Tips on how to use AI to jot down a weblog publish (that isn’t slop)

Like a hammer or perhaps a hair dryer, AI is only a instrument. It must be wielded skillfully by an professional to realize greatness. And in a world more and more stuffed with “AI slop,” that is very true when exploring find out how to use AI to jot down a weblog publish.

When utilizing AI to jot down weblog posts, you possibly can’t simply sit again and click on copy-paste and publish. It’s good to create a radical transient, construct an overview, draft one part at a time, after which edit with the emotion, lived expertise, and discernment solely a human can.

Regardless of the recognition of AI-assisted content material creation, 62.7% of entrepreneurs admit manufacturers want extra distinctive, human-centered content material to compete. Google agrees, saying AI may also help with analysis and construction, however you must fact-check and evaluate the whole lot by hand earlier than you publish, as it could get info mistaken.

AI can produce amount, little doubt, however its high quality is up for debate — no less than with out your steering. AI is great for construction and first drafts, however solely you possibly can carry the experience, voice, and remaining high quality assurance that produces nice content material. And this information will present you ways.

You’ll get a five-step course of for creating weblog posts with AI, human-review checkpoints, immediate templates, and suggestions for protecting your voice and avoiding the “slop” label.

Desk of Contents

Generative AI is highly effective and helpful. It may possibly analyze data and produce supplies quicker than any human might by hand, which is probably going why 80% of entrepreneurs now use AI for content material creation in some type.

However I’d argue we’re crossing into “an excessive amount of of an excellent factor” territory in the case of generative AI, and I’m not alone. Our analysis reveals that greater than half of entrepreneurs say AI has made content material creation really easy that they’re now struggling to face out in a closely saturated market.

AI has additionally confronted considerations round plagiarism, bias, information privateness, and inaccuracy for a number of years. Add its now-mainstream accessibility, and the formulaic output has earned an unsavory nickname, “AI slop.”

AI slop is low-quality, mass-produced digital content material created utilizing generative AI with little to no human enter or artistic thought. (I’m positive you’ve seen the fliers.)

Customers and companies sharing it have been ridiculed as low-effort, unoriginal, and even “faux.” Harsh, sure, but in addition straightforward to keep away from.

Resolution: A Mix of Man and Machine

Pay attention: It’s straightforward to get caught up within the pace and “polished” completed merchandise that AI generates in seconds; I don’t blame anybody. However at this level, we, as entrepreneurs and customers, have seen sufficient of its generic output to know we have to do higher.

AI is a collaborator, not a substitute in your judgment, creativity, expertise, or effort.

Now, I do know what a lot of you might be pondering: “Why would I do all that work when AI can do it for me?” And I get it. You need to save time and labor, however to cite former Director of the HubSpot Weblog Karla Hesterberg: “The one actually easy [AI] course of produces slop.”

Producing high-quality content material with AI — content material that delivers actual worth, builds belief together with your viewers, ranks properly in search engines like google and reply engines, and closes certified patrons — requires human effort and perception. It requires human information and enter to supply one thing new and extraordinary.

I’m not saying don’t use AI. I’m saying use your ability with it.

That is one thing we discovered firsthand by adopting AI into our editorial course of at HubSpot, and it closely influenced the steps on this information. Instruments like HubSpot’s model voice and AI content material author had been constructed with this all in thoughts.

HubSpot’s free AI Content material Author can draft weblog posts, outlines, and extra contained in the instruments you already use. For a full weblog workflow, Content material Agent builds weblog posts, social content material, and touchdown pages in your model voice. It lives in Agent Hub, which is included in Starter, Skilled, and Enterprise editions.

Now that you realize what you want, let’s break down our 5 steps.

1. Collect your enter.

Earlier than you flip to an AI content material creation instrument, you want the fitting enter. Consider these because the artistic transient you ship an intern.

What inputs does AI must carry out properly?

