We’ve performed it once more!
What began with 1 million unbiased critiques again in late 2019 has now reached 3 million critiques on G2.
The common NFL stadium holds round 70,000 followers. Madison Sq. Backyard seats slightly below 20,000. However the stadium of trustworthy software program opinions that G2 has constructed? It now hosts extra voices than your complete inhabitants of Chicago (2.664 million), which can be our headquarters.
Once we reached our 1 million critiques in 2019, it felt like we might summited Everest. By our 2nd million in 2023, we might confirmed this wasn’t only a mountain however a whole vary we had been mapping for the enterprise world. Now at 3 million genuine critiques simply two years later, G2 has created one thing unprecedented: software program’s most complete suggestions ecosystem.
Allow us to break down what this exceptional milestone means for the way forward for software program choice.
From 2M to 3M: The momentum behind the milestone
The journey from 2 to three million critiques wasn’t nearly including extra voices – it was about increasing whose voices are being heard. Trying on the numbers, our progress trajectory has been exceptional: reaching 1 million critiques in 2019, 2 million critiques in 2023, and already hitting 3 million in simply the second quarter of 2025.
What makes this progress notably noteworthy is its distribution throughout areas. Whereas North America stays our largest market, we have seen distinctive enlargement throughout Europe, Asia-Pacific, and Latin America, creating a world perspective on software program efficiency. Our expanded EMEA presence got here as a shock, bringing in over 3 million extra visits this yr alone.
This revolution in software program suggestions and our journey to 3M critiques did not occur by chance. It outcomes from G2‘s strategic dedication to creating genuine critiques accessible no matter geography or language desire. It is secure to say that G2 goes international. And we’re simply getting began.
High quality and belief: The inspiration of our 3 million critiques
As we have a good time 3 million critiques, we acknowledge that our power lies not simply in amount, however in high quality and authenticity. That is why G2 is proud to be among the many first launch companions for LinkedIn’s new Verified on LinkedIn service.
This groundbreaking integration permits LinkedIn’s 80 million verified members to make use of their skilled profiles as proof of their id throughout companion platforms, together with G2. With research exhibiting that 65% of individuals fear about who to belief on-line, this verification functionality provides one other layer of credibility to our evaluate ecosystem.
Breaking down obstacles: G2’s multilingual evolution
“The bounds of my language imply the boundaries of my world.” Ludwig Wittgenstein’s phrases hit house for us at G2. In any case, if software program is a common language, why restrict who can perceive it?
Recognizing this, G2 launched into an formidable localization journey, embracing Spanish, German, French, and Portuguese to make our platform actually accessible to international audiences. G2’s localized views enhance accessibility and engagement by offering a seamless, multilingual expertise for international consumers. This empowers consumers to make assured choices and helps sellers prolong their attain in key worldwide markets.
By these strategic localization efforts, we have made our most trafficked pages – together with product profiles, comparability pages, and class pages – accessible to a very international viewers.
The influence has been speedy and substantial. Inside simply two months of launching enhanced localization, we have welcomed over 90,000 new purchaser visits and secured rankings for 30,000 new international key phrases. Our French-speaking viewers is rising at a rare 45% week-over-week, demonstrating the big urge for food for localized software program insights.
In 2025 alone, we’ve seen over 71k critiques in English, 857 in Spanish, and 1500+ mixed throughout French and Portuguese.
Even our very personal Monty – the world’s first AI software program skilled – has expanded its capabilities to work together with customers in a number of languages. It could actually now present tailor-made product suggestions and reply questions throughout our complete catalog within the consumer’s most popular language. These AI-powered enhancements, mixed with our localization technique, make sure that software program consumers worldwide can entry the insights they want, no matter their native language.
Classes that outline our time
Loads has modified over time. The classes exhibiting probably the most substantial progress since our 2 million milestone revealed fascinating insights about the place companies are investing and innovating.
Probably the most putting development is the explosive progress in AI-related software program critiques. Whereas non-AI classes grew by a wholesome 51%, AI classes skilled a staggering 191% progress between 2023 and March 2025. This almost 4x distinction in progress charges highlights the dramatic shift towards AI adoption throughout industries.
This was empowered by a rise in AI classes on G2, with a 53% YoY progress charge and a rise in new AI merchandise added to G2, with an 88% YoY progress in accepted AI merchandise. This highlights how quickly new AI merchandise are being developed and new markets are rising.
- AI picture mills noticed an 808% progress.
- Rising AI software program shot up by 333%.
- And newer classes like AI Bias Audit Providers, which barely existed two years in the past, now signify crucial elements of accountable AI deployment methods.
These developments aren’t nearly software program – they inform us concerning the altering nature of labor itself.
The voices behind the numbers
We consider in actual and real suggestions. Whereas 3 million is a formidable determine, what actually issues are the person experiences every evaluate represents and the individuals who took the time to share them.
