Listed here are some actual property case research the place corporations excelled with storytelling of their advertising campaigns and skilled important development in consequence:
Airbnb: The Belong Wherever Marketing campaign
Airbnb shifted from being a house rental platform to a worldwide neighborhood by specializing in human connection and cultural change.
The “Belong Wherever” marketing campaign used private tales of hosts and company to showcase how Airbnb enabled distinctive experiences.
Corcoran Group: Instagram Tales
The Corcoran Group, a luxurious actual property firm, leveraged Instagram to inform visible tales of properties.
As an alternative of simply itemizing options, they highlighted the approach to life related to every property—displaying morning routines, cozy evenings, and vibrant neighborhood scenes.
Compass Actual Property: Native Heroes Marketing campaign
Compass created a marketing campaign highlighting tales of native heroes like academics, firefighters, and healthcare employees.
They tied these tales to neighborhoods the place these people lived, displaying the emotional connection between folks and their houses.
WeWork: “Make a Life, Not Only a Residing” Marketing campaign
Though primarily within the business actual property sector, WeWork excelled by specializing in tales of entrepreneurs and startups utilizing their areas.
They showcased the expansion and innovation taking place inside their shared workspaces.
