Hey I’m Thierry Chopain, a contract interactive artwork director, co-founder of type8 studio and a UX/UI design teacher at SUP de PUB (Lyon).
Based mostly close to Saint-Étienne, I domesticate a steadiness between inventive ambition and native grounding, between high-level design and a extra human tempo of life. I work remotely with a close-knit group unfold between Lyon, Montpellier, and Paris, the place we design customized tasks that mix technique, model id, and digital expertise.
My method is deeply collaborative. I consider in lasting relationships constructed on belief, mutual listening, and the worth of every perspective. Past aesthetics, my position is to convey readability, that means, and visible consistency to each undertaking. Alongside my design follow, I educate at SUP de PUB, the place I assist college students not solely in mastering UX/UI ideas, but in addition in shaping their path as unbiased designers. Sharing what I’ve realized on the bottom the wins, the struggles, and the teachings is a mission that issues deeply to me.
My day-to-day life is a mixture of sluggish residing and agility. This hybrid rhythm permits me to remain true to my values whereas persevering with to develop in a demanding and galvanizing trade. I collaborate with a trusted community of creatives together with Jeremy Fagis, Marine Ferrari ,Thomas Aufresne, Jordan Thiervoz, Alexandre Avram, Benoit Drigny and Olivier Marmillon to complement each undertaking with a shared, high-level inventive imaginative and prescient.
Featured Initiatives
OVA INVESTMENT
It’s an funding fund constructed round a robust promise: to take a position disruptively in probably the most worthwhile property of our time. Type8 studio partnered collaboration with DEPARTMENT Maison de Création and Paul Barbin to design a completely reimagined web site that lives as much as its daring imaginative and prescient and distinctive positioning. Website construction, visible route, tone of voice, and person expertise had been all redefined to replicate the strategic precision, class, and forward-thinking nature of the fund.
The objective of this undertaking: Place OVA as a benchmark combining monetary efficiency, innovation, and rarity, by refined design, a seamless interface, and customized improvement, in an effort to strengthen its credibility with a discerning viewers and strategic companions.
Hocus Pocus Studio
Hocus Pocus is a Lyon based mostly animation studio specialised in creation of CGI and visible results for tv, cinema and online game trade. The studio provide the very best quality companies with an at all times larger technical and inventive degree of requirement. I labored on this undertaking in collaboration with the Lyon-based studio AKARU which makes a speciality of tailor-made and meticulously crafted tasks.
The objective of this undertaking: Develop a coherent {and professional} digital model picture that highlights visible results, whereas boosting visibility and on-line presence to draw and encourage belief in prospects.
21 TSI
21 TSI isn’t your typical sports activities holding firm. Overseeing a portfolio of manufacturers within the sports activities gear house the group got down to break from the mildew of the usual company web site. As an alternative, they envisioned a digital expertise that may replicate their DNA the place innovation, design, and expertise converge right into a wealthy, immersive journey. We collaborated with DEPARTMENT Maison de Création and Paul Barbin to create one thing actually distinctive.
The objective of this undertaking: A web site that embodies the DNA of 21TSI: innovation, expertise, minimalism. An immersive and aesthetic expertise, a clear design, and an method that explores new methods of participating with sport by AI.
Teria
TERIA is a system that gives real-time centimeter-level positioning. It’s an modern instrument that permits the localization and georeferencing. We got down to create an intuitive and modern expertise that completely displays Teria’s precision and forward-thinking imaginative and prescient. A significant a part of the work centered on a clear, minimalist design that permits for easy navigation making house to focus on the unbelievable work of Alexandre Avram, showcasing the merchandise by Spline and 3D movement design.
The objective of this undertaking: Develop a transparent {and professional} digital model that displays the model’s id and values, showcases product innovation, and boosts visibility to construct belief and entice prospects.
Creating visible identities for musical artists
In a dense and ever-evolving music scene, standing out requires extra than simply nice sound it additionally takes a robust and cohesive visible presence. Whether or not it’s the cinematic depth of Lecomte de Brégeot, the uncooked emotion of Élimane my method stays the identical: to craft a visible universe that extends and enhances the essence of every artist, whatever the medium.
