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The iPhone Duo Hit Shops Friday. Subsequent Got here Lengthy Strains, Sellouts and Resellers

Admin by Admin
October 23, 2026
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Apple’s inflicting a commotion with its new iPhone Duo.

The tech large’s first foldable cellphone hit cabinets Friday, and features have been forming (and promoting out) effectively earlier than Apple shops even opened. Many preordered the cellphone, however that didn’t cease folks from attempting their luck to purchase one with out an order quantity. CNET editors and reporters have been on the bottom to deliver you the entire uproar, so it can save you your self the journey should you have been attempting to purchase one over the weekend.

At Apple’s flagship fifth Avenue location in New York, the road began forming on Wednesday by 9 a.m. ET — two days earlier than the launch. Over 50 folks have been ready in line by Thursday at 7 p.m. ET, generally with buckets serving as placeholders. Within the first minutes after the shop opened, there was no phrase that the iPhone Duo had bought out but, however different shops have been bought out earlier than their doorways opened.

A long line formed inside the Oxmoor Center in Louisville, Kentucky for people planning to buy the iPhone Duo when stores open.
The Oxmoor Heart opened at 6 a.m. ET for Apple followers planning to purchase the iPhone Duo on launch day. Religion Chihil/CNET

On the Oxmoor Heart in Louisville, Kentucky, the Apple retailer opened at 8 a.m. EDT, and CNET’s Religion Chihil noticed a line of greater than 40 folks three hours earlier. At about 7:27 a.m. ET, Apple retailer workers began taking orders for the cellphone. However the 256GB iPhone Duo was already bought out.

One Week With the iPhone Duo: I See Why Apple Took Its Time
Lines gather outside of Walt Whitman Shops where the iPhone Duo sold out before 7:30 a.m. ET.
Strains collect outdoors of Walt Whitman Retailers in Huntington, New York, the place the iPhone Duo bought out earlier than 7:30 a.m. ET.David Katzmaier / CNET

CNET Editor in Chief David Katzmaier reported that the primary particular person was in line at Walt Whitman Retailers in Huntington, New York, on Thursday at 10 a.m. ET, and was capable of preorder the cellphone. Apple retailer workers began taking orders to choose up the cellphone at 7 a.m. ET.  However by 7:30 a.m. ET, the remainder of the road was dismissed after an announcement that the shop had bought out earlier than doorways opened.

CNET’s Patrick Holland reported from Apple’s Union Sq. retailer in San Francisco. The primary folks began forming a line at 9:30 p.m. ET on Thursday. As of 11 a.m. ET, traces have been down the block and across the constructing. There have been additionally some sightings of individuals reselling the iPhone Duo simply moments after ready in line to purchase one.

The line for the iPhone Duo on launch day at the Union Square Apple store.
The road for the iPhone Duo began at 9:30 p.m. ET on Thursday at Apple’s Union Sq. retailer in San Francisco.Patrick Holland / CNET

In the meantime, on the Apple retailer at College Village in Seattle, about 180 folks have been ready in line who didn’t preorder the iPhone Duo. It bought out inside quarter-hour of the shop opening.

Whereas many could have anticipated new Apple CEO John Ternus to be on the New York flagship retailer, he debuted the iPhone Duo launch on the Apple retailer in Austin, Texas. He might need been there due to this weekend’s Method 1 race within the metropolis — streaming on Apple TV.

iPhone Duo patrons had ‘yet another factor’ ready at pickup

Apple is filled with surprises. In keeping with the corporate’s “yet another factor” tagline, those that preordered the iPhone Duo had a shock awaiting them at unboxing.

Apple’s typical “Hiya” welcome display included their identify once they first turned on the cellphone. It’s clearly a particular element the corporate considered earlier than as we speak, and it’s the primary time it has custom-made its typical welcome display for patrons.

Jean Vasquez shows off his iPhone Duo with his name on the opening screen.
Jean Vasquez, founding father of True Skies, reveals off his iPhone Duo together with his identify on the opening display. Bridget Carey / CNET

The iPhone Duo, Apple’s long-awaited first foldable iPhone, debuted earlier this month alongside the iPhone 18 Professional Max. It options split-screen capabilities, a photograph preview show, Contact ID as an alternative of Face ID and Apple Pencil help. The iPhone Duo’s preorders opened on Oct. 16, however shortly changed into a backlog that stretches into early subsequent 12 months. Pricing begins at $1,999.

“Particulars just like the matte inside show, under-display inside digital camera and clean transitions between screens give the Duo a premium really feel that helps to justify its excessive price ticket, no less than to some extent,” CNET’s Abrar Al-Heeti stated in her overview of the iPhone Duo.

The Duo, Al-Heeti stated, “is a foldable expertise that feels cohesive, intuitive and genuinely helpful, which may assist win over extra folks to foldables typically. However I feel that broader enchantment continues to be a methods off.”

We don’t know what number of iPhone Duos can be found at every retailer or when Apple will restock its bodily areas. However there’s a restrict of two iPhone Duos per particular person, per day, which marks the primary time in a very long time that Apple’s put a cap on what number of you should buy.

Should you’re set on getting the cellphone, attempt ordering on Apple’s web site and choosing it up at a close-by retailer to get the cellphone sooner, however you’ll must test availability on Oct. 24. It could possibly be earlier than its estimated transport instances that say the cellphone gained’t arrive till Jan. 29 in some areas.

Dashia Milden

Dashia Milden


Senior Shopper Insights Editor


Dashia is the patron insights editor for CNET. She makes a speciality of data-driven evaluation and information on the intersection of tech, private finance and client sentiment. Dashia investigates financial shifts and on a regular basis challenges to assist readers make well-informed choices, and he or she covers a spread of matters, together with expertise, safety, power and cash. Dashia graduated from the College of South Carolina with a bachelor’s diploma in journalism. She loves baking, instructing spinning and spending time along with her household.

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Tags: DuoFridayHitiPhoneLineslongResellersSelloutsstores
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The iPhone Duo Hit Shops Friday. Subsequent Got here Lengthy Strains, Sellouts and Resellers

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