The rationale that almost all memos, speeches and edicts fall flat is easy: we get caught on the concept we’re speaking to a crowd.
After we’re talking or writing, the group is simply an phantasm. What’s truly taking place is that there’s one individual over there, one other over there, repeated many times till it’s simpler to think about it’s a mass viewers.
The choice technique is easy: discover one individual, precisely one, and write to them, permitting the others to pay attention in.
Embrace the tone of voice, physique posture, respiration type and punctuation you’d use on only one individual. You and me, right here and now.
If it’s not going to work for one individual, why do assume it’ll work on a crowd?
