Clicks are down, and in the event you’re working in search engine optimisation proper now, you’re in all probability caught making an attempt to elucidate to your stakeholders why the graphs maintain falling.
Site visitors was the go-to success metric for years, however the panorama has modified. AI search options are consuming clicks, informational content material is driving much less worth, and but we’re nonetheless reporting pageviews prefer it’s 2015.
At MozCon, I’m going to problem that. I’ll present you the right way to transfer past self-importance metrics and deal with methods that drive conversions. You’ll additionally discover ways to reframe expectations along with your stakeholders and report on the search engine optimisation metrics that show success.
