I wouldn’t blame you in the event you spent the weekend watching the information and scrolling by way of social media to see whether or not World Struggle 3 had began. Alongside the way in which, you may need observed folks tweeting a couple of puzzling transfer from OpenAI.
The corporate eliminated any point out of Jony Ive’s io startup, which OpenAI lately acquired for $6.5 billion to manufacture ChatGPT {hardware}. The announcement video that includes Jony Ive and Sam Altman disappeared. That was the clip the place each executives confirmed OpenAI is growing its personal AI {hardware} and shared the primary teaser of the machine.
Some folks may need puzzled if OpenAI out of the blue scrapped plans to make ChatGPT {hardware} regardless of the huge funding. However the reply is far less complicated. The ChatGPT io {hardware} remains to be occurring, although OpenAI eliminated the data following a court docket order prompted by a trademark grievance from an organization referred to as iyO.
OpenAI acknowledged the web page’s elimination on X and advised The Verge that the io deal remains to be transferring ahead. It needed to take down the content material as a result of trademark difficulty. Right here’s OpenAI’s assertion:
This web page is briefly down because of a court docket order following a trademark grievance from iyO about our use of the identify ‘io.’ We don’t agree with the grievance and are reviewing our choices.
OpenAI must make ChatGPT {hardware}
I knew there needed to be an evidence as quickly as I noticed folks speaking about OpenAI eradicating the Jony Ive video and press launch. I’ve stated it many occasions—OpenAI has no selection however to develop its personal ChatGPT {hardware}.
With out its personal units, OpenAI can’t compete with Google, Apple, Meta, and different tech corporations which are constructing AI-first platforms. I’m speaking about merchandise the place superior AI serves as a private assistant, going effectively past something we’ve seen earlier than.
Studies following the io acquisition made it clear that OpenAI isn’t constructing a smartphone just like the iPhone. As an alternative, the ChatGPT io {hardware} is designed to be worn across the neck or positioned on a desk. The concept is that it’ll be the third most vital machine in an individual’s life, after their iPhone and Mac.

OpenAI is growing new AI applied sciences for the still-unnamed ChatGPT io machine, together with enhanced talents for the chatbot. ChatGPT will must be conscious of the person’s context, acknowledge who’s talking, and know when to reply.
Altman stated within the now-deleted video that he had tried a prototype and praised the machine.
You don’t pull the plug on a undertaking like this in a single day. Lots of work has already gone into the ChatGPT io product. OpenAI has doubtless designed and examined new experiences tailor-made for first-party {hardware}. Loads of capital has been invested. That’s not one thing you simply abandon.
OpenAI hinted at an official product launch in 2026. We’ll see in the event that they ship. I’m certain they’ll resolve the trademark difficulty in a method or one other.
iyO who?
As for iyO, it’s an organization making computer systems you discuss to:
The iyo one is a revolutionary new type of pc and not using a display. It could actually run apps identical to your smartphone. The important thing distinction is you discuss to it by way of a pure language interface.

Yeah, it sounds lots like what OpenAI is engaged on with ChatGPT. The corporate, which started as a Google X undertaking and has backing from Alphabet, lists two merchandise on its website: the iyO One ($99) and the Vad Professional ($1,999).