How To Make Cash As A Copywriter (Even in 2025)

Can you actually earn money as a copywriter immediately?

With AI content material writers, getting cash as a copywriter may appear unlikely – particularly should you don’t have any expertise.

However there are nonetheless loads of copywriters making six and even seven figures.

Even a fast look at platforms like Upwork proves that loads of corporations nonetheless pay over $100 per hour for expert-level copywriters.

The most important distinction immediately is that copywriters should be wonderful on the ideation facet of copywriting.

The best paid copywriters aren’t simply stringing phrases collectively.

First, they determine the issues readers face.

Then, they discover and/or curate distinctive information, examples, and insights that illuminate precisely what readers must do to beat these challenges.

On this submit, I’ll define precisely how one can change into a extremely paid copywriter in a matter of weeks.

Need to be a high-earning Copy Creator as an alternative of a struggling content material creator?

Our CEO will work with you 1v1 to strengthen your private model, create higher content material, grasp on-line networking, and get much more purchasers. Plus, it’ll price you about 70% much less typical teaching packages.

How A lot Cash Can You Make As a Copywriter?

Most individuals take into consideration how a lot you may make as a contract copywriter.

Although freelancing is simply step one within the sport.

After incomes some cash as a contract copywriter, you should utilize your copywriting abilities to construct a private model and, ultimately, a enterprise.

Right here’s a extra detailed have a look at the totally different ranges of scale you possibly can obtain by changing into a copywriter.

Stage 1: Freelance Copywriting

The primary degree of getting cash as a copywriter is freelancing, although the precise area of interest you choose considerably impacts your incomes potential.

I requested ChatGPT to summarize the common incomes potential as a contract copywriter for numerous niches, and right here’s the information offered:

The excellent news about freelance copywriting is you could begin getting cash comparatively shortly. In case you comply with the step-by-step directions on this submit, it is best to be capable of begin incomes cash inside a matter of weeks.

Stage 2: Influential Private Model

As you’re freelance writing, use your writing abilities to start out constructing your private model.

Rising a following on LinkedIn or X can take a while, however when you construct momentum, there are many methods to earn extra revenue out of your writing by selling merchandise to your new viewers.

First, you possibly can earn cash as an affiliate marketer by selling different merchandise to your rising viewers and incomes a fee on something your viewers purchases.

You can even change into an influencer marketer, the place manufacturers pay you to advertise their services or products.

It takes years to construct a following the place you’re incomes a considerable quantity from model offers, however manufacturers are sometimes prepared to pay the proper creator anyplace from $500 to $2,000 per submit:

Right here’s a quote from Ahrefs’ influencer marketer relating to their typical finances for influencer advertising and marketing:

Stage 3: Solopreneur

Selling different services is a good way to make extra cash for minimal extra effort, however a a lot increased leverage alternative is providing your individual services to your viewers.

Listed below are just some examples of solopreneurs who’re incomes over $1 million per 12 months – and so they all grew via their followings on LinkedIn and/or X:

My enterprise accomplice, Charles Miller, constructed a following throughout LinkedIn and X and has revamped seven figures offering programs, teaching, and LinkedIn content material providers to my viewers.

You may study extra in regards to the course and neighborhood we run collectively, Copyblogger Academy, that helps copy creators construct and monetize an viewers on LinkedIn.

I share this to indicate you that freelance copywriting isn’t the one technique to earn money. You can begin with freelance writing to shortly earn money after which use your copywriting abilities to construct your individual viewers and both scale it right into a advertising and marketing company or supply your individual merchandise.

How To Make Cash As a Copywriter

I do know loads of corporations nonetheless hiring freelance copywriters, and that is the step-by-step course of you should utilize to land your first consumer in just some weeks – even when you have no prior expertise.

Step 1: Determine Your Area of interest

Nice employers rent specialists. For instance, should you’re a SaaS firm hiring a SaaS content material author, which of those profiles would you select?

In case you’re like most SaaS content material entrepreneurs, you’d in all probability select the SaaS content material author over the generic freelance author.

So choose one area of interest and make your self the definitive skilled in that specific area of interest.

Listed below are a couple of examples of niches you could possibly choose to determine your self as a specialist in:

LinkedIn ghostwriting
Weblog writing
Gross sales web page copywriting
E-mail copywriting

Even inside every class, you possibly can area of interest down even additional to specialise in creating content material for a selected avatar or business.

For instance, you could possibly specialise in writing for:

DTC corporations
SaaS corporations
Coaches
AI corporations

In case you’re having bother selecting only one, bear in mind you could at all times broaden and add providers after you’ve constructed a buyer base.

For instance, you can begin with weblog writing for SaaS corporations after which broaden to additionally supply e-mail advertising and marketing.

But in case your preliminary positioning is just too generic, you’ll doubtless discover getting your first few purchasers tough.

Step 2: Create A Piece of Content material

Most individuals create a web site or optimize their LinkedIn profile after deciding on a distinct segment.

I desire to take motion and simply begin creating content material.