• Viewers: Who’s studying, and what do they already know? HubSpot’s 2026 State of Advertising report discovered that solely 65% of entrepreneurs report having high-quality viewers information. If you happen to’re within the different 35%, begin small. HubSpot’s free Make My Persona instrument may also help you sketch a reader profile in minutes.
• Objective: What ought to the reader study or do subsequent?
• Major key phrase & search intent: What are individuals actually asking once they search it?
• Angle: What’s your take? What makes your publish totally different?
• Authorised sources: The info, information, and hyperlinks the AI might use.
• Examples: Two or three samples of writing that sound such as you.
• Format: Phrase rely, headings, and any must-have sections.
• The perspective. AI can summarize what’s on the market. Solely you realize what you consider and have seen.
• Which claims are you able to again up. If you happen to can’t supply it, don’t ask AI to jot down it.
• Information privateness: What information stays out. Don’t paste buyer particulars, personal financials, or unreleased plans right into a instrument your organization hasn’t accepted.
• A “don’t use” listing. Add outdated stats, competitor claims you possibly can’t assist, and any subject your authorized crew desires to evaluate.

The “information privateness” level is price calling out. The U.S. Nationwide Institute of Requirements and Know-how lists information privateness as one in all 12 dangers which might be distinctive to or worse with generative AI. The danger consists of leaks of non-public or delicate information. Verify your organization’s AI coverage first.

If you happen to use HubSpot, Agent Hub runs in your CRM information. HubSpot says its third-party AI suppliers are contractually barred from coaching in your information. You additionally management what AI can entry. You may learn the way it works within the HubSpot Belief Middle.

Professional tip: Put all of your constant inputs (e.g., model voice, firm historical past) on a one-pager and put it aside as a template you possibly can reuse for each publish. This protects you time and maintains consistency throughout totally different editors.

Want a weblog subject? Strive HubSpot’s free Weblog Concept Generator to spark concepts, then decide the one that matches your aim.

2. Create an overview.

An overview is the heading and speaking factors plan that AI follows. Skip it, and drafts wander. Begin together with your transient of inputs. Then ask AI to show it into an overview. Pair every heading with the reader’s query it solutions and the supply that helps it.

Define Immediate for a Weblog Article

To get an overview you possibly can really use, get particular. The extra ambiguity you permit, the extra doubtless the completed product will miss the mark.

Have a look at the distinction between a obscure immediate and a particular immediate.

The particular immediate:

1. Asks for 3 choices.
2. Outlines what it expects from headers. Every H2 ought to reply an actual query. This makes it simpler for reply and search engines like google, in addition to readers, to search out what they want.
3. Attaches a supply to every part. Inform AI which accepted supply helps which heading.
4. Emphasizes solutions. HubSpot’s 2026 State of Advertising report advises answering customers’ questions instantly, in conversational language, with structured, scannable content material. That mentioned, ask AI for a direct reply to each query within the first two sentences of the part.

Strive coming into your subject in HubSpot’s free AI Content material Author and asking for an overview. Then edit the headings to match your transient.

Need extra immediate concepts? Our information to writing AI prompts reveals how particular particulars result in higher outcomes.

3. Draft in sections.

After you have a stable define, you possibly can work with AI to generate the principle sections of your article.

Generate part by part for increased high quality.

You wouldn’t simply give a brand new intern a short and say “go,” proper? You’d doubtless have them full the project in small chunks to ensure they’re heading in the right direction. Method A the identical means.

Draft sections one after the other to extend focus and keep high quality, and even higher, draft choose sections reasonably than all of them. Overview every one in depth (extra on that within the subsequent part). Then transfer on to the subsequent.

Do this stream:

1. Paste your accepted transient and description. Inform AI to comply with it.
2. Draft the intro first. Ask for a direct reply within the first two sentences. Edit and supply suggestions.
3. Draft one H2 at a time. Embrace the sources for that part solely.
4. Overview and edit. Repair voice, info, and stream whereas the part is small.
5. Ask for a tighter model. Brief sentences learn higher. So do plain phrases.

