Stunning insights | Seth’s Weblog

Individuals like that, like this.

After we can construct connections between demographics and psychographics, it’s simpler to shock, delight and serve our clients.

Mail order catalogs have been doing this for years out of necessity. They know one thing about an individual’s geography, earnings and different demographics, and so they make assertions about what they dream about and hunt down.

Psychographics are what folks select and consider. Preferring darkish chocolate is a selection.

Demographics are what we are able to inform about somebody from their census type. Peak, household dimension and zip code and different simple classifications are simply found and pretty mounted information factors.

Creating helpful assumptions in regards to the connections used to require important money and time, plus an enormous dataset. AI adjustments that.

You possibly can run a survey of 100 folks attending an upcoming convention. Ship all of them to a free Google type, ask questions on background and preferences, leaving loads of house for folks to write down and brainstorm about what they’d like.

Now, merely give the spreadsheet of responses to chatGPT and ask it for startling insights and correlations.

People are horrible at this, as a result of we anchor on excessive responses or gloss over small developments.

9 years in the past, I wrote in regards to the distinction between a survey and a census. That distinction is extra vital than ever. However as soon as we’ve got an AI to dive deep into the surveys we create, they’re not bureaucratic protection measures, designed to take a seat in a drawer. As an alternative, they offer us an opportunity to be of service.

Proceed iterating till you’re not shocked.

July 25, 2025