Utilizing the method I’m about to put out, you’ll be capable of land your first consumer after which come again and optimize your LinkedIn profile and create a web site.

However touchdown your first consumer offers you the momentum you could keep motivated.

So, how do you get your first consumer?

As an alternative of constructing a writing portfolio, create content material in your dream consumer.

Then, you’ll ship that piece of content material to your dream consumer and provides it to them to publish. This content material may very well be a sequence of emails, a weblog submit, or a LinkedIn submit.

The important thing to creating this strategy work is to make sure that it’s so distinctive and useful that it makes them appear to be a real thoughtleader.

And that may be exhausting.

Ideally, create a novel piece of content material with information.

This information ought to reply a burning business query.

For instance, a pal of mine needed a brand new content material advertising and marketing consumer.

Her dream buyer was an influencer advertising and marketing SaaS platform.

As an alternative of simply writing a generic submit about influencer advertising and marketing, she studied each LinkedIn submit Anthropic sponsored after which created a weblog submit highlighting insights from that information.

For instance, she recognized that:

Many of the sponsored posts underperformed the creator’s common by about 26%
Most of their creators had been macro fairly than micro creators
Most creators had been solely employed for 2 sponsored posts

These insights had been beforehand unknown and are extremely useful to the influencer advertising and marketing neighborhood.

So, when she gifted the weblog submit to a SaaS firm, the corporate instantly employed her on a month-to-month retainer.

She didn’t have a elaborate web site or writing portfolio.

The submit was merely useful sufficient to them and aligned with their objectives, which made it a no brainer to rent her on a month-to-month contract.

Even when that consumer had turned her down, she may have pitched it to different opponents with influencer advertising and marketing platforms.

The consumer additionally reworked the information right into a LinkedIn submit that carried out very effectively:

As you possibly can see, this similar information is also used should you’re making an attempt to supply LinkedIn ghostwriting providers. You could possibly additionally use this information to supply e-mail advertising and marketing providers.

Briefly, this information works for any sort of content material advertising and marketing as a result of the insights from the information are fascinating regardless of the type of content material.

So, how do you create a novel or fascinating piece of knowledge?

How To Collect Attention-grabbing Information

Many information research exist, however most don’t reply burning questions.

For instance, let’s say the subject you’re writing about is Linkedin influencer advertising and marketing.

Listed below are some examples of statistics that don’t assist influencer entrepreneurs enhance efficiency:

40% of shoppers have a profile on LinkedIn
Greater than half of LinkedIn’s members’ households earn over $100,000
There are greater than 234 million members within the US alone

Alternatively, these statistics from Anthropic’s influencer advertising and marketing program would assist an influencer marketer enhance efficiency:

Sponsored posts underperformed the creator’s common by about 26%: The lesson is that it is best to underproject efficiency by about 26%.
Most of their creators had been macro fairly than micro creators: The lesson right here is that macro creators is perhaps a greater funding than micro creators when you have a B2C type product like Anthropic.
Most creators had been solely employed for 2 sponsored posts: The lesson right here is that the most effective offers aren’t at all times doing long run partnerships with creators.

To create fascinating information research that reply burning questions, use this immediate in a platform like ChatGPT:

“What are some hotly debated matters in (business) the place I may create a knowledge research that might give (professionals) the insights they should generate a greater ROI from their (business) efforts?“

Right here’s an instance:

ChatGPT additionally provides you some good concepts on tips on how to acquire the information.

Typically, you will get a VA to make use of free or low-cost instruments to comb via and acquire the information.

For instance, within the LinkedIn influencer advertising and marketing information research, my pal used a free Chrome plugin referred to as Creator Match to extract all the information on the influencers they labored with:

In case you don’t have time to manually acquire the information, you may as well use a VA on Upwork to assemble the information for you.

You can even ask ChatGPT for some suggestions on tips on how to acquire the information:

When you end gathering the information, it’s necessary to extract insights from the information to assist your dream consumer’s clients enhance efficiency.

In case you’re having bother with this step, you possibly can at all times ask ChatGPT to investigate the information and extract insights for you.

For instance, right here’s a immediate you could possibly plug right into a instrument like Manus or Perplexity to extract influencer insights:

“Right here’s the uncooked information for my influencer advertising and marketing case research. Are you able to please analyze the information after which extract insights that might assist influencer entrepreneurs enhance the efficiency of their campaigns?“

Generally this immediate works, however you may also should do your individual evaluation.

Upon getting the information and insights, all you could do is optimize the insights into the content material format you’re planning to make use of (e.g., LinkedIn posts, emails, weblog posts, and so on.).

Step 3: Pitching The Content material

After you’ve created a bit of excellent content material, pitching manufacturers is pretty straightforward.

An important factor is to pitch the proper individual on the proper platform.

In case you’re doing any content material writing (e.g., e-mail advertising and marketing, weblog content material writing, and so on.), the most effective individual to contact is probably going the content material advertising and marketing supervisor. If it’s a smaller firm and there isn’t a content material supervisor, pitch the advertising and marketing choice maker (e.g., CMO, Head of Advertising, and so on.).

