15 Finest Social Media Group Ideas and Tips for Managers

To {industry} outsiders, social media administration is a enjoyable and carefree job, however these of us who’ve had boots on the bottom know in a different way.

Certain, there are thrilling, inventive duties, however there’s additionally technique, evaluation, and near-constant monitoring and engagement. There’s planning and publishing, and typically even public relations fires to place out.

Social media is a demanding, full-time job with many transferring items, and it’s solely turning into extra high-profile, as 56% of entrepreneurs anticipate their social media finances to extend this 12 months.

Want steering on how you can set up social media content material for what you are promoting? I requested social media managers from throughout a number of industries for his or her finest social media group suggestions. This is what they shared.

1. Plan forward with a content material calendar.

Realizing what to publish, whether or not for myself or purchasers, has at all times been one of the vital demanding issues about social media administration for me. I’ve discovered planning forward may also help decrease that.

Create a social media content material calendar for as far into the long run as doable. Superb particulars like how often and what time you publish will range by platform and viewers, however having a plan of the content material you propose to create and publish provides you ample time to execute.

I like to recommend mapping out no less than two weeks and having your content material prepared per week earlier than publishing so that you aren’t left scrambling on the final minute.

After all, time-sensitive tendencies and information can also come up (extra on that in a sec), however having this basis set upfront will assist hold you from going darkish.

HubSpot has a social media calendar template that will help you get began.

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Professional tip: Go away room for flexibility.

“Protecting an up to date content material calendar is a should, however being versatile in that calendar is simply as mandatory,” shares Shivangi Mistry, Social Media Advertising and marketing Supervisor for Alchemee (previously The Proactiv Firm).

“Tendencies come and go sooner than ever. With the ability to transfer content material round and having a versatile calendar offers you the liberty to take part in these social media conversations.”

Certain, not each development might be successful for each model, however Mistry nonetheless encourages entrepreneurs to experiment with them and see what lands.

“Learnings like these might warrant low-performing numbers from time to time, however don‘t be discouraged. Not every part performs properly on a regular basis however exhibiting your viewers you’re part of the dialog is what retains the model alive. Protecting content material well timed and pulsed out recurrently makes a model’s web page really feel relative and relatable to the viewer.”

Bear in mind: Our survey confirmed that over three-fourths (76%) of entrepreneurs imagine having genuine and relatable social media content material is extra vital than having polished, high-production content material.

2. Schedule social posts forward of time and in bulk.

Few issues are extra annoying than having to drop what you’re doing or throw off your work movement to publish one thing on social media.

With that in thoughts, make a behavior of scheduling posts upfront and in bulk should you can.

Scheduling posts saves lots of time and means that you can deal with different components of your job as a substitute of regularly being prepared and ready to publish.

Many moons in the past, former HubSpot Social Media Supervisor and now Director of Content material at Apollo.io Robyn Showers used to tweet from the @HubSpot account 24 or extra instances per day, not together with replies.

She began utilizing HubSpot’s social media administration software program to schedule tweets in bulk by importing them from a spreadsheet to get out of this reactive state. I additionally did this on a weekly foundation for dozens of purchasers throughout my account administration days.

Years later, the software has solely gotten extra complete.

It means that you can run all of your social media from one central location, together with scheduling to Fb, Instagram, X (previously Twitter), and LinkedIn. You may also run and handle social adverts from the platform.

3. Use a challenge administration or to-do checklist app.

Social media managers could be misplaced with out their to-do lists.

A few of us are paper and pen people (like yours really), however even I’ve discovered digital checklist apps to be extraordinarily useful in social media group as you’ll be able to simply hyperlink to your platforms and associated paperwork.

There’s a lot to select from – Todoist, TickTick, ClickUp, or Google Duties. To slim down your choices, listed below are a number of key options to search for:

• Syncing choice between gadgets
• Recurring due dates and reminders
• Precedence ranges
• Classes
• Activity sharing and delegation
• Calendar feeds

4. Know the place to seek out trending matters.

What’s trending proper now? What memes and songs are throughout TikTok? What goes viral on Instagram? Which information tales are folks speaking about on Fb and LinkedIn?

These are all questions social media managers want to contemplate – not simply once they arrive at work within the morning however all day lengthy.

By staying on high of rising tendencies, social media managers may also help manufacturers “newsjack” and be a part of the dialog earlier than it is too late.

After all, realizing the place to seek out this stuff on every particular platform (i.e., the “What’s occurring” field and tabs on X) is vital, however there are additionally instruments that will help you do that cumulatively.

For instance, you’ll be able to join an RSS reader like Feedly.

