Danny Sullivan is not the Google Search Liaison. He’s switching roles inside Google to work on new tasks on the Google Search crew. Danny Sullivan joined Google over seven years in the past, and was very public-facing up till a number of months in the past.
Sullivan joined Google a few months after stepping down from his function as an impartial journalist at Search Engine Land.
It looks like this new function can be extra centered internally at Google and fewer public dealing with, based mostly on his latest exercise (or lack thereof) on-line – however who is aware of. There have been rumors that another person at Google would tackle the Search Liaison account, however I assume not. I do not suppose this information is stunning to anybody in our business.
Danny Sullivan posted this on the Search Liaison X account:
This account is not lively. Please comply with Search Central at for website proprietor data and see our Search weblog for the most recent updates.
A Google spokesperson informed me:
Danny is taking over a brand new function inside Google, engaged on new tasks on the Search crew. We’ll proceed to supply well timed updates about Search and interact with customers and website homeowners by means of numerous channels, together with the Google Search Central accounts.
Google stated the Google Search Central accounts will nonetheless share updates with the neighborhood each on X and LinkedIn.
Danny Sullivan up to date his title on LinkedIn to “Director inside Google Search.”
Here’s a two half interview I did with Danny a pair years after he joined Google:
Listed below are his posts on Bluesky about this:
This account is not lively. Please comply with Google Search Central at www.linkedin.com/showcase/goo… for website proprietor data and see our Search weblog for the most recent updates:: weblog.google/merchandise/sea…
— Google Search Liaison (@searchliaison.bsky.social) August 1, 2025 at 1:05 PM
This account is not lively. Please comply with @googlesearchc for data for website homeowners and @Google for the most recent updates.
— Google SearchLiaison (@searchliaison) August 1, 2025
Discussion board dialogue at X.