If the individual is energetic on LinkedIn or Twitter and you’re additionally energetic on that platform, you possibly can ship them a message on that platform. Nonetheless, should you by no means use social media, you would possibly appear to be a bot, and also you doubtless received’t obtain a response.

As for the message itself, make it only a easy, private observe and embrace your content material within the message.

For instance, that is the precise message my pal despatched to her dream consumer:

And, you possibly can see that it was a profitable pitch:

That single message was an incredible consumer. Nonetheless, even when that model hadn’t responded positively, my pal may have pitched this text to some other influencer advertising and marketing platform.

Step 4: Construct a Private Model

When you land your first consumer, how do you get extra purchasers and finally scale your revenue?

Essentially the most primary possibility is to ask your current purchasers for referrals.

Nonetheless, referrals aren’t a scalable answer because it depends in your present purchasers to behave.

As an alternative, begin constructing your private model and focus on (and present!) the outcomes you obtain for purchasers.

As you earn followers on a social platform, you’ll entice potential purchasers so that you simply by no means should do any chilly outreach once more. As an alternative, individuals will know of you and attain out to you for providers.

Profile Optimization: Optimize your profile by stating who you assist and what you supply. Add a clear headshot and banner picture with a screenshot of outcomes/testimonials.

Have interaction: Have interaction together with your excellent prospects and different business influencers (particularly those that have giant followings).

Put up Persistently: Put up constantly (ideally on daily basis) on the platform. Nonetheless, guarantee that the content material you’re posting gives useful insights.

In case your purchasers have a following on LinkedIn, ask them to submit a few of your outcomes or content material on LinkedIn. This can provide you a big increase in visibility and credibility.

If you would like extra inspiration on what to submit or tips on how to have interaction with different accounts, take a look at our information to private branding.

Step 5: Scale

When you begin constructing your private model, you’ll earn extra inbound leads and attain some extent the place you possibly can’t sustain with demand.

At this level, you’ll have a couple of totally different choices to scale.

The obvious possibility is to easily enhance your pricing. It is a smart way to make more cash with out altering any of your methods or processes.

Nonetheless, there may be normally a cap to how a lot you possibly can cost for copywriting, except you’re employed out a income share settlement (which is difficult for weblog writing or LinkedIn ghostwriting).

Alternatively, you could possibly scale it right into a advertising and marketing company, although understand that:

Hiring new individuals to do the work is a completely totally different talent set from copywriting
You’ll initially see a decline in revenue as you rent new individuals.

But beginning a advertising and marketing company and easily elevating your costs aren’t the one methods to scale your revenue.

In case you’ve constructed a private model, you possibly can create totally different revenue streams.

First, you possibly can monetize your viewers via affiliate offers (e.g., incomes a fee on individuals who purchase merchandise you promote).

Another choice is to achieve out to manufacturers you’re employed with and supply to do influencer advertising and marketing offers.

Right here’s an instance of an influencer advertising and marketing deal:

Internet affiliate marketing could be very passive, however doesn’t have very excessive returns.

Influencer advertising and marketing has a a lot increased return, but it surely isn’t very constant revenue and requires extra energetic effort.

As an alternative, most copywriters discover the most effective return on funding from creating and promoting their very own services or products.

For instance, my enterprise accomplice Charles Miller and I supply Copyblogger Academy, a course and neighborhood for aspect hustlers and entrepreneurs constructing their companies via digital advertising and marketing and private branding.

You could possibly simply supply a course or neighborhood for individuals who desire a do-it-yourself model of your service.

One other wonderful choice to monetize your following is to start out a enterprise that solves a ache level your viewers feels.

For instance, Ankur Nagpal famously began his fintech enterprise, Carry, with a single Tweet:

Creating an organization out of your following might be the most effective monetization possibility when you’ve constructed a considerable (or a minimum of loyal) viewers.

But constructing a enterprise requires a really totally different talent set from copywriting. In case you don’t have this talent set, you possibly can accomplice with a gifted operator and have them run the enterprise when you use your private model to drive the leads.

Get Extra Help From Different Copywriters Constructing Their Careers

That is the precise step-by-step course of to earn money as a copywriter in 2025, but it surely nonetheless requires exhausting work and is time consuming.

If it feels overwhelming or you may have questions alongside the best way, having a neighborhood of different likeminded people could also be precisely what you could push via the tougher occasions.

For this reason we created Copyblogger Academy.

It’s a course and neighborhood for copy creators constructing each their companies and private manufacturers. Inside, you’ll have entry to varied programs on digital advertising and marketing, from search engine optimisation and content material advertising and marketing to private branding and e-mail advertising and marketing.

Better of all, you’ll be capable of ask the neighborhood for suggestions and their enter on concepts.
Join Copyblogger Academy immediately and thank your self later after you’ve constructed your private model and scaled your revenue as a replica creator.