Three decisions | Seth’s Weblog

Every thing flows from the strategic choices we make early within the course of:

Select your landlord. The lease is due each month. The place we arrange (whether or not it’s a retail storefront, a social media platform or a warehouse) determines our price construction, our deal circulation and the area we now have to work with.

Select your traders. They resolve the dimensions of the sources we now have to speculate, the timeframe and the decision-making rubrics.

Select your prospects. This both flows from the primary two decisions, or, should you’re sensible, that is the one you make first. Your prospects resolve whether or not or to not unfold the phrase, to be loyal, and to push you to lift or decrease your requirements… Your prospects are the engine of your development and likewise the architect of the way you spend your day.

It’s straightforward to again into all three of those decisions. To do what others are doing, to search out your self with a mortgage or search engine optimization technique or fee schedule that pushes you to run your challenge in methods you by no means would have chosen.

It’s your challenge. And then you definitely select.

Select your landlord, select your future.

July 6, 2025