The hole between “I” and “nobody” | Seth’s Weblog

























That is the place empathy lies, and it’s a straightforward chasm to fall into.

“I can’t think about consuming durian ice cream,” just isn’t the identical as “nobody likes durian ice cream.”

We fail as entrepreneurs, editors and venture managers after we can’t discover the empathy to bridge the hole. It’s a beautiful shortcut to make issues for your self, to think about that you’re the shopper, the reader or the shopper. However more often than not, you’re not.

“It’s not for me, nevertheless it is likely to be for you.”




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