With challenges like plagiarism and inaccuracy, this chunked strategy to writing a weblog publish with AI is well worth the effort.

Personally, I desire to make use of AI-generated copy merely as a really tough instance that will get my artistic juices flowing. I edit and revise to suit my very own voice, including my authentic ideas, information, and examples, amongst different issues.

You may comply with this drafting workflow in Content material Hub, HubSpot’s content material advertising and marketing software program. The free AI Content material Author enables you to enter a immediate or use slash instructions to generate textual content on demand. Spotlight a paragraph, and you’ll ask it to edit or rephrase the copy.

Professional tip: Content material Agent, at the moment in beta, builds weblog posts, LinkedIn content material, and touchdown pages from a single place to begin. It researches opponents, pulls key phrase information, and hundreds your model voice earlier than it writes. For extra on the place AI helps most in running a blog, see our information to AI writing instruments for running a blog.

However bear in mind: Drafts written in chunks nonetheless want human modifying.

4. Edit like a human.

Even your finest human-written draft shouldn’t be printed with out thorough modifying. Belief, high quality, and originality are ensured within the edit, and that goes double for AI-assisted weblog posts.

Earlier than something goes reside, have a human crew member examine 4 key issues:

• Info and sources
• Originality and readability
• Distinctive information and examples
• Model voice

Truth-check and cite sources.

AI has a means of sounding further assured, even when it’s mistaken.

Heck — Most instruments even include a disclaimer like this one from ChatGPT admitting it “could make errors.”

Google says it is because generative fashions predict a probable sequence of phrases as an alternative of retrieving info. So, the output can include errors, or what we name “hallucinations.” NIST, the U.S. requirements company, lists this threat (it calls it “confabulation”) among the many 12 dangers related to generative AI.

So what must you do?

Truth-check and evaluate all AI-generated content material earlier than you publish. Right here’s a routine you should utilize for each draft:

1. Spotlight each declare. Info, stats, names, dates, quotes, and product options all rely as claims.
2. Guarantee they’re linked to a present, main supply. That’s the unique research, the official web page, or the corporate itself. In the event that they’re not linked to a main supply, ask the AI to search out the sources and add them. Take away or change something from a secondary roundup or abstract.
3. Open the hyperlink your self. AI could make up URLs. Verify the web page is reside and consists of the data shared.
4. Verify the date. Prioritize sources from the final two years. This helps guarantee the data you’re sharing is present and correct.
5. Minimize what you possibly can’t confirm. If you happen to can’t again it up, take it out.

For top-stakes subjects (i.e., authorized, medical, monetary, or something that names a particular individual or firm), add a second reviewer. Individuals can slip up, too, and in the case of dangerous material, it’s clever to double-check.

Guarantee originality and readability.

Unique means greater than not copied. It means your content material provides one thing new. AI-generated content material, by its very nature, is spinoff, so modifying is a should to ship contemporary worth.

Edits may be necessary for possession, too. In January 2025, the U.S. Copyright Workplace mentioned that AI-generated output may be protected by copyright provided that a human creator contributed sufficient of the expressive parts. Writing prompts doesn’t rely. Inventive association and modification can, however “sufficient” leaves a number of ambiguity. Ask your authorized crew about your particular scenario.

Earlier than you publish any AI-assisted content material, run via these checks:

• Plagiarism: Run a plagiarism examine. Evaluate key passages together with your sources, and rewrite something that’s too shut. Instruments like Grammarly and Scribbr supply free plagiarism instruments to flag suspicious passages.
• Readability: Minimize lengthy sentences. Outline jargon the primary time it seems. Learn it aloud. If it doesn’t sound like one thing your model would say, chop it.
• Privateness: Ensure no confidential data slips into the draft (e.g., buyer particulars, personal numbers, or different delicate information).
• Accessibility: Add descriptive alt textual content to photographs, use clear headings, and write hyperlink textual content that is smart out of context.