I’m design visible identities, web sites, and digital property that mix daring aesthetics with readability. The objective is to provide every artist a singular house the place their music, imaginative and prescient, and persona can absolutely come to life each visually and emotionally.
A Defining Second in My Profession
A turning level in my journey was the transition from working as an unbiased designer to founding a structured inventive studio, type8 Studio. For greater than ten years, I labored solo or inside casual networks, juggling tasks, consistently adapting, and studying form my very own freedom. That interval gave me rather a lot—not solely when it comes to expertise, but in addition in understanding what I actually needed… and what I not needed.
Making a studio was by no means a predefined objective. It got here collectively progressively, by encounters, shared values, and the rising want to provide type to one thing extra collective and sustainable. Type8 was born from this shared intention: bringing collectively abilities and inventive ambitions whereas preserving particular person freedom.
This variation was not a rupture however a pure evolution. I didn’t abandon my three identities—unbiased designer, studio artwork director, and educator. Quite the opposite, I built-in them right into a extra fluid and acutely aware ecosystem. At this time, I can select probably the most related position relying on the undertaking: typically the studio takes the lead, typically it’s the freelance spirit that matches finest, and at different occasions, it’s the educator in me who comes ahead.
This hybrid mannequin, which some may see as unstable, is for me a tailored steadiness, deeply aligned with how I envision work: adaptive, intentional, and guided by respect for the undertaking’s function and values.
My Design Philosophy
I see design as a instrument serving that means, folks, and affect past mere aesthetics. It’s about creating connection, readability, and relevance between intention and customers. This method was formed by my collaboration with my spouse, an skilled in digital accessibility, who raised my consciousness of inclusion and actual person wants typically missed.
At this time, I convey ethics, care, and respect into each undertaking, specializing in accessible design and core human values: kindness, readability, usefulness, and respecting person constraints. I prioritize human collaboration, tailoring every resolution to the shopper’s context and values, even when it means going in opposition to developments. My design blends strategic considering, creativity, and private dedication to create enriching and socially worthwhile experiences.
Instruments and Strategies
- Figma: To design, create, and collect concepts collaboratively.
- Jitter: For crafting easy and interesting movement designs.
- Loom: To alternate suggestions effectively with shoppers.
Instruments evolve however they’re simply means to an finish. What actually issues is your means to suppose and create. In case you’re a very good designer, you’ll know adapt, regardless of the instrument.
My Inspirations
My creativeness was formed someplace between a sport display screen, a sketchbook. Amongst all my influences, narrative video video games maintain a particular place. Titles like “The Final of Us” have had a deep affect on me not only for their putting artwork route, however for his or her means to inform a narrative in an immersive, emotional, and sensory approach. What evokes me in these universes isn’t simply the gameplay, however how they create environment, construct significant moments, and evoke emotion with out phrases. Movement design, sound, typography, lighting all of it’s composed like a language. And that’s precisely how I method interactive design: orchestrating visible and experiential components to convey a message, an intention, or a sense.
However my inspirations transcend the digital world. They lie on the intersection of road artwork, furnishings design, and sneakers. My private setting additionally performs a vital position in fueling my creativity. Dwelling in a small village near nature, surrounded by calm and serenity, offers me the psychological house I must create. It’s typically in these quiet moments, a stroll by the woods, a shared silence, the best way gentle performs on a path that my strongest concepts emerge.
I’m a inventive who exists on the crossroads: between storytelling and interplay, between metropolis and nature, between aesthetics and function. That’s the place my work finds its steadiness.
Last Ideas
For me, design has at all times been greater than a craft it’s a technique to join concepts, folks, and feelings. Each undertaking is a chance to inform a narrative, to create one thing that feels each significant and timeless. Keep curious, keep human, and don’t be afraid to push boundaries. As a result of probably the most memorable work is born when ardour meets function.
“Turning concepts into timeless experiences.”
Contact
Thanks for taking the time to learn this text.
In case you’re a model, studio, or establishment on the lookout for a robust and distinctive digital id. I’d be completely satisfied to speak whether or not it’s a few undertaking, a possible collaboration, or simply sharing a number of concepts.
