade – regardless of growth plans from each main reminiscence producer.

Additionally learn: AI Is Consuming All of the DRAM

Acer’s CEO sees it in a different way. Chen argues these predictions are much less about provide realities and extra about prolonging the fats revenue margins the AI growth has handed reminiscence makers. He claims provide of most RAM and SSD sorts has already caught up with demand, and that immediately’s shortages are restricted to high-end components – the quickest DDR5 modules and CPUs like Nvidia’s N1X amongst them.

Chen nonetheless expects PC costs to rise 5% to twenty% later this 12 months, with a peak within the first half of 2027 earlier than costs lastly begin easing. New, cheaper provide from Chinese language producers like CXMT is a giant a part of that math, and up to date reviews counsel Apple is weighing CXMT as a provider to ease its personal price strain, even with the corporate nonetheless sitting on the Pentagon’s blacklist.

Tags: AccusesAcerCEOfallmilkingpricesprofitRAMrivalsshortage
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