Additionally, eradicate widespread AI writing patterns by:

• Chopping the fluff. Delete further phrases or generic sentences that don’t add worth to the article. Hold an eye fixed out for redundancy as properly. (I’ve positively observed AI tends to say the identical factor repeatedly utilizing totally different phrases.)
• Including specifics. As an illustration, change “many firms” with a named firm, a quantity, or a narrative.
• Taking a stand. Add your individual opinions. AI received’t do that for you.
• Various the rhythm. Change up the sentence construction to maintain issues fascinating and flowing naturally.
• Banning the clichés. Add a brief “by no means use” listing to each immediate. Some widespread phrases may also help make an article simpler to digest, however too many are a trademark of AI.

Add authentic information and examples.

AI doesn’t know your prospects, numbers, or tales. You do. That’s why including first-hand analysis, case research, or examples to assist AI-assisted weblog posts is a robust strategy to make them extra authentic.

Improve AI content material with:

• Your personal information. A survey consequence, a buyer rely, a before-and-after metric. This not solely offers readers one thing they’ll’t get wherever else, however it additionally offers individuals a cause to hyperlink again to your web site as a supply.
• In-house case research and examples. A marketing campaign you ran, a mistake you fastened, a consequence you noticed.
• Quotes from specialists. Use actual individuals, with their permission and their title.
• Screenshots. Present the instrument or the steps as they seem immediately.
• First-hand or private anecdotes. Like in-house examples, related private experiences give your content material lived proof that readers can’t discover elsewhere.

This issues for search, too. Google’s Search High quality Rater Pointers flag most important content material made with little effort, originality, or added worth. Your information and examples are the added worth.

Together with surprising examples is one in all my favourite methods so as to add originality and character to my articles. I imply, come on: how typically do you see Bollywood talked about in advertising and marketing blogs?

Supply

(You’re welcome, readers.)

For extra edits that make AI drafts sound human, see our information to humanizing AI content material.

Edit for model voice and perspective.

Greater than something, ensure that your AI-assisted content material is true and constant together with your model voice and perspective.

Utilizing language or sharing opinions that contradict what your model has already established may cause confusion, and any confusion about your model’s beliefs can result in mistrust.

To assist keep your model when utilizing AI to jot down a weblog publish, create a voice profile. A voice profile is a brief description of the way you write and what you sound like. Consider it as a mode information you embody in each immediate.

Instance:

Voice: Pleasant, professional, plain-spoken.

Sentences: Underneath 20 phrases. Combine brief and medium.

Deal with the reader as “you.”

Clarify business jargon or acronyms the primary time they seem.

Keep away from: “game-changer,” “unlock,” “in immediately’s fast-paced world.”

Right here’s find out how to construct one:

1. Share 2-3 examples that present your model. Select posts that sound such as you at your finest and signify a wide range of codecs. Skip something one other editor closely rewrote.
2. Title three to 5 traits that describe your model. Then say what every appears to be like like on the web page. For instance, “pleasant” may imply utilizing “you” and just a little humor.
3. Set easy model guidelines. Cowl sentence size, phrases you’re keen on, and phrases you keep away from. Add the way you deal with jargon, humor, and calls to motion.
4. Doc and put it aside. Retailer it the place your crew can discover it, and replace it everytime you make the identical edit.

HubSpot’s Model Voice learns your model out of your writing samples and generates this information for you. After that, you possibly can export it to share with AI instruments or have it mechanically apply your model in supported instruments, equivalent to Advertising Hub. You can too arrange a model voice utilizing AI, then fine-tune its character and tone. Options can range by plan, so examine what your subscription consists of.

Supply

Want a deeper dive? See our information on AI model voice coaching.

5. Optimize for search and AI solutions.

Whether or not you’re writing by hand or by AI, write for readers first, then polish for search and reply engines. Fortunately, they aren’t dramatically totally different. Google’s information to AI search options says AI options are constructed on the identical core rating and high quality programs as conventional search. So, you simply want a transparent, helpful, well-organized publish. Right here’s how that appears tactically.

Construction for skimmability.

