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Upwork is shopping for its approach into company staffing past freelancers

Admin by Admin
August 6, 2025
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Upwork, a platform that connects firms with freelancers, introduced two acquisitions to assist construct out a brand new stand-alone enterprise-focused enterprise that might increase its market attain.

The San Francisco-based firm introduced it has acquired Bubty, a workforce administration platform, and has signed a definitive settlement to amass Ascen, a world compliance and EOR (employer of document) firm, forward of its second-quarter earnings name on August 6.

Upwork will combine these two firms into its current enterprise enterprise to create a stand-alone entity underneath the Upwork umbrella.

The transfer is critical as a result of it’ll enable Upwork to supply entry to expertise past the unbiased contractor workforce Upwork is thought for — primarily enabling the corporate to compete in new areas of the company staffing market. The brand new entity will assist contract varieties, together with agent of document, employer of document, and employees augmentation.

Upwork president and CEO Hayden Brown instructed TechCrunch that the timing was proper to launch this new enterprise-focused enterprise as a result of Upwork’s current enterprise clients have been more and more asking for entry to those expertise swimming pools.

“A lot of the suppliers that exist as we speak drive their clients to decide on between flexibility and compliance, or pace and scale, or having a digital instrument versus having one thing that’s truly strong and for the enterprise,” Brown stated. “And with this new functionality, we’re refusing to compromise. We’re giving our clients all the advantages they’ve been in search of, and we’ve heard loud and clear that they need this singular answer.”

Brown stated that Upwork’s current enterprise enterprise makes up about $100 million of the corporate’s general $750 million in yearly income.

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Upwork determined to make the enterprise enterprise a stand-alone entity as a result of enterprises have very totally different wants relating to compliance and software program integrations than the small and midsize companies Upwork’s foremost enterprise works with.

Protecting them separate permits for higher exterior branding and higher inside focus, Brown stated.

Upwork vetted greater than 100 potential firms to amass to construct out this enterprise, Brown stated. The corporate landed on Bubty and Ascen not just for what they bring about individually but additionally for the way they labored collectively — Upwork piloted the businesses each individually and collectively.

“We noticed by the facility of these pilots how impactful their expertise was and the way simple it was to mainly snap collectively what every of them affords, together with our current providing to ship one thing very new and revolutionary out there,” Brown added.

Particulars on the branding and full choices of the brand new stand-alone enterprise are set to be unveiled later this yr.

Tags: buyingCorporateFreelancersstaffingUpwork
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