The 100 Most Talked about Manufacturers in ChatGPT (November 2026)

We counted what number of of 5.5 million US ChatGPT solutions point out every model. Walmart comes first, named in 95,605 solutions, virtually twice as many as second-placed Goal.

Shops take six of the highest 10 spots. Carmakers make up 15 of the highest 100.

Share of solutions = solutions that point out the model as a share of all 5,516,381 US ChatGPT solutions in Ahrefs Model Radar. United States, all matters, November 2026.

We learn a pattern of the solutions behind every of the highest 10 manufacturers. Shops get named when folks ask the place to purchase one thing. Product manufacturers get named when folks ask what to purchase, or find out how to use one thing they already personal.

1. Walmart: ChatGPT’s default reply to “the place can I purchase this cheaply?” It comes up for questions like “The place is the most affordable place to get Halloween sweet?” and “The place can I get an inexpensive full measurement mattress?”, and for streaming offers bundled with Walmart+, like “What’s the least expensive solution to get Peacock?”

2. Goal: The second cease in the identical procuring solutions. Questions like “The place can I discover reasonably priced black clothes?” and “The place is the most effective place to get matching Christmas pajamas?” normally listing Walmart and Goal aspect by aspect.

3. Apple: Named for its merchandise greater than its shops. Most mentions come from questions on iPhones, iPads and AirPods (“Is the iPhone 17 Professional really good?”, “Is an iPhone 13 nonetheless price getting?”) and how-to questions like “How can I find my telephone?”

4. Amazon: Reveals up in two sorts of solutions: the place to purchase one thing on-line (“What’s the least expensive web site to purchase books?”) and the place to stream a movie or present on Prime Video (“The place can I watch Completely happy Gilmore?”). AWS, Kindle and Amazon Flex jobs add the remaining.

5. The Residence Depot: The go-to reply for house enchancment and DIY procuring, from “What is an efficient sink to purchase?” to “Does Residence Depot lease a stump grinder?” It’s usually in contrast with Lowe’s on worth.

6. Nike: Talked about in product questions on trainers, Jordans and Air Max (“Which is best, Pegasus or Vomero?”), and in a stunning variety of possession questions corresponding to “Is Converse made by Nike?”

7. Google: Virtually by no means a part of a procuring reply. ChatGPT names Google when folks ask find out how to use its instruments: Translate, Gemini, Google Flights, Pixel telephones and Google Account assist.

8. Toyota: The reference level for automotive recommendation. It’s named in solutions to “What’s the most dependable automotive to purchase proper now?” and “What automobiles maintain their worth properly?”, and because the comparability in questions on different carmakers.

9. Costco: Comes up in worth comparisons (“Is it higher to get tires from Costco or Low cost Tire?”) and in “does Costco promote…” questions, plus its companies: gasoline, glasses, tires and journey.

10. Finest Purchase: Largely named because the place to purchase the product ChatGPT recommends. Solutions to “Which is the most effective iPad mannequin to purchase?” or “What’s the finest home-use espresso maker?” usually listing its Finest Purchase worth.

Share of all mentions earned by the highest 100 manufacturers, grouped by trade. Variety of manufacturers in brackets.

Retailers maintain 23 of the 100 spots and 35% of the mentions. Carmakers come second with 14%, largely from questions on reliability, resale worth and which mannequin to purchase.

The numbers come from Ahrefs’ Model Radar, which tracks the solutions AI assistants give to a big set of actual, search-backed questions. For this text we took each US ChatGPT reply within the index, 5,516,381 of them throughout all matters, and counted the solutions that title every firm or model.

For every model we report:

We cleaned the listing in 4 methods:

Most manufacturers do not know how usually ChatGPT recommends them, or what it says when it does. Ahrefs’ Model Radar exhibits you, utilizing the identical information behind this text.

Enter your model title and web site, then add the opponents you wish to examine towards. Model Radar finds each reply that mentions every one.

The Overview exhibits your AI share of voice, whole mentions and cited pages, with a breakdown for ChatGPT and each different AI platform. The chart exhibits whether or not your mentions are rising or falling over time, subsequent to your opponents’.

Go to AI responses and set the platform to ChatGPT to see the precise questions the place your model comes up, what ChatGPT says, and which opponents it names alongside you. Change to solutions that point out solely your opponents to seek out the questions you’re lacking from.

Cited pages exhibits which of your pages ChatGPT makes use of as sources, how usually, and the pages it cites on your opponents as an alternative. That’s the place to focus if you wish to be named extra usually.

Click on round this interactive demo. It makes use of actual Model Radar information for Ahrefs and three opponents throughout ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot. It opens on ChatGPT, and you’ll click on any platform’s column to learn its solutions.