It typically appears that everybody is speaking about what everyone seems to be speaking about.
Nobody cares a few music or a film or a political concern–after which they do. Then it’s in every single place.
However in fact, that’s exactly why. Most individuals really feel secure once they’re participating throughout the anticipated social norms. It’s simpler to slot in and to keep away from an error. Or, if that’s your factor, it’s simpler to face out in distinction to everybody else who’s attempting to slot in. Both method, we’re at all times looking out for a bandwagon to hop on.
The media, of their relentless seek for newsstand gross sales, clicks and likes, search exactly the identical factor. PT Barnum discovered that placing a marching band on a wagon on the entrance of the parade drew a crowd, after which Dan Rice, an precise clown, realized that politicians can be desirous to journey on a wagon that had a crowd, which drew others to the gang and the cycle continued.
The maths is straightforward: you may’t bandwagon by your self. The character of bandwagoning means that it’s going to at all times be overrepresented in any sampling of the media.
Simply because somebody organized a parade doesn’t imply you must be in it.
