AI within the artistic world sparks plenty of debate. Some see it as a game-changer, whereas others fear about its influence on originality and jobs. Find it irresistible or hate it, AI is shaking up the artistic trade in methods we by no means noticed coming.
At first, the way in which AI is altering artistic workflows may not be apparent. However behind the scenes, it’s already serving to by automating repetitive duties, producing visible references, and optimizing workflows, liberating up creatives to give attention to the big-picture concepts as an alternative of tedious guide work.
That mentioned, not everybody sees AI’s influence as a constructive shift. One of many greatest issues? Originality and job displacement. Many creatives are actually reviewing AI-generated work as an alternative of making from scratch, which is resulting in worries in regards to the declining monetary worth of artistic roles (as highlighted on this examine achieved by Queen Mary College).
It’s elevating huge questions in regards to the future—will AI proceed to disrupt the trade, or will it will definitely settle right into a supporting function? However AI’s influence isn’t one-size-fits-all. In movement design, for instance, we’re seeing some fascinating shifts.
AI in Movement Design
Take movement design, for instance. In the event you’re not acquainted, it’s all about bringing graphic parts to life via animation, motion, and visible storytelling. And similar to each different artistic subject, AI is making waves.
One of many greatest shifts we’re seeing? Workflow automation. AI is taking on repetitive duties like asset era, animation smoothing, and even some points of keyframing, serving to designers work sooner and extra effectively. It may additionally improve movement results, automate tedious steps, and pace up rendering, making animation workflows smoother than ever.
However does that imply AI is changing movement designers? In no way. The best way we see it, AI is extra of a artistic assistant than a alternative. As a substitute of taking away jobs, it’s serving to movement designers give attention to idea growth, storytelling, and pushing artistic boundaries, whereas automation takes care of the technical heavy lifting. That mentioned, AI nonetheless has a protracted solution to go relating to artistic instinct, emotional depth, and actually understanding the nuances of storytelling.
AI remains to be evolving, and the stability between automation and human creativity is one thing the trade is determining in actual time. How a lot ought to we depend on AI? The place does human creativity make the largest influence? We talked to a movement design company primarily based in London, Movement The Company (MTA), to get a greater concept on how they in a position to develop and thrive within the midst of AI era.
How AI is Built-in into the Animation Course of
AI is reworking the animation workflow, streamlining every thing from idea growth to post-production. By dealing with tedious duties and enhancing artistic capabilities, it frees up animators and movement designers to give attention to storytelling and visible influence. The video under by Movement The Company offers a fast breakdown of how AI could be built-in into the manufacturing course of.
Pre-Manufacturing
AI is streamlining the early phases of animation by producing backgrounds, idea artwork, and even script concepts—serving to groups transfer from brainstorming to manufacturing a lot sooner.
Instruments like Leonardo AI and Getimg.ai can flip immediate into picture backgrounds, you’ll be able to examine how AI generate video formed Movement The Company’s pre-production workflow “AI in Movement Design”, reducing down pre-production time whereas providing a strong artistic basis. AI-assisted scriptwriting instruments additionally assist by suggesting dialogue, plot constructions, and pacing changes, making storytelling extra environment friendly.
Manufacturing
AI is making the manufacturing course of extra cost-effective and versatile, lowering the necessity for costly dwell shoots and guide modifying.
- Platforms like HeyGen and Synthesia AI allow AI-generated avatars, making them a fantastic match for explainer movies and product demos with out the necessity for actors or filming areas. These avatars could be seamlessly layered with movement graphics and animation, including extra depth to the ultimate product.
Put up-Manufacturing
Put up-production is changing into extra seamless with sooner rendering, automated edits, and smarter AI-driven instruments, permitting movement designers to focus extra on creativity and storytelling.
- AI automates time-consuming duties like background elimination and animating static pictures, making it simpler to combine AI-generated parts into movement design initiatives.
- AI optimizes body processing, reducing down rendering instances whereas sustaining high-quality output.
