International Disinformation Unit, BBC World Service

Sally was stalked by her ex-boyfriend.
After ending their relationship, he would flip up at work – and even her mates’ homes. She ultimately needed to transfer.
When she lastly bought again on to the relationship scene, she was cautious. She determined to enroll in a brand new app the place ladies may do background checks and share experiences of males they have been relationship.
Customers of the US-based Tea Relationship Recommendation app, which is just accessible in America, may flag if potential companions have been married or registered intercourse offenders.
They may run reverse picture searches to examine towards folks utilizing faux identities. It was additionally doable to mark males as crimson or inexperienced flags, and share unproven gossip.
The app was based in 2023 however climbed the charts within the US to the primary spot in July this yr. It reportedly attracted greater than one million customers.
Sally, whose title has been modified to guard her identification, thought it was attention-grabbing to learn what was being mentioned about males in her space. However she discovered it “gossip-y” and that a number of the data on it was unreliable.
In late July, the app was hacked. Over 70,000 pictures have been leaked and posted on the net message board 4chan – together with IDs and selfies of customers which have been meant to have been for verification functions solely and “deleted instantly”.
The leak was seized on by misogynist teams on-line, and inside hours, a number of web sites had been created to humiliate the ladies who’d signed up.
Two maps have been printed on social media, displaying 33,000 pins unfold throughout america. Fearing the worst, Sally zoomed in, on the lookout for her house.
She discovered it – though it wasn’t linked to her title, her actual handle was highlighted for anybody to see.
She was fearful her stalker ex-partner may now observe her down. “He did not know earlier than the place I lived or labored and I’ve gone to nice lengths to maintain it that means,” she says. “I am very freaked out.”
The BBC alerted Google of the 2 maps hosted on Google Maps purporting to signify the places of girls who had signed up for Tea.
The corporate mentioned the maps violated their harassment insurance policies and deleted them. Because the breach, greater than 10 ladies have filed class actions towards the corporate which owns Tea.
A spokesperson for Tea app mentioned they have been “working to determine and notify customers whose private data was concerned and notify them underneath relevant legislation” and that affected customers can be “provided identification theft and credit score monitoring providers”.
In addition they mentioned that they “bolstered sources” to reinforce safety for present membership, that they are “happy with what [they’ve] constructed”, and that their “mission is extra very important than ever”.
Misogynists ‘rank’ leaked selfies
Because the breach, the BBC has discovered web sites, apps and even a “sport” that includes the leaked knowledge which inspires harassment in the direction of ladies who had joined the app.
The “sport” places the selfies submitted by ladies head-to-head, instructing customers to click on on the one they like, with leaderboards of the “high 50” and “backside 50”. The BBC couldn’t determine the creator of the web site.
Customers outdoors of the misogynistic teams have been additionally reposting content material deriding the looks of girls on X and TikTok.
Copycat Tea apps for males have additionally proliferated – however there isn’t any suggestion the lads are doing this for his or her security. As an alternative, customers submit harsh derogatory opinions of girls.

In display recordings seen by the BBC, customers touch upon ladies’s sexuality and submit intimate pictures of girls with out their consent within the apps.
The BBC additionally recognized greater than 10 “Tea” teams on the messaging app Telegram the place males share sexual and apparently AI-generated pictures of girls for others to fee or gossip. They submit the ladies’s social media handles, revealing their identities.
A spokesperson for Telegram mentioned that “unlawful pornography is explicitly forbidden” and “eliminated when found”.
John Yanchunis, a lawyer representing one of many ladies towards the corporate that owns the app, mentioned she had been topic to immense on-line abuse.
“It brought on an incredible quantity of emotional misery,” he instructed the BBC. “She grew to become the topic of ridicule.”
It’s unsurprising that the leak was exploited.
The app had drawn criticism ever because it had grown in reputation. Defamation, with the unfold of unproven allegations, and doxxing, when somebody’s figuring out data is printed with out their consent, have been actual prospects.
Males’s teams had needed to take the app down – and once they discovered the information breach, they noticed it as an opportunity for retribution.
“This leak was picked up by misogynist communities as an awesome trigger and one which they clearly take loads of pleasure in,” says Callum Hood, head of analysis on the Centre for Countering Digital Hate.
Greater than 12,000 posts on 4Chan referenced Tea Relationship app from 23 July, three days earlier than the leak, to 12 August, he provides.
A rift between women and men?
On-line, the Tea app leak is being known as a part of a “gender conflict” and the ultimate straw in heterosexual relationship.
There’s rising proof that means that heterosexual younger individuals are turning away from conventional relationship and long-term romantic relationships.
Unfavorable experiences in on-line relationship are including to those tensions.
A 2023 Pew analysis discovered that within the US, over half of girls’s experiences on relationship apps have been unfavorable, with ladies being extra prone to report undesirable behaviours from males and feeling unsafe on relationship apps.

Dr Jenny Van Hooff, a sociologist at Manchester Metropolitan College, says the perceived lack of security impacts what number of younger ladies could wish to participate in on-line relationship.
In contrast to assembly companions by means of mates or work, there are fewer repercussions for poor on-line relationship behaviour.
“Girls’s experiences of the other intercourse on relationship apps is a sense of concern and lack of belief,” she says. “Misogyny is simply getting extra entrenched in relationship.”
Earlier incarnations to the Tea app, corresponding to ‘Are We Relationship the Identical Man’ social media teams with hundreds of followers, have existed for years globally.
At first, they have been hailed as a brand new technique to maintain males accountable. However, like Tea, controversy adopted, and lots of males felt misrepresented by what was posted.
With reportedly greater than one million customers, the Tea App took this idea to a brand new scale.
However consultants have additionally questioned doable revenue motivations behind the app, alongside the trustworthiness of the data posted.
For ladies wishing to make use of the app for security, verifying the data could be difficult. In the meantime, males, who’re unable to entry the app, don’t have any means of realizing if false data is posted about them.
Dr Van Hooff mentioned the leak was “proving ladies’s level to why this app was felt to be mandatory”.
“It is positively not disabusing these ladies of any ideas they’ve about males and male behaviour.”
She believes ladies’s security has been compromised, and males have felt their actions have been taken out of context and exploited for gossip.
For Sally, the leak has impacted her sense of safety.
“I am transferring in with family members simply to really feel secure,” she says.