We’re basement, a small however mighty branding and digital studio based mostly in Mar del Plata and Buenos Aires, Argentina. We accomplice with the world’s most bold startups and scale-ups to unlock development on the intersection of creativity, design, and know-how.
Our work spans branding, digital experiences, and past, constructing memorable programs and tales that scale.
Focus Areas
- Visible Branding
From lean identities for early startups to full-scale model ecosystems for world leaders, we craft visible programs which can be inconceivable to disregard. - Web sites & Options
From pre-launch touchdown pages to large-scale redesigns, we create next-gen digital experiences that encourage and convert. - IRL Expertise Design
From annual summits to native meetups, we form bodily experiences that join individuals and construct model love. - Advertising Execution
From model to product advertising, we assist groups translate technique into outcomes via inventive property that drive consciousness and development.
Our Journey
The corporate was based round 2018 by two designers, now Co-Founders, Facundo Santana and José Rago, who merged their unbiased studios to create basement.studio. At the moment, with a crew of over 40 individuals unfold throughout Mar del Plata and cities world wide, basement has turn into one of the vital impactful studios within the world inventive ecosystem.
Milestones
- Working with Mr Beast and KidSuper
- Working with unicorns like Vercel, Harvey, Cursor, Eleven Labs.
- Profitable 2 Webbys.
- Being chosen as 1 of the 100 most inventive and distinctive portfolios at Muzli
- The incubation of two of our personal merchandise: Basehub & xmcp.
Showcase
Vercel
Vercel has been a long-time collaborator and inventive ally. Over time, we’ve helped form their visible language, from model id and customized sort to internet experiences and IRL occasions. As Vercel continues to evolve our partnership has grown in sync, bridging design, tech, and storytelling to maintain their model expertise as seamless, quick, and forward-thinking as their platform.
These initiatives embody what basement stands for: constructing timeless manufacturers for the businesses shaping the web’s future. Each venture with Vercel pushes us to rethink how design and engineering can transfer in sync—and that’s the sort of problem we reside for.
Subsequent.js Conf by Vercel
Yearly, we be a part of forces with Vercel to carry Subsequent.js Conf to life, a hybrid expertise constructed for the world’s most forward-thinking builders. From model and web site to movement, stage, and reside manufacturing, each element is engineer to maneuver quick.
It’s a venture that hits near residence. Subsequent.js Conf represents the whole lot we love: design assembly code, creativity assembly efficiency, and the joys of shaping how the online feels.
Daylight
A launch constructed just like the product: calm, exact, and constructed to final. Daylight challenged us to design a digital expertise that feels much less like tech and extra like contact.
We approached it as an announcement piece on what internet design might be when craft meets goal. The location grew to become a mirrored image of Daylight’s philosophy: sluggish know-how for a quick world. It offered out in hours—and turned heads throughout the trade.
KidSuper World
An experiment in blurring the bodily and digital, KidSuper World reimagines e-commerce as an artist’s atelier. Constructed with Vercel and born from a mash-up of paint, 3D, and pure chaos, the expertise turns streetwear into storytelling.
Each brushstroke began offline: actual acrylics, watercolors, textures, and sketches digitized right into a residing world that feels handcrafted but fluid. It’s not about promoting garments, for us, it’s about stepping contained in the thoughts of a creator.
We chased the sensation of constructing one thing actual in a digital area. That authenticity earned a Webby Individuals’s Voice Award, however greater than that, it reminded us why we construct: to make the web really feel human once more.
Speakeasy
A model constructed just like the product: quick, clear, and engineered for devs. Speakeasy makes instruments builders really love, so the model wanted to really feel simply as frictionless. We co-created it in Argentina throughout two intense weeks of on-site collaboration.
The end result: a modular, minimal id system that scales with the product and speaks the language of engineers. Constructed to carry out, to not enhance.
ElevenLabs
The voice shaping how we’ll speak to know-how. ElevenLabs began as a creator-driven lab and advanced right into a $6.6B pressure redefining human-machine interplay. That leap demanded a model that might communicate to each engineers and executives and nonetheless sound unmistakably human.
We reimagined their visible language from the within out. Impressed by Chladni patterns and the physics of sound, we constructed a residing system the place movement, blur, and geometry pulse like a voice in movement. A customized generator turned knowledge into artwork, giving the crew freedom to remix their very own model in actual time.
Tradition & Group
Our studio tradition
We’re obsessive about good work, however we care much more about the way it will get made, and who we make it with. We transfer quick, assume deeply, and don’t take ourselves too critically. You’ll discover dev huddles, design rounds, and basketball matches occurring on the identical afternoon. Espresso’s a relentless.
What makes our crew distinctive?
We’re a boutique crew with world attain, almost 40 individuals throughout Mar del Plata, Buenos Aires, and past. What units us aside isn’t simply the expertise (although, sure, we’re stacked), it’s the way in which branding, design, dev, 3D, and animation sit collectively and push one another. We don’t work in silos. We work in symphony.
Most of our shoppers come to us for one venture… and keep for 3. That claims one thing.
Values that outline our methods of working
We take tradition critically—and enjoyable much more.
A few of our favourite rituals:
- Annual retreats the place all of the crew can get collectively underneath the identical roof.
- Weekly Labs to discover new instruments and concepts—lots of our greatest initiatives began there.
- We constructed our personal pixel-art sport, our personal typographies, and a Pixar-style quick films. Nobody requested. We simply needed to.
Above all: we keep curious, we keep variety, and we go deep.
