Time is cash in advertising and marketing, so why not use AI workflows to spice up productiveness? I spoke with a few of my colleagues at HubSpot, they usually say they’ve discovered workflows that maximize their productiveness, save time, and act as the proper automated assistant.
In case you‘re on the lookout for workflows that make your work life simpler, you’ve come to the best weblog.
However earlier than we get into their experiences, let’s dive into the advantages of AI workflow automation.
Advantages of Productive AI Workflow Automations
An enormous advantage of AI workflow automation is that it may well act as an assistant to whom you delegate duties. My colleagues on the Advertising Towards the Grain podcast would agree.
“The factor I’ve discovered about AI is that it really works finest while you deal with it like a collaborator and never only a software,” says the podcast‘s host, Kipp Bodnar. “It’s there that can assist you get going. It sparks concepts, making beginning absolutely anything 100 instances simpler.”
And it is as a result of AI can sift via and analyze information a lot quicker and extra effectively than people, which brings me to my subsequent level: AI workflows can prevent hours doing repetitive duties. Our 2025 State of AI in Advertising report discovered that AI can save 1-3 hours of labor on duties like:
- Media content material creation
- Textual content-based content material creation, resembling blogs and ebooks
- Analysis
- Brainstorming
So, what AI workflows are you able to undertake into your technique? Let’s dive in.
Productive AI Workflows Utilized by HubSpotters
1. Mission Assistant
You’ve got most likely heard of Construct-A-Bear, however have you ever heard of Construct-Your-Assistant? Okay, that joke was a little bit tacky, however the level is, you may construct your personal AI venture assistant that may allow you to work smarter and never tougher.
“A venture AI assistant is principally simply how you employ ChatGPT, Claude, and Google for work,” he says. “It is principally creating, in ChatGPT, a particular venture for an end result you are attempting to attain inside a enterprise.”
For instance, for instance your aim…