Individuals skim; so do search and AI programs. Make your publish straightforward to scan by:

• Placing solutions first. Embrace clear, direct solutions within the opening strains of a piece.
• Utilizing clear headings. Google says readers usually desire pages organized into sections with clear headings.
• Incorporating structured information and schema.
• Maintaining paragraphs brief. Two or three sentences are simpler on the eyes, particularly when studying on cell.
• Utilizing lists and tables when the content material has steps or comparisons.
• Including useful visuals. Excessive-quality photographs, movies, charts, and different visible aids may also help drive residence your messages and in addition add selection to your content material.

Litmus is a superb instance of skimmable formatting in motion.

On-Web page search engine marketing Prompts

AI is a helpful assistant for small, repetitive search engine marketing duties. Ask it for choices to edit for:

For a deeper walkthrough of search intent, construction, inner hyperlinks, and measurement, see our information to running a blog for search engine marketing.

Publish.

You’ve drafted, edited, and optimized for getting discovered. Now it’s time to publish. Verify your remaining containers in 4 most important steps.

1. Do a remaining examine. Learn the entire publish as soon as, begin to end, as a reader would. Search for voice slips, obscure claims, and damaged hyperlinks, and edit as wanted. Then affirm the fundamentals:

• The publish opens with a direct reply.
• The title, meta description, and URL match your main key phrase.
• Each stat hyperlinks to a good, main supply.
• Photos have correct captions and alt textual content.

2. Resolve on disclosure. Some groups add a brief notice on how AI was used of their writing course of. Google says sharing how content material was created can provide readers useful context and set expectations. Verify your organization coverage and native guidelines first. (See the FAQ beneath.)

3. Publish & measure what issues. In HubSpot’s 2026 State of Advertising report, measuring ROI was the highest problem, cited by 33% of respondents. So, hold it easy. Choose three numbers that replicate your targets. A superb baseline to think about:

• Search visibility: impressions and clicks in Google Search Console. Google additionally gives a generative AI efficiency report there that reveals how your content material seems in AI options.
• Engagement: Time on web page, scroll depth, and hovering.
• Conversions: clicks in your name to motion and the leads that comply with.

HubSpot can present many of those in a single place with its advertising and marketing analytics. To see how your model reveals up in AI solutions, attempt the free AEO Grader or HubSpot AEO, at the moment in beta.

4. Study from each publish. Hold a brief immediate log:

• Which prompts gave you usable drafts?
• Which edits did you make many times?
• What did your reviewer catch?

Flip these repeat edits into new guidelines in your voice profile. Your subsequent draft will begin nearer to being carried out.

Able to put this course of into motion? Strive HubSpot’s AI Content material Author to draft your subsequent publish, then comply with the 5 steps above to make it yours.

Beneath is a collection of prompts that work with HubSpot’s AI Content material Author and most different AI instruments. Substitute the whole lot in [brackets] earlier than you ship, however do not forget that no matter you get again is simply a place to begin.

All AI-generated content material must be reviewed with a human contact to ship distinctive worth and obtain your long-term search and gross sales targets. That is very true when utilizing public immediate templates, as AI instruments usually produce the identical outcomes for a similar inputs.

Each immediate wants your viewers, your aim, your accepted sources, and your voice profile. With out them, you’ll get generic outcomes. So, embody this block earlier than you begin drafting something:

Viewers: [who they are and what they already know]

Objective: [what the reader should learn or do]

Authorised sources: [paste links or notes. Use only these.]

Voice profile: [paste your voice profile]

1. Transient Creation

Utilizing the small print above, create a one-page transient for a weblog publish about [topic]. Embrace the reader’s most important query, the angle, a two-sentence direct reply, an overview with H2s and H3s, and the accepted supply that helps every part. Flag something the sources don’t assist.

2. Define

Give me three define choices for a [word count] weblog publish about [topic]. Every H2 should reply one reader query. Put the direct reply first. Don’t add sections that the accepted sources can’t assist.