Via Feedly, you’ll be able to comply with your favourite {industry} information websites, blogs, and even Subreddits. The software additionally has a paid “market intelligence” choice to trace aggressive intel, tech improvements, and industry-specific tendencies.

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This can be a enormous time saver, as you’ll get an excessive amount of perception and knowledge pulled into one single feed. There is no want to leap round a bunch of various platforms to see what’s happening.

5. Maintain tabs in your opponents.

Along with trending matters and memes, you’ll additionally need to hold tabs in your opponents.

Be aware of the content material they publish, campaigns they run, how audiences reply, what new merchandise or options they launch, and what questions or issues audiences might have. All this data helps you higher perceive what you’re up towards and how one can finest compete along with your social technique.

There are variety of social media listening instruments that will help you on this division, however should you’re a HubSpot consumer, it’s also possible to benefit from social inbox to observe particular handles or hashtags.

6. Preserve an ‘Inbox Zero’ mentality.

For most individuals, excessive productiveness comes from closing out of electronic mail for a number of hours at a time. This could not be much less true for social media managers who should keep alert to incoming requests.

Again when Laurie Meacham led the social media staff at JetBlue, they needed to keep on high of Twitter (now X) mentions along with social publish requests from their advertising, public relations, operations, and buyer dedication groups. How did she handle?

“I keep the ‘Inbox Zero’ mentality — in different phrases, retaining my inbox at zero new messages or almost zero always. This manner, I at all times know what’s new and what wants my motion,” she stated. “Nothing will get misplaced in mountains of unimportant emails or assignments.”

Professional tip: It may be simple to lose vital emails under the fold, so star (or flag) those you need to refer again to and set alert notifications on your most vital senders.

7. Create a type for social promotion requests.

If you run a model’s social media, it’s frequent to listen to from any and all departments requesting posts. Perhaps gross sales desires you to advertise an upcoming product launch or HR desires you to push new job listings.

To maintain every part organized and decrease the variety of social media promotion requests you get through electronic mail and prompt messaging, discipline these requests by means of a type (like we do at HubSpot).

This manner, you unencumber your electronic mail and IM and have a devoted place to overview requests. Google Varieties or Typeform makes these free and simple to create.

Professional tip: If you happen to’re involved about time-sensitive requests, add a observe that specifies one of the best ways to contact you or your staff for pressing requests.

8. Use Canva to make batches of photographs.

Canva is a splendidly easy (and free) graphic design platform that social media managers can use to create social media photographs. Higher but — you should utilize it to create templates.

Sustaining a constant aesthetic is essential on social media. With Canva, you’ll be able to create templates, get them authorised by your branding staff if mandatory, and use them

everytime you publish on social media. (We even do that at HubSpot.)

You possibly can create a number of folders primarily based on the publish class, the platform, or the visible format – the way you set up it’s all as much as you.

Reflecting, Showers shared how she would use Canva to create photographs in bulk for HubSpot’s campaigns on social. “Anytime we run a marketing campaign to advertise an book, webinar, or one other priceless piece of content material, I need to have no less than 5 creatives to check on Twitter,” she stated.

To create these graphics, she solely needed to design one picture on Canva, then use the “copy” software (proven under) to duplicate the picture and create a number of variations whereas retaining the core design components.

Observe: Canva additionally now integrates immediately with HubSpot. Simply saying.

9. Repurpose your content material.

With so many platforms, it will probably really feel overwhelming to maintain up with publishing and creating content material. However pay attention — you don’t should reinvent the wheel.

Certain, you shouldn’t repost the identical actual copy and piece on each platform — that’s simply lazy, and audiences will tune you out. Nonetheless, you’ll be able to reshape and reword content material for use on completely different platforms or codecs.

If you happen to see a weblog article getting lots of site visitors, take into consideration how one can rework it for audiences on Instagram or YouTube. Or if a video is doing properly on LinkedIn, maybe it may be shortened and edited to attraction to audiences on TikTok.

Regardless of the transformation, repurposing may also help you get extra out of the content material you already know your viewers loves and hold your social media calendar full.

Professional tip: Repurpose your current content material with synthetic intelligence (AI).

In accordance with new HubSpot analysis, 56% of social media entrepreneurs are utilizing AI to create short-form movies, whereas 53% are utilizing it to generate photographs — and who can blame them?

Although it’s going to doubtless want some modifying and fine-tuning, AI can repurpose content material sooner than any human may on their very own.

Ask ChatGPT to write down posts for X or Claude to craft a video script. Even higher, attempt a software constructed particularly for content material repurposing, corresponding to HubSpot’s Content material Remix.

