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Roku streaming units are a number of the greatest you should purchase. The corporate, based by Anthony Wooden, pioneered streaming gamers after launching the primary mannequin in 2008. The corporate bought over 10 million units in six years, and it grew into one of many extra well-known gamers in streaming units. However Roku did not follow streaming units and began licensing its working system, Roku OS, to third-party producers like TCL and Hisense. The corporate additionally partnered with a number of tv set producers to launch Roku-branded fashions from the likes of Hisense, TCL, Philips, and Westinghouse.
That is why you’ve got seen partner-branded Roku TVs from different corporations, resembling TCL’s 4-Collection 55-inch Roku TV. However just lately, the corporate began promoting its personal branded fashions, releasing its first in 2023 with the Roku Choose and Roku Plus Collection. In 2024, the corporate launched its first high-end TVs underneath the Roku Professional Collection branding, with display screen sizes as much as 75 inches.
You might need extra questions in regards to the firm than solutions. In any case, it is solely been a couple of years because it began promoting its personal units, and only a few corporations within the TV market truly manufacture their very own TVs. As an illustration, Panasonic TVs are made by TCL and Vestel, whereas Vizio outsources its manufacturing to third-party corporations. However what about Roku? Does it manufacture its personal TVs? And the place are they made?
Roku is much less clear about its TV manufacturing
For its partner-branded TVs, Roku would not deal with any manufacturing. As an illustration, in September 2025, the corporate introduced a partnership with Vestel, a Turkish producer and one of many largest in Europe, to make Roku OS-powered TVs for a few of its accomplice manufacturers, beginning with Finlux. For its personal TVs, the story is totally different. Whereas asserting its first in-house units in 2023, the corporate instructed Selection that it would not depend upon any of its licensed companions that produce Roku OS-powered TVs to fabricate its fashions.
Nonetheless, Selection notes that, on the time, the corporate “declined to reveal which manufacturing accomplice or companions it has enlisted to provide the Roku-branded TVs.” One other article from The Verge reveals that the corporate would not manufacture its TVs instantly, as it is not concerned in show or tv manufacturing. It as an alternative collaborates with a {hardware} firm, which it has saved secret, that produces units branded with Roku’s brand, in line with The Verge.
Regardless of doubts about its manufacturing, Roku does make it clear that the streaming big is behind the design of its total TV lineup, from the Roku Choose to Professional Collection. However there’s nonetheless one unknown about Roku’s manufacturing: the place its televisions are produced. The corporate hasn’t revealed a single location from the place its TVs are manufactured.
