Hey there, my title is Daniele Buffa. I’m a designer initially from sunny Rome, and I’ve been primarily based in London for the final 10 years.
With over 10 years of expertise within the design business, I’ve had the prospect to work with each business leaders like Google, Sony, Headspace, and Spotify, in addition to fast-growing startups. My work spans inventive and interactive net tasks, product design, and all the pieces in between.
I like bringing a excessive degree of polish to my craft by considering in bespoke visible options, significant animations, and deeply thought of experiences for the individuals who in the end work together with my work.
Through the years, my work has been recognised with awards reminiscent of a Webby, Lovies, Cannes Lion, D&AD Pencil, CSSDA, FWA, and Awwwards Web site of the Day. I’ve additionally had the chance to share what I’ve discovered by way of programs curated for platforms like Awwwards, Dribbble, and Domestika.
I’m keen about pushing the boundaries of design, and breaking the principles when wanted.
Rising Up With Artwork
I grew up in a household surrounded by artwork and inspiration. My dad is an artist and my mum a author. Our home was full of work, artworks, and books, and cinema performed an enormous function too. We had a whole wall coated in VHS tapes, and I keep in mind watching it in awe.
That atmosphere naturally sparked my need to create. I began discovering methods to externalise that creativity early on. When my dad started experimenting with Photoshop, I obtained curious and began taking part in with it myself across the age of 12 or 13, searching design boards and instructing myself. Good outdated occasions.
I shortly realised this was one thing I beloved. I studied graphic design in highschool after which attended a design academy for 3 years, the place I actually began to personal my craft.
Alongside formal training, I stayed open to inspiration from in all places, motion pictures, album covers, typography on the road, random writings on partitions, and always tried to translate these influences into my design work.
Background
I began my skilled journey in Rome, working at a small digital company the place I had the chance to create digital campaigns and web sites for the movie business. I labored on experiences for motion pictures like The Hateful Eight and Miss Peregrine’s Dwelling for Peculiar Kids, and received my first CSS Design Award for the web site made for Hacksaw Ridge.
In 2017, I moved to London to affix Google Inventive Lab. It was an unbelievable expertise that allowed me to work on groundbreaking tasks alongside extremely gifted individuals.
After Google, I labored with quite a lot of businesses, most notably MetaLab, the place I spent round 5 years. I joined as a Product Designer and left as a Inventive Director. I then moved to Spotify as a Workers Product Designer, and I’m now main design at one of many fastest-growing prop-tech startups, Huspy.
Nonetheless loving it like the primary day.
Chosen Works
Artificial Theatre
Artificial Theatre is a private venture I began final 12 months, born from explorations round mixing design, movement, storytelling, and AI to create imaginative narratives. Ultimately, I made a decision to show these explorations right into a residing archive, and that’s how the venture got here to life.
As a private venture, it grew to become one in all my largest achievements. Artificial Theatre obtained a number of awards, together with Awwwards and FWA Web site of the Day, a Webby Award, and two Lovies.
Design Is Humorous
Design Is Humorous is my private model and portfolio. It performs on my final title, “Buffa”, which interprets to “humorous” in English, so there you go.
I strongly consider that the way in which you current your self and your work issues. That’s why I all the time put numerous care into designing my portfolio, treating it as a venture in itself somewhat than only a container for work.
Fresco
What’s Fresco? Think about Apple CarPlay, however for recipes and good cooking home equipment within the kitchen.
We helped Fresco reshape and redesign your entire product expertise, from “Guided Cooking” to “My Kitchen”. The problem was fixing advanced usability issues whereas elevating the general expertise by way of distinctive “Fresco moments” that made the product really feel each intuitive and pleasant.
Insider
Enterprise Insider approached us for a full redesign of their cell app following their rebrand to Insider.
They cowl a broad vary of matters, from enterprise to information to life-style, and wanted a contemporary, strong design system that might higher characterize their numerous content material whereas staying present and versatile for the long run. The aim was to replicate their new identification by way of a clearer, extra cohesive, and extra expressive cell expertise.
Remaining Notes
Over the previous 10+ years, my journey by way of design has formed who I’m as we speak. It made me a greater human and helped me hold that inventive spark alive.
I’ve explored design in lots of varieties, from branding to net to product and past, and I’ve discovered renewed ardour each time I began one thing new or created a private venture purely for exploration and studying.
Immediately, I’m working at Huspy, a prop-tech startup aiming to revolutionize the true property business. Like each problem I’ve taken on earlier than, this one is thrilling, demanding, and precisely what retains my ardour burning.
For those who’d wish to get in contact, be happy to seek out me on Instagram, LinkedIn, or over at Design Is Humorous.
