Are you utilizing Semrush to its full potential?
We talked to a couple energy customers who’re placing the platform to work in methods you won’t have tried but—from authorized search engine optimization protection to scalable key phrase programs and AI-powered shopper reporting.
Listed here are 4 real-world methods these specialists are utilizing Semrush:
Get Forward of the AI Dialog with Your Shoppers
Senior GEO & search engine optimization Strategist David Schneider makes use of Semrush to begin—and lead—conversations about how AI is reshaping his shoppers’ search engine optimization visibility.
It’s 2025, and shoppers are asking: “What’s taking place to our visitors?”
David solutions with visuals pulled straight from Semrush—particularly, the Natural Analysis Positions report with SERP characteristic filters enabled to spotlight AI Overviews.
David says, “One of many greatest issues shoppers at all times ask is ‘why are your clicks happening, what are we doing to fight that, and what is going on on within the area?’ So I like this report.”
Then he screenshots the graph and drops it into his month-to-month reviews so shoppers can see the development for themselves.
“You’ll be able to see… your impressions go up, your clicks go down, and at the very same time, your AIOs are climbing, proper? That’s a extremely good solution to inform that story,” David says.
The graph tells a transparent story, and paired with the My Stories suite, his workforce delivers automated updates with simply sufficient handbook context to drive motion.
It actually reduce our reporting time by 80% after we applied this. [My reports are] robotically emailed to me each month. It’s nice.
And when AI-related modifications come up in dialog, David’s prepared.
That readiness has helped retain nervous shoppers, win new enterprise, and reset unrealistic KPI expectations earlier than they turn into issues.
I have been requested [about AI Overviews] in all probability 5 occasions within the final six months. It eases their thoughts as a result of so many individuals are freaking out proper now. I do know for a reality it saved us shoppers… It even gained me a model new shopper. With the ability to share these sorts of issues builds belief.
Use Tags Like Structure—Then Let the Information Information You
Head of Digital Advertising Emina Demiri-Watson doesn’t simply use Semrush for key phrase discovery—she treats the tagging characteristic as the inspiration for every little thing from technique to efficiency audits.
As a substitute of simply naming campaigns or funnel levels, she makes use of Place Monitoring tags to reflect how her viewers thinks about matters:
“You must strategy it such as you would strategy your web site structure. So it isn’t in regards to the variety of matters that you just’re doing, it is actually pondering like a consumer would,” Emina says.
She makes use of a two-step technique:
- First, she uploads her key phrase analysis to Semrush, which she’s already clustered with customized scripts utilizing fashions like BERTopic.
- Then, she tags every key phrase with the corresponding matter that ties again to a part of the web site structure. This will get mirrored in her Place Monitoring campaigns.
To make reporting as clear as attainable, Emina additionally integrates the mission with Google’s Looker Studio to report on every cluster’s progress.
Emina’s strategic mindset makes it simple to judge what content material is working, what must be consolidated, and the way to clarify gaps in efficiency to shoppers.
Even in the event you skip the LLM clustering and cluster manually on your tags, you’re already doing one thing that may make it easier to phase the info for reporting. Take into consideration the matters your viewers is focused on and use tags strategically to replicate their pursuits.
Scale Your Technique with Sensible Key phrase Lists and AI Help
Romana Kuts runs a content material and search engine optimization company and makes use of Semrush each day—not only for key phrase analysis, however in her phrases, because the “backbone” of her course of throughout all shopper work.
I take advantage of Semrush actually each day, and I discovered that lots of people use Semrush only for like, one factor… I used to be attempting to make use of the instrument as a lot as attainable, actually in all of the attainable methods, and attempting to construct sure workflows from the start to the tip.
Her course of begins within the Key phrase Magic Software, the place she builds key phrase lists grouped by shopper and matter.
After coming into a principal matter key phrase, she scans the key phrase teams on the left to slender down the outcomes into extra particular matters.
However that’s simply the beginning of Romana’s workflow.
“We add, as an instance, 10-15 key phrases into one checklist, and we identify this checklist as ‘shopper identify and matter’,” she says.
These lists have a house within the Key phrase Technique Builder, the place they are often shortly referenced and exported for extra evaluation.