G2 Icons – our most devoted neighborhood members – stand on the middle of this evaluate ecosystem. These contributors have remodeled how companies consider software program by constantly sharing considerate, in-depth suggestions throughout a number of classes.
However what motivates somebody to write down dozens, even a whole bunch, of critiques? Let’s hear it from them!
“G2 has change into an integral a part of our analysis course of. Earlier than we even e-book a vendor demo or have interaction with a gross sales rep, we head to G2 to discover what actual customers are saying. It provides us a place to begin grounded in follow, not simply idea.
The transparency and depth of suggestions on the platform enable us to determine patterns, spot recurring ache factors, and higher assess whether or not a software program resolution actually suits our context. Over time, G2 has helped us transfer from a “sales-led” shopping for mannequin to a extra “community-led” strategy. This shift has led to extra assured choices and better inside adoption charges.
For my staff and me, it’s change into second nature to validate all main software program choices by means of G2 earlier than shifting ahead.”
– Luca Piccinotti, Progress Marketer
“Contributor suggestions has the ability to affect buy choices, the formation of selling technique, and construct belief. Constructive critiques improve credibility. It’s like word-of-mouth.
Evaluations are highly effective. G2 is the place the place critiques/opinions/suggestions are celebrated. It’s utilized in probably the most constructive approach on this ever-evolving software program world. The specialists and reviewer right here have shared their expertise, which kinds the premise of the enterprise technique.”
– Sheeba Thomas, Digital Marketer
These testimonials reveal the center of G2’s ecosystem: contributors pushed by goal and neighborhood. G2 Icons do not simply share suggestions, they take part in a world dialog that transforms software program analysis. They’ve benefited from others’ insights and really feel compelled to provide again.
What retains G2 Icons coming again to share their insights?
“Realizing that my enter and insights are making a distinction to others locally.”
– Charlotte Maughan, Senior Operations Supervisor
“I admire the chance to assist others make knowledgeable choices, share data about merchandise, and have interaction with a neighborhood of like-minded people.”
– Jurgen Proschinger, Principal/Founder
“There are all the time an increasing number of instruments obtainable on daily basis, and G2 has its pulse on the developments.”
– Brian Sikorski, Advertising and marketing Guru
G2 Offers
Past constructing the world’s largest software program market, G2 is dedicated to social influence by means of our G2 Offers initiative. With every qualifying evaluate, customers can direct a $10 donation to companion charities, remodeling suggestions into significant change. Since 2017, G2 Offers has raised over $1.1 million for 250+ organizations worldwide, with greater than 8,000 critiques producing $80,000+ in donations in 2023 alone.
Our evaluate cubicles at business occasions have already raised $55,110 in 2024, considerably surpassing final yr’s complete. This program embodies the true spirit of our neighborhood—individuals who do not simply share insights, however who additionally leverage their experience to help causes they care about.
What 3 million critiques imply for consumers and distributors
“Coming collectively is a starting, staying collectively is progress, and dealing collectively is success.” This quote by Henry Ford rings true as a result of our successes wouldn’t be doable with out our software program distributors and consumers.
The collaborative ecosystem between G2, distributors, and consumers has created a virtuous cycle of suggestions and enchancment. As our neighborhood continues to develop, the collective knowledge transforms how companies consider and implement software program options.
Software program consumers can take a deep breath as a result of decision-makers now have entry to various views. Even when evaluating enterprise software program which will price a whole bunch and hundreds of {dollars}, consumers aren’t ranging from scratch. They will filter views by firm dimension, business, function, and use case to search out insights from organizations identical to theirs.
This suggestions shortens shopping for cycles, reduces implementation danger, and results in stronger software program partnerships.
For distributors, this progress represents unparalleled visibility into how customers really expertise their merchandise. Past advertising and marketing claims or quarterly NPS scores, G2’s evaluate ecosystem supplies granular insights into what customers worth, wrestle with, and want to see improved. Ahead-thinking distributors are already utilizing this information to prioritize product roadmaps and refine their messaging in ways in which resonate with actual consumer wants.
With 3 million information factors structured throughout hundreds of attributes, we are able to now spot developments months earlier than they seem in analyst studies, predict class convergence with exceptional accuracy, and supply consumers with more and more matching algorithms that think about their particular necessities towards precise consumer experiences.
G2’s 2025 forecast
AI is now built-in into almost each software program class on G2. However the place’s the actual enterprise worth? Our specialists dive deep, predicting the place AI is actually shifting the needle – and the place it’s simply hype.
Subsequent cease: 4 million
As we have a good time this milestone, we’re already waiting for the subsequent. The journey from 1 million to three million critiques has remodeled G2 from a software program market into the worldwide voice of the know-how neighborhood.
Our imaginative and prescient for the long run is evident: proceed increasing the variety of voices represented, deepen insights throughout rising software program classes, and create much more personalised experiences that join consumers with their supreme options.
Wish to be a part of this journey? Share your software program experiences on G2.com right this moment. Collectively, we’re creating the world’s most trusted software program market, one evaluate at a time.