3. Part Drafting

Write the part titled “[H2 heading]” in [150-250] phrases. Use brief sentences. Use solely the accepted sources. Mark any declare that wants a supply examine with [CHECK].

4. Voice Rewriting

Rewrite the paragraph beneath in my voice profile. Hold each reality the identical. Don’t add new claims. Minimize filler and cliché phrases.

[paste paragraph]

5. Truth-Verify Planning

Checklist each factual declare within the draft beneath: stats, names, dates, quotes, and product options. For every one, inform me what sort of main supply would affirm it. Don’t affirm something your self.

[paste draft]

6. Meta Descriptions

Write 5 meta descriptions of round 150 characters for a publish titled “Tips on how to use AI to jot down a weblog publish (that isn’t slop)”. Use the first key phrase “” as soon as. Promise solely what the publish delivers.

7. Inside Hyperlinks

Beneath are my draft and a listing of associated posts with URLs. Recommend as much as 5 locations so as to add inner hyperlinks. For every, give the sentence, the publish, and descriptive anchor textual content. Solely counsel hyperlinks that actually assist the reader.

[paste draft]

[paste related posts and URLs]

Use these prompts strategically and flesh them out with your individual authentic ideas. For extra on writing prompts that work, see our information on find out how to write AI prompts.

Professional tip: Save your finest prompts in a shared doc. Add notes on what every one is nice for. Your complete crew will get higher outcomes, quicker.

Google hasn’t explicitly mentioned that it penalizes AI-written content material, however its high quality requirements and spam coverage on content material abuse at scale goal mass-produced pages that add little worth for customers, no matter how they’re made. Utilizing AI to generate many pages with out including worth is one in all its named examples. Publish useful, correct, edited posts, and also you’re on the fitting facet of that line. For extra, see Google’s steering on generative AI content material.

How ought to I disclose AI help?

Begin with what readers would discover helpful. Google says sharing how a bit of content material was created can provide readers useful context and set up expectations. For instance, take “We used AI to assist draft this publish. Our editors reviewed and fact-checked it.”

Legal guidelines are additionally altering. The EU AI Act’s transparency guidelines below Article 50 took impact on August 2, 2026, and canopy AI-generated textual content printed on issues of public curiosity, with an exception for textual content that receives human evaluate or editorial management and is attributed to an individual or group. Whether or not these guidelines apply to you relies on your content material and viewers. Ask your authorized crew.

Which components ought to people at all times evaluate?

All of it. However these components want further care:

• Info and stats: Hint every one to a main supply.
• Quotes and names: Verify who mentioned what, and their title.
• Product and pricing claims: Verify them in opposition to the official web page.
• Voice and tone: Does it sound such as you?
• Information privacy: Take away any buyer or confidential particulars.
• Metadata: Title tags, meta descriptions, structured information, and alt textual content. Google says to evaluate these, too.
• Ultimate approval: One named individual indicators off.

How do I cease AI hallucinations?

Sadly, you possibly can’t eradicate AI hallucinations, however you possibly can cut back the danger. Give AI accepted sources and inform it to make use of solely these. It could not at all times hear, however do your due diligence. Draft in small sections. Ask it to mark any declare that wants checking. Then confirm each reality your self.

Hallucinations happen as a result of generative fashions predict doubtless phrases reasonably than retrieve info, as Google explains. NIST lists confabulation among the many key dangers of generative AI. Human evaluate is the safeguard.

Can AI create photographs or charts for the weblog?

Sure, AI may also help generate visuals, counsel layouts, or flip your individual information right into a chart. However by no means ask it to invent numbers. Construct charts from information you possibly can doc, and notice the supply within the caption.

For AI-generated photographs, add correct alt textual content and examine the instrument’s utilization phrases. Google additionally recommends including picture metadata when producing content material with automation. Then evaluate each visible the best way you’d evaluate another half of the publish.

Able to attempt it? Begin drafting with HubSpot’s AI Content material Author, then make each phrase your individual.