- Runway Act-One and comparable instruments allow AI-assisted dubbing and lip-syncing, making character animations really feel extra pure with out the necessity for hours of guide changes.
AI’s Affect on Video Manufacturing Prices & Effectivity
After chatting with MTA’s CEO, Samuel Jupp, about how his crew makes use of AI to refine their workflow whereas conserving artistic choices within the fingers of their designers, we realized that utilizing AI in initiatives can get fairly costly—particularly with the various prices of AI instruments. His take? It’s all about stability. In his phrases…
“It’s all about stability. When my crew and I resolve to spend money on an AI device, we be sure that it’s one thing we really need and that it genuinely improves our workflow. We additionally search for instruments that may do greater than only one factor—if it’s solely good for a single process, it’s more durable to justify the associated fee.” Sam Jupp – CEO of Movement The Company
Funds Issues: Price Financial savings vs. AI Software program Bills
AI is making it simpler to chop prices by eliminating the necessity for inventory footage, voiceover artists, and enormous animation groups, giving manufacturers extra flexibility with out sacrificing high quality. As a substitute of counting on costly exterior belongings, AI-generated visuals and voiceovers provide a scalable, customizable various that matches totally different initiatives and budgets.
AI may also help reduce prices in areas like inventory footage and voiceovers, nevertheless it’s not all the time an inexpensive repair. It requires an upfront funding in software program, coaching, and infrastructure, making it extra of a long-term resolution. Groups want to determine seamlessly combine AI into their workflow, and generally which means investing in further {hardware} or cloud-based options to deal with complicated processing.
Movement The Company has embraced AI-enhanced voiceovers as an alternative {of professional} narrators for some initiatives, serving to them scale back prices whereas sustaining high-quality manufacturing. This method additionally permits them to assist purchasers with tight budgets and quick timelines, providing a quick and cost-effective solution to produce professional-grade narration. It’s a sensible solution to keep agile and environment friendly whereas nonetheless delivering polished, high-quality content material.
Velocity & Workflow Effectivity
Okay, now we have talked about that we see AI altering the artistic trade, properly it is rather a lot evident within the animation facet of the trade. AI is altering the sport for workflows, automating key processes, reducing down on guide work, and dashing up manufacturing timelines. By dealing with the repetitive stuff, AI frees up designers and animators to give attention to creativity, storytelling, and making visuals extra partaking—as an alternative of getting caught in tedious duties.
One of many greatest benefits? AI accelerates animation by automating duties like background era and in-betweening, serving to initiatives transfer sooner with out sacrificing high quality.
As a substitute of manually filling in each body, AI smooths out movement and retains every thing flowing seamlessly, making manufacturing extra environment friendly—similar to the image above, the place Movement The Company is using Klutz GPT an After Impact AI plugin to help with their venture.
It additionally makes asset extraction, creation, and refinement a complete lot simpler. For MTA, they will immediately repurpose visuals as an alternative of ready on client-provided information, dashing up revisions and adapting content material on the fly.
That is particularly helpful when working with repeat purchasers, permitting them to rapidly replace or modify present belongings with out ranging from scratch. It’s an enormous benefit for assembly tight deadlines and conserving initiatives transferring effectively.
Coaching & New Ability Necessities for Designers
With AI taking on repetitive duties, the place does that depart movement designers? Once we requested Movement The Company’s designers, all of them agreed—“movement designers ought to be excited.” They see AI as a possibility, not a risk. It’s like discovering a brand new device that, when used correctly, can improve creative imaginative and prescient and storytelling moderately than substitute creativity.
One of the simplest ways to adapt to AI’s rising function in movement design? Embrace it. Be taught it. Grasp it.
AI is shaking up the trade, and designers must sustain by studying and adapting to new instruments. Some are simple to choose up, however others, like HeyGen AI, take a bit extra time to determine and easily combine into workflows.