Romana retains issues organized with a regular taxonomy, with the subject and shopper identify labeling every checklist.
Romana often creates 50 to 100+ topical lists per shopper, then exports them to a spreadsheet the place she manually assigns titles, ache factors, and funnel levels to every matter.
“All the technique is actually performed inside Semrush.”
As soon as content material is printed, Romana would not return to manually arrange monitoring.
She reuses her structured key phrase lists from the Key phrase Technique Builderand sends them on to Place Monitoring.
“I simply go kind the checklist and… select all of the key phrases, ship to place monitoring… and that’s it,” says Romana.
However that’s not the place she stops utilizing her key phrase lists.
Romana creates a customized ChatGPT mission for every shopper, coaching the AI with the exported key phrase lists from Semrush, plus different related particulars.
Every shopper has a separate ChatGPT mission educated on their product, ICP, and so on., and likewise on their goal key phrases… after I’m constructing these key phrase lists and I export them [from Semrush], I additionally import them into ChatGPT.
That ChatGPT occasion turns into her assistant for content material transient era and inner linking suggestions:
“Because of this, ChatGPT is aware of what key phrases are chargeable for what article. It provides me one of the best inner linking ideas as a result of it is aware of what the anchor textual content could be for [each] article.”
Use Semrush Information for Resolution-Making Proof
Whether or not you are making ready a authorized protection or shopping for a website, Semrush information could save your repute—and your price range.
Veteran search engine optimization and skilled witness Invoice Hartzer has two go-to makes use of for Semrush which may shock even seasoned customers: authorized search engine optimization protection and expired area investigations.
As an search engine optimization skilled witness, Invoice depends on Semrush as a third-party information supply to resolve disputes within the search engine optimization and digital advertising world.
In a latest lawsuit, an internet design company was being sued for tens of millions of {dollars} after a shopper’s natural visitors plummeted post-redesign.
Across the similar time as their web site redesign, the location additionally noticed a drop in rankings.
Whereas the rankings got here again after a month or so, visitors stayed low. And the corporate sued the design company.
However Invoice’s forensic search engine optimization evaluation advised a special story:
In actual fact, it wasn’t the redesign. It was truly the truth that there was an algorithm replace, but additionally, there have been AI Overviews that introduced the location down. And so you are not getting as a lot natural visitors due to that.
Due to historic rankings and SERP characteristic information in Semrush, Invoice was in a position to exhibit that the company’s redesign wasn’t the issue—it was a Google replace that occurred concurrently the redesign.
This proof helped clear the company of blame and keep away from a lawsuit.
Area Shopping for Due Diligence
Invoice additionally cautions towards leaping into area purchases with out correct analysis:
You actually need to do primary, due diligence on a reputation… I’ve seen a reputation and hey, it has 1,000,000 backlinks and all kinds of web sites… seems to be nice, however in actuality, in the event you do not dig into the Semrush information and see what it was rating for prior… the area’s been burned.
Invoice makes use of Semrush to test for spammy hyperlink profiles, historic rankings, and sudden matter mismatches.
Some domains could “look nice” by way of their variety of backlinks, but when they’ve a questionable or irrelevant historical past, it could possibly sabotage future search engine optimization.
For instance, this expiring area has a ton of hyperlinks, which on the floor suggests it could possibly be buy.
However regardless that an internet site may need numerous backlinks, Invoice can inform when it’s low high quality—or has been used for spam—by wanting on the anchor textual content.
For instance, if lots of the hyperlinks use phrases like “louis vuitton outlet,” “duplicate designer,” and “discountshoesmart,” that’s a purple flag for Invoice.
It suggests the location was in all probability used for spam or black hat search engine optimization previously and is now “burned.”
The place Will Semrush Take You Subsequent?
Whether or not you are defending search engine optimization in court docket, scaling AI content material engines, or making a strategic shopper plan, Semrush can do excess of most individuals understand.
These specialists aren’t simply working audits and checking visitors—they’re constructing full-blown programs powered by Semrush information.
That’s the actual magic of the platform: with the suitable technique, Semrush turns into the engine that drives your work ahead.