With Content material Remix, Skilled and Enterprise-level customers of Content material Hub can repurpose current content material into new codecs for social media. This may be supplies you may have hosted on HubSpot (i.e., photographs, textual content messages, adverts, and weblog posts) or new content material you add to the software.

Observe: Along with serving to you create content material, HubSpot’s Breeze Social Media Agent may assist analyze your social efficiency, firm particulars, and advertising finest practices to develop an efficient social media technique.

10. Use AI to set off engagement.

Fostering engagement along with your viewers on social media is simply as, if no more, vital than sharing content material. In 2025, shoppers crave customized experiences and are loyal to the manufacturers that may supply them.

Social media engagement is highly effective manner to do this — however it may be onerous to scale. Fortunately, AI may also help sustain or no less than provoke engagement.

As an example, ManyChat can be utilized to ship a direct message when folks touch upon an Instagram publish with a particular phrase or phrase. (I exploit this often, each professionally and personally.)

Professional tip: Finish your message with a query or ask.

Whereas, relying on the context, automated messages might be simple to identify; you’ll be able to nonetheless foster engagement by ending your message with a query or asking folks immediately to reply. You’d be stunned how typically folks will.

11. Make the most of ‘Saves,’ ‘Collections,’ and ‘Bookmarks’ for curating.

Whereas authentic content material ought to be the core of your social media technique, curation is a good way to complement it. Fortunately, lately, social media has developed to make curation simpler and hold this content material organized.

Fb and Instagram, specifically, have received my coronary heart on the subject of this. Each Meta platforms allow you to save posts to “collections,” that are basically folders you create round completely different matters and even format sorts.

As an example, should you’re a magnificence model, you may have a group of user-generated content material created showcasing your merchandise or one other with posts sharing make-up utility suggestions you assume your viewers will like.

Irrespective of your strategy, having these collections in your arsenal provides you someplace particular and simple to entry when it’s time to curate a publish.

12. Diversify your mediums.

Photographs, movies, tales, polls — social media platforms haven’t any scarcity of options and codecs for manufacturers to experiment with lately, so use them to your benefit.

Diversify the sorts of content material you create and share even inside the similar platform. Not solely will the range hold your feed fascinating, however it will probably aid you attain extra folks.

You see, completely different folks get pleasure from consuming data in numerous methods, so should you solely create one kind, chances are you’ll be ignored by many in your audience. Plus, not each matter lends itself to each format. For instance, a software program tutorial is probably going finest suited to a video reasonably than a sequence of images. So, let your material information you as properly.

Wix does an important job diversifying its content material, as seen on its Instagram account.

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The tech firm posts a mixture of Reels/movies and carousels, user-generated and brand-generated items, graphics, and actual pictures. This retains their feed dynamic and fascinating to scroll by means of.

Professional tip: That is one other place the place HubSpot’s Content material Remix may also help!

13. Manage your home windows and tabs in a particular order day-after-day.

If you‘re juggling your electronic mail, calendar, social streams, publish requests, hyperlinks, and so forth and so forth, you’ll be able to simply lose monitor of which tab is the place. One member of JetBlue’s social staff suggests retaining home windows and tabs open in a particular order that you’re going to get used to and memorize rapidly.

The JetBlue staff additionally suggests entering into the behavior of closing out of tabs as quickly as you are achieved with them.

“We get despatched so many hyperlinks that, if I am not cautious, I am going to have 30 articles open in addition to Fly-Fi selfies and photos of suitcases with wheels and zippers lacking.”

If somebody tweets a hyperlink at your model, when you‘ve addressed that tweet, shut out of the hyperlink. This additionally helps guarantee your toggle bars by no means get so crowded that you would be able to’t simply see updates as they occur.

14. Set a time restrict for every process.

Social media managers are likely to have jam-packed schedules that do not enable them to do one process for too lengthy. So, set a timer in your cellphone or laptop to maintain your self on monitor and transferring by means of all of your important tasks.

If it is advisable come again to one thing later, you’ll be able to. However having timers or cut-off dates as guardrails will aid you from getting too caught up.

15. Take a look at and experiment.

Social media administration finest practices and instruments are always evolving. So, keep open and check out new processes or tech options. Join free trials and check out betas. You by no means know when one thing might pop up that may make you rather more productive and efficient.

Staying Organized as a Social Media Supervisor

It’s one factor to get organized; it’s one other to remain that manner.

The entire suggestions outlined under require consistency. In any other case, they received’t serve a lot of a goal. Incorporate the following tips into your routine and see that are price your time (aka efficient), and you may realistically stick to.

When you do, you’ll slowly however absolutely see how rather more organized your days will turn out to be.

Editor’s observe: This publish was initially printed in October 2014 and has been up to date for comprehensiveness.