To remain forward, movement designers ought to give attention to AI-assisted animation, immediate engineering, and AI-enhanced storytelling. These abilities permit them to make use of AI as a artistic assistant, making their work sooner, smarter, and extra dynamic whereas conserving their creative imaginative and prescient within the driver’s seat.
Is AI Changing Designers? The Reality About AI in Video Manufacturing
That is the large query isn’t it? Properly, the way in which MTA sees it’s AI is just not changing movement designers, and never anytime quickly. There are nonetheless plenty of points in movement design that wants human contact:
AI’s Struggles with Emotional Storytelling
Whereas AI is nice at automating duties and dashing up workflows, it nonetheless struggles relating to emotional storytelling. It lacks artistic instinct, emotional depth, and a singular creative contact, making it much less efficient for story-driven content material that depends on human emotion and nuance.
AI-generated voices are one other problem—they usually sound robotic and lack pure inflection, which may make content material really feel much less partaking and genuine. Until the device is correctly skilled and tailor-made to suit the context of the content material, the output should still really feel unnatural and indifferent. Whereas AI voice expertise is bettering, it nonetheless can’t absolutely replicate the heat, emotion, and subtlety that human storytellers convey to the desk.
What AI Can Automate vs. What Nonetheless Requires Human Enter
AI excels at automating repetitive duties, making processes like rotoscoping, in-betweening, and procedural animation sooner and extra environment friendly. It’s a strong device for dealing with the technical facet of animation, liberating up designers to give attention to the larger image.
That mentioned, creativity, narrative course, and distinctive creative expression are nonetheless human strengths. AI can generate belongings, recommend edits, or pace up workflows, nevertheless it lacks the power to craft emotionally compelling tales, make artistic judgment calls, or develop a definite creative imaginative and prescient—issues that set nice movement design aside. Movement The Company did covers this matter extra indepthly of their weblog “AI in Movement Design”
What This Means for the Subsequent Technology of Video Creators
The Way forward for Movement Design in an AI-Pushed World
The function of movement designers is evolving, and Movement The Company believes that those that embrace AI as a device moderately than a risk will achieve an actual aggressive edge. AI is streamlining workflows, automating tedious duties, and making animation extra accessible—however on the finish of the day, it’s nonetheless simply that, a device.
Important Expertise for Future Video Professionals
As AI turns into an even bigger a part of the artistic course of, video professionals must discover the precise stability between technical abilities and artistic instinct. It’s not nearly realizing use AI—it’s about understanding AI-assisted animation strategies and mix AI outputs with human creativity to create one thing actually distinctive.
One of the simplest ways to remain forward? Experiment. Mess around with layering results, combining AI-generated belongings, and refining ultimate outputs to see how AI can improve, not substitute, artistic storytelling. The actual worth comes from realizing when to make use of AI to push design ahead and when to depend on human creativity to make an influence—similar to the instance above, the place Movement The Company mixed an AI-generated avatar with typography, animation, and VFX to create a dynamic, visually partaking piece.
Movement The Company additionally dives deeper into this in The Way forward for AI in Movement Graphics, breaking down how AI is reshaping the trade and what artistic professionals can do to remain forward of the curve.
Remaining Ideas: The Way forward for AI in Video Manufacturing
AI is rapidly changing into a go-to artistic assistant, serving to streamline workflows, reduce prices, and pace up manufacturing. It’s making high-quality animation and movement design extra accessible than ever, however right here’s the factor—AI is only a device.
Regardless of how superior it will get, human creativity, storytelling, and creative imaginative and prescient will all the time be what makes content material actually stand out. AI can deal with the repetitive stuff, however it could’t substitute originality, emotional depth, or the artistic instincts that convey concepts to life.
The most effective video creators received’t struggle towards AI—they’ll make it work for them. Those that learn to mix AI with their very own artistic abilities would be the ones shaping the way forward for video manufacturing.
Wish to see AI and human creativity working hand in hand? Take a look at Movement The Company—They’re utilizing AI to push movement design ahead whereas conserving creativity on the core.
